Advertising mode selection strategy under manufacturer encroachment
- The manufacturer always gets more profit due to the expanded demand from his online channel, but the encroachment may hurt the retailer within different advertising modes.
- The “wholesale price effect” does not always exist under ...
This paper analyzes the manufacturer and retailer’s advertising and pricing strategies within three typical modes of advertising under manufacturer encroachment and derives the optimal advertising mode. We find that if the supply chain members ...
It’s better than nothing: The influence of service failures on user reusage intention in AI chatbot
- The study analyses the impact pathways of service failures through a mixed research methodology.
- Examining the differences service failures provides practical support for reducing service failure impact.
- Exploring the impact ...
Artificial intelligence (AI) chatbot have become increasingly popular as a tool for improving employee productivity over the last few years. In the early stages of AI chatbot development, exploring the impact of AI chatbot service failures on ...
HeteLFX: Heterogeneous recommendation with latent feature extraction
This study proposes a heterogeneous recommendation model that does not rely on data sharing. Previous studies have predominantly focused on nested homogeneous domains that share data. However, this approach encounters issues as it could lead to ...
Highlights
- Heterogeneous recommendation is proposed without data sharing.
- We focus on cold-start and sparsity in heterogeneous recommendation.
- Latent features are extracted for heterogeneous recommendation.
Profit-sensitive machine learning classification with explanations in credit risk: The case of small businesses in peer-to-peer lending
We propose a comprehensive profit-sensitive approach for credit risk modeling in P2P lending for small businesses, one of the most financially complex segments. We go beyond traditional and cost-sensitive approaches by including the financial ...
Highlights
- Profit-sensitive approach uses profit info both directly and indirectly.
- Methods evaluated in small business, a high-risk segment.
- Profit info improves classifier learning and financial performance.
- Our approach finds ...
Research on value creation path of logistics platform under the background of digital ecosystem: Based on SEM and fsQCA methods
- We propose a theoretical framework encompassing six factors influencing value realization.
- l Digital capabilities have a moderating effect between transaction cost reduction and value realization.
- There are three pathways when the ...
Digitalization and platform ecosystem have subverted the value creation mode between traditional logistics actors and brought new value additions. Few studies have been done to investigate the influencing factors prompting such value creation of ...
Super app on demand: Exploring the impact of service synergy on willingness to use a new service
- This study explores the LINE super app and its new service (LINE Shopping).
- Synergy theory and brand extension theory are used to devise the research model.
- A new construct of expected service synergy and its five enablers are ...
People prefer managing diverse activities within a “Super App,” driving the need for additional services to monopolize users’ time continually. In advancing this emerging theme, we present a model integrating synergy and brand extension theories ...
A metric and indicator performance measurement system for e-commerce organizations: A consensus analysis of their usefulness
- We traced the history of measurement used in information systems and its various variants; in particular, e-Commerce (EC) for the past seventy years and found that there is a general lack of an appropriate performance measurement system.
Electronic commerce (EC) is becoming a popular platform for online retail shopping and online payment, and it has become a new phenomenon of business transactions and innovation. In view of EC importance in global business transactions, ...
Selling mode choice with logistics service: Reselling or online marketplace?
- We study the e-tailer’s selling mode choice with four logistics service formats
- We investigate the consistency of selling mode choice for supply chain partners
- We identify the condition of firms offering the service on their own or ...
Reselling or online marketplace are the two common selling modes for e-tailers in online retailing, and in each selling mode, logistics service is an important strategy that is provided by e-tailers, manufacturers, or third-party logistics (...
Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective
- Live streaming can provide product-related signal and interactive signal.
- Product-related signal has a positive effect on perceived value.
- Interactive signals (streamer-viewer or viewer-viewer) have a positive effect on reducing ...
The live streaming e-commerce industry is developing rapidly, significantly influencing consumer decision-making processes. Unlike previous studies focusing solely on singular outcomes, this research concurrently examines impulse buying and ...
In-processing and post-processing strategies for balancing accuracy and sustainability in product recommendations
- This paper aims to promote sustainable products in recommendations without accuracy loss.
- We propose three in-processing (IP) and four post-processing (PP) strategies.
- Some PP strategies manage to offer interesting accuracy-...
Many e-commerce websites use product recommendation systems. With the growing awareness of the environmental impact of our consumption, these recommender systems, well-known for encouraging purchases and consumption, are being challenged. In ...
LIO-PAY: Sustainable low-cost offline payment solution
Offline payment solutions exist today to enable customers to avail themselves of the privileges of the cashless economy. Financial inclusion is visualized as a key factor in encouraging digital transactions in rural and semi-urban regions. ...
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age
- We propose three key dimensions of affordances of live commerce technology, namely utilitarian (visibility), social (social presence, interactivity, self-presentation), and hedonic affordances (entertainment).
- Visibility, social ...
Live commerce is a novel form of social commerce characterized by real-time interaction and synchronous visualization. Drawing upon affordance theory and the affective-cognitive framework, we propose a comprehensive research model that integrates ...
Promote or prevent manufacturer encroachment? The strategic role of selling format under asymmetric demand information
- This paper explores the strategic role of selling format in preventing encroachment.
- Adjusting selling format can also be an anti-encroachment tool which is even better than information sharing for the platform.
- Adopting sales ...
Conventional wisdom demonstrates that the retailer sharing information voluntarily can prevent encroachment (i.e., information strategy) under the reselling agreement. Considering the prevailing emerging agency selling agreement, we reexamine the ...
The impact of high arousal and displeasure on online review helpfulness: Exploring the moderating role of product involvement
- Discrete emotions in online reviews significantly influence review helpfulness.
- A two-dimensional approach effectively distinguishes impactful emotions.
- High arousal and unpleasant emotions have a stronger negative effect on ...
Online reviews help consumers make purchasing decisions on e-commerce platforms by addressing uncertainties in online shopping. In the context of information overload, the value of review helpfulness has become increasingly evident. This study ...
Understanding and forecasting consumer sequential multiscreen viewing behavior
- The zero-inflated negative binomial model can predict accurately.
- Media factors have equivalent impacts as audience factors.
- The device concentration ratio has the largest impact.
- Secondary and primary students differ on ...
Nowadays, consumers often sequentially use multiple screens to watch media content, so that firms advertise on TV, websites, and apps at the same time period to reach consumers widely. However, sequential multiscreeners may repeated exposure to ...
Framework for E-commerce Warehouse Site Selection Evaluation: The Impact of Consumer Repurchase Intention
- We propose a framework for e-commerce warehouse site selection evaluation.
- We optimize the MEEM model with PLTS to improve its performance.
- We discuss the importance of consumer repurchase intention in site selection.
- We verify ...
Supply chains play a decisive role in the development of e-commerce. Although site selection problem for e-commerce warehouses is an important aspect of supply chain management, this topic has received insufficient research attention. This paper ...
Exploring the Role of Social Media in Promoting Healthy Consumption
- Social media communication positively impacts relationship quality and as a result, influences healthy consumption value co-creation.
- Relationship quality mediates the relationship between social media communication and value co-...
This research seeks to investigate how interactions on social media influence the collaborative creation of value in promoting healthy consumption. To gain a more profound understanding of the process of social media communication and its impact ...
Financing and online recycling channel decisions in a closed-loop supply chain
In the context of “Internet + recycling”, remanufacturing enterprises seek cooperation with recycling platforms to develop online recycling channels. Given that many manufacturers have capital constraints in the recycling and production process, ...
Highlights
- There are feasible conditions for the financing decisions of recycling platform and manufacturer.
- The manufacturer’s recycling channel selection depends on the platform commission setting.
- Differentiated product sales and portfolio ...
Online promotion cooling? The influence mechanism of consumer loyalty in classic large-scale online social promotions
- First, we conducted in-depth research on user loyalty to CLOSPs, which is important for enriching user loyalty research.
- Second, our study promotes the situational development of signaling theory, based on which the influencing factors ...
Consumer loyalty plays a significant role in the sustainable marketing of classic large-scale online social promotions (CLOSPs). However, existing research mainly focuses on the single consumption behavior of consumers, overlooking the ...
Predicting and interpreting digital platform survival: An interpretable machine learning approach
- Despite the substantial economic impact of digital platforms, research on platform risk evaluation has been sparse.
- We investigate whether online content can serve as a leading indicator of digital platform survival.
- We employ ...
Despite the substantial economic impact of digital platforms, research on platform risk evaluation has been sparse. In this study, we investigate whether online content can serve as leading indicators of digital platform survival. We employ ...
Pricing strategy for co-created products in platform-based consumer innovation
Consumer innovation, which is the participation of consumers (or users) in product research and development, has become increasingly popular in recent years. Simultaneously, large technological advances on the internet have provided a convenient ...
Highlights
- A game model is built for pricing problem in platform-based consumer innovation.
- Three different innovation standards for co-created products are proposed.
- No innovation standard is strictly dominant for the platform’s expected ...
GTR: An explainable Graph Topic-aware Recommender for scholarly document
In the ever-expanding digital library of scholarly articles, navigating through the vast amount of available research papers to find relevant work poses a significant challenge to researchers. Addressing this issue, we introduce the Graph Topic-...
Highlights
- Developing a pioneering graph model for scholarly recommendations, adept at uncovering complex citing topics.
- Introduction of an innovative item-to-item recommendation approach with neural topic modeling to ensure topic relevance.
- ...