CASE-STUDY-COCA-COLA Revamped
CASE-STUDY-COCA-COLA Revamped
CASE-STUDY-COCA-COLA Revamped
Point of View
Coca-Cola is the most popular and biggest selling soft drinks in history as
well as one of the most recognizable brands in the world. Being so, they always
seek to present customers with products that are sellable and profitable. They
are also prepared for certain issues or problems that may arise. The company is
almost too perfect to criticize but there are some issues that are still not
For almost 131 years in business, the company flourished to be the best
non alcoholic beverage company. Many practices regarding Quality and Food
and then shipped around the world. The products are produced in virtually
each country in which it is sold, utilizing local suppliers and local bottlers,
employing local people, and addressing local culture and taste. As such, the
supply chain of Coca-Cola is not a single corporate system. Rather, each link in
the Coca-Cola production chain is a local producer with its own outward-
course, the plants have the advantage of being a part of a global network, but
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Coca-Cola also offers different array of products around the world. For
example in USA we have Coke, Diet Coke, Sprite and Root beer, In Africa, Coca
India, Thumbs Up and in Japan Georgia Coffee is offered. Coca Cola has been
also consistent in Islam dominated countries producing goods with Halal labels.
Rather, for quality and food safety, Coca-Cola maintains much more rigid
standards across its system to protect the brand, assure supply standards, and
control the manufacturing process. Coca Cola has always been keen to maintain
its good brand quality, so they lead food safety and supplier strategy from the
center
quality and food safety. The process is essentially the combining of four parts:
such few ingredients, a slight difference in any one, such as the water, could
change the classic, expected taste and quality of the final product. Yet with
treatment processes be used so that the water that ends up in the final product
is the same at every plant. If its not, the bottled, canned, or tapped Coke will
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Even with such controls, Coca-Cola does not leave the quality of the
testing for assurance. Coca-Cola contracts with third parties to purchase its
products from various retail establishments. The products are analyzed and
tested for everything from taste to micro to label coding and alignment. The
results are compiled every month, upon which each plant is scored and
analyses are made for continuous improvement in that plant and across the
system.
Such practices help Coca-Cola ensure that all products that bear its
brand consistently meet its rigid quality and food safety standardsas well as
lifestyle of the consumers. People are drinking more bottled water, flavored
water, juices and other beverages that they believe are healthy. Coca-Cola has
never ceased to find new ways to attract people to patronize their products
of Coca Cola company regarding quality and food safety . It will also discuss
how Coca-Cola will be able to increase their sales considering the current
trends and lifestyles of their consumers. This case will be discussed as viewed
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II. Statement of the Problem
safety?
III. Objectives
These are the following objectives that the researchers would like to achieve.
its quality
To fully determine if Coca Cola Company is consistent with its quality and
food safety we should consider the SWOT Analysis and its Quality Production
Process.
STRENGHTS
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2. Utilizing Local Supplies
(Brand name that hold its own prestige in the world market.)
5. Product Concept
WEAKNESS:
There are some aspects of the Coca-Cola system in which local control
and food safety, Coca-Cola maintains much more rigid standards across its
system to protect the brand, assure supply standards, and control the
manufacturing process. Coke has always been keen to maintain its good brand
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quality, so we lead food safety and supplier strategy from the center, Marshall
said.
anyone, such as the water, could change the classic, expected taste and
quality of the final product. Yet with water sourced locally at every plant, from
essential that specific filtering and treatment processes e used so that the
water that ends up in the final product is the same at every plant. If its not,
Even with such control, Coca-Cola does not leave the quality of the final
Cola contracts with third parties to purchase ts products from various retail
establishments. The products are analyzed and tested for everything from taste
to micro to label coding and alignment. The results are compiled every month,
upon which each plant is scored and analyses are made for continuous
Such practices help Coca-Cola ensure that all products that bear its brands
consistently meet its rigid quality and food safety standards - as well as those
of downstream customers.
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Flowchart for Coca-Cola Production
Coca Cola has been consistent on its quality and food safety. To further
promote consistency in quality and food safety. The following are the
1. TRAINING OF STAFFS
TRAINING OF STAFFS
STRENGTHS WEAKNESSES
3. Competitive
STRENGTHS WEAKNESSES
(Hazards)
3. Competitive
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3. EMPLOYEE SHOULD MASTER COMPANYS CORPORATE SOCIAL
RESPONSIBILITY
STRENGTHS WEAKNESSES
3. Influential
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UPDATE REGULARLY THE CERTIFICATION OF GFSI
STRENGTHS WEAKNESSES
STRENGTHS WEAKNESSES
studies
4. Consistency of Quality
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V. Recommendations:
1. Ensure the proper handling of each product with quality and standards
process.
4. Regularly attend every GFSI conference and event. Sharing of ideas and
best practices with other companies. Feedback and sharing of ideas and
1. Monthly training and seminars for staffs to maintain the good quality
food safety.
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3. Inculcate in the minds of the employees the Company Social
implemented.
VIII. References
Lupo, Keeping The Real Thing Local Across the Globe, 2013
IX. Appendices
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