Tourism Planning Policy, Planning Formulation

TOURISM PLANNING POLICY , PLAN
FORMULATION
PRESENTED BY:
M.ALAGUAMIRTHA
R.ABINAYA
D.DIVYA
T.SARASWATHI
S.PRASANNADEVI
TOURISM PLANNING:
 Tourism planning is the process of considering the needs of people
planning a trip and using those factors to determine the best
resources, programs and activities for their trip.
 Tourism planning is intended for local residents and businesses of
the location, as well as tourists who travel there.
 It is a process of setting objectives, identifying a course of action,
analysing and implementation of a plan that will favour tourism
and its policies.
 According to Gunn “Tourism planning should be directed towards
mainly four basic goals which are: sustainable use of resources,
integration of local community and area, enhanced visitor
satisfaction and improved economy and business success.”
NEEDS OF TOURISM PLANNING:
 To determine the optimum level that can result in the
achievement of environmental conservation objectives.
 To ensure that the natural and cultural resources are indefinitely
maintained in the process of development.
 The direct & indirect benifts can be optimized through the careful
& integrated planning.
 Tourism can generate various socio economic benefits as well as
problems
 Planning provides the rational basis of development staging and
project programming.
 To satisfy the manpower skills & capability requirements of
tourism development.
TOURISM POLICY;
 Tourism policy making is inherently a political activity affected
by formal structures of government.
 A tourism policy provides a set of guidelines for all those
directly and indirectly involved in tourism by specifying broad
goals, objectives, priorities and actions for the development of
tourism.
OBJECTIVES OF TOURISM POLICY;
 The main objective of tourism planning is to achieve successful
tourism development and management.
 The main objectives are as following-  Establishing the role of
tourism development objectives
 Developing tourism in such a way that natural and cultural
resources do not get any harm.
 Integrating tourism into the overall development policies. 
Providing a rational basis for decision making by both public and
private sectors on tourism development .
PROCESS OF TOURISM PLANNING:
1) Study recognition and preparation
2) Setting of objectives or goals for the strategy
3) Survey of existing data
4) Implementation of new surveys
5) Analysis of secondary and primary data
6) Initial policy and plan formulation:
7) Recommendations
8) Implementation
9) Monitoring and plan reformulation
STUDY RECOGNITION AND PREPARATION
 The first stage in planning process is associated with the

recognition of the need for the strategy in order to obtain and/or
increase competitive advantage to contribute to long-term
growth.
 Depending on available budget and a range of other factors,

studies may be planned to be conducted on local, regional or
national levels.
SETTING OF OBJECTIVES OR GOALS FOR
STRATEGY;
Goals and objectives need to be formulated according to SMART
principle, where the acronym stands for specific, measurable,
achievable, realistic and time-bound.
SURVEY OF EXISTING DATA
 The survey of existing data or secondary research can be done
through analyzing relevant information available on wide range of
tourism reviews websites, newspapers, magazines, books and other
online and offline published materials
 Importantly, the survey of existing data should cover all three
directions: the state of issues at present, projected changes in the state
of issues, and outline of principles for monitoring for the future.
 The types of data that need to be collected from these sources include,
but not limited to patterns of tourist behaviours, availability and
quality of accommodation, impacts of environmental factors, social
and cultural characteristics of tourism destinations etc..
IMPLEMENTATION OF NEW SURVEYS;
 New surveys are conducted in order to obtain fresh data and/or

fill the information gap in relation to the tourism industry.
 Surveys can be conducted through online or offline
questionnaires or interviews.
 When conducting the survey, it is very important to select
respondents i.e. sample group members from amongst target
customers for tourism destinations
ANALYSIS OF PRIMARY AND SECONDARY
DATA;
 In case of questionnaires, data analysis can be done through
representing collected information in barcharts, pie-charts etc.
 In case of interviews, on the other hand, data analysis may
involve finding common patterns in responses provided by
sample group members and critically analysing these patterns.
 In data analysis it is important for secondary and primary data to
be analysed in an integrated manner
INITIAL POLICY AND PLAN FORMULATION;
 As the next stage in planning process, analysis of the entire

primary and secondary information enables decision makers to
develop initial policies and formulate initial plans.
RECOMMENDATIONS
 A set of recommendations can be developed as a result of initial
policy and initial plan formulation.
IMPLEMENTATIONS;
 Recommendations that are found as sensible and feasible by
strategic level executives can be implemented into the practice
MONITORING AND PLAN
REFORMULATION;
 The last stage of the planning process involves monitoring the
nature of implementation of plans and engaging in strategy re-
formulation if changes in internal and especially external
environment require doing so

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TOURISM PLANNING POLICY , PLAN

 The first stage in planning process is associated with the

 Depending on available budget and a range of other factors,

 New surveys are conducted in order to obtain fresh data and/or

 As the next stage in planning process, analysis of the entire

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