JP5954833B2 - Advertisement providing apparatus and method, computer program for providing advertisement, and recording medium recording computer program - Google Patents

Description

  The present invention considers a state in which the user is wondering which sightseeing spot to use when providing information related to a sightseeing spot to a user who performs sightseeing spot search, and is also a facility associated with the sightseeing spot. The present invention relates to an apparatus and a method for providing the advertisement.

In recent years, in conjunction with the popularization of mobile terminal devices such as smartphones, development of applications for the purpose of providing tourists with tourist spots in sightseeing spots has been widely performed. The number of tourists who make travel plans using such tourist information apps is increasing.
According to the tourist information app above, it is convenient for you to decide which sightseeing spots you want to visit in advance, and after arriving at the sightseeing spot without any special plan, you can go to the destination without any plans. Convenience is also good when deciding.
On the other hand, various facilities such as a souvenir shop in a sightseeing spot are effective for attracting customers by targeting users who are likely to want information on the facility to the mobile terminal of the user visiting the sightseeing spot. Wants to provide creative advertising.
Here, in Patent Document 1, whether or not there is a request from the mobile terminal to the user's mobile terminal, information on stores and sightseeing spots that exist in the area including the current location of the mobile terminal. Regardless, a technique for transmitting to the mobile terminal is disclosed.
Reference should also be made to US Pat.

JP 2009-210400 A JP 2009-300451 A

The inventor has conducted intensive studies to enable advertisers of the above facilities to effectively provide advertisements to users who have visited sightseeing spots. As a result, I noticed the following points.
In the above-mentioned tourist guide application, there are many cases where a tourist spot is associated with an advertisement of a facility such as a souvenir shop around the tourist spot. In addition, as described above, using a tourist guide application is convenient for determining a destination even if it is a destination, but there are also users who are confused only by information about tourist spots. Therefore, if an advertisement for a facility around a tourist spot is provided to such a user, it is possible to encourage the user to decide on the tourist spot in consideration of the advertisement, and consequently attract customers to the facility. .
Therefore, the present inventor determines whether or not the user is at a loss in the destination by paying attention to the number of operations for requesting the provision of the tourist spot information of the tourist spot in the sightseeing spot search, and is at a loss in the destination. By providing advertisements of facilities around the tourist spot together with the tourist spot information of the requested tourist spot, it is possible to provide an effective advertisement for attracting customers. I came up with what I can do.

The present invention has been made in view of the above-mentioned problems, and the first aspect is defined as follows. That is,
An advertisement providing device mounted on a mobile terminal,
A tourist spot information storage unit for storing a tourist area in association with tourist spot information including tourist spots located in the tourist area and guide information of the tourist spots;
An advertisement information storage unit that stores advertisement information related to facilities other than the tourist spot in the tourist area in association with the tourist spot;
An information requesting unit that requests provision of the tourist spot information of the tourist spot;
A first information providing unit for providing the tourist spot information of the requested tourist spot;
A position determination unit that determines whether or not the current position of the mobile terminal is located in the tourism area;
As a result of the determination, when the current position of the mobile terminal is located in the tourist area, a first counter that counts the number of operations of the tourist spot information provision request in the information request unit;
A trigger unit that outputs a trigger signal when a count value of the first counter exceeds a first threshold number;
A second information providing unit that receives the output trigger signal and provides advertisement information related to the facility associated with the requested sightseeing spot;
An advertisement providing device comprising:

  According to the advertisement providing device of the first aspect defined as described above, when the current position of the mobile terminal is located in the tourist area, the number of operations for providing tourist spot information from the mobile terminal is counted. When the counted value exceeds the first threshold number, the tourist spot information of the tourist spot and the advertisement information related to the facility associated with the tourist spot are provided in response to the provision request. In this way, it is determined whether or not the user is wondering about the destination of the sightseeing spot from the number of operations of the mobile terminal provision request, and the confused user is determined. Then, by providing the user with an advertisement of the facility as a boosting material to be determined for the tourist spot, together with the tourist spot information of the tourist spot requested to be provided, it is effective for attracting customers as a result. Advertisement can be provided. Moreover, according to the apparatus, since the advertisement of the facility is not provided to the user who is not confused with the destination, it is possible for the advertiser to suppress useless advertisement provision, which is troublesome for the user. Information provision can be suppressed.

The second aspect of the present invention is defined as follows. That is,
In the advertisement providing apparatus defined in the first aspect, when the current position of the mobile terminal is located in the tourist area as a result of the determination, an operation time of the tourist spot information provision request in the information request unit is determined. A second counter for counting,
The trigger unit further outputs the trigger signal when the count value of the second counter exceeds a second threshold time.
According to the advertisement providing apparatus of the second aspect defined as described above, in addition to the number of operations of the provision request, the user who is lost in the destination is determined in consideration of the operation time. For this reason, it becomes possible to determine the user who gets lost in the said destination, reflecting a user's operation condition more.

The third aspect of the present invention is defined as follows. That is,
In the advertisement providing apparatus defined in the first or second aspect, a history accumulation unit that accumulates a history relating to a requested operation in the information request unit;
A calculation unit that calculates the first threshold number and / or the second threshold time based on the accumulated history,
The trigger unit outputs the trigger signal based on the calculated first threshold count and / or the calculated second threshold time.
According to the advertisement providing apparatus of the third aspect defined in this way, the number of operations of the provision request serving as a trigger for providing the advertisement information of the facility and the threshold of the operation time are calculated based on the operation history of the user. To do. For this reason, when determining a user who is lost in the destination, it is possible to consider a user-specific behavior pattern.

The fourth aspect of the present invention is defined as follows. That is,
In the advertisement providing apparatus defined in any one of the first to third aspects, a selection unit that selects advertisement information related to the facility provided by the second information providing unit;
An extraction unit that refers to the tourist spot information storage unit and extracts a tourist spot associated with a facility corresponding to the selected advertisement information;
And a third information providing unit for providing the tourist spot information of the extracted tourist spot.
According to the advertisement providing apparatus of the fourth aspect defined as described above, when the selection of one advertisement information among the advertisement information of the provided facility is accepted, the facility corresponding to the selected advertisement information is The linked tourist spot is extracted and the tourist spot information of the tourist spot is provided. It is possible to reflect the interest, attractiveness, preference, and the like of the facility corresponding to the advertisement information selected by the user in the boost of sightseeing spot determination. Also, based on the facility corresponding to the selected advertisement information, the information on the tourist spot other than the tourist spot requested by the user can be provided by reverse lookup of the tourist spot associated with the facility. it can. That is, since a plurality of tourist spots centering on user preferences and the like can be provided, it is possible to widen the selection range of the user's tourist spot determination and improve the ability to attract users.

The fifth aspect of the present invention is defined as follows. That is,
An advertisement providing method for providing an advertisement to a mobile terminal,
A tourist spot information storage step for associating a tourist area with a tourist spot located in the tourist area and tourist spot information including guidance information of the tourist spot and storing it in a tourist spot information storage unit;
Advertisement information storage step for storing advertisement information related to facilities other than the tourist spot in the tourist area in association with the tourist spot;
An information requesting section for requesting provision of the tourist spot information of the tourist spot;
A first information providing step in which a first information providing unit provides the tourist spot information of the requested tourist spot;
A position determination step for determining whether or not the current position of the mobile terminal is located in the tourism area;
A first counter that counts the number of operations of the sightseeing spot information provision request in the information requesting step when the current position of the mobile terminal is located in the sightseeing area as a result of the determination. Steps,
A trigger step for outputting a trigger signal when a trigger value exceeds a first threshold count in the first count step;
A second information providing step in which a second information providing unit receives the output trigger signal and provides advertisement information related to the facility associated with the requested sightseeing spot;
An advertisement providing method comprising:
According to the fifth aspect of the invention thus defined, the same effects as those of the first aspect can be achieved.

The sixth aspect of the present invention is defined as follows. That is,
In the method defined in the fifth aspect, when the second counter has determined that the current position of the mobile terminal is located in the tourist area as a result of the determination, the tourist information provision request in the information request step A second counter step for counting the operation time of
The trigger step further outputs the trigger signal when the count value in the second counter step exceeds a second threshold time.
According to the sixth aspect of the invention thus defined, the same effects as those of the second aspect can be achieved.

The seventh aspect of the present invention is defined as follows. That is,
In the method defined in the fifth or sixth aspect, a history accumulation step in which a history accumulation unit accumulates a history relating to a request operation in the information request step;
A computing unit that computes the first threshold count and / or the second threshold time based on the accumulated history, and
In the trigger step, the trigger signal is output based on the calculated first threshold count and / or the calculated second threshold time.
According to the seventh aspect of the invention thus defined, the same effect as the third aspect can be obtained.

The eighth aspect of the present invention is defined as follows. That is,
In the method defined in any one of the fifth to seventh aspects, the selection unit selects the advertisement information related to the facility provided in the second information providing step; and
An extraction step of extracting a tourist spot associated with a facility corresponding to the selected advertisement information with reference to the tourist spot information storage unit;
A third information providing unit includes a third information providing step of providing the tourist spot information of the extracted tourist spot.
According to the invention of the eighth aspect defined in this way, the same effects as in the fourth aspect are achieved.

Furthermore, the ninth aspect of the present invention is defined as follows. That is,
A computer program for providing an advertisement to a mobile terminal, comprising:
A tourist spot information storage means for storing a tourist area in association with a tourist spot located in the tourist area and tourist spot information including guidance information of the tourist spot;
Advertisement information storage means for storing advertisement information related to facilities other than the tourist spot in the tourist area in association with the tourist spot;
Information request means for requesting provision of the tourist spot information of the tourist spot;
First information providing means for providing the tourist spot information of the requested tourist spot;
Position determination means for determining whether or not the current position of the mobile terminal is located in the tourism area;
As a result of the determination, when the current position of the mobile terminal is located in the sightseeing area, a first counting unit that counts the number of operations of the sightseeing spot information provision request in the information requesting unit;
Trigger means for outputting a trigger signal when the count value of the first count means exceeds a first threshold number;
Second information providing means for receiving the output trigger signal and providing advertisement information related to the facility associated with the requested sightseeing spot;
As a computer program.
According to the ninth aspect of the invention thus defined, the same effects as those of the first aspect can be achieved.

The tenth aspect of the present invention is defined as follows. That is,
In the computer program defined in the ninth aspect, the computer is further
As a result of the determination, when the current position of the mobile terminal is located in the sightseeing area, the information requesting means functions as a second counting means for counting the operation time of the sightseeing spot information provision request,
The trigger means further outputs the trigger signal when the count value of the second count means exceeds a second threshold time.
According to the tenth aspect of the invention thus defined, the same effects as those of the second aspect can be achieved.

The eleventh aspect of the present invention is defined as follows. That is,
In the computer program defined in the ninth or tenth aspect, the computer further comprises:
A history accumulating unit for accumulating a history relating to the requested operation in the information request unit;
Based on the accumulated history, the first threshold number of times and / or the second threshold time is calculated as a calculation means,
The trigger means outputs the trigger signal based on the calculated first threshold count and / or the calculated second threshold time.
According to the eleventh aspect of the invention thus defined, the same effects as in the third aspect can be achieved.

The twelfth aspect of the present invention is defined as follows. That is,
In the computer program defined in any one of the ninth to eleventh aspects, the computer further comprises:
Selecting means for selecting advertisement information relating to the facility provided by the second information providing means;
Extracting means for extracting a tourist spot associated with the facility corresponding to the selected advertisement information with reference to the tourist spot information storage means;
It functions as a third information providing means for providing the tourist spot information of the extracted tourist spot.
According to the twelfth aspect of the invention thus defined, the same effects as in the fourth aspect are achieved.

  A recording medium for recording a computer program defined in any of the ninth to twelfth aspects is defined as a thirteenth aspect.

It is a block diagram which shows the structure of the advertisement provision apparatus 1 of embodiment of this invention. It is a flowchart which shows an example of operation | movement of the advertisement provision apparatus 1 of embodiment of this invention. It is a block diagram which shows the structure of the advertisement provision apparatus 21 of other embodiment of this invention. It is a block diagram which shows the structure of the advertisement provision apparatus 31 of other embodiment of this invention. It is a block diagram which shows the structure of the advertisement provision apparatus 41 of other embodiment of this invention. It is a block diagram which shows the structure of the mobile terminal device 51 of the Example of this invention. It is a block diagram which shows the structure of the advertisement provision system 61 of the Example of this invention.

An advertisement providing apparatus according to an embodiment of the present invention will be described.
FIG. 1 shows a schematic configuration of the advertisement providing apparatus 1.
As shown in FIG. 1, the advertisement providing apparatus 1 includes a tourist spot information storage unit 3, an advertisement information storage unit 5, an information request unit 7, a first information provision unit 9, a position determination unit 11, and a first counter 13. , A trigger unit 15 and a second information providing unit 17 are provided.
The device 1 is used by being mounted on a mobile terminal. The mobile terminal device is a communication terminal device that can be carried by a user. For example, a mobile phone, a PDA (Portable Digital Assistant), a portable game machine, a notebook PC, a PND (Portable Navigation Device), an in-vehicle navigation device, a smartphone Etc.

  In the tourist spot information storage unit 3, a tourist area, tourist spot information including tourist spots located in the tourist area and guide information of the tourist spot are stored in association with each other. Examples of such tourist spots include castles, temples and shrines, historic sites, sights, cultural properties, castles, towers, and famous buildings. The tourist spot guidance information is information for guiding the tourist spot, and includes, for example, the contents of the tourist spot, the tourist spot position, the opening and closing gate time, the time required for walking and worshiping, and the like. The tourist spot is further associated with information on the tourist area. The said sightseeing area is an area including the said sightseeing spot, for example, Comprising: It can be set as the area previously determined based on the outer edge of a sightseeing spot. For example, the area can be determined based on one or more administrative divisions. As another example, based on the coordinates of the tourist spot, a predetermined range centered on the coordinate position can be set as a tourist area. In this case, when there are a plurality of tourist spots in a certain area, the outer edge of a predetermined area formed from the coordinate position of each tourist spot may be used as the tourist area. Specifically, the tourist spot information storage unit 3 stores the guide information of tourist spots such as Kinkakuji, Ginkakuji, Kyoto Imperial Palace, Arashiyama, Ninnaji, etc. in association with the Kyoto area as a tourist area. it can.

  The advertisement information storage unit 5 stores advertisement information related to facilities other than the tourist spot in the tourist area in association with the tourist spot. Examples of such facilities include restaurants such as restaurants and sweet restaurants, and souvenir stores. Examples of the advertisement information related to the facility include the name, position, business hours, genre, popularity, word of mouth information, and the like of the facility. Further, an ID may be assigned to each facility or each advertisement information and stored together. The advertising information related to the facility may be associated with one tourist spot, or may be associated with two or more tourist spots. Specifically, the advertising information of the facility “A” located around Kinkakuji and Ninna-ji can be stored in association with Kinkaku-ji and Ninna-ji. In addition, when there are a plurality of stores for one facility such as a chain store, the advertising information related to the facility may be provided for each facility, and for each store. It may be done. Specifically, in the case where the facility “B shop” has stores “Marutamachi store”, “Kinkakuji store”, and “Arashiyama store”, the above advertisement information is provided corresponding to the facility “B shop”. Even if it is equipped to handle each store as one facility, such as “B store / Marutamachi store”, “B store / Kinkakuji store”, “B store / Arashiyama store” good. In the case of the former, the tourist information “Kyoto Imperial Palace”, “Kinkakuji”, “Arashiyama” corresponding to the stores “Marutamachi Store”, “Kinkakuji Store”, “Arashiyama Store” respectively for the advertisement information of the facility “B shop” They may be linked together, and when the detailed information of each store is included in the advertisement information of the facility “B shop”, each tourist spot is linked to each store. May be.

The information requesting unit 7 accepts a request for providing sightseeing spot information of the tourist spot to the first information providing unit 9 and the second information providing unit 17 described later. The method of accepting the request is not particularly limited. For example, by clicking a button for requesting information from a list of sightseeing spots or from a sightseeing spot on a map displayed on the display based on map data. The above request can be accepted.
The first information providing unit 9 refers to the tourist spot information storage unit 3 and provides tourist spot information associated with the tourist spot requested to be provided by the information request unit 7. The provision can be performed via an output unit described later.
The position determination unit 11 determines whether or not the current position of the mobile terminal specified by the terminal position specifying unit described later is located in the sightseeing area. The determination can be made based on the sightseeing area associated with the sightseeing spot requested for information by the information requesting unit 7.

  As a result of the determination, the first counter 13 counts the number of operations of the tourist spot information provision request in the information request unit 7 when the current position of the mobile terminal is located in the tourist area. The counting method is not particularly limited, and the number of times the information request button is clicked can be counted. The counted number of operations is reset after a predetermined time (for example, 1 hour) has elapsed. As another example, for example, when a specific tourist spot is set as a destination among the tourist spot information provided in response to a request from the information requesting unit 7 or specified within a certain time (for example, one hour) When it is confirmed that the user has moved to a tourist spot, the reset is performed when it is confirmed that the user has moved a certain distance (for example, 1 km) from the position of the mobile terminal when the information request operation is started. It is also good. The movement of the mobile terminal can be confirmed based on the position specified by the terminal position specifying unit described later.

When the count value of the first counter 13 exceeds the first threshold number, the trigger unit 15 outputs a trigger signal to the second information providing unit 17 described later. The first threshold number may be any number that can reflect the situation in which the user who performs the information request operation cannot determine which of the displayed tourist spots to select, and should be determined in advance. (For example, three times) or may be appropriately determined in consideration of the user's operation history as described later.
When the second information providing unit 17 receives the trigger signal output from the trigger unit 15, the second information providing unit 17 refers to the advertisement information storage unit 5 and associates it with the sightseeing spot requested to be provided by the information request unit 7. Provide advertising information about the attached facilities. The provision can be performed together with the provision performed by the first information provision unit 9. Further, the above provision can be performed via an output unit described later, like the first information providing unit 9.

An example of the operation of the advertisement providing apparatus 1 shown in FIG. 1 will be described with reference to FIG.
First, in step 1, the information request unit 7 receives an information request for a tourist spot desired by the user from the list of tourist spots displayed based on the tourist spot information stored in the tourist spot information storage unit 3. .
In step 3, a first reading unit (not shown) reads out tourist spot information associated with the tourist spot requested for information in step 1 from the tourist spot information storage unit 3.
In step 5, a second reading unit (not shown) reads out advertisement information related to the facility associated with the tourist spot requested for information in step 1 from the advertisement information storage unit 5.

In step 7, the position determination unit 11 determines whether or not the current position of the mobile terminal specified by the terminal position specifying unit described later is located in the tourist area associated with the tourist spot requested for information in step 1. judge. As a result of the determination, when the current position of the mobile terminal device is located in the tourism area (step 9: Yes), the process proceeds to step 11. On the other hand, if No in step 9, the process proceeds to step 19.
In step 11, the first counter 13 increments the information request operation count in step 1 by one. As a result of the count, when the count value is equal to or greater than the first threshold value (three or more times in this example) (step 13: Yes), the trigger unit 15 outputs a trigger signal (step 15). On the other hand, when the answer is No in Step 13, the process proceeds to Step 19.

In step 17, the first information providing unit 9 provides the tourist spot information read in step 3, and the second information providing unit 17 provides the facility advertisement information read in step 5.
In step 19, the first providing unit 9 provides the tourist spot information read in step 3.
If No in step 9 above, the process proceeds to step 19, but may be terminated as it is.

FIG. 3 shows an advertisement providing apparatus 21 according to another embodiment. 3, the same elements as those in FIG. 1 are denoted by the same reference numerals, and the description thereof is partially omitted.
FIG. 3 shows an advertisement providing apparatus 21 that can better reflect the situation in which the user who performs the information providing operation cannot determine which of the displayed sightseeing spots to select. That is, the device 21 further includes a second counter 23 in the device 1 shown in FIG. 1, and includes a trigger unit 25 instead of the trigger unit 15.

When the current position of the mobile terminal is located in the sightseeing area as a result of the determination, the second counter 23 counts the operation time of the sightseeing spot information provision request in the information requesting unit 7. The counting method is not particularly limited, and it is possible to count the duration time after starting the information request operation. The counted operation time can be reset under the same condition as the first counter 13.
In this device 21, the trigger unit 25 refers to the first counter 13 and the second counter 23, the number of operations exceeds the first threshold number, and the operation time exceeds the second threshold time. The trigger signal is output to the second information providing unit 17. The second threshold time may be any time that can reflect the situation in which the user is unable to determine the selection of a sightseeing spot, as in the case of the first threshold number, and may be determined in advance (for example, (3 minutes) may be determined as appropriate in consideration of the user's operation history.

FIG. 4 shows an advertisement providing apparatus 31 according to another embodiment. 4, the same elements as those in FIGS. 1 and 3 are denoted by the same reference numerals, and the description thereof is partially omitted.
FIG. 4 shows an advertisement providing apparatus 31 that can set the first threshold number of times in the first counter based on the user's operation history. That is, the device 31 further includes a history storage unit 33 and a calculation unit 35 in the device 1 shown in FIG. 1, and includes a trigger unit 37 instead of the trigger unit 15.

  The history accumulation unit 33 accumulates a history related to the requested operation in the information request unit 7. For example, the history storage unit 33 can store the position and time at which the requested operation is performed in association with each requested operation. Further, when it is possible to determine that the destination has been set by providing the tourist spot information, the operation history of information requests made for the destination setting may be accumulated as a group. The history storage unit 33 can start the storage process when the device 31 is activated. The accumulated history may be automatically reset with the end of the device 31 or after a certain period of time, or may be manually reset by the user. Further, past operation histories may be accumulated and accumulated.

The calculation unit 35 calculates the first threshold number based on the history accumulated in the history accumulation unit 33. The calculation method is not particularly limited, but based on the requested operation position and time associated with the requested operation, an average of the number of requested operations performed at a nearby position and time can be calculated. Further, when the operation history of the information request is accumulated as a group, an average of the number of requested operations in the group may be calculated. In this example, the calculation unit 35 calculates the first threshold number of times, but the second threshold time can also be calculated in the same manner as described above.
In the device 31, the trigger unit 37 outputs the trigger signal to the second information providing unit 17 based on the calculated first threshold count.

FIG. 5 shows an advertisement providing apparatus 41 according to another embodiment. In FIG. 5, the same elements as those in FIGS. 1, 3, and 4 are denoted by the same reference numerals, and description thereof is partially omitted.
FIG. 5 shows an advertisement providing apparatus 41 that can provide information on sightseeing spots associated with a facility based on the advertisement information of the facility in which the user is interested. That is, the device 41 further includes a selection unit 43, an extraction unit 45, and a third information providing unit 47 in the device 1 shown in FIG.
The selection unit 43 receives a user's selection for the advertisement information of the facility provided by the second information providing unit 17. The method for accepting the selection is not particularly limited. For example, the selection can be accepted by clicking the advertisement information of the provided facility displayed on the display.

  The extraction unit 45 refers to the tourist spot information storage unit 3 and extracts a tourist spot associated with a facility corresponding to the advertisement information selected by the selection unit 43. Although the extraction method is not particularly limited, for example, the extraction can be performed based on an ID or facility name assigned to the facility. When extracting based on the said facility name, the said facility name may be completely corresponded, and it is good also as a front coincidence or a partial coincidence. Specifically, when the information request unit 7 requests information about “Kinkakuji” and the advertisement information of the facility “A” is selected from the advertisement information provided by the second information providing unit 17. Then, “Kinkakuji” and “Ninnaji” linked to the facility “A” can be extracted as sightseeing spots. In this case, only the tourist spot “Ninna-ji” other than the tourist spot requested for information in the information request 7 may be extracted. As another example, in the example of the facility “B store”, when there are a plurality of stores for one facility, each store is set as one facility in the advertisement information storage unit 5 and the advertisement information is stored for each store. Are provided, for example, facilities “B shop / Kinkakuji store”, “B shop / Arashiyama” that are extracted by forward matching based on the selected facility, for example, the facility “B shop / Marutamachi store”. “Kinkakuji” and “Arashiyama” linked to the “shop” can be extracted as sightseeing spots. In this example, the extraction unit 45 extracts the tourist spot based on the facility corresponding to the advertisement information. However, as another example, the extraction unit 45 extracts the tourist spot based on the genre of the facility corresponding to the advertisement information. Also good. The extracted tourist spot is sent to the third information providing unit 47 described later together with the tourist spot information associated with the tourist spot.

  The third information providing unit 47 provides the tourist spot information of the tourist spot extracted by the extracting unit 45. The providing method is not particularly limited, but it is also possible to provide the advertisement information of the facility that is the extraction source in the extraction unit 45 together with the information of the tourist spot. The provision can be performed via an output unit described later.

FIG. 6 shows a mobile terminal device 51 of the embodiment. In FIG. 6, the same elements as those in FIGS. 1, 3, 4, and 5 are denoted by the same reference numerals, and the description thereof is partially omitted.
FIG. 6 shows a mobile terminal device 51 including the device 1 shown in FIG. The mobile terminal device 51 includes a control unit 510, a memory unit 511, an input unit 512, an output unit 513, an interface unit 514, a terminal location specifying unit 515, a tourist spot information storage unit 3, an advertisement information storage unit 5, and an information request unit. 7, a first information providing unit 9, a position determining unit 11, a first counter 13, a trigger unit 15, and a second information providing unit 17.

The control unit 510 is a computer device including a CPU, a buffer memory, and other devices, and controls other elements constituting the mobile terminal device 51.
A computer program is stored in the memory unit 511, and the computer program is read into the control unit 510, which is a computer device, and causes it to function. This computer program includes an internal hard disk or internal memory as a storage device of a mobile terminal device, an SD (registered trademark) memory card, a memory stick, a smart media, a compact flash (registered) as a storage medium replaceable with the mobile terminal device. Trademark), DVD, and other general-purpose media.
The input unit 512 is used for inputting a user command, for example. Specifically, it is used for an information request operation or the like in the information request unit 7. As the input unit 512, a pointing device such as a touch panel that cooperates with the display content of a mouse, a light pen, or a display, or a voice input device such as a keyboard or a microphone can be used.

The output unit 513 includes a display, a list or map of sightseeing spots for information request in the information requesting unit 7, the sightseeing spots provided in the first information providing unit 9 and the sightseeing spot information, the second information Advertisement information about the facilities provided by the information providing unit 17 and other information are displayed. The output unit 513 can include a voice transmission unit.
The interface unit 514 connects the mobile terminal device 51 to a wireless network or the like.
The terminal location specifying unit 515 specifies the current location information of the terminal device using a GPS device or a gyro device. In addition, the current time can be specified.

FIG. 7 is a block diagram of the advertisement providing system 61 according to the embodiment of the present invention. In FIG. 7, the same elements as those in FIGS. 1, 3, 4, 5, and 6 are denoted by the same reference numerals, and description thereof is partially omitted.
FIG. 7 shows an advertisement providing system 61 in which a part of the configuration of the advertisement providing apparatus 1 can be implemented by a server apparatus. That is, the system 61 includes a mobile terminal device 63 and a server device 65, and the mobile terminal device 63 and the server device 65 are wirelessly connected via the network N. In the following example, the position determination unit 11, the first counter 13, and the trigger unit 15 are provided on the server side. However, the configuration is not limited thereto, and the configuration may be provided on the mobile terminal side.

The mobile terminal device 63 is a communication terminal device that can be carried by a user. For example, a mobile phone, a PDA (Portable Digital Assistant), a portable game machine, a notebook PC, a PND (Portable Navigation Device), an in-vehicle navigation device, and the like. Can be mentioned. A smartphone is particularly suitable.
The mobile terminal device 63 includes a control unit 510, a memory unit 511, an input unit 512, an output unit 513, an interface unit 514, a terminal location specifying unit 515, a communication unit 631, and an information request unit 7.

  The terminal-side communication unit 631 includes a transmission unit that transmits various types of information to the server device 65 and a reception unit that receives various types of information from the server device 65. Examples of the information transmitted by the terminal side communication unit 631 include the position and time of the mobile terminal specified by the terminal position specifying unit 515, information related to the request operation in the information request unit 7, and the like. The information received by the terminal-side communication unit 631 includes, for example, a list of tourist spots for information request in the information requesting unit 7 and a map, tourist spots provided by the first information providing unit 9, and The tourist spot information, advertisement information related to facilities provided by the second information providing unit 17 and the like can be mentioned.

The server device 65 receives information such as the location and time of the mobile terminal and information related to the operation of the information request transmitted from the mobile terminal device 63, and a list of tourist spots for the user to make an information request The list, the map, the tourist spot information of the tourist spot corresponding to the information request, and the advertisement information of the facility are transmitted to the mobile terminal device 63.
The server device 65 includes a control unit 651, a memory unit 652, an interface unit 653, a communication unit 654, a tourist spot information storage unit 3, an advertisement information storage unit 5, a first information provision unit 9, a position determination unit 11, a first A counter 13, a trigger unit 15, and a second information providing unit 17 are provided.

The server-side control unit 651 is a computer device that includes a CPU, a buffer memory, and other devices, and controls other elements that constitute the server device 65.
A computer program is stored in the server-side memory unit 652, and this computer program is read into the server-side control unit 651, which is a computer device, and causes it to function. This computer program can be stored in a general-purpose medium such as a DVD.
The server-side interface unit 653 connects the server device 65 to a wireless network or the like.

  The server side communication unit 654 includes a transmission unit that transmits various information to the mobile terminal device 63 and a reception unit that receives various information from the mobile terminal device 63. The information transmitted by the server side communication unit 654 includes, for example, a list of tourist spots for information request in the information requesting unit 7 and a map, sightseeing spots provided by the first information providing unit 9, and the sightseeing Examples include spot information and advertisement information related to facilities provided by the second information providing unit 17. Further, examples of the information received by the server side communication unit 654 include the position and time of the mobile terminal specified by the terminal location specifying unit 515, information related to the requested operation in the information request unit 7, and the like.

  Although the embodiments and examples of the present invention have been described above, two or more of the embodiments (examples) may be combined and implemented. Alternatively, one of these embodiments (examples) may be partially implemented. Furthermore, among these, two or more embodiments (examples) may be partially combined.

  The present invention is not limited to the description of the embodiments and examples of the invention described above. Various modifications may be included in the present invention as long as those skilled in the art can easily conceive without departing from the description of the scope of claims.

1 21 31 41 Advertisement providing device 3 Sightseeing spot information storage unit 5 Advertisement information storage unit 7 Information request unit 9 17 47 Information providing unit 11 Position determination unit 13 23 Counter 15 25 37 Trigger unit 33 History storage unit 35 Calculation unit 43 Selection unit 45 Extractor

Claims (13)

An advertisement providing device mounted on a mobile terminal,
A tourist spot information storage unit that stores a tourist area in association with a tourist spot located in the tourist area and tourist spot information including guide information of the tourist spot;
An advertisement information storage unit that stores advertisement information related to facilities other than the tourist spot in the tourist area in association with the tourist spot;
An information requesting unit that requests provision of the tourist spot information of the tourist spot;
A first information providing unit for providing the tourist spot information of the requested tourist spot;
A position determination unit that determines whether or not the current position of the mobile terminal is located in the tourism area;
As a result of the determination, when the current position of the mobile terminal is located in the tourist area, a first counter that counts the number of operations of the tourist spot information provision request in the information request unit;
A trigger unit that outputs a trigger signal when a count value of the first counter exceeds a first threshold number;
A second information providing unit that receives the output trigger signal and provides advertisement information related to the facility associated with the requested sightseeing spot;
An advertisement providing device comprising: As a result of the determination, when the current position of the mobile terminal is located in the tourist area, the second counter for counting the operation time of the tourist spot information provision request in the information request unit,
The trigger unit further outputs the trigger signal when a count value of the second counter exceeds a second threshold time;
The advertisement providing device according to claim 1. A history accumulating unit for accumulating a history of requested operations in the information requesting unit;
Based on the accumulated history, and a calculator for calculating the number of the first threshold time,
The trigger unit, based on the number of first threshold time which is the operation to output the trigger signal,
The advertisement providing device according to claim 1 . A selection unit for selecting advertisement information related to the facility provided by the second information providing unit;
An extraction unit that refers to the tourist spot information storage unit and extracts a tourist spot associated with a facility corresponding to the selected advertisement information;
A third information providing unit for providing the tourist spot information of the extracted tourist spot;
The advertisement providing device according to any one of claims 1 to 3, further comprising: An advertisement providing method for providing an advertisement to a mobile terminal,
A tourist spot information storage step for associating a tourist area with a tourist spot located in the tourist area and tourist spot information including guidance information of the tourist spot and storing it in a tourist spot information storage unit;
Advertisement information storage step for storing advertisement information related to facilities other than the tourist spot in the tourist area in association with the tourist spot;
An information requesting section for requesting provision of the tourist spot information of the tourist spot;
A first information providing step in which a first information providing unit provides the tourist spot information of the requested tourist spot;
A position determination step for determining whether or not the current position of the mobile terminal is located in the tourism area;
A first counter that counts the number of operations of the sightseeing spot information provision request in the information requesting step when the current position of the mobile terminal is located in the sightseeing area as a result of the determination. Steps,
A trigger step for outputting a trigger signal when a trigger value exceeds a first threshold count in the first count step;
A second information providing step in which a second information providing unit receives the output trigger signal and provides advertisement information related to the facility associated with the requested sightseeing spot;
An advertisement providing method comprising: A second counter that counts the operation time of the sightseeing spot information provision request in the information requesting step when the current position of the mobile terminal is located in the sightseeing area as a result of the determination. Steps,
The trigger step further outputs the trigger signal when the count value in the second counter step exceeds a second threshold time.
The advertisement providing method according to claim 5. A history storage unit that stores a history of the requested operation in the information request step;
Calculation unit, based on the accumulated history, and a calculation step of calculating the number of the first threshold time,
In the trigger step, based on the number of first threshold time which is the operation to output the trigger signal,
The advertisement providing method according to claim 5 . A selection step in which the selection unit selects advertisement information related to the facility provided in the second information providing step;
An extraction step of extracting a tourist spot associated with a facility corresponding to the selected advertisement information with reference to the tourist spot information storage unit;
A third information providing step in which a third information providing unit provides the tourist spot information of the extracted tourist spot;
The advertisement providing method according to any one of claims 5 to 7, further comprising: A computer program for providing an advertisement to a mobile terminal, comprising:
A tourist spot information storage means for storing a tourist area in association with a tourist spot located in the tourist area and tourist spot information including guidance information of the tourist spot;
Advertisement information storage means for storing advertisement information related to facilities other than the tourist spot in the tourist area in association with the tourist spot;
Information request means for requesting provision of the tourist spot information of the tourist spot;
First information providing means for providing the tourist spot information of the requested tourist spot;
Position determination means for determining whether or not the current position of the mobile terminal is located in the tourism area;
As a result of the determination, when the current position of the mobile terminal is located in the sightseeing area, a first counting unit that counts the number of operations of the sightseeing spot information provision request in the information requesting unit;
Trigger means for outputting a trigger signal when the count value of the first count means exceeds a first threshold number;
Second information providing means for receiving the output trigger signal and providing advertisement information related to the facility associated with the requested sightseeing spot;
As a computer program. Said computer further
As a result of the determination, when the current position of the mobile terminal is located in the sightseeing area, the information requesting means functions as a second counting means for counting the operation time of the sightseeing spot information provision request,
The trigger means further outputs the trigger signal when the count value of the second count means exceeds a second threshold time.
The computer program according to claim 9. Said computer further
A history accumulating unit for accumulating a history relating to the requested operation in the information request unit;
Based on the accumulated history, calculating means for calculating the number of the first threshold time, to function as,
It said trigger means, based on the first number of threshold times are the operation to output the trigger signal,
The computer program according to claim 9 . Said computer further
Selecting means for selecting advertisement information relating to the facility provided by the second information providing means;
Extracting means for extracting a tourist spot associated with the facility corresponding to the selected advertisement information with reference to the tourist spot information storage means;
A third information providing means for providing the tourist spot information of the extracted tourist spot;
The computer program as described in any one of Claims 9-11 made to function as.   The recording medium which records the computer program in any one of Claims 9-12.

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