25
25
25
PART I
PAPER – III – 12QCM03
MARKETING MANAGEMENT
M.Phil – Degree Examination
9. (a) What are the factors which influence the Consumer Behaviour in the purchase
of a product?
(or)
(b) Discuss the Marketing Strategy for Service Organizations.
10. (a) What do you mean by On –Line Marketing? And also discuss the advantages of
On – Line Marketing.
(or)
(b) Explain the problems of Rural Marketing.
SET B
PART I
PAPER – III – 12QCM03 MARKETING MANAGEMENT
M.Phil – Degree Examination
MARKETING MANAGEMENT
5 – MARKS
10 – MARKS