Management Programme Term-End Examination December, 2015 Ms-6: Marketing For Managers
Management Programme Term-End Examination December, 2015 Ms-6: Marketing For Managers
Management Programme Term-End Examination December, 2015 Ms-6: Marketing For Managers
SECTION - A
Explain the three additional elements in the
marketing mix specifically required for
services.
What is market segmentation ? Suggest
suitable bases for segmenting the markets
for the following products :
(i) Toothpaste
(ii) Biscuits
MS-6 1 P.T.O.
3. (a) What is cyber marketing ? How is it different
from conventional marketing ? Explain
giving examples.
(b) Explain the need for non-financial
motivation for salespersons and mention
some of the ways through which this can
be achieved.
SECTION - B
5. Study the case given below and answer the
questions given at the end.
MS-6 2
Office Needs trades only in quality furniture which
is sturdily constructed. Differences between its
products and cheaper, lower quality ones are well
known to those who have several years of
experience in the business.
Questions :
MS-6 3