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    Linked in

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    kakaimraan025
    LinkedIn is a useful tool for job searching through both active and passive methods. The document provides tips for optimizing your profile to tell your personal brand story, including using a professional photo and header, highlighting accomplishments in your experience section, and adding relevant skills. It also offers advice on networking, such as personalizing connection requests by mentioning shared interests, and creating valuable posts to position yourself as an expert in your field.

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    Linked in

    Uploaded by

    kakaimraan025
    10 views12 pages
    LinkedIn is a useful tool for job searching through both active and passive methods. The document provides tips for optimizing your profile to tell your personal brand story, including using a professional photo and header, highlighting accomplishments in your experience section, and adding relevant skills. It also offers advice on networking, such as personalizing connection requests by mentioning shared interests, and creating valuable posts to position yourself as an expert in your field.

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    LinkedIn

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    LinkedIn is a useful tool for job searching through both active and passive methods. The document provides tips for optimizing your profile to tell your personal brand story, including using a professional photo and header, highlighting accomplishments in your experience section, and adding relevant skills. It also offers advice on networking, such as personalizing connection requests by mentioning shared interests, and creating valuable posts to position yourself as an expert in your field.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views12 pages

    Linked in

    Uploaded by

    kakaimraan025
    LinkedIn is a useful tool for job searching through both active and passive methods. The document provides tips for optimizing your profile to tell your personal brand story, including using a professional photo and header, highlighting accomplishments in your experience section, and adding relevant skills. It also offers advice on networking, such as personalizing connection requests by mentioning shared interests, and creating valuable posts to position yourself as an expert in your field.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Quick tips for LinkedIn

    1
    LinkedIn is your digital portfolio and
    often the first digital impression

    Focus on your expertise, just like on


    Why LinkedIn is a useful tool for your job
    search
    your CV
    • Influencing the first impression recruiters have
    and taking control of your own story and brand Recruiters use keywords to find the
    • Networking right talent for their positions
    • Applications
    • Research What does your personal brand look
    like and what is the story you want to
    tell about yourself?

    LinkedIn only starts working as it


    should once you have at least 50
    contacts
    Creating your own brand and story
    1. Pictures say more than words

    ▪ In addition to your profile picture, the banner gives additional real estate to non-verbally communicate who you
    are

    2. Your story in your profile text

    ▪ In your profile text you have the opportunity to bring out your passions, what motivates you and where your
    career is headed
    ▪ Your profile text serves as the origin story of your superpowers (aka strengths) that you can put on display
    ▪ Recruiters can learn more about how you work, what you value and what you’ve developed and learned

    3. Your superpowers in numbers and accomplishments in the ”experience” sector


    ▪ Lay out your biggest career milestones and accomplishments instead of listing your tasks – recruiters will be
    able to deduct the individual responsibilities from the job title, focus on your impact instead
    The plot of your story – Important profile elements
    Profile picture and header
    ▪ Make sure your are recognisable on your
    profile picture and convey a good first
    impression

    Headline – max 120 signs


    ▪ Your headline is likethe job title on your digital
    businesscard and visible everywhere
    ▪ Use keywords you want to be found with in
    your headline, it is important for the algorithm

    Profile text (About) – at least 40 words


    ▪ The origin story of your strengths and skills
    ▪ The first three lines will be visible first, so
    position your most important information there
    Your story’s progression – Talking about your
    experience
    ▪ The job title gives indications on your tasks
    ▪ Present yourself, not your employer
    ▪ Present your core objectives, projects and
    accomplishments
    ▪ Use keywords, numbers and facts wherever
    you can to create a clear vision of what
    you’re capable of (for example revenue
    generated, budgets, KPIs you exceeded)
    ▪ What did you learn? Which skills and strengths
    did you get to use? What feedback did you get?

    On LinkedIn you have more real estate than on a


    CV – make use of it and control your first
    impression!
    Education and skills – soft and hard skills
    Education
    ▪ Bring up your most relevant or recent
    education
    ▪ Mention your majors and minors, the
    topic of your thesis and of course any and
    all accomplishments
    ▪ Link your institute for more visibility
    Skills
    ▪ Add any and all of your skills, your
    network will define your most established
    competence
    ▪ Your network functions as evaluators and
    endorse you for your most prominent
    skills
    Use LinkedIn as
    a tool for your job search
    Active and passive search with LinkedIn
    Active search
    ▪ Active search means approaching employers by
    sending out applications or pro-actively
    contacting them
    The ”Jobs”-tool
    ▪ LinkedIn’s ”Jobs” section works like a regular job Passive search
    board and supports your job search
    ▪ Passive search means optimising your profile
    ▪ With job alerts you will be notified via e-mail if and gaining visibility to get found by recruiters
    new positions match your search criteria
    Optimize your profile
    LinkedIn is a popular recruiting channel – over 70%
    of recruiters use it actively to fill positions. ▪ Remember to add keywords and bring out your
    core competencies in your profile
    ”Open to work” – Let recruiters know you are
    looking for new challenges
    ▪ The banner helps to communicate at first
    glance you are open for new challenges
    LinkedIn – Active search
    ▪ Look for open positions
    you find interesting
    ▪ Closely examine the job
    ads that match your criteria
    ▪ List the needs of the
    employer and job
    requirements
    ▪ Match your own
    competence with the
    requirements
    ▪ Contact recruiters of
    potential future employers
    directly
    Networking tips
    Even though reaching out to other industry professionals you don’t know takes a bit of
    courage, keep in mind that everybody who is active on the platform is looking to build their
    network one way or another.
    Here are some tips that help you get started when reaching out:
    1. LinkedIn gives you the option to send a message along with your connection request,
    and using it increases your chances to have your request accepted.

    2. Look at the profile of the person you’d like to connect with and identify touch points,
    similarities and connections between you to mention them in your message. They can
    be shared interests, the same field or maybe even a post that caught your attention.
    People like to be seen, and putting in the extra effort pays off.

    3. State the reason why you would like to connect briefly: Mentioning in a few words why
    it is you’d like the person in your network will set expectations for the further
    communication. If you’ve done your research on the person and identified touch points,
    you can tie those in – if you’re connecting with recruiters, they will be happy to hear their
    employer branding is working and their company stood out to you positively.
    Content and posts
    There is nothing like a post to attract attention and gain visibility on LinkedIn and position
    yourself as an expert in your field. Here are some tips for posting on LinkedIn:

    ▪ Create value: Think about what kind of posts you like to read and why, and what
    could be helpful information for other professionals
    ▪ Think about challenges you have faced, and how you tackled them to share a learning
    experience
    ▪ Nobody’s perfect, and talking about what you learned from your mistakes and
    sharing what you learned from them helps others relate to and learn from you.
    ▪ The STAR method you learned about in the job interview chapter can serve as a
    structuring element for your posts as well
    Content and posts
    ▪ Share your take on industry news to position yourself as an expert and create
    interaction
    ▪ Even though LinkedIn is a professional network, you can let your personality shine
    through in the tone of your posts to make them entertaining, easy to read and create
    connection
    ▪ You can conclude your post with a question to encourage interaction – a simple
    ”What would you add?” or ”What is your experience?” makes the reader feel seen and
    included
    ▪ Remember to interact with other people’s posts! Experts even advice to prime the
    algorithm and interact with other posts before publishing your own for better
    visibility.
    ▪ Don’t forget to have fun with it! Albeit a professional network, LinkedIn is still social
    media made to connect humans.

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