Tulips Marketing

Plan
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 Table of contents

01 02 03
About us Market analysis Goals & strategy

04 05 06
Content plan Budget KPI overview
Our company
Who are you? What market do you focus on? Why do
clients keep choosing you? Here’s a paragraph you
can use to describe what makes you unique. Tell a
compelling story about how your company was born
and how it has developed to become what it is today
 01
About us
 Our goals

Short term Long term

Our main goals now are to increase sales The overall goal of the company is to
through improved marketing and customer expand into new markets or geographies,
outreach, optimize operational processes to develop and implement a strategy to reduce
reduce costs and increase efficiency and environmental impact and increase
establish a timeline for new products sustainability and increase market share
 What sets us apart?

Always on time Out-of-the-box Customer service

We never miss a deadline. You Our out-of-the-box ideas are We focus on providing a high
can rely on us and rest assured creative solutions that challenge level of customer service so that
that your product will be ready on the status quo and provide unique the experience is positive
time value
 Our guiding principles

Integrity Customer focus

For a us, integrity means operating with honesty, We put customers at the center of everything they
trustworthiness, and strong moral values. We do. We listen to customer feedback and
commit to ethical and environmental standards incorporate it into decisions, and ultimately top-
notch products and services

Collaboration Innovation
We create an environment where employees can Innovation is an integral part of our company’s
work together productively and efficiently to culture and is essential for success. It means us
achieve common objectives. It involves sharing coming up with new ideas, methods, and products
knowledge, skills, resources, and ideas that can grow the business
 Competitor analysis

Features Pricing Customer feedback

Compare features and benefits of Analyze competitor’s pricing and Examine the feedback
your product offers on their products

Monitoring Emerging trends Organic search

Keep an eye on their offers and Identify emerging trends in your How are your competitors
launches industry optimizing their SEO?
 333,000
New Instagram followers

5m 23s
Average reading time on our posts

3 languages
We publish our content in different languages for more reach
123,123
New leads during last month
 Market share

Here’s the market share of our

industry
Market share is the percentage of a market
that is controlled by a particular company or
industry. It is calculated by dividing the total
sales revenue of a company by the total sales
revenue generated in the
entire industry

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Key action items

First quarter Second quarter Third quarter

Monitor and review Measure the
Key action 1 Create detailed procedures
process performance effectiveness of processes

Use data analytics Develop strategies to reduce Stay up to date with new
Key action 2 to gain insights waste technologies and trends

Invest in technology Establish control of spend Foster an environment of

Key action 3 solutions for automation and reduce overhead collaboration

Focus on continuous Ensure proper management Research best practises from

Key action 4 improvement of resources outside
1
What to show in a
mockup
1. Product/website description: A brief
overview of the product/website, including
its key features, dimensions, and materials
2 used
2. Features and benefits: A detailed explanation
of the features and how they will benefit the
user
3. Technical specifications: A list of the
product's/website's technical specifications,
such as dimensions, weight, power
requirements, connectivity options and
3 hosting platform
 Buyer persona infographics
Motivations
“This is a quote, words full of wisdom
that can make the reader get inspired.” 1 Creativity

2 Ecology
Name Personality
Age and occupation ● Explorer, adventurous. Likes the 3 Music
outdoors and camping
● Engaged on social media, speaks
Bio for themselves Pain points
● Not easily influenced by ads or
Make a short description of social media Knowing your buyer persona’s
what a typical customer would pain point will help you create
be. Be precise! messages that are tailored to
their needs
 Roadmap infographics
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Analyze and understand the
Understanding
needs of your target audience

Research existing products in the

Conduct research industry and analyze how
successful they are

Generate ideas based on user

Brainstorm ideas
feedback and research findings

Create a basic version of the

Develop a prototype
product to show investors

Put the prototype through

rigorous testing processes to
Test for usability
ensure that it meets user
requirements
Understand the opinion of our
Analyze feedback
users about our products
 Market size overview
Outer circle
Include the total size of the market, which represents
$100M the entire potential customer base for the product or
service

Middle circle
$20M
Identify the target market for the product or service,
which may be a subset of the total market. This could
be based on factors such as demographics, geography,
or specific needs

Inner circle
$5M Indicate the current market size, which represents the
portion of the target market that the company has
successfully captured
 Social media stats
Worldwide reach

xxx billion xh xmin xx

Users worldwide Average Number of
time spent platforms used

Platforms with most users

xxx billion xxx billion

Follow the link in the graph or the map to modify its data and then paste the new one
Country 1 users Country 2 users
here. For more info, click here
 Case studies
Instagram giveaway Results
A product giveaway for our second
anniversary 23% 80% 10%

Approach
Increase in shares Increase in Increase in clicks
● Preparing a set of posts and stories we can followers
share on Instagram to let more people
know about our brand Key takeaway 1 Content posted on weekdays
● We can get shared more and mabe reach is more shared
virality if our content is attractive and
easy to share

Key takeaway 2 We must design new content

to keep new users
Thanks
Do you have any questions?
youremail@freepik.com
+91 620 421 838
yourwebsite.com

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