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    MS 612

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    Rajveer
    This document outlines the exam for a retail management course. It contains 3 sections: Section A lists 3 essay questions about retail management topics like research, financial management, and store layouts. Section B asks 1 question requiring advice on opening 20 retail stores across India for a garment company. As retail manager, the examinee must (1) assess human resource needs for 20 stores and (2) identify retail challenges and solutions in expanding nationwide. The exam tests a range of retail concepts over 3 hours and is worth 100 marks.

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    MS 612

    Uploaded by

    Rajveer
    21 views3 pages
    This document outlines the exam for a retail management course. It contains 3 sections: Section A lists 3 essay questions about retail management topics like research, financial management, and store layouts. Section B asks 1 question requiring advice on opening 20 retail stores across India for a garment company. As retail manager, the examinee must (1) assess human resource needs for 20 stores and (2) identify retail challenges and solutions in expanding nationwide. The exam tests a range of retail concepts over 3 hours and is worth 100 marks.

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    Ignou mba final semester retail managment question paper

    Original Title

    MS-612 (7)

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    This document outlines the exam for a retail management course. It contains 3 sections: Section A lists 3 essay questions about retail management topics like research, financial management, and store layouts. Section B asks 1 question requiring advice on opening 20 retail stores across India for a garment company. As retail manager, the examinee must (1) assess human resource needs for 20 stores and (2) identify retail challenges and solutions in expanding nationwide. The exam tests a range of retail concepts over 3 hours and is worth 100 marks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views3 pages

    MS 612

    Uploaded by

    Rajveer
    This document outlines the exam for a retail management course. It contains 3 sections: Section A lists 3 essay questions about retail management topics like research, financial management, and store layouts. Section B asks 1 question requiring advice on opening 20 retail stores across India for a garment company. As retail manager, the examinee must (1) assess human resource needs for 20 stores and (2) identify retail challenges and solutions in expanding nationwide. The exam tests a range of retail concepts over 3 hours and is worth 100 marks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    No.

    of Printed Pages : 3 MS-612

    MANAGEMENT PROGRAMME
    Term-End Examination
    December, 2021

    MS-612 : RETAIL MANAGEMENT

    Time : 3 hours Maximum Marks : 100


    (Weightage : 70%)

    Note : Answer any three questions from Section A.


    Section B is compulsory. All questions carry equal
    marks.

    SECTION A

    1. (a) What factors have led to the growth of


    retailing in India ? Discuss.
    (b) To increase the efficiency in retailing,
    various technologies have been used. Discuss
    the use of technology — both hardware and
    software tools in retailing in India.

    2. (a) What is the marketing research process


    used in Retailing ? Discuss the steps and
    methods used.
    (b) Take an example of a lifestyle departmental
    store and discuss the key parameters of
    marketing research that will be needed to be
    studied as a part of research strategy.

    MS-612 1 P.T.O.
    3. With respect to financial management in
    Retailing, explain the following :

    (a) Budgeting process and its implications

    (b) Profit Centre Management

    (c) Resource Allocation


    4. Write short notes on any three of the following :

    (a) Measuring Profitability in Retail Operations

    (b) Various Types of Store Layout

    (c) Retail Pricing Strategies

    (d) Decision Areas of External and Internal


    Atmospherics

    (e) Aspects of Locational Decisions in Opening a


    Retail Store

    MS-612 2
    SECTION B

    5. A company into manufacturing Readymade


    Garments for the last 10 years has decided to
    open their own retail stores. The company is
    based in Ludhiana. They have decided to open
    Retail Stores in all metro cities of India for
    market expansion. It will be based on COCO
    model, Company Owned Company Operated. As
    a Retail Manager appointed for all India
    operations, advise the company on the
    following :

    (a) How can you assess the Human Resource


    requirements of such retail stores totalling
    20 in number ?

    (b) What will be the retail challenges involved


    and how would you deal with them ?

    MS-612 3 P.T.O.

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