TOPIC 1 Introduction To Tourism Policy
TOPIC 1 Introduction To Tourism Policy
TOPIC 1 Introduction To Tourism Policy
Policy Formulation
SUBTOPICS
1. Introduction To Tourism Policy
2. The Purpose of Tourism Policy
3. Characteristics of Tourism Policy
4. Importance Of Tourism Policy
5. Areas Addressed by Tourism Policy
6. The Focus Of Tourism Policy
7. Tourism Policy Structure and Content
Policy
Policy is a statement made by an administrative organ
intended to achieve stated objectives and provides clear
guidelines to be followed by all those concerned.
Most common policy objectives formulated at a national
level include:
Achieving economic growth
Maintaining price stability
Maintaining full employment
Alleviating poverty
Achieving sustainable development
Environmental conservation
Tourism Policy
It is a set of regulations, rules, guidelines, directives and
development/promotional objectives and strategies that
provide a framework within which collective and
individual
decisions
directly
affecting
tourism
development and daily activities within a destination are
taken.
Tourism Policy is a progressive (sequence) of course of
actions, guidelines, directives, principles, and procedures
set in an ethical framework that is issues-focused and
best represents the intent of a community (or nation) to
effectively meet its planning, development, product,
service, marketing, and sustainability goals and
objectives for the future growth of tourism.
Phase
Characteristics
19451955
19551970
19701985
1985present
Late 1990s
AREAS TO BE ADDRESSED BY A
TOURISM POLICY
In general terms, a formal tourism policy for a given destination
will address (at the national level) such areas as:
Objectives and roles of tourism sector to the environmental,
sociocultural and economic development of the country
Taxation types and levels
Financing for the tourism sector
Nature and direction of product development and maintenance
Transportation, access and infrastructure
Regulatory practices
Environmental practices and restrictions
Supply Devt
Strategies
Operational
Supply
Development
Programmes/Polic
MacroManagement
Organizational
Structure
Demand Devt
Strategies
Operational
Demand
Development
Policies/Program
mes
Tourism Philosophy
Organizational Policy
This is concerned with decisions on organizational
structure to implement tourism supply and
demand strategies
Without such organizational structures, effective
leadership and coordinated tourism activities, a
destination is ill-equiped to be either competitive
or sustainable
The entity/organization to which this responsibilty
falls is referred to as the Destination Management
Organization (DMO)
At a country level, DMO is referred to as National
Organizational Policy
DMOs can either be public sector agency or private
sector driven organization
Whatever the nature of the organization, DMOs
must be clearly identifiable as the organization
responsible for coordinating and directing the efforts
of the many pacts of the diverse and complex
tourism system at a national level or regional level
or particular locality level (city, island etc)
There must be decisions on the roles of the DMO,
structure and its funding