11

Media and Information Literacy

Quarter 2

MODULE 11 - 12

What I Know
Multiple Choice. Select the letter of the best answer from among the given choices.

1. A media and information literate individual can do the following, EXCEPT ONE:
A. share materials with informed and critical judgement.
B. identify issues and resolve it appropriately.
C. need not cite sources of grabbed photos.
D. rephrase borrowed ideas.

2. Media and information literate individual help the following, EXCEPT ONE:
A. lessen personal contact with people B. improve quality of life.
C. increase political participation D. enhances economic growth.

3. One of the benefits of social media in business is .

A. product advertisement B. product replication
C. lacks personal connection to customers D. inconsistency of product content.

4. One of the challenges of technology in the Education sector is .

A. improves engagement B. delivering informal learning.
C. incorporates different learning styles D. encourages collaboration.

5. This refers to the persons that are involved in the use, analysis, evaluation and production of
media and information.
A. Media practitioners B. Online classroom teachers
C. People Media D. editors

6. This refers to a leader for a certain group who gives details and information to lesser
active persons in the group.
A. Opinion leader B. Factual leader
C. Campus Journalism D. Crowdsourcing

7. People without professional journalism training can use the tools of modern technology and the
global distribution of the Internet to create, augment or fact-check media on their own or in
collaboration with others.
A. Campus Journalism B. Social Journalism
C. Network Journalism D. Citizen Journalism

8. They are the ones who have abilities in accessing, evaluating, and producing information using
several forms of media.
A. Print Journalist B. Photojournalist
C. Multimedia Journalist D. Broadcast Journalist

9. These are people who underwent training in journalism writing. Equipped with the fundamental
and significant knowledge and strategies in writing news and stories based on real events in the
community.
A. Print Journalist B. Photojournalist
C. Multimedia Journalist D. Broadcast Journalist

10. They are skilled not just in journalism but also in public speaking.
A. Print Journalist B. Photojournalist
C. Multimedia Journalist D. Broadcast Journali
 Module

11
What’s In

As what we have learned from the previous module, one should know
how to use responsibly the different media types and platforms of social media
through avoiding the cybercrime acts. Thus, to be called and considered as
media and information literate individual, we must identify these four cybercrime
acts and avoid them.

ACTIVITY 11.1 LET’S ASSEMBLE!

Arrange the scrambled words pertaining to specific cybercrime acts:

1. HIIPGNSH -
2. NKAICHG -
3. YRBEC ISNTGLAK -
4. UVRIS ISMTNAOISND -

What’s New

Information is easily accessible in the present times using the different

media platforms. Through media and information, people become literate. Media
and information literate individual greatly influence the community. But how much
do we understand media and information, and its impact to people and the
society?
In this lesson, you will identify the issues, challenges and benefits of the
different media and information platforms and to synthesize its overall impact on
an individual’s personal, professional, educational dealings and on the society’s
economic, social, political, educational sectors.

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Activity 11.2 Come and Find Me!
Identify and encircle horizontally, vertically and/or diagonally the 6 examples of media
types present from the crossword puzzle below.

1.
2.
3.
4.
5.
6.

Process Questions:
1. How did you find the activity?
2. Do you access information from these media types?
3. How can you relate these words to media and information?
4. How do you use these media types appropriately and effectively?

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Activity 11.3 Meet Lola Techie!
Watch the 3-minute video
clip about a senior citizen who is
technology savvy. Use this link

https://www.youtube.com/
watch?v=e7iUOIiB3Zo2
from the GMA News and
Public Affairs (2013, June 28).
SONA: Lola
Techie, hinikayat ang bang may
edad na tulad niya na maging tech
savvy.

After watching the video, answer the following questions below:

1. How did the senior citizens in the video use technology and Internet in their daily lives?

2. How did the government help the senior citizens become more media and information
literate?

3. What makes senior citizens or people in general, media and information literate?

What Is It
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 A media literate person can decode, evaluate, analyze and produce both print and
electronic media. The fundamental objective of media literacy is critical autonomy relationship to
all media. Emphases in media literacy training range widely, including informed citizenship,
aesthetic appreciation and expression, social advocacy, self-esteem, and consumer
competence (Kotlay, 2011).
Below are what media and information literate individuals capable of doing and helping:

1. Attract greater opportunities and enhances the way of living.

2. Promote awareness on the various dealings and activities that impact the community
and society.
3. Liberate minds and develop characters.
4. Increase political and social participation.
5. Empower economic stability.
6. Enhance business and career opportunities.
7. Encourages personal and professional growth.
8. Develop communication skills.
9. Improved learning environment
10. Maximize more cohesive social units.

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 What’s More

Activity 11.4: Fill me!

From the Media types present in Activity 1.1, select only 3 types and identify its issues
and challenges according to the assigned community sector provided in the graphic organizer.
Use keywords only.

1.

2.

3.

Process Questions:
1. How did you find the activity?
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 2. How could these issues and challenges be addressed?
3. Can literacy on media and information help solve the dilemma that people in the
education, business and tourism sectors are facing nowadays?
What I Have Learned

Activity 11.5: Complete Me!

Fill in the charts with the overall impacts of media and information to individual’s
personal, professional, and educational aspects and to society’s economic, political, social and
education sectors.
A
Overall impact Personal Aspect Professional Aspect Education Aspect
of Media and
Information to an
individual
B
Overall impact Economic Sector Political Sector Social Sector
of Media and
Information to the
society

What I Can Do
Activity 4: Essay Writing
Synthesize your learning by writing an essay about the value and impact of being
a media and information literate individual to the global community. Your essay must have a
title, an introduction, a body (1 main argument with 2 examples), and a conclusion with not less
Page | 8
 than 10 sentences. Refer to the rubric for grading.

Needs
Very Good (5) Good (4) Poor (2) Improvement
(0)
Introduction Well-developed Introductory Introduction does Introduction
Background/ introductory paragraph contains not adequately was not
Define the paragraph contains some background explain the presented.
Problem detailed background information and background of
information, a states the problem, the problem.
clear explanation but does not The problem is
or definition of the explain using stated, but lacks
problem. details. detail.
Body Argument is well Argument was Argument was Argument was
paragraphs developed with presented with presented but not presented.
Main supporting examples. some supporting lacks examples.
Argument examples.
Conclusion Conclusion was Conclusion was Conclusion was Conclusion
presented. Opinions presented with presented but was not
and suggestions for some suggestions no suggestions presented.
change are logical and for change are for change and/
well thought out. evident. or opinions are
included.

Module

12
What’s In

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 In this age of information, being critical, careful and sensitive is very important. Being
able to understand why and how information is made and accessed brings us to completely
recognizing and appreciating the people behind these media of different forms.
In this lesson, we will learn the different types and categories of People Media, its role
and contribution to the society. We will also learn the different issues and challenges that most
social media users are facing.

Activity 12.1: Multimedia Talks

Look and analyze the multimedia diagram below
and answer the questions that follow.
1. What composes multimedia?
2. How have Philippine media grown up
throughout the past?
3. How do Filipino profession adapt to the
changes of media?
4. Were there new professions created
because of the evolution of media? Photo source: MIL Teacher’s Guide from CHED
5. How does multimedia affect the and PNU
people?

What’s New

Activity 12.2: Careers in Media and Information

Look at each picture below. Identify what job is being described in the pictures and write its
job title, job description and function on the blanks beside each picture.

1. Job Title:

Job Description:

Function:

Photo by Tycho Atsma on Unsplash https://

unsplash.com/photos/aNSniQXO4244.0

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2. Job Title:

Job Description:

Function:

Photo by https://www.freepik.com/ premium-photo/old-retro-journalist- desktop-with-typewritter_5587019.

htm#page=1&query=writer&position=15

3. Job Title:

Job Description:

Function:

Photo Credit : https://www.freepik.com/premium-

photo/male-operator-staff-with-team-working-call-
center_3873331.htm#page=1&query=call%20 center
%20agents&position=11

4. Job Title:

Job Description:

Function:

Photo Credit: https://www.freepik.com/

free-photo/cooking-vlogger_4457274.
htm#page=1&query=vlog&position=37

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 What Is It

People Media refers to the persons that are involved in the use, analysis, evaluation and
production of media and information.
Source: MIL Curriculum Guide by DepEd

Types of People Media

People as Media People in Meda

People as Media
These are individuals who serve as channels of information dissemination. Before, they
make use of writing essays, literature and news to create artefacts. But with the advent of
technology and social media, people are now empowered to not just produce artefacts but also
evaluate, analyze, edit and give feedback to media artefact. They are the media itself.

Types of People as Media

Opinion Leaders

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 Definition. These are leaders of particular For Example. A group of laborers are
groups of people in a community. These unsatisfied by the fees they receive from
are influential people that communicate their manager. Mr. Vargas, the one acting
the messages they get from the as leader went to talk to the manager
mainstream media or from higher about the issue. The manager said that
positions in an organization and conveyed the additional payment will be given the
these messages to certain individuals, next day due to budgetary concern.
especially those who can’t afford to However, Mr. Vargas, who always opposes
directly receive messages from the the manager, went back to the group of
original source. However, the messages laborers and told them that the manager is
they share are filtered, adding their own incompetent and showed no concern to
opinion about the issue which invalidate them. They will be given additional
the truthfulness of the original information. payment but as to when and how much is
still under deliberation and that whoever
disagrees is free to resign. This disgusted
the laborers and retaliates to the manager.
Then, conflict between the laborers and
the manager arises.

Opinion leader: Mr. Vargas

Audience: The laborers

Photo by Austin Distel on Unsplash Added information:

https://unsplash. com/photos/rxpThOwuVgE The time and amount of the additional
payment is unsure and that whoever
disagrees is free to resign.

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 Citizen Journalism

Definition. People from different age For Example. An advisory from the
category and from the different walks of PHIVOLCS come out informing the public
life who are able to use modern that an active volcano is showing signs
technology as means of communication of possible eruption thus demanding the
like sharing information from newsworthy people living near the volcano to
events to other people are considered to evacuate. A citizen can take a screenshot
be doing citizen journalism. Citizen of the advisory and post it on his social
Journalism doesn’t need one to be media account to help inform his friends
professionally trained journalist. As long and relatives about the impending
as one is able to share ideas, information, disaster. He may also include in his post
send photos and videos about a prevalent precautionary measures and emergency
phenomenon in a community through contacts so people may know what to do.
using the different types of media and the
All these are considered simple act of
several social media platforms to a greater
journalism.
scope of the society is considered as
citizen journalism.

Social Journalism

Definition. 21st century is all about For Example. ABS-CBN, one of the
maximizing the use of technology but biggest news company in the Philippines,
with critical judgment on how it should be has been promoting proper way of citizen
manipulated. One product of technology journalism through their Bayan Mo, I-
that create a massive impact to the society Patrol Mo campaign. This program allows
are the different Social Media platforms and accepts any reports from the citizens
such as Facebook, Twitter, Instagram, etc. that take and talk about the nation’s event
and social concerns.
These platforms are now being used to
spread information in a more accessible
and convenient way. People no longer
look for news because it directly comes to
the user. Journalism, Media and
information are becoming social
phenomenon and a trend of today.
Professional journalists, reader content
and average citizens who contribute news
work together for public awareness.

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 Crowdsourcing

Definition. Because of the aid of the For Example. wikipedia.org

several media platforms and high
technology gadgets, soliciting ideas,
recommendations and suggestions from
services, ideas, places, etc have come so
handy nowadays. People from the online
community make use of crowdsourcing to
obtain information from other media users.

Image Source:
https://commons.wikimedia.org/wiki/
File:Wikipedia-logo-v2.svg

People in Media
These are the people who manipulate the media behind the lens and pens. They use
Text, Audio, Visual, Multimedia, etc to spread information and messages for the public.

Types of People in Media

Multimedia Journalists

They are the ones who have abilities in accessing, evaluating and producing information using
several forms of media. Mostly, they make use of social networking sites to connect to the masses
for easy and wider dissemination of their reliable news stories.

Print Journalists

These are people who underwent training in journalism writing. Equipped with the fundamental and
significant knowledge and strategies in writing news and stories based from real events in the
community; written for the people in the community. They generally report in newspaper and
magazine.

Broadcast Journalists

They are who we often see on television, giving us updates on the local, national and world events.
They are skilled not just in journalism but also in public speaking.

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 Photojournalists

They are physically and emotionally attached to their high-end cameras which they use to capture
important scenes and events from the surroundings which carry with it stories that give impact to
the society as a whole.

What’s More

Activity 12.3: Take me there!

Look at each picture below and identify the type of People As Media shown in it. Write
your answers below each picture.

1.

Photo by Callum Shaw on Unsplash https://

unsplash.com/photos/7SE389kUVGw

2.

Photo by Austin Distel on Unsplash https:// unsplash.com/photos/wD1LRb9OeEo

3.

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 Photo Credit: http://www.cision.com/us/resources/
white-papers/social-journalism-study/

Activity 12.4: I Deliver

Look at each picture below and identify the type of People In Media shown in it. Write
your answers below each picture.

1.

Photo by Redrecords from Pexels https://www.

pexels.com/photo/man-holding-microphone-while-
talking-to-another-man-2872418/

2.

Photo by Fox from Pexels https://www.pexels.com/

photo/people-taking-photos-1615816/

3.

Photo by Flo Dahm from Pexels https://www.

pexels.com/photo/turned-on-gray-laptop-computer- on-
table-699459/

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 4.

Photo Credit: Hanoi is heartland, Vietnam, H Minh Chin City Is Saigon, Philippine Daily Inquirer – April 28, 2000.
https://news.google.com/

What I Have Learned

Activity 12.5: Now I Know

Analyze the meaning of the sentence and picture below and answer the questions.

“If it wasn’t because for Facebook, twitter and blogs, I would never know what’s going on in our
world right now.”

Photo by Oladimeji Ajegbile from Pexels https:// www.pexels.com/photo/man-looking-at-ipad-

pro-2698465/

1. What is the message of the image above?

2. Is this scenario true today? Why or why not?
3. Is this scenario a good or a bad thing? Why?
4. Cite at least 1 study that discusses the positive and negative impact of media and
information to individual and society and explain your reading briefly.

What I Can Do

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Activity 12.6: Let us compare it and define it!

Summary
1. Media and Information literate individual makes the quality of life improved as it
enables one to make careful, concise, and critical judgement as users, creators, and
producers of media and information.
2. People Media refers to the persons that are involved in the use, analysis, evaluation and
production of media and information.
3. People As Media are individuals who serve as channels of information dissemination.
Before, they make use of writing essays, literature, and news to create artefacts. But with
the advent of technology and social media, people are now empowered to not just
produce artefacts but also evaluate, analyze, edit, and give feedback to media artefact.
They are the media itself.
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 4. People In Media are the people who manipulate the media behind the lens and pens.
They use Text, Audio, Visual, Multimedia, etc. to spread information and messages for
the public.

Assessment: (Post-Test)

Multiple Choice. Select the letter of the best answer from among the given choices.

1. A media and information literate individual can do the following, EXCEPT ONE:
A. share materials with informed and critical judgement.
B. identify issues and resolve it appropriately.
C. need not cite sources of grabbed photos.
D. rephrase borrowed ideas.

2. Media and information literate individual help the following, EXCEPT ONE:

Page | 20
 A. lessen personal contact with people B. improve quality of life.
C. increase political participation D. enhances economic growth.

3. One of the benefits of social media in business is .

A. product advertisement B. product replication
C. lacks personal connection to customers D. inconsistency of product content.

4. One of the challenges of technology in the Education sector is .

A. improves engagement B. delivering informal learning.
C. incorporates different learning styles D. encourages collaboration.

5. This refers to the persons that are involved in the use, analysis, evaluation and production of media and
information.
A. Media practitioners B. Online classroom teachers
C. People Media D. editors

6. This refers to a leader for a certain group who gives details and information to lesser
active persons in the group.
A. Opinion leader B. Factual leader
C. Campus Journalism D. Crowdsourcing

7. People without professional journalism training can use the tools of modern technology and the global
distribution of the Internet to create, augment or fact-check media on their own or in collaboration with others.
A. Campus Journalism B. Social Journalism
C. Network Journalism D. Citizen Journalism

8. They are the ones who have abilities in accessing, evaluating, and producing information using several forms
of media.
A. Print Journalist B. Photojournalist
C. Multimedia Journalist D. Broadcast Journalist

9. These are people who underwent training in journalism writing. Equipped with the fundamental and
significant knowledge and strategies in writing news and stories based on real events in the community.
A. Print Journalist B. Photojournalist
C. Multimedia Journalist D. Broadcast Journalist

10. They are skilled not just in journalism but also in public speaking.
A. Print Journalist B. Photojournalist
C. Multimedia Journalist D. Broadcast Journ

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