Sector Breakdown and Growth Trends
The report highlights that the casino segment dominated Spain’s online gambling market, accounting for 49.57% of the GGR. Betting followed closely, contributing 42% to the total GGR, while poker and bingo made up 7.38% and 1.04%, respectively.
In terms of actual figures, betting revenue reached €145.48 million, a 9.13% increase from the same period in 2023. The casino segment saw the largest growth, rising by 14.57% year-on-year to €171.69 million. Bingo experienced modest growth of 1.87% compared to Q2 2023, reaching €3.61 million, while poker revenue slightly decreased by 0.76% to €25.56 million. Notably, no activity was recorded for contests during this period.
Total turnover in Spain’s online gambling market during Q2 2024 amounted to €8.26 billion, marking a 7.76% year-on-year increase. Casino operations accounted for €4.99 billion of this total, making up the majority of the turnover. However, betting saw the highest growth rate of 10.73%, with a turnover of €2.55 billion.
The second quarter of 2024 also saw significant increases in the number of active accounts and gamblers. The monthly average of active accounts rose by 23.65% to 1,401,634, while active gamblers increased by 22.11%, reaching 942,805. The number of new accounts surged by 46.57%, totaling 150,677. However, the number of new gamblers fell by 5.15%, with 47,826 new players entering the market.
Marketing Expenditure and Operator Activity
Marketing expenditure in Q2 2024 saw a 6.59% quarter-on-quarter increase, totaling €120.21 million. This was broken down into €62.26 million spent on promotions, €43.97 million on advertising, €12.78 million on affiliate marketing, and €1.20 million on sponsorships. Sponsorship spending saw the most significant increase quarter-on-quarter at 24.64%, while promotions rose by 11.85%. However, affiliate expenses decreased by 11.06% compared to Q1 2024.
At the end of the quarter, Spain had 78 licensed operators in the online gambling market. Among these operators, 50 were active in the casino segment, 42 in betting, 9 in poker, 4 in bingo, and 2 in contests.
Source:
2nd Quarterly Report 2024, ordenacionjuego.es, September 19, 2024.
