Cross Functional Communication
Cross Functional Communication
Cross Functional Communication
COMMUNICATION
Role of communication
Functions of corporate communication
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of-a-business-definition-lesson-quiz.html
E- business implementing &managing E-bus. operations and collaborations
Suppliers and other business partners
extranets
Co. boundary
Intranets
FEEDBACK
Action
Indirect (direct
feedback Feedback)
Encoding Transmission
(advertising Mass media/
Decoding
agency/sales Sales people/
Source consumer
person/ stores
( Marketer) marketer
Marketing communication process
Develop Exposure
Define Message- Transmit Perception
objectives Communicate message to And
benefits consumers Interpretation
Of message
Barriers to communication
Failure to Lack of
Poor
Message Reach Credibility/
Product
unrelated Target Advertising
concept
audience wear out
Project management
communication
Large projects-
Who is the stake holder? for each stakeholder,
brainstorm how to fill the communication need.develop
the communication strategy and plan.
For Ex.
Delhi Metro project being carried out in the NCR puts in
a good amount of effort focused on building market
reputation as a world class commutation service.
Human Resource Communication
Human Resource communication refers to the
techniques and processes used by
organizations across the world when
communicating with their employees about
issues related to the
Employees appointments
Promotions
Compensation packages
Training
Personalized counseling
Retirement benefits
Other employee benefit programs.
For Ex.
Nissan Motors UKs training department conducts a
training need analysis to assess individual employee
needs and to organize training programs. The dept.
concentrates on
Technical development-teaching skills related to robotics
and electrics.
People development
Understanding processes- workshops covering safety,
production operations etc.
Computer skills
Trainee development- courses for graduate trainees
ranging from accountancy to team building.
Financial Communication