Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 66 views

    MF 2020 Digital Resume

    Uploaded by

    api-291282463
    Melissa Franklin is a marketing professional with experience in digital marketing, social media management, web design, and analytics. She has a track record of developing strategies and campaigns to increase brand engagement and website visibility. Her skills include search engine optimization, Google Analytics, content creation, and communication.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    MF 2020 Digital Resume

    Uploaded by

    api-291282463
    66 views2 pages
    Melissa Franklin is a marketing professional with experience in digital marketing, social media management, web design, and analytics. She has a track record of developing strategies and campaigns to increase brand engagement and website visibility. Her skills include search engine optimization, Google Analytics, content creation, and communication.

    Original Title

    mf 2020 digital resume

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Melissa Franklin is a marketing professional with experience in digital marketing, social media management, web design, and analytics. She has a track record of developing strategies and campaigns to increase brand engagement and website visibility. Her skills include search engine optimization, Google Analytics, content creation, and communication.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    66 views2 pages

    MF 2020 Digital Resume

    Uploaded by

    api-291282463
    Melissa Franklin is a marketing professional with experience in digital marketing, social media management, web design, and analytics. She has a track record of developing strategies and campaigns to increase brand engagement and website visibility. Her skills include search engine optimization, Google Analytics, content creation, and communication.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    MELISSA FRANKLIN

    franklin.l.melissa@gmail.com | 469.226.9686 | Raleigh, NC 27609 | http://melissalfranklin.weebly.com/

    Summary Resourceful and creative Marketing professional consistently delivering high-quality content
    while leveraging social media platforms and targeted campaigns to increase brand
    engagement. Advanced knowledge of web analytics, market research and SEO.

    Skills • Adobe Creative Cloud TM • PPC Campaigns


    • Google Apps and Google Analytics • Meltwater
    • Brand-building strategies • Excellent written and verbal communicator
    • B2B & Digital Technology • SEO knowledge
    • Digital advertising • WordPress

    Experience Digital Marketing Coordinator 08/2019 – 07/2020

    Irving Independent School District | Irving, TX


    • Launched and audited website performance metrics using Google Analytics, on a weekly
    basis, to present positive changes to Board of Directors
    • Coded user-customizable applications to convert raw data from design engine to
    graphical formats
    • Defined and conducted design processes at all stages including research,
    conceptualization, testing and implementation
    • Formulated social media content calendar, requiring the scheduling and curation of email
    blasts, social media posts and website updates
    • Designed visual and graphic images to use on multiple platforms
    • Created best practice guide for SEO to boost website visibility and organic growth
    • Facilitated, designed and authored first ever Irving ISD Community newspaper called “The
    Insider”

    Marketing Manager 06/2018 – 07/2019

    Explore Horizons Tutoring and Enrichment | Dallas, TX


    • Strengthened product branding initiatives by developing communication campaigns and
    promotional materials maximize outreach
    • Tested and optimized organic and paid acquisition channels, including content creation
    and curation, pay-per-click, event, social media and lead generation campaigns
    • Tracked and reviewed website metrics with Google Analytics to monitor and measure
    marketing campaigns, spot trends and proactively adjust strategies
    • Delivered end-user training on content management systems allowing staff to make easy
    updates and maintenance to website without developer assistance
    • Interfaced with Head of Marketing to discuss budget allocation and account performance
    metrics while utilizing Google Analytics to generate comprehensive reports outlining web
    page traffic, impressions, and keyword effectiveness
    Assistant Director 01/2018 - 06/2018

    Explore Horizons Tutoring and Enrichment | Dallas, TX


    • Developed and Launched new tutoring center in Dallas, TX
    • Managed and trained 10-12 employees and oversaw their development
    • Led employee training's, managed internal and external marketing for centers, managed
    finances and managed Pearson curriculum for members
    • Analyzed key performance indicators monthly, applying data analytics to drive future
    strategic planning
    • Obtained the best sales and conversion rates (over 95%) in Explore Horizons within first 5
    months of employment
    • Directed design, writing and production of blog page and Pearson content to fulfill B2B
    demands and satisfy member needs

    Head of Marketing 03/2017 - 12/2017


    SynchroGrid Inc | College Station, TX
    • Created proposals and presentations for potential investors and partners
    • Completed business plans and statements of qualifications for submission to potential
    partners
    • Designed, built and maintained website and social media
    • Maintained strong education in latest technologies, software and hardware products for
    use in various projects
    • Executed updated marketing plans to increase branding exposure, customer traffic and
    sales
    • Created landing pages, dashboards and web applications using WordPress

    Education Bachelor of Science: Agricultural Communications & Journalism 05/2017

    Texas A&M University | College Station, TX


    • 3.7 GPA
    • Cum laude graduate

    Websites, • https://www.linkedin.com/in/mleighfranklin
    Portfolios, • http://melissalfranklin.weebly.com/
    Profiles

    You might also like