AB2000 Lesson 1 Crafting Your Brand Sem 2 AY2019-20 (Students)
AB2000 Lesson 1 Crafting Your Brand Sem 2 AY2019-20 (Students)
AB2000 Lesson 1 Crafting Your Brand Sem 2 AY2019-20 (Students)
Career Foundations II
Above & Beyond
Preparing for
Professional Attachment
(Internship)
Creating One’s
Value Proposition
Lesson 1 Lesson 2
03
Lesson 3
Practise Your Sales Pitch 2
Roadmap To Getting The Professional
Attachment (Internship)
3
Introducing:
NBS Undergraduate Career Services
Outreach and relationship management with
employers
4
NBS Undergraduate Career Services
5
NBS Undergraduate Career Services
Mentoring Programs Career Wardrobe
Mentors ROCK! (Professional Imaging
Mentors Fresh Centre)
Corporate Mentoring Latest range of executive
Female Mentoring attire in our (PIC) for you to
Programme loan to attend job
Harvard Business Club interviews.
7
Contact Us
Email: nbscareerservices@ntu.edu.sg
Tel: 67904899/5612
Location: S3-B3B
(Undergraduate Career Services Office)
8
Roadmap to Professional Attachment (Internship)
Knowing Your Preparation for
Company Interview
*Find out the industry, *Presenting and
roles, skills, values, and engaging your
culture employer/s
Start 1 2 3 4 5 Finish
Crafting your Deciding on the
Knowing Yourself Resume and Cover Most Suitable
*Discover your skills, Letter INTERNSHIP
qualifications and *Weaving a story about *Selecting the
personal attributes what you can offer to INTERNSHIP that has the
the company best Career FIT for you
10
Prepare Your Brand
Social Media Branding e.g. LinkedIn; Facebook; Instagram;
Twitter
Identifying your qualifications, skills and
attributes/personalities that will differentiate you
branding
Personal
11
Social Media
12
Using LinkedIn – Get Connected
• Create LinkedIn profiles, connect with people
https://www.linkedin.com
13
Using LinkedIn – Get Connected
• Internships/ Jobs in LinkedIn
https://www.linkedin.com
14
Social Media Branding
“Netiquette” on Social
Media
Values for Social Media
• Become “virtually visible”
• Show interest in
job/organisation
• Engage their
employees/management
• Excellent way to network with
future/potential employers
15
Social Media Branding
16
Social Media Branding
“Netiquette” on Social Media
• There is no anonymity in WWW. Every posting can be
tracked
• Do not use offensive language or materials
Be respectful and think twice before you post
anything!
• Implications of “Freedom of Speech” – what you say or do
on the internet will affect your personal branding and
others’ opinion about you!
• Personal social media comments should be posted only via
private Internet service providers (ISP) – not the university’s
server!
• Do not respond to “flames” or personal attacks – take these
matters “offline”
• Obey copyright laws
17
Social Media Branding
“Netiquette” on Social
Media
Potential Employers Can Track You
• Who you party with
• What you say
• What you do
UNTAG YOURSELF
DON’T BE TRACKED NEGATIVELY
18
Social Media Branding
“Netiquette” on Social
Media
Source:
http://mothership.sg/2016/07/man-calls-
spore-a-fuing-sh-country-internet-rages-m
an-gets-fired-within-a-day/
19
Purpose of the Resume
• It is a convention that is still required by employers
Protocol
• It creates in the reader’s mind a picture of the high
Position potential “YOU” and differentiate “YOU” from your
competition
Education
Resume Format
Work Experience *
CCA *
Language/ IT Skills
Hobbies
•CCA can come before work experience
•Language/IT skills /Hobbies can come under
“Other information” headings
22
Your Name (underline surname) Resume Template
Your Address (optional)
Your Handphone Number , Your email address (Font size 11/12,
should not exceed one page)
Education
# If the company is not immediately recognizable by most other employers, please include a very brief description of the
company
23
Resume Template
(Font size 11/12, should not exceed one page)
CCA/Activities
Club/Organisation/Community, Position/Role
Key achievements/accomplishments (all in bullet points, not more than five)
Club/Organisation/Community 2, Position/Role
Key achievements/accomplishments (all in bullet points, not more than five)
Awards & Accomplishments/Achievements (if you do not have any, you do not need this heading)
Competition MMYY-MMYY
Business/Finance Case MMYY-MMYY
Conference – overseas/local
Scholarship
Other information
Language/IT Skills (emphasise coding skills if relevant):
24
Be Bold – Its your Resume
• Compile your resume content (i.e. Work Experience and
CCAs) using the keywords to describe the skills and work
that you have done.
• Quantify your work to show achieved goals.
• Reverse Chronological order
(more recent event/work/CCA)
EXAMPLE
Work Experience
ABC Trading Pte Ltd , Audit Intern, 23 May to 31 Jul 2018
• Collated and audited of information of suppliers invoices, payment bills and A/P statements.
Completed 20 companies during the 10 weeks
• Compiled and developed trend analysis and management reports for team manager. Provided 3 different trending reports.
RESUME
25
Be Bold – Its your Resume
DON’T EMBELLISH
http://
www.hrdmag.com.sg/news/uk-prime-ministerial-candidate-embroiled-in-false-c 26
v-claims-219335.aspx
Be Bold – Its your Resume
DON’T EMBELLISH
http://www.manchesterevening
news.co.uk/news/greater-
manchester-news/reds-axe-pr-
girl-who-1197753
27
PROFESSIONAL PHOTO
• Gentlemen in light-colored
long sleeve shirt and tie,
with blazer
• Hair must be neat and
presentable
• 240 x 240 pixels
(Digital softcopy)
28
Why is a Cover Letter Required?
• Being qualified or able to do the job does not necessarily make you
the right person for the job
• Acts as a filter where there are many applications
• Conveys the personality of an individual
• Unique or tailored document that greets your future employer and
the position you are applying for
29
Integrating Skills, Attributes & Qualifications
Building Content of Cover Letter
Being _________________
Skills
Unusual abilities
Special trait
Area of Expertise
Because ___________________
How did you acquire the skills
How long have you been developing the trait
Signature
Use “Yours sincerely”
Put your full name
COVER LETTER
5 Components
31
Sample of an average cover letter
(Tan Mei Mei)
32
29th October 2018
Tan Mei Mei (Ms.)
NTU Hall 8, 12-3-456
26 Nanyang Avenue, Singapore 123456
Mobile: (+65)9123456
Email: meimei.tan@e.ntu.edu.sg
Head of Operations Singapore
Morgan Stanley Asia (Singapore)
23 Church Street
#16-01 Capital Square, Singapore 049481
Dear Sir/Madam,
Application for Internship Attachment with Operations Division
I am writing in to apply for an internship attachment with Morgan Stanley’s Operations Division.. Morgan
Stanley has always impressed me with its outstanding reputation for excellence in market execution and
financial services. I am extremely interested in financial services and would like to be a part of the action in
contributing value to the bank. As an intern, I would like to put into practice the knowledge and skills honed
from case competitions and academic studies and my first year internship.
Over the past few years, I have actively participated in many extra curricular activities to hone my leadership
and teamwork skills. In fact, I am currently holding leadership positions in NTU Investment Club, Risk
Management Society, NTU Hall 9 Othello Team, and this allows me to work well in team and sharpen my
multi-tasking skills. As the Honorary General Secretary of NTU Risk Management Society, I advise and assist
the management committee in the planning and execution of projects aimed at imparting financial risk-
related knowledge to the NTU student population. These experiences as well as other experiences gained
from my other leadership positions such as the Publication Director of NTU Tax Advisory Club which values
teamwork and multi-tasking.
33
Apart from my active CCA involvement, I have also taken the initiatives to volunteer
regularly at Health Promotion Board under Audible Hearts project and at HELP Family
Service Centre under Big Brother Big Sister (BBBS) programme. Under the BBBS
programme at HELP Family Service Centre, I adopted a “sister” and guided her along
to prevent her from going astray. All these volunteer activities have won me many
awards such as the Outstanding Community Service Award, and have also helped me
to develop excellent communication and time management skills which are essential
to doing an outstanding job in the Operations Division.
I am certain that I will excel and contribute much to Morgan Stanley. I am extremely
interested in an opportunity to meet you in an interview to further discuss how I may
contribute to your organization. Thank you.
Yours sincerely,
Tan Mei Mei
34
How to Improve the Cover Letter
(Tan Mei Mei)
35
29th November 2007
Dear Sir/Madam,
I am writing in to apply for an internship attachment with Morgan Stanley’s Operations
Application for Internship with Equities Division in May 2008
Division. I am a second year student at Nanyang Business School pursuing a double major
I am a second year student at Nanyang Business School pursuing a double major
programme in Accountancy and programme in Accountancy
Banking & Finance, on track to aand
FirstBanking & Finance. Morgan Stanley has always impressed
Class Honours.
The thought of working for the me with its outstanding reputation for excellence in market execution and financial services.
Equities Division at Citigroup Global Capital Market really
excites me, as I enjoy working with numbers and people and would like to be a part of
The
the action in contributing to the thought of working for the Operations Division at such leading global bank really
organization.
excites me, as I am extremely interested in financial services and would like to be a part of
I was able to apply quantitative thinking and analytical processes to my team and
leadership roles in Investment theInteractive
action in Club,contributing
Risk Management to the bank.
Society and Hence,
Tax I would like to take this opportunity to
Advisory Club, which have heightened my interest and fuelled my passion in equities
contribute to the bank by putting into
sales. One key achievement during my tenure in Risk Management Society is to oversee practice the knowledge and skills that I have learnt in
preparation of this internship.
a five-fold increase in the number of events organized and a three-fold increase
membership, which certainly provides an evidence of my suitability in equities sales.
in club
On the community service front, I volunteer regularly at Health Promotion Board under
Audible Hearts project and at HELP Family Service Centre under Big Brother Big Sister
(BBBS) programme. Under the BBBS programme at HELP Family Service Centre, I
adopted an underprivileged younger “sister” and guided her along to prevent her from
I am a second year student at Nanyang Business School pursuing a double major
going astray. All these volunteer activities have won me many awards such as the
Outstanding Community Service Award, and have also helped me to develop excellent
programme in Accountancy and Banking & Finance, on track to a First Class
communication and time management skills which are essential to my internship. Above
all, I learnt about the values of helping others.
Honours. The thought of working for the Operations Division at Morgan Stanley
In addition, as a testimony of my excellent adaptation skills, I was able to fit well into
Singapore’s culture as an ASEANreally excites
scholar, when Ime,
hailedas
fromI Malaysia
enjoy few working with numbers and people and would like to be a
years back.
Despite being educated in a Chinese-medium school since young, I quickly picked up
part of
English language as first language whenthe action
I entered in contributing
school in Singapore. I amto the organization.
confident
that my positive attitude, tenacity and strong adaptation skills would allow me to do well
in a constantly changing, fast-moving environment in Equities Division.
I am extremely interested to meet you to further discuss how I may contribute to your
organization. Thank you.
Yours sincerely,
allowsatme
I am a second year student to work
Nanyang well School
Business in team and asharpen
pursuing my multi-tasking skills. As the Honorary General
double major
programme in Accountancy and Banking & Finance, on track to a First Class Honours.
The thought of working Secretary
for the EquitiesofDivision
NTU Risk Management
at Citigroup Global CapitalSociety, I advice and assist the management committee
Market really
excites me, as I enjoy working with numbers and people and would like to be a part of
intothe
the action in contributing planning and execution of projects aimed at imparting financial risk-related knowledge
the organization.
to the NTU
I was able to apply quantitative student
thinking population.
and analytical These
processes experiences
to my team and as well as other experiences gained from
leadership roles in Investment Interactive Club, Risk Management Society and Tax
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in equities
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Othello
a five-fold increase in the number ofIn-Charge of NTU
events organized Hall 9 increase
and a three-fold Othello Team would certainly help me to do well in
in club
membership, which certainly provides an evidence of my suitability in equities sales.
Operations Division which values teamwork and multi-tasking.
On the community service front, I volunteer regularly at Health Promotion Board under
Audible Hearts project and at HELP Family Service Centre under Big Brother Big Sister
(BBBS) programme. Under the BBBS programme at HELP Family Service Centre, I
adopted an underprivileged younger “sister” and guided her along to prevent her from
going astray. All these volunteer activities have won me many awards such as the
Outstanding Community Service Award, and have also helped me to develop excellent
I was able to apply quantitative thinking and analytical processes to my team and
communication and time management skills which are essential to my internship. Above
all, I learnt about the values of helping others.
leadership
In addition, as a testimony roles
of my excellent in skills,
adaptation Investment
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fit well into Club, Risk Management Society and Tax
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that my positive attitude, key
tenacity achievement
and strong adaptation during myallow
skills would tenure
me to do in well
Risk Management Society is to oversee a five-
in a constantly changing, fast-moving environment in Equities Division.
fold increase in the number of events organized and a three-fold increase in club
I am extremely interested to meet you to further discuss how I may contribute to your
organization. Thank you. membership, which certainly provides an evidence of my suitability in operations.
Yours sincerely,
37
29th November 2007
Dear Sir/Madam,
Apart
Application for Internship with Equities from
Division my 2008
in May active CCA involvement, I have also taken the initiatives to volunteer
I am a second year student at Nanyang regularly
BusinessatSchool
HealthpursuingPromotion Board under Audible Hearts project and at HELP
a double major
programme in Accountancy and Banking & Finance, on track to a First Class Honours.
The thought of working for the EquitiesFamily
Division atService Centre
Citigroup Global under
Capital MarketBig Brother Big Sister (BBBS) programme. Under the
really
excites me, as I enjoy working with numbers and people and would like to be a part of
BBBS programme at HELP Family Service Centre, I adopted a “sister” and guided
the action in contributing to the organization.
her along to prevent her from going astray. All these volunteer activities have won
I was able to apply quantitative thinking and analytical processes to my team and
me Club,
leadership roles in Investment Interactive manyRiskawards
Management suchSociety
as the
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and Outstanding
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a five-fold increase in the number of events organized and a three-fold increase in club
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evidenceare essential
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suitability in doingsales.
an outstanding job in the Operations Division.
On the community service front, I volunteer regularly at Health Promotion Board under
Audible Hearts project and at HELP Family Service Centre under Big Brother Big Sister
(BBBS) programme. Under the BBBS programme at HELP Family Service Centre, I
adopted an underprivileged younger “sister” and guided her along to prevent her from
going astray. All these volunteer activities have won me many awards such as the
On the community service front, I volunteer regularly at Health Promotion
Outstanding Community Service Award, and have also helped me to develop excellent
communication and time management skills which are essential to my internship. Above
Board under Audible Hearts project and at HELP Family Service Centre under
all, I learnt about the values of helping others.
Big Brother Big Sister (BBBS) programme. Under the BBBS programme at
In addition, as a testimony of my excellent adaptation skills, I was able to fit well into
Singapore’s culture as an ASEAN scholar,HELP Family
when I hailed Service
from Malaysia fewCentre,
years back.I adopted an underprivileged younger “sister”
Despite being educated in a Chinese-medium school since young, I quickly picked up
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Singapore. to confident
prevent her from going astray. All these volunteer
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in Equities won me many awards such as the Outstanding Community
Service
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how I mayand haveto your
contribute also helped me to develop excellent communication
organization. Thank you.
and time management skills which are essential to my internship. Above all, I
Yours sincerely, learnt about the values of helping others.
38
Tan Mei Mei
29th November 2007
Dear Sir/Madam,
I am certain that I will excel and contribute much to Morgan Stanley. I am
extremely
Application for Internship with Equities interested
Division in May 2008 in an opportunity to meet you in an interview to
furtherBusiness
I am a second year student at Nanyang discuss how
School I may
pursuing contribute
a double major to your organization. Thank you.
programme in Accountancy and Banking & Finance, on track to a First Class Honours.
The thought of working for the Equities Division at Citigroup Global Capital Market really
excites me, as I enjoy working with numbers and people and would like to be a part of
the action in contributing to the organization.
I was able to apply quantitative thinking and analytical processes to my team and
leadership roles in Investment Interactive Club, Risk Management Society and Tax
Advisory Club, which have heightened my interest and fuelled my passion in equities
sales. One key achievement during my tenure in Risk Management Society is to oversee
In addition, as a testimony of my excellent adaptation skills, I was able to fit well into
a five-fold increase in the number of events organized and a three-fold increase in club
membership, which certainly provides an evidence of my suitability in equities sales.
Singapore’s culture as an ASEAN scholar, when I hailed from Malaysia few years back.
On the community service front, I volunteer regularly at Health Promotion Board under
Audible Hearts project and at HELPDespite being
Family Service educated
Centre in a Big
under Big Brother Chinese-medium
Sister school since young, I quickly picked up
(BBBS) programme. Under the BBBS programme at HELP Family Service Centre, I
adopted an underprivileged younger English language
“sister” and guided her as first
along language
to prevent her fromwhen I entered school in Singapore. I am confident
going astray. All these volunteer activities have won me many awards such as the
Outstanding Community Service Award, that and
myhave
positive attitude,
also helped tenacity
me to develop and strong adaptation skills would allow me to do well
excellent
communication and time management skills which are essential to my internship. Above
in others.
all, I learnt about the values of helping a constantly changing, fast-moving environment in Operations Division.
In addition, as a testimony of my excellent adaptation skills, I was able to fit well into
I am extremely interested to meet you to further discuss how I may contribute to your
Singapore’s culture as an ASEAN scholar, when I hailed from Malaysia few years back.
Despite being educated in a Chinese-medium school since young, I quickly picked up
organization. Thank you.
English language as first language when I entered school in Singapore. I am confident
that my positive attitude, tenacity and strong adaptation skills would allow me to do well
in a constantly changing, fast-moving environment in Equities Division.
I am extremely interested to meet you to further discuss how I may contribute to your
organization. Thank you.
Yours sincerely,
39
Tackling Online
Applications & Questions
40
Online Applications
• Companies are increasingly using Applicant Tracking System (ATS) to track
all applications, from internships to experienced hires
• Examples of popular ATS include Taleo, Workday etc
• ATS should be no different from filling up a form, just that it is electronic
You will be expected to create a login account, please remember the login
details as you will need to come back to it
• Online applications may vary from different organisations. But a good
practice will be to read the instructions carefully and follow them
41
Online Applications
• Prepare your resume in PDF or Word
format. It should be easy to upload into the
system as you will be asked for it
44
Sample Online Application Questions
a) Non-Academic Studies Achievements
Please complete this field; DO NOT leave it blank.
Describe what you would consider your greatest non-academic achievement and why?
(At least 50 words and not more than 200 words.)
By far, the greatest non-academic studies achievement has been my role as Honorary
General Secretary of Nanyang Business School’s Freshmen Dinner and Dance Committee
06/07. In this capacity, I experience organizing and managing events. This has helped hone
my organizational abilities, while building network with students and external
parties. Over the past year, I have learnt how to motivate people, juggle my time
effectively and handle public relations matters. Consequently, I am being
transformed into a versatile person. I am now comfortable working independently as a
strategic thinker and in a group.
Benefits
• It is an integrated system
• Easy and convenient to use
• Updated with the latest and hottest
internship or full time roles
• You present a “virtual visibility” to
your potential employers
• Reaching your employers way before
your graduation
47
NBS CareerFIT
Event and Job Portal
System Features
• Manage your career search
• Apply for internship and full-time roles
• Customize your resumes
• Customize your cover letters
• Register for recruitment and industry talk
48
49
(To Be Submitted in Lesson 2)
50
Lesson 1
Writing Resumes and Cover Letters
https://nbscareerfit-csm.symplicity.com/
51
Writing Resumes and Cover Letters
52
Writing Resumes and Cover Letters
53
NBS CareerFIT –
Resume Style 1
54
NBS CareerFIT –
Resume Style 2
55
NBS CareerFIT –
Resume Style 3
56
NBS CareerFIT –
Resume Style 4
57