article

The role of inter-channel trust transfer in establishing mobile commerce trust

Authors:

Kwok Kee WeiAuthors Info & Claims

Electronic Commerce Research and Applications, Volume 10, Issue 6

Pages 615 - 625

https://doi.org/10.1016/j.elerap.2011.07.008

Published: 01 November 2011 Publication History

Abstract

Mobile brokerage services represent an emerging application of mobile commerce in the brokerage industry. Compared with telephone-based trading services and online brokerage services, they have advantages such as ubiquity, convenience, and privacy. However, the number of investors using mobile brokerage services to conduct brokerage transactions is far smaller than those using other trading methods. A plausible reason for this is that investors lack initial trust in mobile brokerage services, which affects their acceptance of them. This research examines trust transfer as a means of establishing initial trust in mobile brokerage services. We analyze how an investor's trust in the online brokerage services of a brokerage firm affects her cognitive beliefs about the mobile brokerage services of the firm and what other key factors influence the formation of initial trust in mobile brokerage services. We develop and empirically test a theoretical model of trust transfer from the online to the mobile channels. Our results indicate that trust in online brokerage services not only has a direct effect on initial trust but also has an indirect effect through other variables. This study provides useful suggestions and implications for academics and practitioners.

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cover image Electronic Commerce Research and Applications

Electronic Commerce Research and Applications Volume 10, Issue 6

November, 2011

113 pages

ISSN:1567-4223

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Copyright © Elsevier B.V. © 2011.

Publisher

Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 November 2011

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Cited By

Wang JShahzad FAshraf S(2023)Elements of information ecosystems stimulating the online consumer behaviorTelematics and Informatics10.1016/j.tele.2023.10197080:COnline publication date: 1-May-2023
https://dl.acm.org/doi/10.1016/j.tele.2023.101970
Vo TVan T(2022)Determinants of Intention to Use Ride-Hailing Services in VietnamInternational Journal of Software Innovation10.4018/IJSI.31338210:1(1-10)Online publication date: 26-Oct-2022
https://dl.acm.org/doi/10.4018/IJSI.313382
Xu QWang J(2022)A Social-aware and Mobile Computing-based E-Commerce Product Recommendation SystemComputational Intelligence and Neuroscience10.1155/2022/95012462022Online publication date: 1-Jan-2022
https://dl.acm.org/doi/10.1155/2022/9501246
Shao ZZhang LBrown SZhao T(2022)Understanding users' trust transfer mechanism in a blockchain-enabled platformDecision Support Systems10.1016/j.dss.2021.113716155:COnline publication date: 1-Apr-2022
https://dl.acm.org/doi/10.1016/j.dss.2021.113716
Ackaradejruangsri PAmoroso DSato O(2021)Dual-Factor Approach to Consumer Acceptance of Mobile BankingInternational Journal of Technology Diffusion10.4018/IJTD.202101010112:1(1-27)Online publication date: 1-Jan-2021
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Phang DWang KWang QKauffman RNaldi M(2019)How to derive causal insights for digital commerce in China? A research commentary on computational social science methodsElectronic Commerce Research and Applications10.1016/j.elerap.2019.10083735:COnline publication date: 1-May-2019
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Xiao LMi CZhang YMa J(2019)Examining Consumers’ Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory StudyInformation Systems Frontiers10.1007/s10796-017-9815-621:5(1045-1068)Online publication date: 1-Oct-2019
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Wingreen SMazey NBaglione SStorholm G(2019)Transfer of electronic commerce trust between physical and virtual environmentsElectronic Commerce Research10.1007/s10660-018-9305-z19:2(339-371)Online publication date: 1-Jun-2019
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