RENTAL

HOUSING
MARKETING
PLAN
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TABLE OF CONTENTS

01 02 03
LEARN MARKET GOALS &
ABOUT US ANALYSIS STRATEGY

04 05 06
CONTENT BUDGET KPI
PLAN PLANNED OVERVIEW
01
ABOUT US
OUR COMPANY
Who are you? What market do you focus on?
Why do clients keep choosing you? Here’s a
paragraph you can use to describe what makes
you unique. Tell a compelling story about how
your company was born and how it has
developed to become what it is today
OUR GOALS

SHORT TERM LONG TERM

Our main goals now are to increase sales The overall goal of the company is to expand
through improved marketing and customer into new markets or geographies, develop and
outreach, optimize operational processes to implement a strategy to reduce environmental
reduce costs and increase efficiency and impact and increase sustainability and increase
establish a timeline for new products market share
WHAT SETS US APART?

ALWAYS ON TIME OUT-OF-THE-BOX CUSTOMER SERVICE

We never miss a deadline. You can Our out-of-the-box ideas are creative We focus on providing a high level
rely on us and rest assured that your solutions that challenge the status of customer service so that the
product will be ready on time quo and provide unique value experience is positive for all the
users
OUR GUIDING PRINCIPLES

INTEGRITY CUSTOMER FOCUS

For a us, integrity means operating with We put customers at the center of everything
honesty, trustworthiness, and strong moral they do. We listen to customer feedback and
values. We work every day to commit to incorporate it into decisions, products and
ethical and environmental standards services to improve our vision

COLLABORATION INNOVATION
We create an environment where employees Innovation is an integral part of our culture
can work together productively and and is essential for success. It means us
efficiently to achieve common objectives, coming up with new ideas, methods, and
sharing knowledge, resources, and ideas products that can grow the business
COMPETITOR ANALYSIS

FEATURES PRICING USER FEEDBACK

Compare features and benefits of Analyze competitors’ pricing and Always keep your user feedback in
your product offers mind

MONITORING EMERGING TRENDS ORGANIC SEARCH

Keep an eye on competitors’ offers Identify emerging trends in your How are your competitors
and launches industry optimizing their SEO?
333,000
New Instagram followers

5M 23S
Average reading time on our posts

3 LANGUAGES
We publish our content in different languages for more reach
123,123
New leads during past month
MARKET SHARE

HERE’S THE MARKET

SHARE OF OUR INDUSTRY
Market share is the percentage of a market that
is controlled by a particular company or
industry. It is calculated by dividing the total
sales revenue of a company by the total sales
revenue generated

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
KEY ACTIONS ITEMS
FIRST QUARTER SECOND QUARTER THIRD QUARTER

Create effective and detailed Monitor and review process Measure the effectiveness of
KEY ACTION 1 procedures performance processes

Use data analytics to gain Develop strategies to reduce Stay up to date with new
KEY ACTION 2 insights and improving waste technologies and trends

Invest in technology solutions Establish control of spend and Foster a collaborative

KEY ACTION 3 for automation reduce overhead environment among all

Focus on continuous Ensure proper management of Research best practises from

KEY ACTION 4 improvement business resources outside
 WHAT TO SHOW IN A
1 PHONE MOCKUP
1. Product/website description: A brief overview of the
product/website, including its key features, dimensions,
and materials used
2. Features and benefits: A detailed explanation of the
2 product's/website's features and how they will benefit the
user
3. Technical specifications: A list of the product's/website's
technical specifications, such as dimensions, weight,
power requirements, connectivity options and hosting
platform

3
BUYER PERSONA INFOGRAPHIC

“This is a quote, words full of MOTIVATIONS

wisdom that can inspire anyone who
reads them” 1 Creativity

2 Ecology

NAME PERSONALITY 3 Music

Age and occupation ● Explorer, adventurous. Likes the

outdoors and camping
BIO ● Engaged on social media, speaks PAIN POINTS
for themselves
Make a short description of what a ● Knowing your buyer persona’s pain
Not easily influenced by ads or
typical customer would be. Be point will help you create messages
social media
precise! that are tailored to their needs
ROADMAP INFOGRAPHIC
INITIATIVE OBJECTIVE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Analyze the needs of your target

Understanding
audience

Research existing products and

Conduct research
analyze their success

Generate ideas based on research

Brainstorm ideas
findings

Create a basic version of the

Develop a prototype
product to show investors

Put the prototype through rigorous

Test for usability
testing processes

Analyze feedback Analyze feedback

MARKET SIZE OVERVIEW
OUTER RANGE
$100M Include the total size of the market, which represents the
entire potential customer base for the product or service

$20M MIDDLE RANGE

Identify the target market for the product or service,
which may be a subset of the total market. This could be
based on factors such as demographics, geography, or
specific needs

INNER RANGE
$5M Indicate the current market size, which represents the
portion of the target market that the company has
successfully captured
SOCIAL MEDIA STATS
WORLDWIDE REACH

XXX BILLION XH XMIN XX

Users worldwide Average time spent Number of
to task platforms used

PLATFORMS WITH MOST USERS

XXX BILLION XXX BILLION

Follow the link in the graph to modify its data and then paste the new one here.
For more info, click here Country 1 users Country 2 users
CASE STUDIES

RESULTS

INSTAGRAM GIVEAWAY 23% 80% +10%

Giveaway of a product for our second anniversary to Increase in Increase in Increase in clicks
increase the followers shares followers

APPROACH KEY TAKEAWAY 1

● Preparing a set of posts and stories we can share Content posted on weekdays is more shared
on Instagram to let more people know about our
brand
● We can get shared more and mabe reach virality if KEY TAKEAWAY 2
our content is attractive and easy to share
We must design new content to keep new users
THANKS
DOES ANYONE HAVE ANY QUESTIONS?
youremail@freepik.com
+91 620 421 838
yourwebsite.com

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ICON PACK
ALTERNATIVE RESOURCES
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● Collection of creative different houses
● House for sale / for rent
RESOURCES
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VECTORS
● Gradient real estate facebook cover
● Gradient real estate landing page
● Gradient real estate linkedin banner

ICONS
● Icon Pack: Real Estate

PHOTOS
● Realtor handing smiley couple the keys for their new home
● Front view of beautiful woman with copy space
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