Aaliyah Cuthrell: Analyst-Communications Specialist

AALIYAH CUTHRELL (443)-955-8660 / cuthrellaaliyah@gmail.
com
Dedicated and diligent individual with 3+ years of experience providing exceptional written narratives, digital marketing support, web
maintenance support, oral communications support, project management support, and visual communications support for companies
and clients.
CORE COMPETENCIES
• Mastery in conducting geographic marketing research and identifying marketing trends for planning, scheduling, and
executing digital and direct marketing and advertising campaigns.
• Proficient in Microsoft Office Suite, Google G Suite, and multiple Adobe Creative Cloud Software including: Adobe
Photoshop and Adobe InDesign.
• Proficient in maintaining company intranet/web-based resources to maintain the integrity of digital content.
• Proficient in using digital scheduling and CRM software such as Hootsuite, HubSpot, and Salesforce to plan, execute, and
analyze success of digital campaigns.
• Mastery in interpreting digital analytics from software such as HubSpot, Facebook Business Manager, Google Campaigns,
Google Analytics, and Google Data Studio.
• Energetic, self-motivated individual possessing an ability to effectively communicate with all levels of management and
work independently or in a team environment.
• HubSpot Social Media and Content Marketing Certified
PROFESSIONAL EXPERIENCE
Michael Baker International (Contracted to FEMA) 01/2021-Present

Alexandria, VA
Analyst-Communications Specialist
Internal Communications and Marketing

 Spearheaded the planning and implementation of a new strategic and comprehensive marketing and business development
strategy to secure new business opportunities, as well as enhance brand awareness with federal agencies and the competition.
 Oversees the execution of marketing plan, identifying key metrics and strong areas of performance for market research,
testing, and to further define KPI’s and positive marketing outlets/media.
 Oversees digital and direct marketing campaigns through the research, planning, execution, and evaluation phase.
 Manages event/conference booth logistics, including creation and distribution of booth materials and deliverables.
Cyber/ IT and Staff Management

 Manages the intranet/database SharePoint onboarding and offboarding process for staff members and contractual work,
ensuring accurate information and clearance data capture for auditing purposes.
 Oversees the maintenance and security of file structure for contract-specific intranet materials and outputs.
 Maintains DHS training compliance records for accurate staff intranet clearance divisions and auditing purposes.
 Works cross-functionally with team members to manage the current migration and secure deliverable transfer of contractual
materials from SharePoint to Microsoft Teams based site.
Trusted Choice (Sub-department to Independent Insurance Agents and Brokers of America) 06/2018-01/2021
Alexandria, VA
Communications and Marketing Coordinator
Digital Campaign Support

• Worked cross-functionally with other department staff to research industry trends, plan, and execute branding campaigns and
promote over-arching association through various broadcasted media to 100k+ audience members.
• Managed the email and social media campaign lifecycle for annual Make-A-Wish digital fundraising and similar
philanthropic campaigns. Includes real-time measurement of KPI’s for media expenditure and budget evaluation.
Social Media
• Oversaw the marketing research, planning, copywriting, and scheduling of organic and paid content for Facebook, Twitter,
LinkedIn, Instagram, and additional evergreen campaigns.
• Established and regularly evaluated KPI’s of digital campaigns for success and relevant marketing trends to better define
success benchmarks and for future campaign planning.
• Responsible for providing consultative services to Trusted Choice members to enhance members’ social media marketing
efforts and presence.
Marketing and Staff Management

• Copywrote and edited AP Styled association communications such as press releases, digital blog content, fact sheets, etc.
• Assisted in the planning and creation of digital video assets for branded campaign usage.
• Assisted in the planning, creation, and preservation of visual and auditory co-branded content for association member usage.
• Copywrote documents, manuals, and presentations for association members to be used as education materials and training
guides for utilizing Trusted Choice marketing resources and upholding industry standards and ethics.
• Oversaw the maintenance and updates of company website and digital content database (adding content, labeling materials,
meta data, etc).
• Managed the workflow for department interns and reviewed assigned projects for campaign use.
Housing and Urban Development Federal Credit Union 10/2017-06/2018

District of Columbia
Management Trainee— Marketing
Social Media and Website

• Managed the planning, copywriting, and publishing of compliant industry and organizational digital content for Facebook,
Twitter, LinkedIn, company website, and additional credit union marketing deliverables.
• Conducted consumer financial trend research to enhance the creation and execution of digital brand campaigns and overall
marketing strategy.
• Managed the copywriting and editing of credit union website content. Additionally, finalized website content and designs
alongside third-party vendor to launch new credit union website in accordance with ADA compliance standards.
Email Marketing Campaigns

 Spearheaded the creation, execution, and evaluation of new strategic email marketing plan—including A/B testing, as well as
print ads for promoting credit union programs at the client and industry levels, as well as to prime and new stakeholders.
Staff Management
• Managed the on-boarding and workflow of all interns, as well as mediates intern affairs and school/work-life balance
responsibilities.
• Responsible for attending and marketing current internship and career opportunities at collegiate career fairs.
• Responsible for establishing and maintaining vendor relationships, as well as maintaining follow-up communications
between new and old vendors for digital marketing support.
ADC Creative 07/2017-Present

Remotely
Owner and Operator
 Responsible for providing a variety of marketing and communications services to clients including copywriting social media
and website content, social media management, website maintenance, SEO support, graphic design support, videography
support, strategic marketing planning, campaign and project management support.
T. Rowe Price 01/2017-06/2017

Owings Mills, MD
Service Associate
Client Services and Information Support

 Researched and monitored pertinent industry issues to provide daily market activity and trends to clients.
 Assisted clients in maintaining taxable accounts and IRA’s, as well as discussed marketing materials related to new domestic
and foreign Mutual Funds and company programs.
EDUCATION
Bachelor of Science 08/2013-12/2016
Mass Communications, Marketing Minor
Towson University, Towson, MD
Master of Science 04/2019-09/2020

Digital Forensics and Cyber Investigation
University Maryland University College, MD
Upsilon Pi Epsilon, International Honors Society for Computing and Information Disciplines

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AALIYAH CUTHRELL (443)-955-8660 / cuthrellaaliyah@gmail.

Michael Baker International (Contracted to FEMA) 01/2021-Present

Internal Communications and Marketing

Cyber/ IT and Staff Management

Digital Campaign Support

Marketing and Staff Management

Housing and Urban Development Federal Credit Union 10/2017-06/2018

Social Media and Website

Email Marketing Campaigns

ADC Creative 07/2017-Present

T. Rowe Price 01/2017-06/2017

Client Services and Information Support

Master of Science 04/2019-09/2020

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