Professional Summary Global content and communications manager with 8+ years of diverse experience in copywriting, editing, and content research and strategy. I’ve worked across 2 continents, tailoring my approach to meet the unique needs of various industries and markets. With a strong foundation in digital marketing, I adapt seamlessly to organizational goals, leveraging various online and offline channels to elevate brands and can create relevant, compelling, and optimized content that aligns with the brand vision and goals. My proactive and analytical communication approach and passion for crafting relevant and fresh content to drive engagement make me an invaluable resource in any team.
Skills • Full-funnel Content Writing • Social Media Management • Product and Sales Documentation Management • AI Implementation & Content Generation • Stakeholder Communication & Engagement • Google Analytics and Strategic Planning • Editing and Proofreading
Experience Business Reputation Specialist Aug 2020 to Aug 2024 Vendasta Technologies (Canada) • Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content for managing business reputation. • Edited content and trained over 10 writers with industry best practices and brand guidelines. • Collaborated with cross-functional teams to produce and edit multi-media projects across online review sites. • Worked closely with sales and product teams, and senior management to implement strategic communications plans and marketing initiatives for the SMBs across the globe. Assistant Manager June 2019 to Feb 2020 FIS Global Payment Solutions & Services • Conceptualized, developed and maintained documentation for sales and product collaterals, including brochure, catalogue, training, presentation, sales battle cards, Product Capability Document across global markets. • Worked closely with Go-to-market teams to brainstorm, research and contribute campaign ideas for new product launches. Assistant Manager Jun 2017 to Jun 2019 ICICI Prudential Life Insurance • Content ideation and creation for the company website, blog site, Emails, brochures and banners aligned with the industry trends and internal campaigns. • Acted as a change agent for the company by tracking the business impact and implementing customer communication projects. Content Analyst (On-contract) Jan 2017 to Mar 2017 Accenture, Partner - Google • Acted as Subject Matter-Expert for Google AdWords. • Showcased business acumen & deep understanding of Google Analytics. • Drafted and managed text and persuasive native business ads. • Projected paid customer campaigns aimed to expand business visibility and conversions over Google Web Search. Digital Marketing Analyst Jan 2016 to Dec 2016 Unyscape Infocom • Prepared compelling marketing strategies through performing thorough research and understanding clients' needs. • Created and optimized the digital campaigns using PR strategies, social media channels, blogs, Emails, mobile app ads, white papers and infographics for clients from Telecom, FMCG, E-commerce and NGO sectors. Sales Development Rep Nov 2014 to Dec 2015 Info Edge India Ltd • Customized online recruitment solutions for IT, manufacturing, hospitality, and entrepreneurial sectors. • Built extensive client relations management. • Primarily focused on New Business Acquisition and Client-Onboarding Engagement.
Education MBA: Marketing JIMS, Delhi (AICTE and NBA Accredited) Completed Jun 2015 Bachelor's degree: Business Administration Guru Gobind Singh Indraprastha University, Delhi Completed Jul 2013
Accomplishments • AI Implementation in the company-owned content platform Implemented an extensive industry-specific content library for engaging social media posts and SEO-friendly content to reduce the workload, manage uniformity and brand guidelines for overseas team of writers. Recently, this initiative became instrumental in implementing AI in our flagship drafting platform. Right from testing to devising a strategy for promoting the tool, I was an instrumental part of the team and even took a 3-week long course to better understand AI- generated content, prompts, its implications, and use cases. I'm glad to share that this feature is live now and is being used by many of our end-users. The platform saw a 19% jump in the user base in just its initial launch. • Sales Documentation Library Facilitated global sales team at FIS with a library of special sales content in the form of product road maps, case studies, and e-learning courses for the purpose of sales induction, training and presentation. I launched a company-wide strategic and product-related newsletter that helped in shaping up a bigger forum within the departments. • Simplification of Onboarding Customer Communication At ICICI Prudential Life Insurance, as an Assistant Manager Communications, I worked on crucial customer communication and identified the areas of improvement, implemented newer forms of communication and interactive content, and even utilized marketing tactics to bring forth the product information and upselling in some cases, keeping relevant information as the key and ultimately reduced customer churn in B2C channel marketing. I took on this massive project for over 2 years and managed over 12 mass marketing campaigns on digital and offline channels. A few other projects I implemented were multi-lingual policy kits, a website for customizable greeting cards on issuance, and an intranet for employees to share service improvement ideas.
Volunteer Work • Managed social media engagement for a Canada-based fashion, business, and art charity event. The buzz around the event made it a huge success country-wide and was able to generate a year's worth of content. • Involved in River Clean-up, a seasonal project with Vendasta to keep the South Saskatchewan River and surrounding areas clean. The project is ongoing, and each year makes amazing impact in keeping the city clean. • Actively participate and involved with the new immigrants' community in Saskatoon, Canada, managed by the Global Gathering Place.
