Social Science-Course Outline
Social Science-Course Outline
Social Science-Course Outline
Synopsis
This is a three-year undergraduate program that prepares our students to work within a fast
and developing media and communication environment on graduation. They are equipped
with both theoretical and practical skills. They are given exposure and trainings to allow them
to handle real-life communication problems. With problem and outcome based learning, our
program emphasizes the development of our students who aspires to be future
communication and media specialists.
Learning Outcomes
After completing their program of study, our graduates will be able:
1. Apply and
Learning Outcomes
On graduating from this program, students will be able:
1.
2.
3.
4.
5.
6.
7.
8.
Entry Requirement
Matriculation
STPM
Diploma
Courses offered during the three years program are as below:
Year 1
All social science students enrolled in the following courses during their first academic year
to provide them with basic social science concepts essential for their development as social
science graduates.
SSF 1013 Introduction to Social Science
This course contextualises the historical development of the social sciences within
world civilization. It introduces students to important social science terminology in
preparation for the understanding of other courses in the faculty. It also gives
students an opportunity to conceptualise and explain social reality through social
science perspectives.
Year 2
Kursus ini terbahagi kepada lima segmen utama iaitu pengenalan kepada kempen
perhubungan awam. Ini termasuk menyentuh jens-jenis kempen dan teori dan model
yang berkaitan. Seterusnya, segmen penyelidikan kempen di mana melihat kepada
kepentingan dan metod yang digunakan. Perancangan kempen merangkumi
penentuan sasaran, jadual, belanjawan, tema dan media. Penilaian juga akan
disentuh dari segi penilaian positif dan negatif. Di samping itu juga melihat kepada
lelebihan dan kelemahan sesuatu kempen yang dijalankan. Akhir sekali, pelaksanaan
kempen melihat kepada aktiviti dan teknik penyampaian, pelancaran dan
implementasi.