Team Project Unit 2 Toys
Team Project Unit 2 Toys
Team Project Unit 2 Toys
Company’s Mission statement is unclear Mission statement is somewhat A clear concise statement describing
Mission and lengthy or missing. unclear or lengthy; not both. how the company will achieve its
objectives.
Marketing Marketing goals and Linkage of marketing objectives The marketing objectives and goals
Objectives objectives are missing or and goals to company/organization are clearly related to the
those that are identified are mission is not clearly stated. Some company/organization mission.
not quantified or are of the objectives and goals are Objectives and goals are clearly
inappropriate. unclear and/or not appropriately stated and appropriately quantified.
quantified.
IV Marketing The marketing strategy is Marketing strategy is identified but The marketing direction that will frame
Strategies missing or is illogical given is unclear or unspecific in some marketing tactics of the marketing plan is
the marketing objectives and aspects. The marketing strategy is clearly and specifically stated in 3-5
sentences. The marketing strategy is
goals. logically linked to the marketing logically linked to the marketing
objectives and goals. objectives and goals.
Positioning/Points Target market and Based on the marketing strategy Based on the marketing strategy and
of Difference positioning is missing, or, if and analysis, the target market(s) analysis, the target market(s) is
appropriately identified and described. A
identified, does not seem is identified but not described in
positioning statement for each target
appropriate given the enough detail. Positioning market is identified and explained, and
marketing strategy and statement(s) is provided but not reasonable.
analysis. Positioning explained
statement(s) is missing.
Marketing Mix Addressed the marketing Somewhat addressed the Fully addressed the marketing mix,
(4P’s) mix, demonstrated with only marketing mix, demonstrated with demonstrated with robust details.
basic details. Showed little some details. Showed evidence of Showed evidence of thought and
evidence of thought and some thought and research. research.
research.
Product Objectives for product/brand The objectives of product/brand The objectives of product/brand
management are missing. management are stated, but management are clearly stated and
More than one obvious tactic somewhat unclear. Most of the appropriate. Tactics for managing
is missing. Very little detail on tactics are thoroughly and clearly the product/service/brand are
specific tactics is provided. identified, but one obvious tactic is thoroughly and clearly identified
Tactics are unclear and hard missing. Some detail on tactics is and reasoned. When necessary,
to understand. missing, hindering understanding. sufficient detail about tactics is
provided, making it easier to
understand the scope of the tactic.
Price Gave a description of the Somewhat addressed the steps in Fully addressed the 6 steps in
process used in setting setting prices. Gave a description setting prices. Explained how each
prices. Pricing of the process. Pricing step was accomplished. Pricing
recommendations and recommendations and recommendations and
corresponding rationale corresponding rationale somewhat corresponding rationale was
inappropriate and/or not appropriate and was addressed. appropriate to situation. Well
addressed. addressed and supported
demonstrating research
Place Objectives for distribution The objectives of distribution The objectives of distribution
management are missing. management are stated, but management are clearly stated and
More than one obvious tactic somewhat unclear. Most of the appropriate. Tactics for managing
is missing. Very little detail on tactics are thoroughly and clearly distribution are thoroughly and
specific tactics is provided. identified, but one obvious tactic is clearly identified and reasoned.
Tactics are unclear and hard missing. Some detail on tactics is When necessary, sufficient detail
to understand. missing, hindering understanding. about tactics is provided, making it
easier to understand the scope of
the tactic.
Promotion and Objectives for The objectives of communication The objectives of communication
Communication communication management management are stated, but management are clearly stated and
are missing. More than one somewhat unclear. Most of the appropriate. Tactics for managing
obvious tactic is missing. Very tactics are thoroughly and clearly communications are thoroughly and
little detail on specific tactics identified, but one obvious tactic is clearly identified and reasoned.
is provided. Tactics are missing. Some detail on tactics is When necessary, sufficient detail
unclear and hard to missing, hindering understanding. about tactics is provided, making it
understand easier to understand the scope of
the tactic.
V Implementation An implementation plan is An implementation plan is A thorough and specific
and Control identified, but more than two identified, but one to two tactics implementation plan is clearly
tactics are not addressed, are not addressed. Specificity of identified for every tactic; the plan
and the plan generally lacks some of the plan could be identifies who is responsible for
specificity. Because of improved. The implementing the tactic, when it
missing information, the plan company/organization will be able should be implemented, the cost,
will not help the to use the plan to implement the measurement of effectiveness, and
company/organization marketing plan, but may be any other relevant information. The
implement the marketing confused about some aspects implementation plan is specific
plan. Overall control because of missing information. enough so that the
measures and contingency Overall control measures are company/organization has a
plans are not identified. included and contingency actions blueprint for using the plan. In
are identified, but they lack addition to specific effectiveness
thoroughness. measures for each tactic, overall
control measures for the marketing
plan, and contingency actions, are
identified.
VI Conclusion There is no conclusion. A summary of expected outcomes A brief summary that identifies the
is provided but lacks clarity. expected outcomes with successful
implementation of the marketing
plan is clearly presented in a short
paragraph.
The plan is disorganized to The organization is generally good, Written work is well organized and
the extent that it prevents but some sections seem out of easy to understand. Sections of the
understanding the content. place. Some headings may be plan are marked with appropriate
There are no headings. missing. Tables and charts are headings. Tables and charts are
Overall Organization
Inappropriate use of charts or included, but are difficult to appropriately used and easy to
tables; or, use of tables and understand (e.g., poorly labeled). understand, and contribute to the
charts is indicated, but not ease of reading the plan.
included.