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Company Growth Strategy MK Plan

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Company

Growth Strategy
MK Plan
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Table of contents

01 02 03
About us Market analysis Goals & strategy

04 05 06
Content plan Budget KPI overview
Our company
Who are you? What market do you focus on?
Why do clients keep choosing you? Here’s a
paragraph you can use to describe what
makes you unique. Tell a compelling story
about how your company was born and how
it has developed to become what it is today
0
1
About us
Our goals

Short term Long term


Our main goals now are to increase The overall goal of the company is
sales through improved marketing to expand into new markets or
and customer outreach, optimize geographies, develop and
operational processes to reduce implement a strategy to reduce
costs and increase efficiency and environmental impact and increase
establish a timeline for new sustainability and increase market
products share
What sets us apart?

Always on time Out-of-the-box Customer service


We never miss a deadline. Our out-of-the-box ideas We focus on providing a
You can rely on us and rest are creative solutions that high level of customer
assured that your product challenge the status quo service so that the
will be ready on time and provide unique value experience is positive
Our guiding principles

Integrity Customer focus


For us, integrity means operating with We put customers at the center of
honesty, trustworthiness, and strong everything they do. We listen to
moral values. We commit to ethical customer feedback and incorporate it
and environmental standards into decisions, products and services

Collaboration Innovation
We create an environment where Innovation is an integral part of our
employees can work together company’s culture and is essential for
productively and efficiently to achieve success. It means us coming up with
common objectives. It involves new ideas, methods, and products
sharing knowledge, skills, resources, that can grow the business
and ideas
Competitor analysis

Customer
Features Pricing feedback
Compare features Analyze your Examine the
and benefits of your competitors’ pricing feedback
product and offers on their products

Emerging Organic
Monitoring trends search
Keep an eye on their Identify emerging How are your
offers and launches trends in your competitors
industry optimizing their SEO?
333,000
New Instagram followers

5m 23s
Average reading time on our posts

3 languages
We publish our content in different languages for more reach
123,123
New leads during the last month
Market share

Here’s the market


share of our industry
Market share is the percentage
of a market that is controlled by
a particular company or industry.
It is calculated by dividing the
total sales revenue of a company
by the total sales revenue
generated in the
entire industry

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Key action items

First quarter Second quarter Third quarter

Key action 1 Create detailed Monitor and review Measure the


procedures process performance effectiveness of
processes

Key action 2 Use data analytics Develop strategies to Stay up to date with
to gain insights reduce waste new technologies and
trends

Key action 3 Invest in technology Establish control of Foster an environment


solutions for spend and reduce of collaboration
automation overhead

Key action 4 Focus on continuous Ensure proper Research best


improvement management of practices from outside
resources
1
What to show in
a mockup
1. Product/website description: A brief
2 overview of the product/website,
including its key features,
dimensions, and materials used
2. Features and benefits: A detailed
explanation of the features and
how they will benefit the user
3. Technical specifications: A list of
the product's/website's technical
3 specifications, such as dimensions,
weight, power requirements,
connectivity options and hosting
platform
Buyer persona infographic
Motivations
“This is a quote, words full of
wisdom that can make the 1 Creativity
reader get inspired”
2 Ecology

Name Personality 3 Music

Age and occupation ● Explorer, adventurous.


Likes the outdoors and
camping
Pain points
Bio ● Engaged on social media, Knowing your buyer
Make a short description of speaks for themselves persona’s pain point will help
what a typical customer ● Not easily influenced by you create messages that are
would be. Be precise! ads or social media tailored to their needs
Roadmap infographic
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Analyze and understand the


Understanding needs of your target
audience
Research existing products in
Conduct research the industry and analyze how
successful they are
Generate ideas based on
Brainstorm ideas user feedback and research
findings

Create a basic version of the


Develop a prototype
product to show investors

Put the prototype through


rigorous testing processes to
Test for usability
ensure that it meets user
requirements

Analyze feedback Analyze feedback


Market size overview
Outer circle
$100M Include the total size of the market, which
represents the entire potential customer base
for the product or service

Middle circle
$20M Identify the target market for the product or
service, which may be a subset of the total
market. This could be based on factors such as
demographics, geography, or specific needs

$5M Inner circle


Indicate the current market size, which
represents the portion of the target market that
the company has successfully captured
Social media stats
Worldwide reach
XXX billion Xh Xmin XX
Users Average Number of
worldwide time spent platforms used

Platforms with most users

XXX billion XXX billion


Follow the link in the graph to modify its data and then paste the new
Country 1 Country 2
one here. For more info, click here users users
Case studies
Results
Instagram giveaway
A product giveaway for our
second anniversary 23% 80% 10%
Increase in Increase in Increase in
shares followers clicks
Approach
●Preparing a set of posts and
stories we can share on Key Key
Instagram to let more people
know about our brand
takeaway 1 takeaway 2
●We can get shared more and Content posted on We must design
maybe reach virality if our weekdays is shared new content to
content is attractive and easy more keep new users
to share
Thanks
Do you have any questions?
youremail@freepik.com / +91 620 421 838 /
yourwebsite.com

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