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The Coca-Cola Company was founded in 1892 and established its Headquarters in Atlanta.
The
Coca Cola Franchise is the World’s biggest Beverage Industry. It dominated a 48% of the global
Market share.
In total the Franchise is responsible for over 160 different beverages within a market
consisting of 200 Countries.
The Coca Cola franchise is Responsible for several different products. For example, Coca Cola,
Sprite, Dasani Water. By differentiating their product, they can satisfy several of the consumer’s
wants and needs.
Quality refers to how good something is compared to other similar things. In other words, its
degree of excellence.
The coca cola company ensures the best quality of its beverages by implementing globally
authenticated manufacturing process and quality management system.
This is to ensure that the products in the marketplace meet the requirements of the company
and expectations of customers.
Consistency and reliability are the two key factors to the quality of the product. These factors
are critical in meeting the global regulatory requirements and the company standards. The
global nature of the business requires high standards for ensuring consistent products and
quality from the production to the bottling and product delivery.
Coca-Cola uses Total Quality Management (TQM), which involves the management of
quality at every level of the organization, including suppliers, production, customers, etc.
This allows Coca-Cola to retain and regain competitiveness to achieve increased customer
satisfaction. Coca-Cola uses this method to continuously improve the quality of
their products.
Every ingredient used in the manufacturing process of the beverages meet all the local
regulatory, company and international standards. They undergo through extensive testing
and inspection before it is introduced.
The company make sure that the beverages are tested by recognized quality assurance
mechanism before it is brought to the market. Company meets the international standards ISO
9001:2000
The Production Process Before production starts on the line, cleaning tasks are performed to
rinse internal pipelines, machines and equipment.
This quality check is performed for both hygiene purposes and product quality. When these
checks are performed the production process can begin.
Coca Cola uses a database system called Questar which enables them to perform checks on the
line. each line is issued with a bill of materials before the process starts. This ensures that the
correct materials are put on the line.
Other quality checks on the line include packaging and carbonation which is monitored by an
operator who notes down the values to ensure they are meeting standards.
As well as sugar values testing, micro testing, packaging quality testing and cap tightness
testing. to ensure quality and consistency.
Coca-Cola controls its customer satisfaction by having a code on the bottles it produces. If there
is a fault, that code can be entered into the Coca-Cola database and they can find out what
plant it was produced at and where it was distributed to. This helps improve customer
satisfaction because if there is a faulty group of Coke bottles then they can be recalled before
any other customers find problems with a particular batch of Coke products.
They also have an on time in full (OTIF) rating system for distributors. -External customers such
as distributors can rate Coca-Cola’s delivery based on, if it was on time and the full stock was
delivered.
Low cost
This method helps reduce waste and cost, which provides Coca-Cola with a competitive
advantage.
This method helps reduce waste and cost, which provides Coca-Cola with a competitive
advantage.
The method such as the production process, helps reduce waste and cost, which provides
Coca-Cola with a competitive advantage.
Improved Reputation
Advantages: by improving customer satisfaction, coca cola is able to attract a Larger customer
base, increase in customer loyalty, raised online profile consumers paying a premium for
products and services, , increased revenue,
High cost of time

The high cost of implementing a TQM program, and the fact that it may take several years
for the program to be fully implemented before results and benefits are seen, can be a
huge disadvantage to a TQM program, TQM should be considered a long-term investment.
Resistance to Change
One of the main disadvantages of TQM is the need for company-wide commitment to quality
improvement, and the difficulty of achieving this commitment. All levels of management
must be on board for the program to be truly successful. Any lack of effort or resources will
undermine the success of a TQM program.

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The Coca-Cola Company was founded in 1892 and established its Headquarters in Atlanta.

High cost of time

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