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Media and
Information
Literacy
Quarter 1 – Module 2:
Introduction to Media and
Information Literacy

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Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

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What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the Introduction to Media and Information Literacy. The scope of this module permits
it to be used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.
In this module, you will:

LO 1 – Identify the similarities and differences between and among media literacy,
information literacy, and technology literacy. (MIL11/12IMIL-IIIa-2)

After going through this module, you are expected to:

a) Define key concepts (media literacy, information literacy, technology
literacy); and

b) Compare and contrast media, information, and technology literacies.

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Definition of Terms

Information Literacy

Refers to the abilities to recognize when information is needed and to locate, evaluate,
effectively use, and communicate information in its various formats.

Literacy

The ability to identify, understand, interpret, create, communicate and compute,

using printed and written materials associated with varying contexts. Literacy
involves a continuum of learning, wherein individuals are able to achieve their goals,
develop their knowledge and potential, and participate fully in their community and
wider society.

Media and Information Literacy

MIL stands for media and information literacy, and refers to the essential
competencies and skills that allow citizens to engage with media and other
information providers effectively and develop critical thinking and life-long learning
skills to socialize and become active citizens.

Media Literacy

The ability to decode, analyze, evaluate and produce communication in a variety of

forms.

Technology (Digital) Literacy

The ability to use digital technology, communication tools or networks to locate,

evaluate, use and create information. It also refers to the ability to understand and
use information in multiple formats from a wide range of sources when it is presented
via computers and to a person’s ability to perform tasks effectively in a digital
environment. Digital literacy includes the ability to read and interpret media, to
reproduce data and images through digital manipulation, and to evaluate and apply
new knowledge gained from digital environments.

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What I Know

Let us determine how much you already learned. Read and answer each question.
Choose the letter of the correct answer.

1. The ability to understand printed and written materials refers to?

A. information C. media
B. literacy D. technology

2. The ability to access, evaluate and create media is

A. media C. Media literacy
B. Information literacy D. Technology literacy

3. These refer to processed data for specific purposes.

A. information C. media
B. literacy D. technology

4. The skill that allows people to recognize when information is needed and how he
will be able to access, locate, evaluate and use it effectively.
A. media C. Media literacy
B. Information literacy D. Technology literacy

5. Refers to how person is able to look for relevant information from various media.
A. media C. Media literacy
B. Information literacy D. Technology literacy

6. Examples of these are radio, television, newspaper, magazines and social media.
A. information C. literacy
B. technology D. media

7. An ability to acquire relevant information and use modern day tools to get,
manage and communicate information.
A. Information media C. Media literacy
B. Technology literacy D. Media and Information literacy

8. Harry found erroneous facts from the magazine he is reading. What literacy is
presented by Harry?
A. Information media C. Media literacy
B. Technology literacy D. Media and Information literacy

9. Laika prepared a Powerpoint presentation for her business report. Laika displays?
A. Information media C. Media literacy
B. Technology literacy D. Media and Information literacy

10. Nina is fond of video-chatting with her friend in the province every other day.
Nina shows?
A. Information media C. Media literacy
B. Technology literacy D. Media and Information literacy

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Lesson
Introduction To Media and
2 Information Literacy
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact to the lives of today’s generation. This module covers all the above mentioned
concepts.

What’s In

Communication refers to the act or process of using words, sounds, signs, or

behaviors to express or exchange information or to express your ideas, thoughts,
feelings, etc., to someone else.

Media refers to the combination of physical objects used to communicate or mass

communication through physical objects such as radio, television, computers, or film,
etc. Media are a source of credible information in which contents are provided
through an editorial process determined by journalistic values and therefore editorial
accountability can be attributed to an organization or a legal person.
Media serve as a channel in communication.

Notes to the Teacher

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What’s New

Activity 1: Read the scenario below and answer the questions that follow.

Imagine waking up one day to find no internet, libraries, and cellphones.

Newspapers, magazines, radio stations and TV channels have also disappeared.

1. How would you be informed of anything now?

__________________________________________________________________________________

2. What ways would you have to communicate with one another?

__________________________________________________________________________________

3. How would you share information and communicate news and events?

__________________________________________________________________________________

4. How would it affect the way you live?

__________________________________________________________________________________

5. What would society lose in this situation?

__________________________________________________________________________________

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What is It

MEDIA AND INFORMATION LITERACY

Media and Information Literacy are essential skills and competencies that allow
individuals to engage with media and other information providers effectively as well
as develop critical thinking and life-long learning skills to socialize and become active
citizens.

Media refers to the physical objects to communicate with such as radio, television,
computers, etc. Information on the other hand, refers to the processed data,
knowledge from a study, experience, instruction and symbol. Literacy is the term
coined for the ability to identify, understand, interpret, create, compute and
communicate using printed and written materials.

Media Literacy is the ability to access, analyze, evaluate, and create media in a
variety of forms. It aims to empower citizens by providing them with the competencies
(knowledge and skills) necessary to engage with traditional media and new
technology. Information Literacy is the ability to recognize when information is
needed, and to locate, evaluate, and effectively communicate information in its
various formats. Lastly, Technology Literacy refers to the ability of an individual,
either working independently or with others, to responsibly, appropriately, and
effectively use technological tools. Using these tools an individual can access,
manage, integrate, evaluate, create and communicate information.

Accessing information from media requires ample knowledge, being literate with
media use will be of great benefit to everyone.

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What’s More

Activity 1

Fill in the table below of the Interactive Word Wall. You are provided with the
common online activities, fill in the competencies/ skills that would fall under the
three literacies. The first two concepts were done for you.

Online Media Literacy Information Technology

Activities Literacy Literacy

Sending an as platform (text; Content tools (mobile,

electronic email; messenger; (appropriateness, computers,
message video message; tone, recipient, others)
voice message; others)
others)
Getting the latest traditional Content knowing how to
news (newspaper, tv, (appropriateness, use mass
radio, others) reliability, accuracy, media platforms
digital (websites, tone, audience, (tv, radio, others)
social media, others) giving where to access
others) feedback (reactions, digital content
comments, rate, navigational skills
others)
Entertainment

Business

Education
sources

Activity 2. Based from the activity above, answer the following:

a. How do Media Literacy, Information Literacy, and Technology Literacy differ in

terms of use?
__________________________________________________________________________________
__________________________________________________________________________________

b. Are they similar in form? Elaborate.

__________________________________________________________________________________
__________________________________________________________________________________

c. Are they similar in use? Elaborate.

__________________________________________________________________________________
__________________________________________________________________________________

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What I Have Learned

Answer the following concisely.

1. In your opinion, what makes an individual literate in media and information?

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

2. What activities/habits do you practice which illustrate media and information

literacy? Give at least three examples.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

3. In your own words define media literacy, information literacy and technology
literacy.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

What I Can Do

Create a poster that shows the importance of being a media and information
literate individual to our everyday lives.

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Assessment

Instruction. Analyze and explain the illustration below. Established the connections
between media literacy, information literacy, and digital literacy.

Source:https://www.slideshare.net/mobile/arnielping/media-and-information-literacy communication

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

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Additional Activities

Using the Venn Diagram below, compare and contrast Media literacy, Information
literacy, and Technology literacy. Give at least three similarities and differences.

Image Source: http://www.literacysolutions.com.au/blog/2016/05/30/compare-contrast-part-5-of-7/

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Answer Key

10. B
9. B
8. A
7. B
6. D
5. C
4. B
3. A
2. C
1. B

What I Know

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References

Commission on higher Education, 2016. Teaching Guide for Senior High

School MEDIA AND INFORMATION LITERACY CORE SUBJECT.

Media and Information Literacy Curriculum Guide by DepEd

The social Media Effect. Retrieved June 15, 2020, from
https://academichelp.net/samples/academics/essays/cause-effect/the
effects-of-social-media.html

UNESCO Media and Information Literacy Curriculum for Teachers

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DISCLAIMER

This Self-learning Module (SLM) was developed by DepEd SOCCSKSARGEN with

the primary objective of preparing for and addressing the new normal. Contents
of this module were based on DepEd’s Most Essential Learning Competencies
(MELC). This is a supplementary material to be used by all learners of Region
XII in all public schools beginning SY 2020-2021. The process of LR development
was observed in the production of this module. This is version 1.0. We highly
encourage feedback, comments, and recommendations.

For
For inquiries or inquiries
feedback,orplease
feedback,
writeplease
or call:write or call:

Education – SOCCSKSARGEN
Education –ofSOCCSKSARGEN
Department ofDepartment
Learning Resource ManagementManagement
Learning Resource System (LRMS)
System (LRMS)

Regional Regional Center,

Center, Brgy. Brgy. Carpenter
Carpenter Hill,
Hill, City of City of Koronadal
Koronadal
Telefax No.: (083) 2288825/ (083) 2281893

Email Address: region12@deped.gov.ph

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