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    Focus Group Discussion-20240508081711

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    Abdul Fikri Hakim

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    Focus Group Discussion-20240508081711

    Uploaded by

    Abdul Fikri Hakim
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    Copyright:

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    Download as pptx, pdf, or txt
    3 views19 pages

    Focus Group Discussion-20240508081711

    Uploaded by

    Abdul Fikri Hakim

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    FOCUS GROUP

    DISCUSSION

    SESSION 8

    SUBJECT MATTER EXPERT


    Dr. Surjandy., S,Kom., MM
    LEARNING OBJECTIVE
    LO1 & LO2

    LO 1 : Identify value propositions in creative and


    inovative business ideas and market opportunities
    LO 2 : Create creative and innovative physical /
    visual representation of an idea
    LO 3 : Design constructive breakthrough according
    to customer requirements
    INTRODUCTION OF PROTOTYPING
    BINUS GRADUATE ATTRIBUTE

    Create Entrepreneur with BGA

    Growth Mindset, Initiative, & Collaborative


    INTRODUCTION OF PROTOTYPING
    SUSTAINABLE DEVELOPMENT GOALS

    Create Entrepreneur focus on SDG


    INTRODUCTION OF PROTOTYPING
    KNOWLEDGE, MOTIVATION, & MINDSET

    Entrepreneurship Knowledge, Motivation, & Mindset


    INTRODUCTION OF PROTOTYPING
    THEORY & PRACTICE OF ENTREPRENEUR
    Documentation
    FOCUS GROUP DISCUSSION
    DOCUMENTATION

    • It is important for teams to document the core aspects


    of each step, as soon as possible
    • This documentation step ensures that the valuable
    information and ideas that inspired the ideation and
    development of the first prototypes are saved
    FOCUS GROUP DISCUSSION
    DOCUMENTATION

    • Understand – Use the Post-its on which you have noted the cluster
    names or main questions from this phase (e.g. general conditions,
    goal, budget, concerns, target group…)
    • Observe – List the different research tools you have used and give a
    quantitative impression (e.g. five interviews, three internet articles,
    two expert lectures, two book excerpts, three self-experiments …)
    • Synthesize – Take advantage of the Post-its and templates you have
    created during this step. Give a keyword-like overview of the main
    findings you have gained from the observation results. What topics
    have you selected to use for your persona? What insights have you
    formulated?
    FOCUS GROUP DISCUSSION
    DOCUMENTATION
    FOCUS GROUP DISCUSSION
    DOCUMENTATION II

    • Ideate – Select only those ideas you later used for


    prototyping
    • Prototype – Later you can insert photos of your
    prototype(s). For the final presentation, you can use the
    original prototype, of course
    • Test – Print out the feedback grid or draw it on the
    flipchart here
    FOCUS GROUP DISCUSSION
    DOCUMENTATION II
    Student Activities
    FOCUS GROUP DISCUSSION
    STUDENT ACTIVITIES

    • Student make Timeline of Prototyping Form


    • Student make design thinking documentation
    • Student make video presentation design
    thinking documentation and Timeline of
    prototyping form 3 - 7 mins
    PROTOTYPE DEVELOPMENT
    STUDENT ACTIVITIES
    Next Session Preparation
    PROTOTYPE DEVELOPMENT
    NEXT WEEK PREPARATION

    • Next week is a GSLC session (BiFest)


    • Student perform interview during BiFest (5 product) (Interview Topic BMC)
    • Student make video presentation explain about
    • Result interview of 5 products
    • Explanation about own product/service business
    • Submit video link on the GSLC Forum 3 – 7 mins video presentation
    INTRODUCTION OF PROTOTYPING
    REFERENCES

    Knapp, J., Zeratsky, J., & Kowitz, B. (2016). Sprint: How to


    solve big problems and test new ideas in just five days.
    Simon and Schuster
    Osann, I., Mayer, L., & Wiele, I. (2020). The Design
    Thinking Quick Start Guide: A 6-step Process for
    Generating and Implementing Creative Solutions. John
    Wiley & Sons.
    Osterwalder, Alexander, et al. (2014). Value proposition
    design: How to create products and services customers
    want. John Wiley & Sons
    Thank You

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