Full Chapter Sport Operations Management and Development An Applied Approach 1St Edition Piekarz PDF
Full Chapter Sport Operations Management and Development An Applied Approach 1St Edition Piekarz PDF
Full Chapter Sport Operations Management and Development An Applied Approach 1St Edition Piekarz PDF
https://textbookfull.com/product/sport-and-sustainable-
development-an-introduction-1st-edition-taylor-francis-group/
https://textbookfull.com/product/management-approach-for-
resource-productive-operations-markus-hammer/
https://textbookfull.com/product/threat-assessment-and-risk-
analysis-an-applied-approach-1st-edition-allen/
https://textbookfull.com/product/risk-management-competency-
development-in-banks-an-integrated-approach-eric-h-y-koh/
Building Green Software: A Sustainable Approach to
Software Development and Operations 1st Edition Anne
Currie
https://textbookfull.com/product/building-green-software-a-
sustainable-approach-to-software-development-and-operations-1st-
edition-anne-currie/
https://textbookfull.com/product/sustainable-tourism-with-web-
resource-business-development-operations-and-management-carol-
patterson/
https://textbookfull.com/product/building-green-software-a-
sustainable-approach-to-software-development-and-
operations-1-converted-edition-anne-currie/
https://textbookfull.com/product/industrial-organizational-
psychology-an-applied-approach-9e-michael-g-aamodt/
https://textbookfull.com/product/sport-and-development-in-
emerging-nations-routledge-research-in-sport-politics-and-
policy-1st-edition-cem-tinaz/
Sport Operations
Management and
Development
This essential textbook introduces the work of sport management and sport
development from the perspective of the day-to-day operational challenges
faced by managers and sport development officers. It addresses the practicalities
of designing and delivering sport services safely, efficiently and effectively, for
profit or in non-profit contexts.
The book covers core topics such as time management, project management,
customer care, developing partnerships, fundraising, crisis management and
research. It adopts a problem-based learning approach, with a strong, practi-
cal focus on putting theory into practice, to illustrate good practice and to help
the reader develop sound operational skills, knowledge and decision-making,
underpinned by the principles of safety, effectiveness and efficiency. It features
a range of diverse international case studies, covering different sports and oper-
ational management challenges, including global pandemics and terrorism.
Connecting theories, ideas and scientific disciplines, the book helps managers
approach operations management more creatively, combining both manage-
ment and development work to show areas of difference and overlap. It also
introduces systems theory and the principles of marginal gains or small wins,
to help managers develop working cultures which can be utilised in all areas
of management, encouraging a culture of learning, reflection and ethical action.
Mark Piekarz
First published 2021
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
52 Vanderbilt Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2021 Mark Piekarz
The right of Mark Piekarz to be identified as author of this work has
been asserted by him in accordance with sections 77 and 78 of the
Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or
reproduced or utilised in any form or by any electronic, mechanical,
or other means, now known or hereafter invented, including
photocopying and recording, or in any information storage or
retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks
or registered trademarks, and are used only for identification and
explanation without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
Names: Piekarz, Mark, author.
Title: Sport operations management and development:
an applied approach / Mark Piekarz.
Description: First Edition. | New York: Routledge, 2021. |
Includes bibliographical references and index.
Identifiers: LCCN 2020036056 | ISBN 9780367333485 (Hardback) |
ISBN 9780367333492 (Paperback) | ISBN 9780429319327 (eBook)
Subjects: LCSH: Sports administration—Study and teaching. |
Special events—Management—Study and teaching. |
Operations research.
Classification: LCC GV713 .P55 2021 | DDC 796.06/9—dc23
LC record available at https://lccn.loc.gov/2020036056
ISBN: 978-0-367-33348-5 (hbk)
ISBN: 978-0-367-33349-2 (pbk)
ISBN: 978-0-429-31932-7 (ebk)
Typeset in Palatino LT Std
by codeMantra
CONTENTS
Chapter 1
What is sport service operations management and
development? 1
1.1 Introduction 1
1.2 What is sport management and development? 2
1.3 What is sport operations management? 10
1.4 The importance of systems theory and the sport
operation system 11
1.5 Understanding the impact of the external business
environment on sport operations 21
1.6 What makes sport services different from other
services? 23
1.7 Conclusion 28
Chapter 2
Organisational purpose and evaluating service operations 31
2.1 Introduction 31
2.2 The importance of performance evaluation 32
2.3 Overview of the performance evaluation process 32
2.4 Sector rationales and purpose 34
2.5 Writing aims and smart objectives 41
2.6 Targets and PIs 45
2.7 Action plans, implementation and monitoring 52
2.8 Conclusion 52
Chapter 3
Job tasks, scheduling and time management 55
3.1 Introduction 55
3.2 Too many jobs, too little time to do them? 55
3.3 Identifying job tasks 59
3.4 Analysing and prioritising work tasks and jobs 63
3.5 Monitoring, reviewing and adjustment 74
3.6 Conclusion 75
v
vi Contents
Chapter 4
Creating sport programmes to meet needs and wants 77
4.1 Introduction 77
4.2 The importance of marketing theory to service
design 77
4.3 How to create a new sport programme 81
4.4 Conclusion 96
Chapter 5
Customer care, quality systems and regulatory
compliance 98
5.1 Introduction 98
5.2 The importance of customer care 98
5.3 Is the customer always right? 102
5.4 Quality systems and customer care 104
5.4 The customer service encounter and journey 106
5.5 Conclusion 119
Chapter 6
Project sport and event management 121
6.1 Introduction 121
6.2 The similarities and differences between
operations, project and event management 121
6.3 The project operations process 126
6.4 Conclusion 141
Chapter 7
Stakeholders, partnerships and volunteers 143
7.1 Introduction 143
7.2 Stakeholder theory 143
7.3 Networking theories 148
7.4 Partnerships 152
7.5 The third sector and volunteers 156
7.6 Operations management skills and knowledge
needed for networking, partnerships and managing
volunteers 160
7.7 Conclusion 162
Chapter 8
Fundraising, sponsorship and digital target marketing 164
8.1 Introduction 164
8.2 The funding gap 164
8.3 Overview of funding techniques and the art of
persuasion 167
8.4 Conclusion 187
Contents vii
Index 233
FIGURES
viii
Figures ix
x
CASE STUDIES
1.1
Changing government policies: ‘sport for sport’s sake’
or ‘sport for good’ 5
1.2 The global nature of sport development work 6
1.3 Examples of overlapping management and business functions in
sport management and development work 8
1.4 Black box thinking and marginal gains (British and
Canadian cycling) 13
1.5 Examples of complexity and operational failures 17
1.6 The challenges of the external business environment
impacting on sport operations 22
2.1 Examples of clarifying purpose with vision and mission
statements 37
2.2 Examples of organisational values which shape
working practices and can enhance brand appeal 40
2.3 Identifying the principles of SMART objectives even when
they are not always explicitly stated 43
2.4 Illustrative examples of analysing data to evaluate
performance 48
3.1 A day in the life of a sport agent 57
3.2 Operationalising a basketball strategic plan in China 61
3.3 How would you prioritise these typical job tasks
generated in a day? 65
3.4 How the mind works (Levitin, 2014) 72
4.1 The product lifecycle (PLC) of keep fit services 79
4.2 The rise of social sport enterprise programming 82
4.3 Exploring group needs and barriers for swimming 84
4.4 Pricing strategies 90
4.5 Comparing health and fitness services and market placement 93
5.1 Examples of online customer complaints when reviewing sport
services 100
5.2 Testing the loyalty of sport fans and the future of the stadium
experience 102
5.3 The service encounter, women and removing barriers 108
5.4 Carrying capacity, queue management and the impact of social
distance measures 110
6.1 Applying the project system concepts to a fun run event 124
xi
xii Case studies
xiii
PREFACE
The aim of this book is to explain and illustrate how good quality sport services
can be researched, designed and delivered safely, efficiently and effectively. It
does this by applying some of the key operation management theories and con-
cepts to relevant sport service operations, using a range of local, national and
international case studies, to help illustrate best management practice and the
universal challenges faced in sport management and development work. Where
this book differs from other books on sport management and operations is its
more detailed, applied focus of turning theoretical management concepts, into
tangible services.
For those who are familiar with sport development work, this book could
initially appear more ‘management’ orientated than ‘development’ focused.
This is because the ‘coaching’ elements – which can be a strong feature of sport
development work – is not discussed in any detail in this book (this subject is
better served by more specialist texts). Our argument for combining ‘manage-
ment’ and ‘development’ in a book on sport operations is that the word ‘man-
agement’ should not simply refer to a type of job; management also describes
and encapsulates the process of coordinating resources, such as organising the
money, staffing and equipment to deliver sport services. In this sense, all coaches
and development offices are sport managers, hence the combination.
Whilst the sport industry includes both the delivery of services (e.g. sport
events, coaching programmes, etc.) and the manufacturing of sport goods (e.g.
sport equipment, clothing, etc.), this book only focuses on the delivery of sport
services and the many operational challenges this generates. These sport ser-
vices can be designed for numerous purposes, occur in a variety of locations or
require different types of participant involvement. There is, to say the least, a
huge variety in the sport services which managers and sport development offi-
cers (SDOs) can design and offer to people, to achieve a variety of purposes.
Whatever the purpose, location or type of involvement in the sport service,
a crucial underpinning goal for the organisation designing and delivering the
service is that they meet people’s needs and wants, safely, effectively and effi-
ciently. Those who are familiar with the business function of marketing will rec-
ognise this broad principal as being ‘market orientated’; this places the customer
and client as the central focus of business activity, in terms of understanding
what they need, want and expect from a service, in order to gain satisfaction.
An important theme throughout this book is to challenge many simplistic
assumptions about the virtues and benefits of sport. The playing and watching
of sport does not, we argue, automatically mean positive benefits to individ-
uals, communities and countries occur. What needs to be understood are the
additional intervening mechanisms and actions which managers and develop-
ment workers need to implement, in order to leverage sport participation into
larger, transformational positive changes. Without this understanding, many of
the positive benefits may not accrue, which in worse case scenarios, can mean
negative impacts occur instead.
xiv
Preface xv
1.1 INTRODUCTION
Just what does a sport manager or a sport development officer (SDO) do in
their working day, week or month? For someone unfamiliar with the day-to-
day workings of a sport manager or SDO, it can be difficult to envision the
sheer variety of job tasks which have to be coordinated and completed: Some
can be planned for; some will be a reaction to events and incidents on a day;
some may be exciting and be the reason why the person entered into the pro-
fession; some may be mundane, dull even, yet still vital to ensure the efficient
and safe delivery of services. In this chapter, we introduce the variety of job
tasks that a manager or SDO will engage with and how they can be repre-
sented and categorised.
This chapter begins by defining what is meant by operations manage-
ment. It explains the difference between simple sport administration, sport
management and sport development. It then moves onto exploring operations
management as it relates to sport management and development work. A key
part of this discussion will be the representation of an over-arching theoretical
operations system model. This model gives the key concepts used in opera-
tions management, in any working sector, together with giving the foundation
concepts for later chapters.
1
2 Chapter 1
Profit or non-profit
• Example 1 – Fitness class: This could take place in an indoor gym; runs for
profit (private sector); can be done as pay-as-you go (i.e. you just turn up and
pay for the service when you want it); is non-competitive and involves active
participation; and designed to achieve health outcomes.
• Example 2 – A children’s community football programme: This can take
place outdoors; can be run by a commercial football club, but is run on a
non-profit basis, as children pay a minimal fee to cover just operating costs
(called a ‘loss-leader’ service); it has a small club subscriptions for a set
number of weeks for the coaching sessions; it is primarily focused on ama-
teur, foundation level of active participation, but the club wants to identify
future elite talent and even encourage the children and their families to
attend football games and develop fandom attachment outcomes.
• Example 3 – A sport event in an arena: This can be done for commercial,
profit reasons; it can be indoors; it could also be an example of a more com-
plex, large-scale operation, where hundreds of staff may need to be coor-
dinated and thousands of spectators managed; and it involves the passive
watching of professional athletes, to help achieve inspiration outcomes.
The use – and, some would argue misuse – of the term ‘sport(s)
development’ can be appreciated by a closer look at what each word
is describing. Sport has at times been narrowly defined in terms of
competitive, rule governed games, involving some degree of physical
activity and exercise. Development conjures up ideas of maturation,
of education; the gradual consolidation of knowledge; and the teach-
ing of competences and practical skills… Consequently, to develop
someone or something suggests a transition through progressive
4 Chapter 1
stages where new and improved outcomes are both possible and
desirable. But put the two strange words together, each drawing on
different vocabularies, such as sport and development, and what do
you get? A new hierarchy or range of meanings emerges.
Hylton (2013, p. 4)
Discussion
For a country of your choice, identify the government’s current policies
towards the funding and support of sport. Is the policy focused more on sport
for sport sake or sport for good philosophies?
6 Chapter 1
These key features of sport development highlight two key linking strands
between sport development and management, which are:
Referring back to Figure 1.1 and the different elements of sport services, SDOs
can have a preponderance towards the non-profit sector and the active partic-
ipation of sport. It should, however, be appreciated that there is a continued
blurring of the boundaries between the sectors, where development work has
increasingly been used on a global scale by both commercial and non-commercial
purposes, as illustrated in Box 1.2.
•
Case Study 1 – NFL (National Football League): The NFL is the profes-
sional American Football League, consisting of 32 teams. It is a league
which is constantly seeking to grow its market appeal around the
world. In relation to Europe, as part of this strategy, it has developed
a variety of activities and events to grow and develop the interest of
both playing and watching the sport of American football. As part of
this strategy, there has been a growing number of NFL games played
in Europe, particularly the UK. There are also strategies for the devel-
opment of the sport and the leagues to appeal for the lucrative Chi-
nese market. Whilst some of the activities, in the short term, may not
generate much profit, the aim is to grow the market interest, which
can increase the commercial opportunities for advertising and spon-
sorship, or selling merchandise.
What is sport service operations management 7
•
Case Study 2 – World Rugby: This governing body has developed some
particularly ambitious plans for growing women’s participation and
interest in rugby around the world. As Part of the attempts to opera-
tionalise this growth strategy, it appointed ten global leadership schol-
arships and has held a variety of global forums in Botswana, Madrid
and Bangkok. This growth strategy has attempted to strengthen and
professionalise the key women’s rugby events, such as women’s world
cup (World Rugby, 2019). Many of the development projects set up to
support women’s rugby are targeted at the grass roots, foundation level,
which are not necessarily designed to generate short-term revenues and
profits. The real gains are to be had from growing the popularity of the
game, which helps enhance its future commercial appeal and so, it is
hoped, helps ensure the sport remains viable in the future.
•
Case Study 3 – UNICEF: Over the years UNICEF has developed a range of
non-profit outreach sport programmes, of the ‘Sport for Development’ type
work, where the potential positive outcomes of sport are leveraged to try
and deal with a variety of individual and broader political, social and eco-
nomic problems. For example, there have been initiatives of: encouraging
girls to play football, in order to overcome social barriers in education pro-
gression; using sport programmes to try and deal with the rehabilitation of
child soldiers in Burundi; and using of sport to help educate people about
the disease of Aids in African and the Caribbean (UNICEF, 2019).
Discussion
How important is development-type work for the manager who is working
in the commercial sector?
How much should SDOs working in the non-profit public or voluntary
sectors be concerned with financial management and marketing?
All managers and SDOs need All managers and SDOs Both the management and
to apply the management will need to have some business functions need
functions of: understanding and to be applied to all levels
capability to utilise the of management of:
- Planning (this can relate business functions of:
to goal setting and time Strategic (this gives the
management) Human resource over-arching context
- Organising (who does the management (HRM) of operational plans
what, when, where and how) (the capacity to and involves planning
- Leading (giving direction, manage staff and over longer time scales,
confidence and energy volunteers) which can be counted in
to drive policies and Finance (the capacity to years, needs to manage
management initiatives) cost out programmes, a broader range of
- Controlling (ensuring jobs evaluate performance resources and involves
are kept on track, delegating and control costs) analysing the external
work and making changes) Marketing (understand business environment)
- Communicating (adapts customers’ needs and Project (this overlaps with
the old command function, wants and how to both the strategic and
but focused on how people communicate your operational levels, with
are informed and updated services to target one of its key defining
on what needs to be done, groups) features of it having a
so there is clarity in their Risk (the need to risk clear end point)
thinking and actions) assess activities to Operational (involves
comply with safety more limited time
Roles of management relate regulations and scales of hours, days,
to interpersonal roles, protect brands) weeks and months,
informational roles and and focuses on the
decisional roles actually small details of
Skills of management relate to delivering services to
technical skills, human skills customers)
and conceptual skills
Source: Adapting Wilson and Piekarz (2015).
The role had a requirement of subject expertise to the playing and coach-
ing of cricket, together with a need for experience in the management and
business function, such as a capability to manage finances and control costs
(the finance function); manage permanent and casual staff (the HR function);
develop and promote a range of cricket services or courses, for all abilities,
age groups and disabilities (the marketing function); doing risk assessments
and ensuring all legal regulations were complied with, ranging from Health
and Safety regulations, to child safeguarding (the risk management function).
Case Study 2 – Cricket development officer: A cricket development offi-
cer was created by joint funding between Worcestershire Cricket Board and
Warwickshire Cricket Board (a professional, commercial club), in partnership
with the Lord’s Taverners (a charitable organisation). A key part of the job
remit was to use the ‘power of cricket as a tool for change, social cohesion
and make a difference to the lives of people in deprived areas of Birmingham,
Dudley & Redditch’. It is an example of cricket being used to generate posi-
tive externalities or sport for development. In terms of the elements of the ser-
vice, it was characterised by having non-profit social objectives, focusing on
how cricket can be used to tackle social problems, promoting healthy lifestyle
choices and developing community inclusivity. It would be a peripatetic role
(i.e. they are more mobile, whose remit is to go out into the community, help-
ing to establish various service programmes, in different types of venues),
based on setting up programmes in a variety of indoor and outdoor spaces,
over a large geographic area. The role also needed to develop partnerships
(continued)
10 Chapter 1
Discussion
For a sport you are interested, identify the different types of management and
development jobs available, then what are the key management functions,
roles and skills needed to perform the job.
whereby if one part was to fail, it can lead to the system impairment or failing
(i.e. death of the organism). To use the analogy of the human body, it is about
understanding how all the different elements of the body, ranging from the heart,
stomach, liver, blood, etc., combine to allow life, whereby if a part is damaged,
then it can impair either the quality of life or even lead to death. This provides a
useful analogy, which can be adapted not just for sport operations management,
but all management, as it reminds the manager and SDO that they need to take
care of all the different parts of the service to ensure the safe, efficient delivery of
services which combine to give customer satisfaction.
What adds to the importance of using systems theory is that the work-
ing environment of contemporary sport managers and SDOs is one increasingly
characterised by constant change and dynamism. Not only do managers need
to consider the complex interaction of all the different business functional areas
in order to transform the mix of input resources (e.g. staffing, money, equip-
ment, facilities, etc.) into outputs (e.g. the people coming to watch or partici-
pate in the sport service), they also need to consider how external forces, beyond
their control, can impact on their operations, such as political events, economic
changes and technological developments (i.e. the classic PESTLE factors analysis
explained later). Box 1.4 further elaborates on how the theory has been used in
practice.
The sheer variety of connecting factors that constantly interact, gener-
ating changes or creating crisis events means that the system that the sport
manager or SDO operates in is also characterised as being complex, sometimes
chaotic. These two concepts have their own theories which are also useful to
understand:
The flood, both in the Spey and its tributary burn, was terrible at
the village of Charlestown of Aberlour. On the 3d of August, Charles
Cruickshanks, the innkeeper, had a party of friends in his house.
There was no inebriety, but there was a fiddle; and what Scotsman is
he who does not know that the well-jerked strains of a lively
strathspey have a potent spell in them that goes beyond even the
witchery of the bowl? On one who daily inhales the breezes from the
musical stream that gives name to the measure, the influence is
powerful, and it was that day felt by Cruickshanks with a more than
ordinary degree of excitement. He was joyous to a pitch that made
his wife grave. Mrs Cruickshanks was deeply affected by her
husband’s jollity. “Surely my goodman is daft the day,” said she
gravely; “I ne’er saw him dance at sic a rate. Lord grant that he binna
fey!”[12]
12. “‘I think,’ said the old gardener to one of the maids, ‘the gauger’s fie’—by
which word the common people express those violent spirits, which they think a
presage of death.”—Guy Mannering.
When the river began to rise rapidly in the evening, Cruickshanks,
who had a quantity of wood lying near the mouth of the burn, asked
two of his neighbours to go and assist him in dragging it out of the
water. They readily complied, and Cruickshanks getting on the loose
raft of wood, they followed him, and did what they could in pushing
and hauling the pieces of timber ashore, till the stream increased so
much, that, with one voice, they declared they would stay no longer,
and, making a desperate effort, they plunged over-head, and reached
the land with the greatest difficulty. They then tried all their
eloquence to persuade Cruickshanks to come away, but he was a bold
and experienced floater, and laughed at their fears; nay, so utterly
reckless was he, that having now diminished the crazy ill-put-
together raft he stood on, till it consisted of a few spars only, he
employed himself in trying to catch at and save some haycocks
belonging to the clergyman, which were floating past him. But while
his attention was so engaged, the flood was rapidly increasing, till, at
last, even his dauntless heart became appalled at its magnitude and
fury. “A horse! a horse!” he loudly and anxiously exclaimed; “run for
one of the minister’s horses, and ride in with a rope, else I must go
with the stream.” He was quickly obeyed, but ere a horse arrived, the
flood had rendered it impossible to approach him.
Seeing that he must abandon all hope of help in that way,
Cruickshanks was now seen as if summoning up all his resolution
and presence of mind to make the perilous attempt of dashing
through the raging current, with his frail and imperfect raft.
Grasping more firmly the iron-shod pole he held in his hand—called
in floater’s language a sting—he pushed resolutely into it; but he had
hardly done so when the violence of the water wrenched from his
hold that which was all he had to depend on. A shriek burst from his
friends, as they beheld the wretched raft dart off with him down the
stream, like an arrow freed from the bowstring. But the mind of
Cruickshanks was no common one to quail before the first approach
of danger. He poised himself, and stood balanced, with
determination and self-command in his eye, and no sound of fear, or
of complaint, was heard to come from him.
At the point where the burn met the river, in the ordinary state of
both, there grew some trees, now surrounded by deep and strong
currents, and far from the land. The raft took a direction towards one
of these, and seeing the wide and tumultuous waters of the Spey
before him, in which there was no hope that his loosely-connected
logs could stick one moment together, he coolly prepared himself,
and, collecting all his force into one well-timed and well-directed
effort, he sprang, caught a tree, and clung among its boughs, whilst
the frail raft, hurried away from under his foot, was dashed into
fragments, and scattered on the bosom of the waves. A shout of joy
arose from his anxious friends, for they now deemed him safe; but he
uttered no shout in return. Every nerve was strained to procure help.
“A boat!” was the general cry, and some ran this way, and some that,
to endeavour to procure one. It was now between seven and eight
o’clock in the evening. A boat was speedily obtained, and though no
one was very expert in its use, it was quickly manned by people eager
to save Cruickshanks from his perilous situation. The current was too
terrible about the tree to admit of their nearing it, so as to take him
directly into the boat; but their object was to row through the
smoother water, to such a distance as might enable them to throw a
rope to him, by which means they hoped to drag him to the boat.
Frequently did they attempt this, and as frequently were they foiled,
even by that which was considered as the gentler part of the stream,
for it hurried them past the point whence they wished to make the
cast of their rope, and compelled them to row up again by the side, to
start on each fresh adventure.
Often were they carried so much in the direction of the tree as to
be compelled to exert all their strength to pull themselves away from
him they would have saved, that they might avoid the vortex that
would have caught and swept them to destruction. And often was
poor Cruickshanks tantalized with the approach of help, which came
but to add to the other miseries of his situation that of the bitterest
disappointment. Yet he bore all calmly. In the transient glimpses
they had of him, as they were driven past him, they saw no blenching
on his dauntless countenance—they heard no reproach, no
complaint, no sound, but an occasional short exclamation of
encouragement to persevere in their friendly endeavours. But the
evening wore on, and still they were unsuccessful. It seemed to them
that something more than mere natural causes was operating against
them. “His hour is come!” said they, as they regarded one another
with looks of awe; “our struggles are vain.” The courage and the hope
which had hitherto supported them began to fail, and the descending
shades of night extinguished the last feeble sparks of both, and put
an end to their endeavours.
Fancy alone can picture the horrors that must have crept on the
unfortunate man, as, amidst the impenetrable darkness which now
prevailed, he became aware of the continued increase of the flood
that roared around him, by its gradual advance towards his feet,
whilst the rain and the tempest continued to beat more and more
dreadfully upon him. That these were long ineffectual in shaking his
collected mind, we know from the fact, afterwards ascertained, that
he actually wound up his watch while in this dreadful situation. But,
hearing no more the occasional passing exclamations of those who
had been hitherto trying to succour him, he began to shout for help
in a voice that became every moment more long-drawn and piteous,
as, between the gusts of the tempest, and borne over the thunder of
the waters, it fell from time to time on the ears of his clustered
friends, and rent the heart of his distracted wife. Ever and anon it
came, and hoarser than before, and there was an occasional wildness
in its note, and now and then a strange and clamorous repetition for
a time, as if despair had inspired him with an unnatural energy; but
the shouts became gradually shorter,—less audible and less frequent,
—till at last their eagerly listening ears could catch them no longer.
“Is he gone?” was the half-whispered question they put to one
another; and the smothered responses that were muttered around
but too plainly told how much the fears of all were in unison.
“What was that?” cried his wife in a delirious scream; “that was his
whistle I heard!” She said truly. A shrill whistle, such as that which is
given with the fingers in the mouth, rose again over the loud din of
the deluge and the yelling of the storm. He was not yet gone. His
voice was but cracked by his frequent exertions to make it heard, and
he had now resorted to an easier mode of transmitting to his friends
the certainty of his safety. For some time his unhappy wife drew
hope from such considerations, but his whistles, as they came more
loud and prolonged, pierced the ears of his foreboding friends like
the ill-omened cry of some warning spirit; and it may be matter of
question whether all believed that the sounds they heard were really
mortal. Still they came louder and clearer for a brief space; but at last
they were heard no more, save in his frantic wife’s fancy, who
continued to start, as if she still heard them, and to wander about,
and to listen, when all but herself were satisfied that she could never
hear them again.
Wet and weary, and shivering with cold, was this miserable
woman, when the tardy dawn of morning beheld her straining her
eye-balls through the imperfect light, towards the trees where
Cruickshanks had been last seen. There was something there that
looked like the figure of a man, and on that her eyes fixed. But those
around her saw, alas! too well, that what she fondly supposed to be
her husband was but a bunch of wreck gathered by the flood into one
of the trees,—for the one to which he clung had been swept away.
The body of poor Cruickshanks was found in the afternoon of next
day, on the Haugh of Dandaleith, some four or five miles below. As it
had ever been his uniform practice to wind up his watch at night, and
as it was discovered to be nearly full wound when it was taken from
his pocket, the fact of his having had self-possession enough to obey
his usual custom, under circumstances so terrible, is as
unquestionable as it is wonderful. It had stopped at a quarter of an
hour past eleven o’clock, which would seem to fix that as the fatal
moment when the tree was rent away; for when that happened, his
struggles amidst the raging waves of the Spey must have been few
and short.
When the men, who had so unsuccessfully attempted to save him,
were talking over the matter, and arguing that no human help could
have availed him,—
“I’m thinkin’ I could hae ta’en him out,” said a voice in the circle.
All eyes were turned towards the speaker, and a general expression
of contempt followed; for it was a boy of the name of Rainey, a
reputed idiot, from the foot of Benrinnes, who spoke.
“You!” cried a dozen voices at once; “what would you have done,
you wise man?”
“I wud hae tied an empty anker-cask to the end o’ a lang, lang tow,
an’ I wud hae floated it aff frae near aboot whaur the raft was ta’en
first awa; an’ syne, ye see, as the stream teuk the raft till the tree,
maybe she wud hae ta’en the cask there too; an’ if Charlie
Cruickshanks had ance gotten a haud o’ this rope——”
He would have finished, but his auditors were gone: they had
silently slunk away in different directions, one man alone having
muttered, as he went, something about “wisdom coming out of the
mouth of fools.”
CHARLIE GRAHAM, THE TINKER.
By George Penny.