Management Programme Term-End Examination June, 2012: No. of Printed Pages: 2
Management Programme Term-End Examination June, 2012: No. of Printed Pages: 2
Management Programme Term-End Examination June, 2012: No. of Printed Pages: 2
SECTION-A
1. (a) What is market segmentation ? Name two ways the market for each of the
following products might be segmented :
(i) Magazines
(ii) Bicycles
(iii) Perfumes
(b) Discuss the areas of application of marketing research.
2. (a) What are the major stages in the buyer decision process ? Are all the stages used
in all consumer purchase decisions ? Why or why not ?
(b) Distinguish between convenience goods and shopping goods .
MS-6 1 P.T.O.
SECTION - B
MS-6 2