JP2014044675A - Attractiveness evaluation device, attractiveness adjustment device, computer program for evaluating attractiveness, and computer program for adjusting attractiveness - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a device for evaluating attractiveness of a facility and a device for adjusting attractiveness of a facility, by using probe information of a mobile terminal device.SOLUTION: An attractiveness evaluation device includes: a probe information storage unit for storing probe information of a mobile terminal device; and a facility information storage unit for storing facility information of the facility. A facility to be a target of the attractiveness evaluation is specified as a target facility out of the facility information storage unit; on the basis of facility information of the target facility, the probe information is extracted from the probe information storage unit; and on the basis of the extracted probe information, attractiveness of the target facility is evaluated.

Description

  The present invention relates to an apparatus for evaluating the attractiveness of a facility and an apparatus for adjusting the attractiveness of a facility.

2. Description of the Related Art In recent years, with the spread of the Internet, a technology has been developed that evaluates the visit value (also referred to as attractiveness) of facilities based on user's word-of-mouth information and the like and provides information related to the attractiveness.
As such a technique, Patent Document 1 discloses a car navigation system that acquires data on stores existing around a destination designated by a user, and provides a user with a store list created in consideration of the degree of popularity from the data. A system is disclosed.
See also Patent Document 2 or 3 disclosing the prior art related to the present invention.

JP 2009-168567 A JP 2008-128659 A JP 2011-047823 A

  The present inventor has conducted intensive studies to evaluate the attractiveness of the facility in accordance with the actual situation. As a result, it was conceived that by using the probe information obtained from the mobile terminal device, it is possible to evaluate the attractiveness of the facility in accordance with the actual condition of the user.

The present invention has been made in view of the above-mentioned problems, and the first aspect is defined as follows. That is,
An attractiveness evaluation device for evaluating the attractiveness of a facility,
A probe information storage unit for storing probe information of the mobile terminal device;
A facility information storage unit for storing facility information of the facility;
From the facility information storage unit, a target facility specifying unit that specifies a target facility for evaluating the attractiveness as a target facility,
Based on the facility information of the target facility, a probe information extraction unit that extracts the probe information from the probe information storage unit;
Based on the extracted probe information, an attractiveness evaluation unit that evaluates the attractiveness of the target facility;
An attractiveness evaluation device for facilities equipped with

According to the attractiveness evaluation apparatus of the first aspect defined in this way, a facility that is a target for evaluating attractiveness is identified as a target facility, and probe information is extracted based on the facility information of the facility, Using the extracted probe information, the attractiveness of the target facility is evaluated. If probe information is used in this way, it is possible to collect information such as the actual number of visits to the target facility and the distance traveled by the user who has visited the target facility, thereby enabling more realistic evaluation.
Here, the attractiveness of the facility represents the visit value of the facility, and is evaluated based on the number of visits to the facility, the distance traveled by the visitor, and the like.

The second aspect of the present invention is defined as follows. That is,
In the attractiveness evaluation apparatus defined in the first aspect, the facility information includes area information of the facility, the probe information includes position information of the mobile terminal device,
The probe information extraction unit extracts probe information having the position information in area information of the target facility.
According to the attractiveness evaluation device of the second aspect defined in this way, probe information for evaluating the attractiveness based on the area information of the target facility is extracted, and therefore simply and in accordance with the actual situation. Probe information can be extracted. The extracted probe information may have the coordinates in the area of the target facility, or may have the coordinates in a predetermined area based on the representative position information of the target facility. There may be.

The third aspect of the present invention is defined as follows. That is,
In the attractiveness evaluation device defined in the first or second aspect, the attractiveness evaluation unit evaluates the attractiveness of the target facility based on at least one of the following conditions a to c:
Condition a: Evaluating the attractiveness of the target facility based on the history of one piece of probe information extracted by the probe information extraction unit.
Condition b: Based on the relationship between one probe information extracted by the probe information extraction unit and the other probe information extracted, the attractiveness of the target facility is evaluated.
Condition c: The attractiveness degree of the target facility is evaluated based on the reliability of the relationship between the one piece of probe information extracted by the probe information extraction unit and the target facility.

According to the attractiveness evaluation apparatus of the third aspect defined as described above, the attractiveness evaluation unit evaluates the attractiveness of the target facility based on at least one of the conditions a to c.
According to the condition a, when the user recognized based on the extracted probe information is a visitor from a distance, the target facility is evaluated as “attractive”. Since a user from a distance often visits the facility after investigating the facility to be visited in advance, it is considered that the user is visiting the facility by recognizing the visit value of the facility. It is.

According to the condition b, when it is determined that a plurality of users who have been recognized based on the extracted probe information have visited the target facility, the target facility is evaluated as “attractive”. Since it is considered that a user visiting a plurality of people often visits after investigating a facility visited in advance in the same manner as described above, the condition can be used as an index of attractiveness.
According to the condition c, when it is determined that the user recognized based on the extracted probe information has visited with the intention to visit the target facility, the target facility is evaluated as “attractive” To do. For example, when it is determined that a visit is made with the intention to visit the target facility, for example, when the target facility is set as the destination from the history of the user's mobile terminal device, a coupon issued by the target facility is acquired. In such a case, the coupon may be used.

The fourth aspect of the present invention is defined as follows. That is,
In the attractiveness evaluation apparatus defined in any one of the first to third aspects, the attractiveness evaluation unit indicates the attractiveness of the target facility based on at least one of the conditions a to c. A score is set, and the attractiveness of the target facility is evaluated based on the set score.
According to the attractiveness evaluation apparatus of the fourth aspect defined as described above, since the attractiveness of the target facility is indicated by a score, the burden of processing when determining the display order described later using the attractiveness is increased. It is reduced. In addition, based on a score obtained by evaluating the attractiveness by combining two or more conditions, it is possible to evaluate the attractiveness with higher accuracy and more practically.

The fifth aspect of the present invention is defined as follows. That is,
In the attractiveness evaluation apparatus defined in the fourth aspect, the attractiveness evaluation unit is a facility to which the extracted probe information is temporally concentrated and / or the same or similar genre in a predetermined area is assigned. The score is corrected based on the presence of the target facility, and the attractiveness of the target facility is evaluated based on the corrected score.
According to the attractiveness evaluation device of the fifth aspect defined in this way, the score obtained based on the above conditions a to c can be corrected as appropriate, so that it is possible to perform a more reliable attractiveness evaluation. Become. In other words, for example, if the attractiveness of a facility is regarded as the quality of the product or service provided by the facility, the number of visits during the time period when the cheap product or cheap service was provided is considered as an indication of the attractiveness of the facility. You can not. In this case, even if it is evaluated that the attractiveness is high due to the large number of visits to the facility, the attractiveness due to the quality of the product or service is not always exhibited. On the other hand, even if the number of visits to the target facility is not so large, when the number of visits is large compared to the number of visits to facilities with the same or similar genre in a given area, In some cases, it can be evaluated that the degree of attractiveness is high. If the attractiveness is evaluated in consideration of such various individual situations, a more accurate evaluation result can be obtained.

The sixth aspect of the present invention is defined as follows. That is,
A search result storage unit for storing search results of facility searches performed by genre and / or region,
A facility information storage unit that stores facility information including location information of the facility in association with the attractiveness of the facility;
A point designating unit for designating a movement start point;
A cost calculation unit for calculating a cost based on the designated movement start point and the location information of the facility;
An attractiveness adjusting unit that adjusts the attractiveness based on the calculated cost;
A facility for adjusting the attractiveness of facilities.
According to the attractiveness adjusting device of the sixth aspect defined in this way, the attractiveness of the facility is adjusted based on the location information of the facility and the movement cost obtained from the movement start point. Adjustment of the attractiveness level of the facility refers to adjusting the fixed attractiveness level set for the facility to suit the user individually based on the user's position and the distance to the target facility. Say.
Here, the attractiveness can be an attractiveness evaluated by the attractiveness evaluation device defined in any one of the first to fifth aspects (seventh aspect).

The eighth aspect of the present invention is defined as follows. That is,
An attractiveness evaluation method for evaluating the attractiveness of a facility,
A probe information storage unit that stores probe information of the mobile terminal device; and
A facility information storage unit for storing facility information of the facility;
A target facility specifying unit, from the facility information storage unit, a target facility specifying step for specifying a target facility for evaluating the attractiveness as a target facility;
A probe information extraction step for extracting the probe information from the probe information storage unit based on the facility information of the target facility; and
An attractiveness evaluation unit evaluates the attractiveness of the target facility based on the extracted probe information; and
An attractiveness evaluation method for facilities with
According to the invention of the eighth aspect defined as described above, the same effect as that of the first aspect can be obtained.

The ninth aspect of the present invention is defined as follows. That is,
In the method defined in the eighth aspect, the facility information includes area information of the facility, the probe information includes position information of the mobile terminal device,
The probe information extraction step extracts probe information having the position information in area information of the target facility.
According to the ninth aspect of the invention thus defined, the same effects as those of the second aspect can be achieved.

The tenth aspect of the present invention is defined as follows. That is,
In the method defined in the eighth or ninth aspect, the attractiveness evaluation step evaluates the attractiveness of the target facility based on at least one of the following conditions a to c.
Condition a: Based on the history of one piece of probe information extracted in the probe information extraction step, evaluate the attractiveness of the target facility.
Condition b: Based on the relationship between one probe information extracted in the probe information extraction step and the other probe information extracted, the attractiveness of the target facility is evaluated.
Condition c: The degree of attractiveness of the target facility is evaluated based on the reliability of the relationship between the one probe information extracted in the probe information extraction step and the target facility.
According to the tenth aspect of the invention thus defined, the same effect as the third aspect can be obtained.

The eleventh aspect of the present invention is defined as follows. That is,
In the method defined in any one of the eighth to tenth aspects, the attractiveness evaluation step sets a score indicating the attractiveness of the target facility based on at least one of the conditions a to c. Then, the degree of attractiveness of the target facility is evaluated based on the set score.
According to the eleventh aspect of the invention thus defined, the same effects as in the fourth aspect can be achieved.

The twelfth aspect of the present invention is defined as follows. That is,
In the method defined in the eleventh aspect, the attractiveness evaluation step includes the degree of temporal concentration of the extracted probe information and / or the presence of a facility to which the same or similar genre is given in a predetermined area, The score is corrected based on the score, and the attractiveness of the target facility is evaluated based on the corrected score.
According to the twelfth aspect of the invention thus defined, the same effects as in the fifth aspect can be achieved.

The thirteenth aspect of the present invention is defined as follows. That is,
A search result storage unit for storing a search result of a facility search performed by genre and / or region;
A facility information storage unit that stores the facility information including the location information of the facility in association with the attractiveness of the facility;
A point designating unit for designating a movement start point,
A cost calculating step for calculating a cost based on the designated movement start point and the location information of the facility;
An attractiveness adjusting unit adjusts the attractiveness based on the calculated cost, and an attractiveness adjusting step,
How to adjust the attractiveness of facilities with
According to the thirteenth aspect of the invention thus defined, the same effects as in the sixth aspect are achieved.

The fourteenth aspect of the present invention is defined as follows. That is,
In the method defined in the thirteenth aspect, the attractiveness is an attractiveness evaluated by the attractiveness evaluation method defined in any of the eighth to twelfth aspects.
According to the fourteenth aspect of the invention thus defined, the same effects as in the seventh aspect can be achieved.

Furthermore, the fifteenth aspect of the present invention is defined as follows. That is,
A computer program for evaluating the attractiveness of a facility,
Probe information storage means for storing probe information of the mobile terminal device;
Facility information storage means for storing facility information of the facility;
From the facility information storage unit, target facility specifying means for specifying a target facility for evaluating the attractiveness as a target facility;
Probe information extracting means for extracting the probe information from the probe information storage unit based on the facility information of the target facility;
Attractiveness evaluation means for evaluating the attractiveness of the target facility based on the extracted probe information;
A computer program that functions as a computer program.
According to the fifteenth aspect of the invention thus defined, the same effects as those of the first aspect can be achieved.

The sixteenth aspect of the present invention is defined as follows. That is,
In the computer program defined in the fifteenth aspect, the facility information includes area information of the facility, the probe information includes position information of the mobile terminal device,
The probe information extraction unit extracts probe information having the position information in area information of the target facility.
According to the sixteenth aspect of the invention thus defined, the same effects as those of the second aspect can be achieved.

The seventeenth aspect of the present invention is defined as follows. That is,
In the computer program defined in the fifteenth or sixteenth aspect, the attractiveness evaluation means evaluates the attractiveness of the target facility based on at least one of the following conditions a to c:
Condition a: Evaluating the attractiveness of the target facility based on the history of one piece of probe information extracted by the probe information extraction means.
Condition b: Based on the relationship between the one probe information extracted by the probe information extraction means and the other probe information extracted, the attractiveness of the target facility is evaluated.
Condition c: The attractiveness of the target facility is evaluated based on the reliability of the relationship between the one piece of probe information extracted by the probe information extraction unit and the target facility.
According to the seventeenth aspect of the invention thus defined, the same effects as in the third aspect can be achieved.

The eighteenth aspect of the present invention is defined as follows. That is,
In the computer program defined in the fifteenth to seventeenth aspects, the attractiveness evaluation means sets a score indicating the attractiveness of the target facility based on at least one of the conditions ac. The attractiveness of the target facility is evaluated based on the set score.
According to the eighteenth aspect of the invention thus defined, the same effects as in the fourth aspect can be achieved.

The nineteenth aspect of the present invention is defined as follows. That is,
In the computer program stipulated in the eighteenth aspect, the attractiveness evaluation means includes the facility to which the extracted probe information is temporally concentrated and / or the same or similar genre is given in a predetermined area. , The score is corrected, and the attractiveness of the target facility is evaluated based on the corrected score.
According to the nineteenth aspect of the invention thus defined, the same effects as in the fifth aspect are achieved.

The twentieth aspect of the present invention is defined as follows. That is,
Search result storage means for storing search results of facility searches performed by genre and / or region;
Facility information storage means for storing facility information including location information of the facility and the attractiveness of the facility in association with each other;
A point designation means for designating a movement start point;
Cost calculating means for calculating a cost based on the designated movement start point and the location information of the facility;
Attractiveness adjusting means for adjusting the attractiveness based on the calculated cost;
A computer program that functions as a computer program.
According to the twentieth aspect of the invention thus defined, the same effects as in the sixth aspect are achieved.

The 21st aspect of this invention is prescribed | regulated as follows. That is,
In the computer program defined in the twentieth aspect, the attractiveness is an attractiveness evaluated by the computer program defined in any of the fifteenth to nineteenth aspects.
According to the twenty-first aspect of the invention thus defined, the same effects as in the seventh aspect are achieved.

  A recording medium for recording the computer program defined in any one of the fifteenth to twenty-first aspects is defined as the twenty-second aspect.

It is a block diagram which shows the structure of the attractiveness evaluation apparatus 1 of embodiment of this invention. It is a block diagram which shows the structure of the attractiveness evaluation apparatus 21 of other embodiment of this invention. It is a flowchart which shows an example of operation | movement of the attractiveness evaluation apparatus 21 of other embodiment of this invention. The computer program which comprises the attractiveness evaluation apparatus 21 of other embodiment of this invention is shown. It is a block diagram which shows the structure of the attractiveness adjustment apparatus 31 of embodiment of this invention. It is a block diagram which shows the structure of the mobile terminal device 51 of the Example of this invention.

An attractiveness evaluation apparatus according to an embodiment of the present invention will be described.
FIG. 1 shows a schematic configuration of the attractiveness evaluation apparatus 1.
As shown in FIG. 1, the attractiveness evaluation apparatus 1 includes a facility information storage unit 3, a probe information storage unit 5, a target facility identification unit 7, a probe information extraction unit 9, an attractiveness evaluation unit 11, and an attractiveness storage unit 13. It has.

  The facility information storage unit 3 stores facility information of facilities. The facility is not particularly limited, and includes restaurants, cafes, restaurants such as restaurants, home appliance mass retailers, clothing stores, and the like. The facility information of the facility includes, for example, a facility ID, a facility name, and a facility position. Other facility information includes facility genre, area where the facility is located, average budget in the facility, telephone number, business hours, presence / absence of parking lot, and the like. The location of the facility may be coordinate information indicating a representative point of the facility or area information indicating a region of the facility. The area information may be two-dimensional coordinate information, three-dimensional coordinate information, or floor information. The facility genre includes restaurants, home appliance mass retailers, clothing stores, and the like. As another example, facility genres such as “restaurant”, “cafe”, and “restaurant” may be given in more detail for the facility genre “restaurant”. Furthermore, facility genres such as the facility genre “Unagiya”, “Udonya”, “Yakinikuya” may be given.

  The probe information storage unit 5 stores probe information of the mobile terminal device. A mobile terminal device is a communication terminal device that can be carried by a user. For example, a mobile phone, a PDA (Portable Digital Assistant), a portable game machine, a notebook PC, a PND (Portable Navigation Device), an in-vehicle navigation device, a smartphone, and the like. Is mentioned. The probe information includes at least coordinate information and ID information for identifying the mobile terminal device. The coordinate information can specify such information as long as the mobile terminal device has a position detection function such as GPS and a position information acquisition function using base station information. As other probe information, for example, ID information for identifying a mobile terminal device, time information, speed information, direction information, altitude information, information about the device user's home, information about the movement history of the device, the user Information on gender, age, etc.

The target facility specifying unit 7 specifies, from the facility information storage unit 3, a target facility for which the attractiveness is evaluated as a target facility. As the specific method, for example, the name of a facility can be directly input via an input unit described later. Moreover, it is good also as specifying the arbitrary facilities located in the predetermined range set up automatically or by the operator's manual operation.
The probe information extraction unit 9 refers to the facility information storage unit 3 and the probe information storage unit 5 and extracts probe information based on the facility information of the target facility specified by the target facility specifying unit 7. The extraction method is not particularly limited. For example, the probe information located in the area of the target facility can be extracted based on the area information of the facility and the coordinate information of the mobile terminal device.

The attractiveness evaluation unit 11 includes an evaluation unit corresponding to the number of conditions for evaluating the attractiveness level, and an evaluation unit that comprehensively evaluates the attractiveness level of the target facility based on the evaluation result of each condition. The attractiveness of the target facility is evaluated based on whether or not the extracted probe information meets a predetermined condition. For example, the attractiveness evaluation unit 11 can include a first evaluation unit 15 to a third evaluation unit 17 and a fourth evaluation unit 18 that evaluate the following conditions ac. The attractiveness as the evaluation result is stored in the attractiveness storage unit 13 in association with the target facility.
Condition a: Evaluating the attractiveness of the target facility based on the history of one probe information extracted by the probe information extraction unit. Condition b: One probe information extracted by the probe information extraction unit and the extraction. The degree of attractiveness of the target facility is evaluated based on the relationship with the other probe information that has been made. Condition c: Reliability of the relationship between the one piece of probe information extracted by the probe information extraction unit and the target facility Based on the above, evaluate the attractiveness of the target facilities

  In the case of performing the evaluation based on the condition a, for example, the user who is recognized based on the extracted probe information visits the target facility from a distance, and evaluates the attractiveness. Can be done. That is, for example, the first evaluation unit 15 determines the attractiveness of the target facility based on the distance between the home position of the mobile terminal device user having the extracted probe information and the position of the target facility. It can be evaluated. Here, as the position of the home, for example, when the mobile terminal device is an in-vehicle navigation device, it can be the position at the time when the user starts the engine. In the case of a smartphone, for example, the position at the time of starting the application can be set as the home position. In addition, the position registered by the user as the home position, the address of the user, the position where the user stays for a certain period of time or more, etc., can be set as the home position. The evaluation of the degree of attraction of the target facility is not particularly limited. For example, when the distance is equal to or greater than a predetermined threshold, it can be evaluated that “there is attraction”. As another example, the degree of attractiveness may be evaluated in five stages according to the distance. In addition to the above distance, the time required to move from the home to the target facility may be used as the attractiveness index. In addition, the first evaluation unit 15 may evaluate as “attractive” when the moving speed is equal to or higher than a predetermined threshold based on the moving speed obtained from the history of the probe information. Furthermore, the first evaluation unit 15 determines that there is “attraction” when the stay time is equal to or greater than a predetermined threshold based on the stay time at the target facility obtained from the history of probe information. it can.

  In the case where the evaluation is performed based on the condition b, for example, the evaluation of the attractiveness is performed based on the fact that a user who is recognized based on the extracted probe information visits the target facility by a plurality of people. Can be done. That is, the second evaluation unit 16 has the other probe information based on whether there is other probe information having the same movement history as that of the extracted one probe information. Sometimes it can be evaluated as “attractive”. Moreover, it is good also as multistage evaluation of attractiveness according to the number of the said other probe information. As another example, the attractiveness can be evaluated based on the number of times a user who is recognized based on the extracted probe information visits the target facility. That is, the second evaluation unit 16 reads the ID of the extracted one probe information, and is the other probe information associated with the ID, which is the probe information located in the area of the target facility. A number is calculated, and when the calculated number is equal to or greater than a predetermined threshold value, it can be evaluated that “there is attractiveness”.

In the case of performing the evaluation based on the condition c, for example, whether or not the user who is recognized based on the extracted probe information is a visit intended to visit the target facility. The attractiveness can be evaluated based on the above. That is, for example, when visiting the target facility, the third evaluation unit 17 identifies the target facility by the name, address, etc. of the target facility based on the operation history of the mobile terminal device by the user. If so, it can be determined that there is a reliability of the relationship between the probe information and the target facility, and it can be evaluated as “attractive”. As another example, when the user uses a coupon issued by the target facility in the target facility, it may be evaluated as “attractive” as described above.
The 4th evaluation part 18 performs the comprehensive evaluation of the attractive degree of the said object facility based on the evaluation result obtained in the 1st-3rd evaluation parts 15-17.
In addition, in the said apparatus 1, although the said attractive degree evaluation part 11 decided to perform attractive degree evaluation using all the conditions of said conditions ac, it uses at least one condition among the said conditions ac. It is also possible to perform attractiveness evaluation.

FIG. 2 shows an attractiveness evaluation device 21 according to another embodiment. 2, the same elements as those in FIG. 1 are denoted by the same reference numerals, and the description thereof is partially omitted.
FIG. 2 shows an attractiveness evaluation apparatus 21 that can evaluate the attractiveness of the target facility using scores set based on conditions a to c. That is, the device 21 includes an attractiveness evaluation unit 23 and an attractiveness storage unit 24 in place of the attractiveness evaluation unit 11 and the attractiveness storage unit 13 in the device 1 shown in FIG.

In addition to the first evaluation unit 15 to the third evaluation unit 17, the attractiveness evaluation unit 23 includes a first score setting unit 25 to a third score setting unit 27 corresponding to each evaluation unit, and a score calculation unit. 28 and a fifth evaluation unit 29 are provided.
The first score setting unit 25 sets a first score based on the evaluation result in the first evaluation unit 15. For example, when the first evaluation unit 15 obtains an evaluation result indicating that there is an attractive degree, the score is set to 1. The second and third score setting units 26 and 27 set the second and third scores, respectively, in the same manner as the first score setting unit 25.

The score calculation unit 28 calculates the sum of the scores based on the first to third scores set by the first to third score setting units. The score calculation unit 28 can, for example, add the first to third scores to obtain a total score. As another example, the score calculation unit 28 is predetermined as the first to third scores. A value obtained by multiplying the coefficient may be used. The coefficient may be different for each condition.
The fifth evaluation unit 29 comprehensively evaluates the attractiveness degree of the target facility specified by the target facility specifying unit 7 based on the score calculated by the score calculation unit 28. As a method of the evaluation, a multi-stage evaluation such as a 5-stage evaluation can be performed based on the total of the scores. The attractiveness as the evaluation result is stored in the attractiveness storage unit 24 in association with the target facility.
Further, the attractiveness evaluation device 21 may include a score correction unit (not shown). The score correction unit corrects the score based on, for example, the degree of temporal concentration of the extracted probe information and / or the presence of a facility to which the same or similar genre is assigned in a predetermined area. And can. In this case, the fifth evaluation unit 29 can evaluate the attractiveness of the target facility based on the corrected score.

An example of the operation of the attractiveness evaluation apparatus 21 shown in FIG. 2 will be described with reference to FIG. In the following example, the attractiveness evaluation unit 11 sets all the conditions a to c as targets for attractiveness evaluation.
In step 1, the target facility specifying unit 7 refers to the facility information storage unit 3 and specifies the target facility to be evaluated for the attractiveness.
In step 3, the probe information extraction unit 9 refers to the facility information storage unit 3 and the probe information storage unit 5 and extracts probe information having coordinates in the region of the target facility specified in step 1.

In step 5, the first evaluation unit 15 in the attractiveness evaluation unit 23 determines whether or not the condition a is satisfied based on the probe information extracted in step 3, and when the condition a is satisfied (step 5: Yes) ), And the target facility is evaluated as “attractive”. If yes in step 5, proceed to step 7. On the other hand, when No in step 5, the process proceeds to step 9.
In step 7, the first score setting unit 25 sets a first score.

In step 9, the second evaluation unit 16 satisfies condition b based on the probe information extracted in step 3 and other probe information having coordinates in the target facility area identified in step 1. If the condition b is satisfied (step 9: Yes), the target facility is evaluated as “attractive”. If yes in step 9, the process proceeds to step 11. On the other hand, if No in step 9, the process proceeds to step 13.
In step 11, the second score setting unit 26 sets a second score.

In step 13, the third evaluation unit 27 determines whether or not the condition c is satisfied based on the probe information extracted in step 3, and when the condition c is satisfied (step 13: Yes), the probe information and It is judged that there is a reliability of the relationship with the target facility, and the target facility is evaluated as “attractive”. If yes in step 13, proceed to step 15. On the other hand, when the answer is No in Step 13, the process proceeds to Step 17.
In step 15, the third score setting unit 27 sets a third score.
In step 17, the score calculation unit 28 calculates the sum of the first to third scores set in steps 7, 11, and 15.
In step 19, the fifth evaluation unit 29 comprehensively evaluates the attractiveness of the target facility by performing, for example, a five-step evaluation based on the total score calculated in step 17, and the evaluation result is obtained. Save in association with the target facility.

FIG. 4 is a block diagram showing a hardware configuration of the attractiveness evaluation device 21.
The hardware configuration of the device 21 is such that various elements are coupled to the central controller 221 via the system bus 222 in the same manner as a general computer system.
The central controller 221 includes a general-purpose CPU, a memory controller, a bus controller, an interrupt controller, and a DMA (direct memory access) device. The system bus 222 also includes a data line, an address line, and a control line. A memory circuit including a RAM (Random Access Memory) 223 and a nonvolatile memory (ROM 224, CMOS-RAM 225, etc.) is connected to the system bus 222. Data stored in the RAM 223 is read or rewritten by the central controller 221 or other hardware elements. The data in the non-volatile memory is read-only, and the data is not lost when the device is turned off. The system program for controlling the hardware is stored in the hard disk device 227 and also stored in the RAM 223, and is read and used by the central control device 221 as appropriate via the disk drive control device 226. The hard disk device 227 has an area for storing a computer program for operating a general-purpose computer system as the validity determination device 21.

A predetermined area of the hard disk device 227 is allocated for a storage unit that stores information specified by the target facility specifying unit 7, the probe information extracting unit 9, and the attractiveness evaluation unit 23.
Other areas of the hard disk device 227 are allocated for the storage units 3, 5, and 24 that store facility information, probe information, and evaluated attractiveness.
Connected to the system bus 222 are a flexible drive control device 231 that reads and writes data from and to the flexible disk 232, and a CD / DVD control device 233 that reads data from the compact disk 234. In this example, a printer 238 is connected to the printer interface 237.
A keyboard / mouse control device 241 is connected to the system bus 222 to enable data input from the keyboard 242 and the mouse 243. A monitor 245 is connected to the system bus 222 via the monitor control device 244. The monitor 245 can be a CRT type, a liquid crystal type, a plasma display type, or the like.
An empty slot 251 is prepared in order to allow the addition of various elements (such as a modem).

  Programs (OS program and application program (including those of the present invention)) necessary for operating the attractiveness evaluation apparatus 21 composed of this computer system are installed in the system via various recording media. For example, it is possible to install in the form of a non-write recording medium (CD-ROM, ROM card, etc.), a writable recording medium (FD, DVD, etc.), or a communication medium using the network N. Of course, these programs can be written in advance in the nonvolatile memories 224 and 225 and the hard disk device 227.

FIG. 5 shows a schematic configuration of the attractiveness adjusting device 31 according to the embodiment of the present invention. In FIG. 5, the same elements as those in FIGS. 1 and 2 are denoted by the same reference numerals, and description thereof is partially omitted.
As shown in FIG. 5, the attractiveness adjusting device 31 includes a map information storage unit 32, a search result storage unit 33, a facility information storage unit 35, a point designation unit 37, a cost calculation unit 39, a cost storage unit 41, and an attractiveness level. An adjustment unit 43 is provided.

Map information is stored in the map information storage unit 32. The map information includes information on road elements for defining map information such as links and nodes, information drawn on a map, and the like.
The search result storage unit 33 stores search results of facility searches performed by genre and / or region. For example, an ID or name that can identify a facility obtained as a search result and a genre and / or region used as a search condition can be stored together.
The facility information storage unit 35 stores facility information of the facility. The facility information storage unit 35 includes a position information storage unit 45 and an attractiveness storage unit 46 in particular.
The position information storage unit 45 stores information about the location of the facility, for example, representative coordinates of the facility.

Information on the attractiveness of the facility is stored in the attractiveness storage unit 46. The attractiveness of the facility is not particularly limited, but can be the attractiveness obtained with the above-described attractiveness evaluation device. As another example, an existing database relating to word-of-mouth information and facility evaluation can be used.
The point designation unit 37 refers to the map information storage unit 32 and designates the movement start point. The designation of the point can be performed, for example, when the user touches the map displayed on the display with a finger or the like. As another example, the movement start point may be the current point. If a GPS (Global Positioning System) for detecting the current position of the user is provided, the current position can be designated as the movement start point.
The cost calculation unit 39 refers to the location designation unit 37, the search result storage unit 33, and the location information storage unit 45 in the facility information storage unit 35, and moves between the movement start point and the location of the facility stored as the search result. The movement cost of is calculated. The calculated travel cost is stored in the cost storage unit 41 in association with the facility ID and name stored in the search result storage unit 33. Moreover, it is good also as calculating | requiring the value evaluated in multiple steps based on the said movement cost instead of the said movement cost.

  The attractiveness adjustment unit 43 refers to the cost storage unit 41 and the attractiveness storage unit 46 in the facility information storage unit 35, and adjusts the attractiveness based on the calculated cost. Although the method of the said adjustment is not specifically limited, For example, the said attractive degree can be adjusted based on the value which remove | divided the value of the attractive degree by the movement cost. In addition, the attractiveness adjusting unit 43 may use a logarithm or an index of the moving cost in order to consider the degree of influence of the moving cost on the attractiveness when dividing the attractiveness value by the moving cost. Moreover, the said attractiveness level can be adjusted by performing analysis, such as a multivariate analysis, based on a movement cost and an attractiveness level.

FIG. 6 shows a mobile terminal device 51 including the device 31 shown in FIG. In FIG. 6, the same elements as those in FIGS.
The mobile terminal device 51 includes a control unit 510, a memory unit 511, an input unit 512, an output unit 513, an interface unit 514, a position information acquisition unit 515, a map information storage unit 32, a search result storage unit 33, and a facility information storage unit. 35, a point designating unit 37, a cost calculating unit 39, an attractiveness adjusting unit 43, and a display order determining unit 53.

The control unit 510 is a computer device including a CPU, a buffer memory, and other devices, and controls other elements constituting the mobile terminal device 51.
A computer program is stored in the memory unit 511, and the computer program is read into the control unit 510, which is a computer device, and causes it to function. This computer program includes an internal hard disk or internal memory as a storage device of a mobile terminal device, an SD (registered trademark) memory card, a memory stick, a smart media, a compact flash (registered) as a storage medium replaceable with the mobile terminal device. Trademark), DVD, and other general-purpose media.
The input unit 512 is used for inputting a user command, for example. Specifically, it is used for designating the movement start point. As the input unit 512, a pointing device such as a touch panel that cooperates with the display content of a mouse, a light pen, or a display, or a voice input device such as a keyboard or a microphone can be used.

The output unit 513 includes a display, and is received by the input information, the map information stored in the map information storage unit 32, the facility information according to the order determined by the display order determination unit 53, and the position information acquisition unit 515 described later. The position of the mobile terminal device based on the GPS signal and other information are displayed. The output unit 513 can include a voice transmission unit.
The interface unit 514 connects the mobile terminal device 51 to a wireless network or the like.
The position information acquisition unit 515 acquires the current position information of the mobile terminal device based on the GPS signal from the GPS positioning satellite or by using the base station data.
The location information acquisition unit 515 acquires the current location information and time information of the mobile terminal device using a GPS reception function or base station data. The position information and time information are acquired by the user himself / herself, or automatically (for example, at intervals of 1 second).
The display order determination unit 53 determines the display order of the facilities stored in the search result storage unit 33 based on the adjustment result of the attractiveness adjustment unit 43. As a result of the determination of the display order, a facility having a large value of the adjusted attractiveness level can be set as a higher display.

  Although the embodiments and examples of the present invention have been described above, two or more of the embodiments (examples) may be combined and implemented. Alternatively, one of these embodiments (examples) may be partially implemented. Furthermore, among these, two or more embodiments (examples) may be partially combined.

  The present invention is not limited to the description of the embodiments and examples of the invention described above. Various modifications may be included in the present invention as long as those skilled in the art can easily conceive without departing from the description of the scope of claims.

1 21 Attractiveness Evaluation Device 3 35 Facility Information Storage Unit 5 Probe Information Storage Unit 7 Target Facility Identification Unit 9 Probe Information Extraction Unit 11 23 Attractiveness Evaluation Unit 31 Display Order Determination Device 32 Map Information Storage Unit 33 Search Result Storage Unit 37 Designation unit 39 Cost calculation unit 43 Display order determination unit 51 Mobile terminal device

Claims (22)

An attractiveness evaluation device for evaluating the attractiveness of a facility,
A probe information storage unit for storing probe information of the mobile terminal device;
A facility information storage unit for storing facility information of the facility;
From the facility information storage unit, a target facility specifying unit that specifies a target facility for evaluating the attractiveness as a target facility,
Based on the facility information of the target facility, a probe information extraction unit that extracts the probe information from the probe information storage unit;
Based on the extracted probe information, an attractiveness evaluation unit that evaluates the attractiveness of the target facility;
An attractiveness evaluation device for facilities equipped with The facility information includes facility area information, and the probe information includes location information of the mobile terminal device,
The probe information extraction unit extracts probe information having the position information in area information of the target facility.
The attractiveness evaluation apparatus according to claim 1. The attractiveness evaluation device according to claim 1 or 2, wherein the attractiveness evaluation unit evaluates the attractiveness of the target facility based on at least one of the following conditions a to c.
Condition a: Evaluating the attractiveness of the target facility based on the history of one piece of probe information extracted by the probe information extraction unit.
Condition b: Based on the relationship between one probe information extracted by the probe information extraction unit and the other probe information extracted, the attractiveness of the target facility is evaluated.
Condition c: The attractiveness degree of the target facility is evaluated based on the reliability of the relationship between the one piece of probe information extracted by the probe information extraction unit and the target facility. The attractiveness evaluation unit sets a score indicating the attractiveness of the target facility based on at least one of the conditions a to c, and the attractiveness of the target facility based on the set score Evaluate,
The attractiveness evaluation apparatus as described in any one of Claims 1-3. The attractiveness evaluation unit corrects the score based on the degree of temporal concentration of the extracted probe information and / or the presence of a facility to which the same or similar genre is given in a predetermined area, Evaluating the attractiveness of the target facility based on the corrected score;
The attractiveness evaluation apparatus according to claim 4. A search result storage unit for storing search results of facility searches performed by genre and / or region,
A facility information storage unit that stores facility information including location information of the facility in association with the attractiveness of the facility;
A point designating unit for designating a movement start point;
A cost calculation unit for calculating a cost based on the designated movement start point and the location information of the facility;
An attractiveness adjusting unit that adjusts the attractiveness based on the calculated cost;
A facility for adjusting the attractiveness of facilities.   The attractiveness adjusting device according to claim 6, wherein the attractiveness is an attractiveness evaluated by the attractiveness evaluating device according to any one of claims 1 to 5. An attractiveness evaluation method for evaluating the attractiveness of a facility,
A probe information storage unit that stores probe information of the mobile terminal device; and
A facility information storage unit for storing facility information of the facility;
A target facility specifying unit, from the facility information storage unit, a target facility specifying step for specifying a target facility for evaluating the attractiveness as a target facility;
A probe information extraction step for extracting the probe information from the probe information storage unit based on the facility information of the target facility; and
An attractiveness evaluation unit evaluates the attractiveness of the target facility based on the extracted probe information; and
An attractiveness evaluation method for facilities with The facility information includes facility area information, and the probe information includes location information of the mobile terminal device,
The probe information extraction step extracts probe information having the position information in area information of the target facility.
The attractiveness evaluation method according to claim 8. The attractiveness evaluation method according to claim 8 or 9, wherein the attractiveness evaluation step evaluates the attractiveness of the target facility based on at least one of the following conditions a to c.
Condition a: Based on the history of one piece of probe information extracted in the probe information extraction step, evaluate the attractiveness of the target facility.
Condition b: Based on the relationship between one probe information extracted in the probe information extraction step and the other probe information extracted, the attractiveness of the target facility is evaluated.
Condition c: The degree of attractiveness of the target facility is evaluated based on the reliability of the relationship between the one probe information extracted in the probe information extraction step and the target facility. The attractiveness evaluation step sets a score indicating the attractiveness of the target facility based on at least one of the conditions a to c, and the attractiveness of the target facility based on the set score Evaluate,
The attractiveness evaluation method according to any one of claims 8 to 10. The attractiveness evaluation step corrects the score based on the degree of temporal concentration of the extracted probe information and / or the presence of a facility to which the same or similar genre is given in a predetermined area, Evaluating the attractiveness of the target facility based on the corrected score;
The attractiveness evaluation method according to claim 11. A search result storage unit for storing a search result of a facility search performed by genre and / or region;
A facility information storage unit that stores the facility information including the location information of the facility in association with the attractiveness of the facility;
A point designating unit for designating a movement start point,
A cost calculating step for calculating a cost based on the designated movement start point and the location information of the facility;
An attractiveness adjusting unit adjusts the attractiveness based on the calculated cost, and an attractiveness adjusting step,
How to adjust the attractiveness of facilities with   The attractiveness adjustment method according to claim 13, wherein the attractiveness is an attractiveness evaluated by the attractiveness evaluation method according to any one of claims 8 to 12. A computer program for evaluating the attractiveness of a facility,
Probe information storage means for storing probe information of the mobile terminal device;
Facility information storage means for storing facility information of the facility;
From the facility information storage unit, target facility specifying means for specifying a target facility for evaluating the attractiveness as a target facility;
Probe information extracting means for extracting the probe information from the probe information storage unit based on the facility information of the target facility;
Attractiveness evaluation means for evaluating the attractiveness of the target facility based on the extracted probe information;
A computer program that functions as a computer program. The facility information includes facility area information, and the probe information includes location information of the mobile terminal device,
The probe information extraction means extracts probe information having the position information in area information of the target facility.
The computer program according to claim 15. The computer program according to claim 15 or 16, wherein the attractiveness evaluation means evaluates the attractiveness of the target facility based on at least one of the following conditions a to c.
Condition a: Evaluating the attractiveness of the target facility based on the history of one piece of probe information extracted by the probe information extraction means.
Condition b: Based on the relationship between the one probe information extracted by the probe information extraction means and the other probe information extracted, the attractiveness of the target facility is evaluated.
Condition c: The attractiveness of the target facility is evaluated based on the reliability of the relationship between the one piece of probe information extracted by the probe information extraction unit and the target facility. The attractiveness evaluation means sets a score indicating the attractiveness of the target facility based on at least one of the conditions a to c, and the attractiveness of the target facility based on the set score Evaluate,
The computer program as described in any one of Claims 15-17. The attractiveness evaluation means corrects the score based on the degree of temporal concentration of the extracted probe information and / or the existence of a facility to which the same or similar genre is given in a predetermined area, Evaluating the attractiveness of the target facility based on the corrected score;
The computer program according to claim 18. Search result storage means for storing search results of facility searches performed by genre and / or region;
Facility information storage means for storing facility information including location information of the facility and the attractiveness of the facility in association with each other;
A point designation means for designating a movement start point;
Cost calculating means for calculating a cost based on the designated movement start point and the location information of the facility;
Attractiveness adjusting means for adjusting the attractiveness based on the calculated cost;
A computer program that functions as a computer program.   The computer program according to claim 20, wherein the attractiveness is an attractiveness evaluated by the computer program according to any one of claims 15 to 19.   A recording medium for recording the computer program according to any one of claims 15 to 21.

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