The Snow White Jingle Club was a 1938 promotional campaign from bread manufacturers. Local bakeries would include a Jingle card in each of their loaves of bread. There were 24 cards total. They were printed on thin paper with a full-color illustration. They also included a four-line jingle. Kids would collect these cards and affix them inside a free Jingle book. We saw both the booklet and cards in earlier Archive entries.



Once all 24 cards were found, the child was directed to the blank pages at the back of the book where they were to write down the fourth line of each jingle. These could then be turned back in at the local bread store in exchange for a Snow White prize, usually a framed character picture.







What's interesting to note is the fact that Disney did not limit the use of their Jingle Club promotion to bread manufactures alone. This particular book (above) and cards (below) were instead sponsored by the aptly-named Snow White Laundry based in Philadelphia. The laundry truck would come to your home to pick up and drop off your garments. A Jingle card would be left with each clean bundle of clothes.






Printed on the reverse side is one of two different informational blurbs. The first reminds you to look in your next Snow White Laundry bundle for another Jingle Card. And also to ask your routeman about a Jingle Book if you don't have one. The other card mentions the that complete set of 24 pasted in your Jingle Book entitles you to a beautifully framed picture of your favorite Snow White character. The "Radcliff 5700" was the phone number for the laundry service.




An apology letter from the Snow White Laundry service was found within this book. Sound like there was a back order delay in sending out the Jingle Book and the club button (seen in earlier post).



Original mailing envelope.



Image scans generously provided by the Denise Vernier Collection. The book and cards came to her through her grandfather, who at one time either worked for or was a patron of this Philadelphia laundry service.

The Snow White Jingle Club was an advertising campaign from 1938. Kids could join the Jingle Club by mailing in an application card. In return, they would receive a pin-back button and a booklet to be filled with Jingle Cards. (See earlier Archive entry for all the details).

It was primarily a bread promotion employed by bakeries. However, it was also utilized by laundries too. Pictured below is the front cover of a four-page brochure for the Snow White Laundry in Philadelphia. It introduced kids to the Jingle Club and included the mail-in perforated card so they could join. In the next post, we'll see the book and a few of the Jingle Cards distributed by this same laundry.

In 1938-39, bakeries coast-to coast paid for the Disney license to sell Snow White Bread. Local operations would print their name on the bread wrappers, which featured images of the movie characters (see earlier Archive entry). Ad slicks were also available from the Disney marketing division.

These particular bread advertisements date from March 1939 and appeared in the North Platte Daily Bulletin, a newspaper located in Nebraska. Seven ads have been found, one for each dwarf, though usually only one per day.



These same bread ads were also printed on classroom ink blotters. See a Dopey version in a another post.



The North Platte Daily Bulletin used pink paper for their comics section, hence the reason for the color of this Grumpy ad.





The ads were run on multiple occasions. Happy is shown below in newspapers from different days.

Snow White-themed paper signs meant for use as store window displays. Three unused examples: Dopey, Doc, and Grumpy (who looks uncharacteristically friendly in this illustration but that's definitely his nose). Each is marked, "© 1938 Walt Disney Enterprises". Measure 10.5" x 20.5".





According to Heritage Auctions, the signs may have been designed to promote the Mickey Mouse Globe Trotters bread and milk ad campaign. Sponsored by local bakeries and dairy producers, the promotion encouraged kids to join the Globe Trotter club. Members received a game board map to attach Disney bread/dairy cards to. They'd also get a pin-back button printed with the name of the local sponsor.

Yellow end labels were found on Donald Duck Bread wrappers in the 1950s.



A couple of store advertisment signs for Donald Duck Bread.



Many different Disney character labels were included in the promotion. There were eight from Snow White.