MIL - Module 1
MIL - Module 1
MIL - Module 1
Communication
-is from the Latin term commứnicaré—“to share” or “to
divide out”.
-another Latin word communis—“working together”.
Categories of Media
Category Examples
Text, audio, video, graphics,
Modality
animation
Format Digital or analog
Electromagnetic or radio waves,
Way of transmitting
light waves
- The reception models show that it is not just about TV, radio, print, Internet,
Mass media form
telephone, or mobile
saying the message but also considering how the
message may be received because of factors that may -Media modality refers to the nature of message,
influence reception. whether it is relayed using text, audio video, graphics,
animation, or a combination of any of these things.
-Media format is the way the data is arranged.
Models help you understand how things -The data or message may be transmitted through radio
are because of how they illustrate waves (for audio) and light waves for other modalities.
relationships of components. -The mass media form refers to the particular media
technology to which the message is transmitted.