TheMidascode PDF
TheMidascode PDF
TheMidascode PDF
A New Start
This book is about belief. Believing in yourself. Believing that you can
have more, that you deserve more.
A few years ago, I didn't believe.
I didn't believe in myself enough to get the things that I really
wanted. I thought that those things were for other people - a nice
house, a good quality car. At best I thought (if I did think about it at
all), that one day, at some distant, undefined time in the future, I
might have a few of those thingsbut not many. I was jogging along,
working for a major U.K. Corporation, underpaid and with no hope of
promotion. I was renting a flat and driving a beaten-up old car, which
would hardly pass its road-worthiness test. My love life was a mess
and my bank balance was very red.
Financially I was just holding my life together; the same as most
people.
I received weekly letters from the bank demanding repayment of my
unauthorized overdraft. There was no hope of promotion at work, and
hence no hope of a salary increase.
I was also enmeshed in a deeply unhappy relationship from which I
couldn't seem to escape.
Does this story sound a bit like yours? At least in places?
Don't worry; there are millions of people in this country with a very
similar tale to tell.
About this time, someone gave me a 'Positive Thinking' book. I don't
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remember the title, but I do remember that when I read it I was very
skeptical.
That book had a very simple message. The message was this:
The Result?
It took me eight years. Now I drive the car I want (one of the most
expensive BMWs), I live in a house worth well over $1 million,
a n d my net assets are w e l l in excess of $10 million.
That's not bad going for eight years is it?
But I think that's a long time! Remember, I was developing the Midas
Code as I went along; you don't have to do this. I will hand you the code
on a plate! You won't have to waste valuable time developing a system
from scratch like I did - you could achieve your goals in far less time if
you wanted to.
in this book. I did not (as in a lot of 'Get Rich Quick' books) have a
helping hand up from anyone.
Nobody left me a penny. I didnt use any special talents or abilities
(although I have my fair share, just like you). I wasn't 'lucky' in the
sense that I discovered that my house was built on an oil well, or that I
gambled money and won. I've had my fair share of good and bad luck
over the last eight years - just like you.
Starting with a large overdraft, I achieved everything that I have
today by simply changing my beliefs. By believing that I deserved
these things. By believing that it wasn't just other people who made
money or got the good things in life - by believing that I could do it if I
really wanted to. That's all.
It's that simple. This is the only major 'secret' I am going to impart to
you in this book.
And With This Secret, You Could Be Getting Weekly Payouts of
Hundreds of Dollars!
The rest of the book is devoted to convincing you that what I say is
true.
Why do I need to convince you? Because if you genuinely believed
what I said, you would already be well on the way to having
everything you wanted. You would not need this book, and you
probably would not have gotten it.
The very fact that you are reading this book means that you probably
don't have everything you really want. I'm telling you that the main
thing stopping you from having everything that you really want is
BELIEF. You can have it if you believe that you deserve it.
What this book does is to batter away at your disbelief and
skepticism until you are at least at the point where you will try my
system. If you will only trust me enough to try, then I'll lead you stepby-step to the stage where you won't need faith that what I say is true
you will know for yourself. How? Because I guarantee results every
step of the way. By getting positive results - by seeing the system
working - you will start to believe.
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Harmful Beliefs
You probably believe (quite strongly) that there are all sorts of things
standing between you and a large amount of money (I use money as an
example. You might want something else).
You probably believe that all or some of these things stand in your
way:
1) Age: ("I'm too old/young.")
2) Sex: ("It's tough if you're a woman/man.")
3) Background: ("I never had a chance.")
4) Physical abilities: ("With my wooden leg? Forget it!")
5) Luck: ("I never get the breaks.")
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Chapter Two
The Secret of Success
There are four steps to attaining everything that you want in life.
They are simple steps and I will tell you what they are:
1. Know what you want.
2. Believe that you are worth it.
3. Believe that you can achieve it.
4. Go out and get it.
Now, (and this is the surprising part of the system) most people would
think that item number four - getting what you want - is the biggest
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rich?"
And on and on and on! I spent a great deal of time and energy reenforcing my Negative Self Image, then finding reasons why I could
not possibly make a success of my life. I spent many hours doing this; I
worked at it very hard!
Are you as guilty as I was? Do you spend time thinking up detailed
and plausible reasons why you can't have the things you want?
Worse still, do you firmly believe that you are a special case, that
your unique circumstances totally exclude you from success and
happiness? Are you prone to thinking, "It's all very well for him,
but..."?
Together, we will shatter the illusion that your present situation is
caused by external influences over which you have no control. Using
the techniques explained in this book, you will come to know for
yourself that you can control your own destiny, that you can 'call the
shots', a n d that you are not a puppet whose strings are being pulled
by some external agency.
It is because belief in yourself and knowledge of where you want to be
are so vitally important to success, that this book is devoted totally to
convincing you of these facts.
I am not going to try and tell you exactly how to achieve your goals in
practical terms, although I do give some guidance in a later chapter. I
am not going to give you any secret racing formula or lottery
system. The reason for this is simple - everyone's goals will be different.
But If You Want to Gain Financial Success, This Little-Known Money
Map Could Show You the Way
Some of you reading this book will want a million dollars, some will
want less, or more. Others reading the book will not want money at
all, but perhaps a change of career to a more useful field of
employment, or success in their creative endeavors. Obviously no single
practical code could cover all of these goals; it would be pointless trying
to devise one.
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However, it doesn't matter! I would not even have begun to devise the
Midas Code if I thought that the secret of success lay in some practical
code (like a lottery system or 'Get Rich Quick' scheme). I know (and I
hope to convince you) that most of the secret of success is about
believing in yourself, and only a small part is in actually doing the
things needed to bring success.
When you know where you are going, and believe that you can get
there, the results are almost magical! I can't explain it rationally; the
path just opens up for you. Things 'just happen'.
A desire that was just a 'pipe dream' suddenly becomes a reality. That is
what makes my system so exciting. By applying yourself to changing
your belief structure, the whole world opens up to you! Right now, I
don't expect you to believe that what I say is true, but I do ask you to
keep an open mind and not dismiss it out of hand. The only thing thats
preventing you - right now - from starting out on the pathway towards
success and happiness is your skepticism. Your rational mind will tell
you that it can't possibly be that simple, and that there must be a catch!
I'm telling you that it REALLY IS SIMPLE! When I suspended my
disbelief eight years ago, I gave myself a chance in life. After all, I
had nothing to lose. But what have you got to lose?
Nothing! If what I am telling you is untrue, then ask yourself why I
bothered to write this book at all? It isn't to make money out of
writing books, because there's no money in it (unless you are a topselling novelist). You will need belief in order to change your life
as from today. Belief that I have no ulterior motive in telling you the
things that you will read in this book. And, most importantly, belief
enough to TRY my system. Ultimately, that's all I ask.
Together, let's have a look at BELIEF. The amazing factor which
accounts for a massive FIFTY PERCENT of the pathway to success.
Chapter Three
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Believe in Yourself!
Youre Worth it!
Belief is the first and most important secret of happiness and
success.
How much do you believe in yourself? How much do you think that
other people or circumstances control your life?
Right now, at this very moment, you are reading this sentence at a
certain stage in your life. Think about your life for a minute or two.
Think about the financial side for a start. How well off are you?
Take a look around you at your possessions; think about your bank
balance and savings account (if you have either), and think about
your total wealth.
Now do a little exercise: On a piece of paper, add up your total
wealth, (this can be done in a very short period of time).
Do it roughly; there's no need to be exact. Write down your big
assets first, with an approximate price next to them, then your most
expensive possessions, then the approximate value of your other
possessions.
The result could look something like this:
T.V. $300
Jewelry $1,000
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Clothes $2,500
TOTAL $75,300
You may think that the person in the above example is rich or poor,
depending upon your own circumstances. That doesn't matter. J ust
write down your own figures and add them up.
Please don't skip this exercise or any of the others which I suggest;
they are a vital part of your training. I know the temptation is just to
carry on reading, but fight it! Take time out to do the exercisesthey
will pay huge dividends.
Now look at your total. How do you feel about your total financial
worth? Are you happy or unhappy about it at this stage of your life? The
chances are that you would like to do better, and probably a lot
better.
Now I want you to try something: Imagine being in a better financial
position. Strongly visualize yourself driving the car you really want or
living in the house you have always desired. Spend a little time over
this until you can really imagine yourself in this better position.
Now ask yourself a vital question: "Do I believe that I am worth
this?" Ask yourself this question now. Think about it for as long as it
takes to come up with an answer (and that can be a surprisingly long
time for such a simple question).
Think about the house or the room(s) where you live. The chances are
that you want a better place to live. I have never met anyone who didn't,
so think about the next step up for you.
If you live in one room, imagine your own self-contained apartment.
If you live in n apartment, imagine that you are in your own house.
If you live in a house, think about a larger one with more rooms in a
more exclusive area. Hold the image in your mind and ask yourself,
"Am I worth it? Do I deserve this?"
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the things it wants. It can't understand why things keep going wrong. It
is amazed that every time it gets close to achieving a major goal,
something always seems to go wrong at the last minute!
After trying for a few times and failing, the conscious mind will start
calling "FOUL!" and begin blaming external agencies for its
downfall. You will start complaining about "bad luck" and "everyone
being against you"; eventually you will reach the rational conclusion
that there is no point in trying any more!
Then you will give up.
In fact the conscious mind was right. A foul was being committed, but
it came from a member of its own team! Instead of looking
outside for the offender, the conscious mind should have been looking
inside!
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they were ready to sign, but at this point he introduced his 'master
plan, which he explained to the assembled buyers was one further
reason why they should buy from him.
This 'master plan consisted of a code of servicing the equipment
(located all over the country) at a low cost to the client.
His proposal? To use senior citizens to do the servicing because, he
explained, they had plenty of spare time and could make use of cheap
rail concessions to travel to service calls at half price!
The assembled audience went very quiet, waiting for the punch line,
which never came. It gradually dawned on them that he was serious,
and a few embarrassed coughs signaled the loss of another large
order.
I haven't seen this man for several years, but the last I heard he had
lost his house and practically everything he owned.
To this day, I'm sure that he still has no idea at all why he failed.
He's probably starting another company right now, and hoping that he
has better 'luck'.
Digging Holes
I have told you about this man in some detail because I want you to
understand that it is not enough just to say that you believe in yourself;
you must really believe in yourself.
It is not enough to work really hard towards your goals. As you have
seen from my story, hard work brought my friend nothing but disaster.
To give a silly example: You could work hard all week long digging a
large hole in the ground, then work hard all the following week
filling it in again! You would have put two weeks of solid effort into
something and achieved nothing!
Most people spend a lot of their lives digging holes and filling them in
again.
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Both of these beliefs must be in place before you can start seriously
working towards your major life-goals.
PSI BELIEF IS BELIEF IN YOURSELF
I-CAN BELIEF IS BELIEF IN YOUR ABILITIES
These two beliefs are quite distinct and separate from one another.
The first is much more important than the second, and far harder to
obtain. But I repeat that BOTH must be obtained before you can
succeed.
My friend in the story was lacking in PSI-belief, but he did have ICAN belief. His lack of PSI meant that he did not believe that he
deserved to succeed; he didn't think that he was worth it.
I-CAN is your belief in your ability to achieve something.
Whilst it rests upon the foundation of PSI it is a more intellectual and
rational belief.
Interestingly enough, my friend was not lacking in this second type of
belief. He genuinely (and correctly) believed in his sales ability.
But he was severely lacking in PSI-belief, so whilst he knew what he
wanted, and believed in his ability to get it, he didn't believe that he
was worth it, so he failed.
Because this is such an important point, I want to summarize what I
have just said:
PSI-belief is concerned with how you feel inside about yourself. It is
about having a Positive Self Image, knowing that you deserve more,
and that you are worth it.
I-CAN belief is concerned with convincing yourself that you are
ABLE to achieve your goals.
I want you to clearly understand the difference between these two
types of belief, so let me give you an example that will help you: Mary,
David, and Sue have always longed to go on a skiing vacation. Mary is
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lacking in both PSI and I-CAN belief. Let's hear what she has to say:
MARY: "I would love to go on a skiing holiday, but I have so much
to do at home. There's the dog to feed as well, and it would be selfish
of me to take a break whilst the children are so young. Anyway, I'm
really clumsy--I'd never get the hang of it.
TRANSLATION: "My needs are less important than a dog's and I
couldn't do it anyway."
David is lacking in PSI-belief: Let's listen to him:
DAVID: "Skiing is for rich people, not for the likes of us. Pity really,
because I'm sure I would be good at it."
TRANSLATION: "I'm a second class citizen and I'm going to make
sure that I stay that way. I don't doubt my abilities though."
Sue is lacking in I-CAN belief. Here's what she might say:
SUE: "A holiday is a really great idea. I deserve a break after the year
I've just had. The children can go to my mother's. She'd love to have
them and the change would do them good. Does it have to be skiing
though? You have to be really athletic and muscular don't you?"
TRANSLATION: "I feel good about myself inside and know that I
am worth this break. However, I have doubts about my abilities, and I'm
a bit scared of this unknown challenge."
These examples should help you to understand how different the two
beliefs are.
I am now going to tell you something that you might find surprising:
PSI-belief is to do with FEELINGS and EMOTIONS about yourself,
and is not easily improved by logical argument, whereas I-CAN belief
is more rational, and is open to logical argument.
This becomes obvious when we look at our erstwhile skiing friends. No
amount of rational, logical argument about how easy it is to ski, how
cheap the kennels are, or how much the children might enjoy her being
away will convince MARY to go on this holiday.
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Why? Because she doesn't think she is worth it! All this talk of dogs
and children is just a smoke screen to give her an excuse for not
going.
If I did try to convince her, the conversation would go something like
this:
ME: "Mary, why don't you take this break, you deserve it!" MARY: "But
who would look after the dog?"
ME: "There are plenty of excellent kennels close by, but if you don't
fancy them then I could look after it for you."
MARY: "Thanks, but it's not just the dog. Don't forget I'm a mother
and have certain responsibilities to my children. I can't just get up and
leave them."
ME: "Sure you can! They're old enough now, and you've told me
many times that your mother would love to have them."
MARY: "That's true, but I couldn't really afford to go. There are so
many other things I should spend my money on, like clothes for the
children."
ME: "Why not spend it on yourself just this once?"
MARY: "Anyway, I couldn't leave the house empty for all that time.
There are lots of burglaries around here."
And on and on and on! One excuse after another. Do you see what I
mean? Mary's practical problems are purely incidental to the
central message that runs through her every sentence. This message
is: "I'm not worth it. I should spend money on other people not
me. I don't deserve a holiday."
Do you see that no amount of rational talking or explanation can help
Mary?
SUE, however, is a different proposition. She has a fundamentally
Positive Self Image; all she needs is a little convincing and
reassurance. I could probably persuade her to go if I told her about the
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easy slopes, the beginner's classes, and the fact that there would be
dozens of people just like her. In other words, by presenting a rational
argument, I stand a good chance of boosting Sue's I-CAN belief.
A talk with Sue might go something like this:
SUE: "I've never been skiing before, I couldn't do it. Surely you have to
be really fit?"
ME: "Nonsense! Most of the people going won't have been before.
There are beginner's classes and excellent training."
SUE: "I'm too old though. They're all youngsters aren't they?"
ME: "Are you joking? Last time I went there were three people over
sixty who were there for the first time!"
SUE: "I'd be scared of hurtling down those long slopes like you see on
the television."
ME: (Laughing) "You only get to go on those slopes when you're
good and ready. You'll be starting out on the flat!"
SUE: "Really? Perhaps it would be fun after all."
A little more rational argument and Sue might be willing to go. Notice
the difference between Mary's message and Sue's message:
MARY IS SAYING "I'm not worth it." SUE IS SAYING, "I can't do that."
These are very different statements.
Notice also, how I was able to persuade Sue by rational argument? A lot
of the actual text of this book is designed to do just thatincrease your
belief in your abilities (I-CAN) by presenting you with a reasoned
argument.
Increasing your belief in your own worth (PSI) is a far more difficult
proposition, because, as I have said, it is not amenable to rational
argument. No amount of reasonable, logical argument on my part will
increase your feeling of self-worth by one jot.
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But because it is VITAL that you have a Positive Self Image, a large
part of the code is devoted to increasing your belief in your selfworth.
Do you remember at the start of this chapter I asked you to take a
little time over asking yourself the question, "Do I deserve a larger
house?" This is because I knew that PSI-belief was not easily
approached by such intellectual questions. PSI-belief is lodged so
firmly in the subconscious mind that I asked you to IMAGINE being in
your new home.
The coins of the subconscious mind are IMAGES, just as the coins of the
conscious or rational mind are THOUGHTS.
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Well, PSI and I-CAN added together make a giant 50% of the formula!
You are now well on your way to understanding why belief is so
important to your success. Let us now examine PSI-belief in detail,
and see how we can improve it.
Chapter Four
PSI Belief The Rock Upon Which
Your Success Will Be Built
PSI (pronounced "sigh"), means Positive Self Image. We should all
have a Positive Self Image if we are to be happy, successful, loving,
and complete human beings. Unfortunately, few of us have a very
strong PSI, and a lot of us have a pronounced Negative Self Image
(NSI).
In the previous chapter I told you how lack of PSI-belief WILL
prevent you from achieving the things you want in life. How much it
will prevent you depends entirely upon the depth of your Negative
Self Image.
There is a very simple relationship between your PSI and your
achievement potential: The STRONGER your PSI, the MORE you
will achieve.
The converse is also true: The STRONGER your NSI, the LESS you
will achieve.
Remember that this is INDEPENDENT of your abilities and
independent of 'luck', although these two are frequently blamed for
the failure that always accompanies a Negative Self Image.
I also told you that PSI cant be improved by rational argument. This
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If you have a low PSI, then you received more (or stronger) negative
strokes than positive.
I will now tell you something very important:
These strokes have far more effect upon your PSI when you are
younger than when you are older (by 'older' I mean over about
twelve!). Remember also that strokes are stored away subconsciously,
so you don't have much access to them via your conscious mind. Positive
and negative strokes started to accumulate when you were born (some
would argue before). As a baby you immediately started to store away
feelings about your own self-worth (PSI- belief), depending upon how
your parents handled you and spoke to you. If they spoke softly and
were kind, loving, and gentle, then your PSI started to increase. On
the other hand, if they were rough and unkind, your PSI started to
decrease.
In the real world, most babies are neither loved absolutely, nor
continually brutalized, so you probably received a mixture of positive
and negative strokes. Hopefully you received far more positive than
negative, but if it was the other way round, then you were off to a bad
start with a pronounced NSI.
The process did not stop there. As you grew up into a toddler and
learned to speak, you started to be bombarded with messages intended
to alter your PSI one way or another.
Wait a minute! Surely the PSI is not affected by messages like these?
That's right! It is not really affected by the CONTENT of the message
(although the I-CAN is!), but it IS affected by the EMOTIONAL
TONE of the message. Put simply, the WORDS are not important, it
is the WAY THEY ARE SAID, w h i c h affects the PSI.
For example, you could say really softly, gently, and lovingly to a
one-year-old: "I wish you would go and boil your head, I can't stand
the sight of you!" The chances are that the child would smile sweetly
back at you.
Alternatively, you could yell loudly and angrily at the same child: "I
think a banana is a yellow skinned fruit!" and no doubt it would burst
into tears and become very upset.
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If at least half of your PSI-belief was formed before you were five, is it
any wonder that you cannot access it via your conscious mind? It is
there nevertheless, and it controls your life as effectively as a puppetmaster controls a puppet.
School Days
When you went to school you opened yourself up to an absolute
barrage of messages, a great many of which affected your PSI-belief.
Even here though, the CONTENT did not really affect your PSIbelief, but the EMOTIONAL TONE certainly did.
Supposing your mathematics teacher took you to one side and said to
you very kindly: "Although you have a lively and inquiring mind, and
despite the fact that you have tried really hard this year, I feel that math
is probably not the subject for you. However, your many other abilities
outweigh this and I have suggested to the principle that you be allowed
to join the fourth year Latin class."
The CONTENT of this message is a bit of a downer. She is
effectively saying that you are useless at math, AND THIS WILL BE
NOTED WELL BY THE I-CAN. However, she has not really
affected your feeling of self-worth because her EMOTIONAL TONE
suggested that she liked you, and that you were a really worthwhile
person.
Contrast this with the same treatment your friend receives at the hand of
the dreaded Mr. Masters: "Pay attention Jones, you disgusting,
sniveling little creep! Just because you're top of the class and get
every answer right, t h a t doesn't give a smart-ass like you
permission to dream your worthless life away staring through the
window!"
A little extreme perhaps, but the CONTENT was effectively telling
Jones that he was really good at math (AND THIS WILL BE NOTED
BY HIS I-CAN). However, how do you think the message affected
his PSI? BADLY! His PSI-belief only heard the EMOTIONAL
TONE of the exchange, which effectively told Jones that he was not a
worthwhile person, and that the teacher despised and loathed him.
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Out of School
As we grow up and mature, we become somewhat less sensitive to
direct assaults on our PSI-belief. (As I said earlier, a large part of your
PSI-belief is formed before the age of five.)
For example, if you were involved in a car accident and an offended
party started waving his fists and saying things like:
"Your sort shouldn't be allowed on the road", it is unlikely that you
would allow this to affect your PSI-level. You would (hopefully) be
mature enough to make allowances for circumstances.
However, a great deal of PSI-damage can be done by a process called
'discounting'. Put simply, anything that discounts you, as a human
being is likely to decrease your PSI-level. Two trivial examples will
suffice - I'm sure we have all experienced these, or something like
them:
You are waiting to get served at a crowded bar. Your turn comes and
goes, but no matter what you do the barman seems to ignore you
(although he serves several people on either side of you).
You feel discounted and worthless because the implied message is:
"All these people are more important than you, you're worthless."
Or: You are waiting in a queue when someone pushes in front of you.
Again you feel very upset; not because you have to wait a little
longer but because you received the message: "You're so worthless I'm
not even going to acknowledge your presence."
Too many of these situations without the compensating positive strokes
can cause a gradual decrease in an otherwise mature person's PSI-level.
It is very important that you understand that PSI is a dynamic, changing
thing, and is affected by daily positive and negative strokes. EVEN
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The Payoff
The mind does not do things without a reason. There has to be a 'payoff' for all behavior, EVEN NEGATIVE BEHAVIOR.
The 'pay-off' for positive behavior was obvious to me. We indulge
ourselves in good food and drink and we wear nice clothes, because
these things feel good and have very few negative effects.
I could also understand the 'pay-off' for physically harmful things
like smoking. Obviously the instant pleasure was a stronger influence
than the specter of some possible future health problem.
What I could not understand for a long time was WHY the
subconscious should seek to prevent you from achieving something
good that had no (obvious) negative effects. Why should your lack of
PSI make you act in a way which was guaranteed to make you fail,
hence make you feel more miserable and worthless and thereby REENFORCE your NSI? It seemed like a vicious circle with no obvious
reason or 'pay-off'.
I pondered over this for a long time without coming to a firm
conclusion. It seemed to me to be an essential flaw in the argument, an
irritating 'missing link'.
A behavioral psychologist could easily have answered my question for
me, but at the time I didn't realize this. I had to read several
psychology books before I found the answer.
The answer I found in those books may surprise you; it certainly amazed
me!
Put very simply, I believe the answer to be this: The subconscious
mind doesn't really care a fig for 'happiness' as such. Happiness is an
extremely abstract concept anyway.
A Zen monk is exceedingly happy sitting for long hours every day
meditating, whereas you or I might be extremely unhappy doing this. I
might be happy running a large company, whereas this same situation
could cause another person extreme distress.
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You might be happy painting pictures all day long, but I might find the
same thing tedious in the extreme.
I might think that I would be happy with a million dollars, but find
that I was unhappy when I actually got it.
The subconscious mind COULDN'T CARE LESS about your goals,
ambitions, and dreams. It is REALLY NOT INTERESTED in your
plans to become a millionaire or your ambitions to run your own
chain of designer clothes shops. All these things are as illusory to the
subconscious mind as your dreams are to your conscious mind!
The subconscious mind views the conscious mind as a whirlpool of
thoughts, ambitions, hopes, half-formed ideas, and sensory data, and
DOESN'T PAY MUCH ATTENTION to the detail - it finds it confusing.
Similarly, the conscious mind views the subconscious mind as a
whirlpool of images, feelings emotions and dreams.
I was now on the trail of something big. If the subconscious mind
doesn't give a damn about your 'success' or 'lack of success' (two
extremely difficult concepts for the subconscious mind to grasp
anyway), what does it care about?
Physical World View
The answer is SURVIVAL. Or, more accurately, MAINTENANCE
OF A COHERENT WORLD VIEW. That's a bit of a mouthful, but
what it really means is that the subconscious is DESPERATELY
trying to make sense of the external world and your place in it.
Furthermore, IT DOESN'T LIKE CHANGING ITS BELIEF IN THE
WAY THE WORLD IS! No sir, not one little bit! It doesn't mind
making the odd little adjustment to the picturea little tweak here and
there to keep the picture in line with the facts. But it HATES making
any major changes.
Why is this?
Because the WORLD VIEW, which you painstakingly pieced
together in your very early years, is an essential survival tool. Without
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33
But the moon really could be made of cheese for all you know!
You've never been there or touched it, so how do you know?
Obviously the facts don't matter so much to the subconscious, it is
belief that holds those central pieces of the puzzle firmly in place. This is
why people who hold deep-seated irrational beliefs like racial prejudices
do not require the inconvenience of facts to back them up; belief is quite
enough.
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37
An Experiment
Parties are excellent places for realizing the extent to which your
subconscious needs to know where you fit in.
You can try this interesting experiment for yourself: Next time you are
at a party and a stranger asks you what you do, try the following style
of conversation:
Stranger: "What do you do?" (They mean for a living) You: "Do? Well
41
Chapter Five
I-Can Belief. Your Route to
Achievement
43
YES! You CAN achieve ANYTHING that you want! Well, nearly
anything!
I often say this to people only to have them give silly examples of
things they CANNOT do. For instance they will say: "I really want to
fly to the moon by flapping my armshow can I do that?" Or:
"I'm seventy-five but I want to become the heavyweight boxing
champion of the world!"
I get exasperated at this because obviously there are many things
that you cannot do and will never do. Your physical limitations
(alone) will put a ceiling on your level of achievement.
I call this absolute limit to your potential the REAL CEILING. Your
REAL CEILING height is set by things like your age (and hence
physical ability), and by what is 'impossible', in the real sense of the
world.
For the purpose of illustration, I would like you to imagine this
REAL CEILING to be like the ceiling of a huge cathedral.
Imagine this ceiling to be over ONE HUNDRED feet above you. This
represents the REAL ceiling to your achievements.
It may surprise you to know that most people spend their entire lives
living and working under a FALSE ceiling.
Furthermore, this FALSE ceiling is set much, much lower than the
real ceiling, thereby effectively preventing people from achieving
things that are readily achievable.
Now then, how high do you think your FALSE ceiling is in
comparison to the REAL ceiling? You'll be amazed when I tell you that
most people's false ceilings are under three feet high. YES, THREE
FEET!
Let me say that again:
They are crammed into this artificially small space without even
room to lift their heads. Do you see why I get annoyed at the silly
examples?
People who give examples of silly things that they CANNOT do are
pointing out the limitations of a one hundred- foot ceiling whilst
working under a three-foot ceiling!
It is rather like saying to someone: "Hah! Your Rolls Royce can only
go at 130 mph", when all the time you are riding a child's tricycle!
YES, there are things that you cannot and will not achieve, but these
things are so far above your present FALSE ceiling that they are
irrelevant.
Why worry about not being able to fly to the moon if you haven't
even taken a holiday for the last five years?
Why worry about being heavyweight champion of the world if you
cannot even give up smoking?
Why worry about being able to buy an island if you cannot even pay
off your mortgage?
I'll tell you something else: Although the real ceiling to your
achievements is one hundred feet high, your wildest dreams of wealth,
power, and happiness are set at around the fifty foot mark. In other
words, they are well below the real ceiling - they are easily
achievable! I'll say that again in case you missed it: Your wildest
dreams of wealth, power, and happiness are easily achievable.
The statement at the start of this chapter should say: "You can achieve
anything providing it is sensible and within human capabilities." But
this doesn't have quite the same ring, does it?
So I say that you can achieve ANYTHING AT ALL, and trust that
you are sensible enough to realize the implied human limitation of the
one hundred foot ceiling.
Stand Up Straight!
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47
This type of belief is also nicely self re-enforcing. The more you
believe that you are useless at math, the less you will try, ("What's the
point?"), so the worse you will get ("I told you so!").
Now here is something really interesting: Our society often gives out
POSITIVE strokes to people who demonstrate a lack of I-CAN belief,
PARTICULARLY TO GIRLS. This is one of the many reasons why
women are disadvantaged compared to their male counterparts; they
are actively encouraged (albeit by subtle messages), to demonstrate a
low level of I-CAN belief.
Here are two fairly typical examples: JOHN: "I'm useless at math!"
DAD: "Nonsense son, you'll just have to try harder." Compare this with:
MARY: "I'm useless at math."
DAD: "Never mind sweetie, you can't have a pretty face AND be
clever at everything can you?"
Going right back to the beginning of this book, do you remember that I
told you how I read every 'Positive Thinking' book that I could get
hold of, then synthesized my own code?
Well one thing that really struck me after about the fifth book was that
women were totally excluded from these books. In every single book,
the reader was always referred to as "he", NEVER "she", and the books
were all crawling with nice little sexist examples using a boss (always
a man) and a secretary (always a woman) as the main characters.
Why do I make this point? Because 'Positive Thinking' books are
rarely aimed at women. Women are NOT encouraged by our society to
raise their level of I-CAN belief. In fact it is definitely frowned upon
if a woman appears too capable or appears to believe in herself (unless
that belief is confined to 'safe' subjects like cooking or bringing up
babies). Most women who do possess a high level of I- CAN have
long ago learned the trick of playing it down - especially in front of
male associates.
It is not my intention to explore the subject of sexism at length in this
book. I am not qualified to do so, and it has been well covered by
49
You may not WANT to learn Arabic but you KNOW that you COULD
if you wanted to. The I-CAN'T person would say something like:
"I've always been useless at languages."
You may not WANT to learn to water-ski, but if the opportunity came
along, you KNOW that you COULD master it, given time. The ICAN'T person would say something like: "I'm hopeless at sports; I've
always been that way. I'll never change."
You may not WANT to start your own business, but you know that
thousands of ordinary people have done just this, and so could you if
you wanted to. The I-CAN'T person would say: "It's too complicated; all
those figures. I could never do that."
So, we have learned that due to laziness, the brain learns to make
excuses for lack of ability. The pay-off for making excuses is that you
don't have to TRY anymore, so you don't have to risk failure. These
excuses are self re-enforcing. They lower your level of I-CAN belief
and bar you from whole areas of life.
Let me give you one excuse and two examples that serve to illustrate
exactly how shallow these excuses can be The excuse is: "I'm too
old/infirm to do anything."
There is a lecturer at Cambridge University who suffers from a
crippling progressive wasting disease that prevented him from walking.
He wanted to carry on working so he bought himself a wheelchair
and continued lecturing.
Then the disease paralyzed him so that he could only talk and move
one hand. He modified his wheelchair to be operated by one hand and
carried on lecturing.
As if this was not bad enough, the disease attacked his voice box,
which had to be removed surgically. Did he give up? No. He had a
friend design a computer linked to a voice synthesizer. He now uses
one hand to select from a menu of words from which he constructs
sentences and feeds them to the synthesizer. He now carries on normal
conversations by means of his computer voice. He is still lecturing.
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success:
"I never had a proper education."
"The trouble with me is that I'm too highly qualified!"
"It's all right for you. I was in my first job at thirteen. What chance
did I have?"
"Mummy and Daddy were very rich, so I didn't have to do a stroke! If
only I'd been made to get a job at thirteen, that would have given me the
toughness that I lack!"
"Everything costs money nowadays. Even if I could think up a good
business scheme, I haven't got a penny in capital."
"My problem is I'm too well off! Consequently I just dabble around at
things and don't take anything seriously.
If only I had less money; I'm sure I would try harder."
justify their inaction, then it is probably not an excuse, just a moan. For
example: "This weather plays havoc with my arthritis," is just a moan,
but: "What's the point in taking a holiday in this country when the
weather is so awful!" is definitely an excuse.
There is an acid test of an excuse: If someone demolishes the excuse, is
another one immediately offered in its place?
This is a cast iron test of excuse-itis, caused by lack of belief. For
example, here is an imaginary conversation with ARTHUR:
ARTHUR: "I've always wanted to go to Disneyland, but I can't afford
it."
ME: "That's amazing! Just this morning I was given an all-expenses
paid' holiday to Disneyland because I met my sales target. I'm booked up
for a holiday already, so why don't you go in my place? I owe you a big
favor anyway."
ARTHUR: "Really? Thanks a million. I'll go!"
In this example, Arthur was not using excuses to maintain a FALSE
CEILING. He saw an opportunity and seized it. However, supposing
the conversation had gone differently and he had responded to my
offer as follows:
ARTHUR: "Wow! I'd love to go but I get really scared in airplanes; it's
a real phobia."
ME: "It's your lucky day! This is a sea cruise taking in the sights of
New York, then traveling by Greyhound bus to Disneyland." ARTHUR:
"A sea cruise? Hey, won't that mean that I have to be away for over
a month? I couldn't do that!"
ME: "Sure you could! What's stopping you?"
ARTHUR: "What about work? I couldn't take all that time off." ME: "I'm
your boss. Take a month off--you've earned it."
ARTHUR: "Well you see I have this collection of rare snakes which
have to be fed every day. I couldn't leave them."
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ME: "Snakes? Hey, wow, I love snakes. Do you think I could feed
them for you?"
ARTHUR: "But I'm expecting an offer any day from my agent, I'd
hate to be out the country when that call came through."
ME: "O.k. Get him to call you at your hotel." ARTHUR: "Her."
ME: "Him, her; what's the difference?"
ARTHUR: "It's a great offer. Look, I'll think it over and let you know
tomorrow."
doesn't have to be like that. You can earn as much money as you like if
you start believing in yourself."
BL: "What are you talking about? I'm unskilled. The most I can earn is
$300 a week. You have to be a supervisor to earn more."
ME: "Why aren't you a supervisor then?"
BL: "Why? I'll tell you why, since your asking. You need to pass
your exams to be promoted to that grade. I left school at thirteen so I
didn't have much of a chance, did I?"
ME: "OK, so get your exams at night school."
BL: "At my age? You must be joking! Anyway, I can't study. I'm no
good at it. I never was."
ME: "Actually, you'll find that most of the people at the classes will be
older than you."
BL: "Anyway, what's the point? My boss hates me so I'd never get
promoted."
ME: "Then change jobs."
BL: "You think its easy, don't you?"
ME: "No, but if you really want to improve your standard of living, then
you'll find a way of getting a better job."
BL: "It's all right for you. I expect jobs are ten a penny where you
live. Your sort make me sick trying to tell people how to run their
lives!"
At which point he stomps off, as he is not used to having his excuses
attacked so relentlessly!
Why are people so rarely challenged when they make an excuse? There
are two main reasons for this:
Reason one: It is considered 'impolite' to contradict or challenge
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someone, particularly if you don't know them well. For example, this
type of conversation would be unlikely to win you many friends:
JANE: "I'm hopeless at dancing. I've always had two left feet, but I'd
give anything to learn to dance properly. There's not a chance of
doing that because of my responsibilities and lack of money."
YOU: "I disagree. If you really wanted to learn to dance properly then
you would find the time and the money."
Whilst what you said was true, Jane would almost certainly be slightly
offended by your reply. The "polite" response would have been:
YOU: "Yes, it is difficult to find time when you have a growing
family."
This reply subtly re-enforces Jane's negative position.
Reason two: By AGREEING with the excuse-maker, you find a
'partner in crime' who will help you re-enforce your OWN lack of ICAN. For example:
DAVE: "This weather is awful. My wife wants us to take a holiday,
but I can only enjoy myself when it's sunny so there's no point, is
there?"
MARY: "None at all. I would love to have a nicer garden but with the
weather we've had, when would I enjoy it?"
DAVE: "Exactly. Speaking of gardens, I've always wanted a
swimming pool in the garden, but there's no point if you can only use it
for two weeks every year. Anyway, the price of them! I'd buy one on
credit but I can't budget. I'm useless with money."
MARY: "I know! Everything's so expensive nowadays. I went to the
travel agent the other day to see if we could get away for a week, but
when I saw the prices I just turned around and came right out! I can
never seem to save for things like that. Money just slips through my
fingers."
DAVE: "If you think holidays are expensive, have you seen the price of
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new cars recently? I'm sick of driving my old one so I thought I'd trade
it in. I soon forgot that idea when I saw that the CHEAPEST car was...."
And on, and on. This secret complicity is absolutely RIFE within our
society. In fact, so normal is it to play this game that people think you
are REALLY STRANGE, and even get offended, if you refuse to play
the game with them. If you don't believe me, see if you find either of
the following conversations a little strange or off-key Two strangers
are talking at a party:
JILL: "I love ballet but I never go. It's impossible to get tickets.
They're sold out months in advance."
DONNA: "That's not true. I often go to the ballet. It's easy to get
tickets. You just have to book months in advance."
Or:
JOHN: "I'd love to trade my old car in for a new one, but there's
absolutely no way I could afford it."
DAVE: "I thought that, but then I knew that I deserved a new car so I
went ahead and bought one anyway!"
Jill would probably deduce that Donna was a know-it-all, whilst John
would figure that Dave was a narcissistic big head!
In our society, it is considered impolite to be positive!
It's amazing isn't it? People tend to think that you're either showing
off, or gloating over your own good fortune at their expense. Being
negative is far more socially acceptable because it piles the blame
onto external events that are out of your control, then everyone can join
in and have a good moan.
They can all go away feeling happy because their lack of action has not
been criticized - rather, it has been praised.
Which is Which?
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How can you tell a lack of PSI-belief from a lack of I-CAN belief? The
answer is that often you cannot.
For example, if someone says to you: "I've always wanted to ride a
horse, but animals hate me," they could be suffering from a lack of
PSI ("Rich people ride horses. I'm a second-class citizen, therefore I
don't deserve to do this"). Or they could have a strong PSI, but be
lacking in I-CAN belief: ("Animals hate me, they always have done").
Or they could have a problem in both areas
In the examples given throughout this chapter, the excuses could be
caused by a lack of PSI-belief OR a lack of I-CAN belief.
The two are fairly closely linked anyway, which is why later in this
book I give you codes that will dramatically raise BOTH types of
belief together.
There ARE codes that you can use to spot which belief is most lacking:
If lack of PSI is the problem, then the actual excuse will be irrelevant.
If you demolish one excuse by argument, another will be put in its
place. The 'brick wall' syndrome is more indicative of lack of PSI belief
than lack of I-CAN belief.
However, if the person offers one excuse and sticks to it, then shows an
interest when you try to indicate ways in which they COULD
achieve success, then lack of I-CAN is likely to be the trouble.
Look at all the different types of I-CAN'T belief there are:
Specific I-Cant's
These I-CAN'T beliefs are unique to the individual:
"I'm useless at sports and I always have been. I was so bad that I was
the only person in our school to be excused from games permanently."
"History is just not my subject. I switch off when I hear anything
historical; it's so boring."
"I can't handle money."
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Gender-related I-Cants
This category mainly limits women. Society has trained most women
from the cradle to expect a lot less than their male counterparts, so
typically they have I-CAN'T beliefs such as:
"I could never be a company director."
"I could never be a millionaire."
"I'm useless at figures, science, woodwork, DIY, car mechanics, etc." "I
don't understand a thing about electricity, it's so complicated."
"A woman's place is in the home, not following a career."
"Men need looking after. They can't wash clothes, iron, cook, or tidy
the house, so I do all that."
Men do not escape from this category! Society has trained them also: "I
could never look after a baby, men just aren't tolerant enough."
"I can't sew, knit, bake, or cook."
"I have no decorative sense, my wife does all that. Women are so
much better at it."
Race/Regional I-Cants
"You have to be white to make it in this town."
"You have to have lived in this village for at least twenty-five years
before they acknowledge you."
"I'm a foreigner and can hardly speak the language. What chance do I
have?
Social I-Cants
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"Men are not suited to looking after babies, that's women's work.
Women are naturals at it. Men are too rough, careless, and intolerant.
Any man who looks after a baby must be a bit of a sissy; you
wouldn't catch me wheeling a stroller down the road. What would my
friends think? Men just don't have the necessary skills or knowledge to
make a good job of it anyway. Even if they did, the women would
soon be up in arms. It's about the only thing they can do."
To change his I-CAN'T belief into an I-CAN belief, he has to change
this whole section of his World View, and there are some pretty major
pieces of the jigsaw puzzle contained here. HIS SUBCONSCIOUS
WILL RESIST THIS CHANGE PURELY OUT OF INERTIA.
"I CAN'T succeed because there is nothing I can do about it; it is not
under my control. My failure is caused by someone or something
else."
Nevertheless, when you were younger, you LISTENED to the people
who told you that you were useless at sports. You BELIEVED the
people who told you that you would never go to college, never
make the team, never BE anybody. You valued other people's
opinions more than your own. If someone told you that you were
stupid, you believed them!
This may be understandable when you were five years old and the
person telling you how stupid you were was an adult. Naturally you
will believe them, and it is at this time that I-CAN'T beliefs are
formed. BUT YOU ARE GROWN UP NOW! You are not five years
old any more!
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Here are a few invented examples of the sort of opportunity that will
pass you by:
A friend will suggest that you set up a partnership with her and run a
bookshop. You want to do it, but will decline because you know
nothing about books.
Someone will give you a red-hot investment tip, but since you've
never bought shares before and don't know anything about it, you will
play safe and not invest.
You will see an advert for a skydiving course. You want to do it but
think that you are too old, or not fit enough, so you don't.
You want to buy your own house, but don't think that you can
understand the legal/financial technicalities, so you stay in your rented
flat.
Chapter Six
Do You Know What You Want?
At the start of this book I told you that I-CAN belief and PSI-belief
each contributes twenty-five percent to the secret of success. When
you have these, you will be HALF WAY towards achieving
everything you want.
But do you KNOW what you want?
How to Get Everything You Ever Wanted In Life (ENJOY NOW)
This question might surprise you! Up until now, you've probably
assumed that you knew what you wanted. It was GETTING IT that was
the difficult part! You probably thought, before you read this book,
that if you only knew HOW to get exactly what you wanted, then all
of your problems would be solved.
Have you ever considered that you might not know what you want?
You have probably assumed all along that you DID know!
But the surprising fact is that VERY FEW PEOPLE KNOW
EXACTLY WHAT THEY WANT! Oh yes, most people have a vague,
woolly idea about where they want to be, but HARDLY ANYONE
knows EXACTLY where they are trying to get to, or what they want to
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achieve.
At best, people have a loosely-formed notion about wanting to "be
better," to "improve their finances," or to "succeed," but when
questioned, they have almost no idea at all about EXACTLY what
they want!
aim for. You'll just drift along with the vague hope that "things will
get better". I know because I did this for years!
Also, if you don't KNOW EXACTLY what you want, then you
wouldn't even recognize it if someone gave it to you as a gift!
For example, what chance would you have of arriving at the Hotel
Bell Vue, 149 Sidmouth Street, London, if you hopped into a taxi in
Glasgow and told the driver that you wanted to get to a hotel, but you
weren't sure which one? The chances of you arriving at the correct
hotel would be microscopically small!
Put like that, it seems so obvious doesn't it? It hardly seems worth
saying that you must know where you want to get to, before you can
get there! Yet MILLIONS of people go through life unhappy because
they "want more", yet they have only the haziest notion about exactly
what "more" is!
When, after several years, they still have not improved their
circumstances, they blame it on 'bad luck' or say that they never had a
chance.
They know that they don't want to be where they are at the moment - so
does someone standing on a railway platform! But the railway
traveller is clutching a TICKET stating their destination. They know
EXACTLY where they are going and so there is a very good chance
that they will arrive.
A while ago, I had the following conversation with a friend:
FRIEND: "I wish I had more money." ME: "Why, what would you do
with it?"
FRIEND: "I don't really know, but things would be so much better
with more money."
ME: "How would they be better?"
FRIEND: "Oh, I don't know; I could afford a nicer house, perhaps a
better car and stuff."
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I then stole one nut from each of the other wheels, bolted the errant
wheel back on, and was only ten minutes late for the play in which I
was performing.
If this story wasn't true, I wouldn't dream of risking your disbelief by
inventing such a tall tale!
This all happened at the time I discovered 'goal-setting' as a code for
achieving everything I wanted. (I'll be telling you all about goalsetting later on in the book.)
For ages I had wanted a 'better' car. I had absolutely no idea about
exactly which car I wanted, I just knew that I was fed up with my
existing wreck, so I decided to apply the code I had just learned to see if
it would work. Here's what I wrote down on that day:
"By December 31st, 1984, I will be driving a brand new, expensive
car."
I now know that this goal was slightly faulty in that I should have
specified the MAKE, MODEL and COLOR of the car, but it certainly
beat my earlier wishy-washy statement of wanting to own "something
better" at some unspecified time in the future.
The goal that I wrote was quite good for an amateur! Most
importantly it gave the EXACT TIME by which I would have
achieved this objective. The detail wasn't too bad either; at least I
knew I wanted an estate car and that it had to be brand-new.
Later on I'll show you exactly how to write your goals to achieve
maximum effect, but "Meanwhile," as they say, "back to the story."
It is important for you to understand and believe me when I tell you
that, at the time of writing this goal, I had absolutely no chance of
even upgrading my heap of junk into a slightly better heap of junk! I
was already heavily overdrawn at the bank, and I had just taken out
my first mortgage. It was hurting.
I was a bad finance risk, and anyway, I couldn't have afforded the
repayments.
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72
I Confess
For example, I have a university degree in electronics.
This is like a 'STOP' flag to some people! You can almost see the
RELIEF in their faces when I 'confess' this sin. They immediately
seize upon this and say something like: "Oh, you've got a degree.
Well, of course it's easy when you have a degree. I mean you can
have your pick of jobs when you've got a degree, can't you? The pay is
so much better. No wonder you achieved all those things! Of course
it's different for me. People didn't go to university so easily when I
was young. Anyway, I had to leave school at fifteen. If only I had gone
to university things would have been so much better!"
As they walk away I can hear them muttering, "A degree, well of
course a degree makes all the difference..."
As I explained in the last chapter, their reaction is a direct result of
poor PSI or lack of I-CAN. It has NOTHING to do with the reality of
the situation.
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life like food, clothing, and heating (although they have to carefully
watch the budget). They own a few luxury items like a television,
radio, record player, watch, some jewelry, but none of it is 'worth
much' and they cannot afford to go and buy new things very often, if at
all.
Their income exactly equals their outgoings. There is nothing left
over to save; in fact they are often in debt to quite a large extent
through finance, credit cards, and bank overdraft.
The possibility of raising, say, $1,000 to start a speculative business
venture seems like zero.
Does this sound a bit like you? I fitted the above description exactly,
before I started to use the Midas Code.
A while ago, I used to suggest to people in this situation that they
could find $1,000 if they really wanted to. For example, they could
sell a few things, cut back on drinking and smoking, and perhaps take
an extra part-time job for a few months, but I was met with such a hail of
excuses and disbelief every time that I decided to do something about
it.
To prove the power of my technique, and purely as an exercise for
this book, I wrote the following goal:
"Starting with nothing, I will make $1,000 net of expenses in eleven
weeks. This I will achieve without working for more than 11 hours." The
wording of this goal may seem a little strange, so I will explain.
Remember, I was starting from NOTHING, so I allowed one week to
get my first dollar, another week to double it into $2, another week to
double that into $4, and so on until I had exceeded $1,000 (If you do
this, you actually end up with $1,024). This takes eleven weeks.
Obviously I could have made $1,000 by working in a bar part-time for
a year, so I set the time limit of eleven weeks. Also, if I had given up
work, I could have earned $1,000 in eleven weeks just by working a
forty-hour week for $2.27 per hour; so I set a limit of a maximum of
eleven hours work. One hour a week for eleven weeks.
When I set this goal, I had no idea at all about how I was going to
75
have gotten those parts for himself. I don't know why he bothered me
about it. I asked him how much he wanted to pay and he said $200,
maximum (this was for fifty parts). I made one phone call and found the
parts for $80!
Now I must confess that I cheated very slightly here. Since I only had $8
legitimately, I couldn't buy those parts for $80 and then sell them to
him for $200, so I used some of my own money to buy the parts. I
COULD have asked him to send me a check for $200 and THEN I
would send the parts, but I knew he was desperate and I didn't want to
keep him waiting for them. I allowed this transaction because although
I cheated and used some of my own money, I didn't have to and I
could have made the same deal by getting money 'up front'.
I now had $128 in the third week. To my horror, three complete weeks
went by without me being able to do a thing to increase the money.
There just didn't seem to be any opportunities. I couldn't think of any
way of doubling this money because it was such a small amount. If
it had been $500, I would have looked for a used car bargain,
polished it up and sold it for $650 or something like that - but there's
not much you can do with $128. It began to look as though I was
going to fail in this goal, but I kept reciting that goal daily, and I truly
believed that I would achieve it.
In desperation, in the sixth week I invested that money in some OTC
(over the counter) 'Penny Shares'.
These are shares that can show spectacular rises in a short period. Over
the next week, the shares lost twenty percent in value - I was getting
gloomy. I only had five weeks left to make over $800! Then I got
lucky again and after a further two weeks the shares climbed in value
until they were worth $200 (after deductions). I decided to pull out with
the $200 - time was getting short.
If Youd Like the Top Penny Stock Picks Sent Directly to Your Inbox
Each Month, Click Here
I ought to point out that I know little about shares or the stock market
and I am certainly not an expert. I was now in real difficulty since I
had two weeks to make $800 - a seemingly impossible task.
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A further week went by, and again it looked like I might have to
abandon the goal until another amazing event happened.
Totally unrelated to this, I had been wanting to buy a larger telescope (as
I am interested in astronomy). Whilst thumbing through "Exchange and
Mart", I saw an advert for a twelve- inch reflecting telescope,
mounted, with drives for $500. This was an absolute bargain and I
telephoned the (local) number immediately. The owner had,
unfortunately, developed cancer and was unable to engage in his
hobby, he just wanted all the equipment cleared out as he was moving
to a smaller house.
He told me that one person had already called who was on his way to
look at it. I ascertained that he would sell to the first person who
arrived, and so I immediately jumped in the car and drove round
there.
The telescope was housed in a large observatory with a motorized
roof, and the instrument was everything I wanted. It was also being
sold at a give-away price. I immediately wrote a check for $500
and told him that I would collect it sometime over the coming
months. He said that I would need to bring a large vehicle; this I
couldn't understand, as the instrument would have fit into a modest
van. He then stunned me by asking how else I was going to move the
observatory!
Apparently the observatory was INCLUDED in the price! I couldn't
believe my ears! There had been no mention of this in the
advertisement, and the observatory was worth at least $1,000 (as
indeed was the telescope).
To cut a long story short, I sold that observatory for $850 the very
next week. This, together with the $200 made $1,050; I had achieved
my goal - barely!
You may think this was a bit of a cheat, but again, I COULD have
achieved that same result with just the $200. I would have used the
two hundred dollars as a deposit, then sold the observatory for $850,
used $300 to pay off the owner, then sold the telescope for at least a
$1,000, thereby making much more than $1,000! It just wasn't
convenient to do this, and anyway, I wanted the telescope. The point
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that you get sufficient time to meditate or just to be quiet and alone.
With a firm foundation of PSI and I-CAN belief, adding
KNOWLEDGE brings you a massive SEVENTY FIVE PERCENT of
the way towards achieving ANYTHING you want.
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This means that you won't really try very hard and so probably won't
achieve even the smaller goal.
If you really want to own a brand new Porsche 911, then there is little
point in setting yourself the goal of exchanging your present ten-year-old
Ford Escort for a nine-year-old one! It won't make you happy will it?
How can you work towards something that will not make you happy?
The answer is that you cannot.
I will be telling you how to set your goals high enough in the second
part of this book, but meanwhile, I hope that you are starting to see
why it is so vitally important to improve your PSI and I-CAN at the
same time as working out where you are going.
Without PSI and I-CAN belief, your best intentions will be
sabotaged.
Armed with a solid foundation of PSI belief and I-CAN belief, this
KNOWLEDGE of exactly where you are going brings you a huge
SEVENTY-FIVE PERCENT of the way towards achieving
everything that you have ever wanted from life.
It's amazing isn't it? You can get THREE QUARTERS of the way
there without leaving your armchair! Believe me, this is true. Some of
the world's most successful and powerful people have discovered this
secret for themselves:
Chapter Seven
Off You Go!
You are poised on the threshold of an exciting journey! Once you set
foot upon this pathway, you will never be the same person again
because you are about to exchange your old life of failure for a brandnew life of success. The journey will not be an easy one, but the
treasure awaiting you will be well worth the effort. The rewards could
really not be larger!
This technique can bring you EVERYTHING you have ever wanted, and
will want in the future. Here are just a few of the things that you can
gain by using this system:
1. AS MUCH MONEY AS YOU WANT.
These Magic Codes are Forcing Banks to Payout Instant Money
2. ANY HOUSE (OR HOUSES) THAT YOU CHOOSE.
3. ANY CAR (OR CARS) YOU WANT TO OWN.
4. HAPPINESS IN PERSONAL RELATIONSHIPS.
5. SUCCESS IN YOUR PERSONAL ENDEAVORS.
6. A LIVELY, EXCITING, DYNAMIC MIND.
7. TOTAL FREEDOM FROM MENTAL AND EMOTIONAL
HANG-UPS.
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2. House: I live in an expensive house on a half-acre plot in a highclass residential area. When the builders have finished with it (I'm
having five extra rooms added), it will be worth about $325,000
(1987 price!). Not a mansion, I agree, but it is exactly what I want at
the moment. I don't actually want to live in a mansion. If I did, then I
would go and live in one! (They're usually cheaper anyway. After all,
who wants the heating bills?)
Eight years ago I lived in a rented flat.
3. Car: I drive exactly the car I want, a BMW that cost $30,000. Later
this year I will trade it in for a brand new BMW costing about
$45,000. I recently sold my Porsche 911, but I plan to buy a new one in
the summer.
Eight years ago I drove a scrap-yard on wheels.
4. Personal: I enjoy great success in personal relationships. When you
are happy, outgoing, and positive, people naturally like you.
5. Success: I achieve almost everything I set out to achieve - and boy
do I set myself some high targets! My partner and I built a two
million-dollar electronics company (started from my kitchen table), in
less than five years! We didn't have a penny of capital and nobody
gave us a helping hand up; it was all done through belief and effort.
I write books (you're reading one) and poetry. I am a published
musician and published playwright. With my newfound leisure time, I
expect to get a lot more done in these areas.
My plays have been performed several times, and have won "Best
Original Play" awards. I am a very good actor and musician. I am
taking pilot's lessons and enjoy hang-gliding.
I could go on and on.
I am not telling you all this to impress you. We will probably never
meet, so that is not my motive. The point is that less than eight years
ago I hadn't done any of this, and didn't believe that I could! If it
sounds to you like I am a talented all rounder, that is because I
AM...now. Eight years ago I wasn't.
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This is exactly what happens when you open the doors of opportunity
using the codes that I will share with you.
Suddenly the whole world is out there waiting for you - your ceiling is
raised to dizzy heights.
6. Mind: I have a lively, exciting, and dynamic mind. I find ALL
subjects interesting, even fascinating.
Do I like science? Yes, I love it. Art? Yes. Literature? I read anything
and everything that comes my way, and I am completely without
literary prejudice. Tropical fish? Weight lifting? Thermodynamics?
Cement technology? Diseases in Gibbons? All fascinating.
I am never bored.
7. Mental Health: Now this is a big one. I would be lying if I told you
that I was totally free from ALL hang-ups. That takes more than one
lifetime, and results in truly hateful perfect human beings! However,
using my code, I have eradicated WHOLE AREAS of hang-ups from
my life. It would take a whole book to explain the different hangups there are (try "Games people play" by Dr. Eric Berne), and how
they screw-up your life. Suffice it to say that I feel mainly in control
of my life and am a happy individual. Eight years ago I definitely
was NOT in control of my life, and I was fairly unhappy.
8. Mastery: Personal mastery has to do with self-will. Will power is an
essential ingredient to success - it gets things done.
We all have that novel we are going to write some day, or that
company we are going to start. Personal mastery gets these things
done. It turns chat into action. I can honestly say that I get things
done. If I set out to do something, it WILL get done. If I think I will
write another play, then six months later it's there, on the table. If I set
myself a deadline to write a book (like I had to with this one) it IS
completed by that deadline.
9. Serenity and peace of mind: It may surprise you to know that this is
my biggest goal! It may even amaze you if I tell you that I am not all
that bothered about money! Now that I know I can get as much
money as I want, I can turn my attention towards achieving peace of
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How To Do It
This section of the book is concerned with the practical code of how
to achieve success.
I will be explaining in great detail exactly how you can achieve
anything you want to in this life. My simple step-by-step code
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requires only fifteen minutes every day and can be done by anyone,
anywhere. The only requirements are a chair and a few minutes of
peace and quiet every day.
Wealth Warning
Before we launch into the detailed description of the Midas Code, I
would like to issue a word of warning:
I really want you to succeed; that's why I wrote this book. I KNOW
that this code works. I also know that if you try it properly it will work
for you too. The problem is that we live in an 'instant' society.
Everyone wants results immediately without putting much effort in.
People dabble at this or that for a few weeks without any true will or
commitment. One week it's a martial art, then a few weeks of yoga
before the latest slimming fad takes your fancy and you give that a try
for a few days before giving it up. We buy all the paraphernalia to go
jogging, but only go three or four times, then we start a
correspondence course but don't get past lesson three!
This is the human condition in the latter half of the twentieth century. I
could go on to expand on this topic by suggesting that this desire for
'instant everything' causes people to live shallow and unfulfilling
lives - but that would be the subject of a separate book! Instead, I'm
saying to you that I am offering a code whereby you can gain
success and happiness; a code that will take about fifteen minutes
every day. You must use it every day for at least three months in
order to give it a fair chance. That's only a total of twenty-one hours.
Most people watch more television than that in two weeks! My warning
to you is this: Because we are strongly ruled by INERTIA, the
temptation will be for you to give up after two or three days. Fifteen
minutes every day does not sound like much, but it is amazing how
events will conspire to prevent you from finding this small amount of
time. Remember, your subconscious mind is working against you at this
point, it does not want you to start tinkering with its cozy World View
- it knows what you are up to, and it will try and prevent you from
achieving your goals.
The first and foremost weapon in its artillery is INERTIA.
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It will work like this: The first few days after reading this book, you
will be fired with enthusiasm and raring to go. You will know on an
inner level, that what I have said to you is true, and you will be keen to
start changing your life. You will launch yourself into the daily
exercises with enthusiasm and dedication. After a very few days,
INERTIA will start to take over. It is rather like a flywheel that you start
spinning. After a while it will begin to run down unless you keep
putting more energy into it. This is the danger point. You may start to
skip the occasional exercise period because, somehow, there just wasn't
the time, or something more important came up.
Then you skip more and more periods until you get to the point where
you are only doing a few exercises every week; then you'll hit a week
where you really can't do anything at all...and that will be that - you
won't do any more. A year or so later you'll pick this book off the shelf
and read it again, wistfully!
YOU being able to get ANYTHING that you want at ANY TIME in
the future. Surely that is worth a few minutes every day? But be
warned, it won't stop your subconscious trying to trip you up!
End of wealth warning!
yourself; all I can do is show you the code - then it's up to you.
Chapter Eight
Changing I Cant Into I Can!
Raise That Ceiling!
Do you remember, in chapter 5, how I told you that most people are
trying to work under a ceiling that is three feet high? Just imagine for a
moment how confining and stifling this is.
I lived for the first twenty-five years of my life under a false ceiling
about this high. Far from believing that I could become a millionaire, I
didn't even believe that I could own an average car or take a foreign
vacation. I'm not talking about a new car or an exotic foreign vacation,
just a five-year-old saloon and a package trip!
My false ceiling stopped me from learning a foreign language.
My excuse was: "I'm no good at languages, I never have been, and I
never will be." After applying the codes used in this book, I learnt to
speak Russian in six weeks! (Very badly, I ought to point out, but
enough to know that I could speak it fluently if I wanted to.)
My false ceiling stopped me from going abroad. My excuse was: "It's far
too expensive to go to these placesI'll never be able to afford it."
Within the last few years I have spent a month in Papua New Guinea,
and taken four package vacation trips, among other visits to foreign
places. All of these trips have been vacationsnone of them were
business. The world is wide open to me, I know that I can go
anywhere I want to, providing they'll let me in! Within the next two
years, I plan to go to China and Russiatwo places I have always
wanted visit.
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This Secret Could Give You the Financial Security to Travel Virtually
Anywhere Youd Like
My false ceiling stopped me from earning more than a good living
wage. My excuse was: "You have to be lucky or dishonest to make
more than a certain amount of money, anyway. I never get the breaks."
This is the single biggest misconception amongst people who want to
succeed. They are locked into an illusion of what they think they
should earn. This illusion is created by comparing yourself with the
other people around you, then lowering your ceiling until it matches
theirs! Can you think of anything more ridiculous? In my case I was
effectively saying: "I can't earn more than $100 per week because
Dave across the road is getting that, and he's on a higher grade!"
It is a staggering revelation when you realize, as I did, that this is
total nonsense! It is up to YOU to decide how much you want to earn.
That's right, just sit down and decide! I did. Forget about other people.
Forget the flood of excuses that will pour into your brain the moment
you attempt this exercise. And, most importantly, forget HOW you are
going to do it. Just set yourself a level of earnings that you want to
achieve.
My level was quite modest, I set myself $50,000 a year. This was all I
needed to live very comfortably. I easily achieved this income!
Absolutely no problem at all! But, then again, it was quite a low
income (If you think it is high, you had better start doing some
mental readjustment. I believe a high income to be $300,000 a year, and
a low income to be anything less than $30,000).
I would have a bit of trouble living on $50,000 a year now.
This year, I expect my income to be $120,000, but even this I consider
to be modest, although comfortable!
Do you begin to see how my fifty-foot ceiling beats your three-foot
ceiling?
My three-foot ceiling limited me to driving a beaten-up old wreck of a
car. My excuse was: "I couldn't possibly afford a new car." Now I
drive the car I wanta BMW worth $30,000. I am just about to trade it
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in for a brand new BMW that will cost $45,000. This is the car I WANT
to drive. I could buy a Rolls Royce if I wanted to, but I don't like them.
My three-foot ceiling limited me to thinking that I had to work five
days a week, eight hours a day, or more, to earn my living. My excuse
was: "Everyone works at least this hard, so I suppose I'll have to." When
you think about it, this is even more ridiculous than limiting your
earnings just because: "Everyone else is earning about this much." What
is so magical about 40 hours a week? The answer is - nothing! It is a
purely arbitrary figure. I don't even know where it came from, yet
my World View maintained it to be a fact that you have to work at
least this number of hours to earn a living wage. Nonsense!
Some time ago I decided that I wanted to work for about twenty
hours a week doing enjoyable and highly profitable work (remember I
also need to make $125,000 a year doing this!). The rest of the time I
wanted to devote to various creative pursuits. For example, writing
music, plays, and books. My fifty-foot ceiling allowed me to do
exactly this. For two or three days a week I run a profitable business,
and the rest of the week is my own to do with as I please.
This is the second most difficult concept for people to grasp. They are
locked firmly into the idea that they MUST 'work for a living', even
if the work that they do is either pointless, wasteful, or even
damaging to the environment. In our society, we believe that
ANYTHING is better than fulfilling yourself as a human being. God
forbid that anyone should actually sit at home and be creative, or
(blasphemy of blasphemies) ...enjoy themselves! Far, far better to be
sitting at a factory assembly-line putting tops on talcum powder
containers, or working in a weapons factory, or producing goods with
built-in obsolescence.
We believe that people MUST have a job, no matter what that job is.
We believe that we MUST work away the greater part of our lives
doing something which is totally pointless, and which we probably
dislike intensely (or, at best, just tolerate).
This 'work ethic' attitude is rife within our society. So strong is it that
I am careful about telling people exactly how much leisure time I have
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exciting to do, then this code doesn't mean that you have to go. It
DOES mean that you go if the only thing holding you back was lack of
I-CAN belief. It also means that regardless of whether you want to do
the thing or not, you NEVER put yourself down or use an I-CAN'T
excuse as a reason for not doing it.
Here's how to respond if you genuinely don't want to go:
"Skiing? I'm useless at anything like that. (Pause) Actually, that's a
lie, I'm as good as anyone else when it comes to sports. I'd love to
come, but I've already booked up for this amazing week of yoga..."
(Go on to describe the course you have enrolled for.)
Never use phrases like these: "I can't...."
"It's all right for you, but..."
"I could never do that..." "If only...."
"I never had a chance..." Instead, say things like: "I can..."
"If he/she can do it, so can I..."
"I could do that..."
"Look at all the opportunities open to me."
Again, these things SOUND simple, but they really are effective.
It only took me a few weeks to radically change my negative speech
habits into positive ones. I still say the occasional negative thing, but I
am ALWAYS aware of it and make the effort to correct it. I now have a
slight advantage over you because, having written a book like this,
everyone will expect me to be positive for every waking moment of
my life. Woe betide me if I let the odd negative comment slip out! When
I started to apply this technique I was totally amazed at how often I
was being negative about myself and the situation, without even
realizing it. In the beginning I had to correct myself about five times a
day! Now it is about once a month.
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the harder.
Again, watch your language! This is important. Don't use expressions
like:
"You make me sick."
"You make me really angry the way you argue with me." "You make me
feel bad when you don't come home until late."
Nobody MAKES you do anything! This has been true since you left
home. YOU choose to put yourself in certain situations. YOU choose to
feel or react in a certain way.
Here are some alternative expressions:
"I make myself feel sick in certain circumstances."
"I allow myself to get angry when you argue with me." "I choose to feel
bad when you stay out late."
If they sound strange to you, that only goes to show how common it is
to blame other people for the way we feel.
Take responsibility for the way you feel, the way you act, and the
way you are. When you do that, suddenly it is all under YOUR
control and it is no one's fault but your own if you stay the way you
are.
STEP THREE: If you're not doing anything more important, grab
this chance.
This rule allows you to break free of inertia. Too often we turn down
opportunities that come our way, even when we haven't got anything
else to do.
THE MORE THINGS YOU DO, THE MORE THINGS YOU WILL
ENJOY
I make it a policy to say "Yes" to everything if I haven't anything
better to do. Even if I have no interest at all in the subject, I still say
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"Yes" in the hope that it will prove to be of some interest. The result is
that I am rarely disappointed.
ALL subjects are interesting if approached with the correct I-CAN
frame of mind.
Think of something which you find boring; opera perhaps, art
galleries, physics, or maybe history. Now ask yourself an honest
question: When was the last time you gave the subject a chance?
If you hate opera, when did you actually last go to an opera?
If you find physics tedious in the extreme, when was the last time
that you actually watched a documentary, or read a modern "Physics
for the layman" type of book? I know what the answer will be - "A
very long time ago." In some cases, you won't even be able to
remember because it was so long ago.
How do I know this? Because these are learned I-CAN'T responses,
often stemming from your early childhood. At one time, you found
physics difficult or boring (perhaps through the fault of a bad teacher)
and you switched off. You slammed the door firmly shut and hung
your own NO ADMITTANCE sign on it.
From that day onwards you never gave the door a second glance, you
expunged physics completely from your world.
When you were younger, you were possibly forced to watch an opera on
television, and hated every moment of it; opera has little appeal for kids.
From that day on, you closed the door on the whole subject
locked, bolted, and barred. The PAY-OFF is that you don't have to
bother to grapple with something that is a bit intellectually stimulating.
It is far EASIER to say: "Oh that's boring, I'm not interested in that."
If you follow this rule, you will, like me, totally eradicate boredom
from your life. I can honestly say that I am never bored. I find ALL
subjects interesting. Even a book on left-handed spiral-nut-inserts can be
interesting if you approach it with the right frame of mind! (Although
you have to be pretty desperate!)
Say "Yes" to every possible opportunity and you will be amazed at the
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chapter 9), you will take this goal card and repeat out loud what is
written thereon. After each reading you will then strongly
VISUALIZE the following:
Vividly see yourself walking down a corridor with many doors leading
off on each side. Each door has a sign describing an opportunity or a
life-enriching subject. For example: "HIGH SALARY", "SUCCESS
IN LOVE", "WEALTH", "MUSIC", "ART", "SCIENCE", "SPORTS",
"LITERATURE", "BUSINESS SUCCESS".
As you walk past each door, see in your mind's eye the door swinging
open and revealing a glittering, sparkling world. Feel the excitement
each time a door opens.
Allow some doors to remain closed. See the DANGER - NO ENTRY
and RESERVED signs on the door. Now mentally tear those signs
down. Smash them on the floor and stomp on them. Now see those
hitherto locked doors swing open like the others.
This entire exercise need only take about three minutes twice a day. I
cannot overemphasize the powerful effects that such visualization can
have. DO NOT DISMISS IT AS NONSENSE WITHOUT FIRST
TRYING IT!
If you have never come across goal setting and visualization before,
then you are in for a surprise - the effects can be startling! If, however,
you are thinking: "Oh that old stuff, I've heard all that before,"
then I would ask you to suspend your cynicism and actually try the
system. ANYONE who has given this code a fair chance KNOWS
that it works. Most people who ridicule it have never even tried it, or
at best they made a half-hearted attempt at it some years ago.
If you don't believe anything else I say, please believe me when I tell
you that this code WORKS. Thousands upon thousands of people have
discovered for themselves the effect that goal setting and visualization
can have, and these effects are dramatic.
CAN belief. This code, used in conjunction with step one and two,
WILL bring a powerful change in your lifeI absolutely guarantee
it.
You can use exactly the same code to tackle a particular I-CAN'T that
has been holding you back from the success that you deserve. As an
example, supposing you are being barred from promotion because the
next grade demands a reasonable ability with figures. Your I CAN'T
belief has always said:
"I'm hopeless with numbers. I can't even add up my own wages. I
can't help it; I've always been that way."
Here's how to use my code to smash this I-CAN'T belief to pieces: Add
to your list of goals (see chapter 9) the following goal:
"I used to be no good with figures, but that is changing. I can easily
understand numbers and accounts if I try. By July 1st I will have read
and studied enough to easily make the next grade. I used to think that
accounts were boring. I now find them very interesting and
challenging."
Obviously you will re-word this to suit your particular case.
Now, during the exercise period (chapter 9), visualize yourself pouring
over accounts books and understanding everything. Conjure up a
feeling of excitement when you imagine yourself working with
numbers and figures; see yourself going for the job interview armed
with your new skills - and getting the job.
These goals are called 'I-CAN GOALS' and are targeted at specific
stubborn doors that remain closed to you. This power-charged
technique will blast those doors open for you in a very short space
of time.
day on, you refused to examine the topic again, even though you were
only a few years old when you took this life changing decision! Ever
since that date, you have been telling yourself that you are no good at
that particular subject, or that you have no skill in a particular area, or
that you are bored by certain things.
You have been telling yourself over and over again how you CAN'T do
a certain thing. Well.... the antidote is simple - you start telling
yourself over and over again that you CAN do anything you want.
This is what the repetition of your goals achieves.
If this were the only technique available in your arsenal, it could take
you ages to unspin the web of negativity.
Fortunately you have a powerful secret weapon - VISUALIZATION.
Visualization has the same effect on goal setting as turbo-charging
has on a car! Every time you visualize your goals coming true, it is
like pressing a large red 'BOOST' button.
Your progress will be so rapid, you will be pushed back into your seat!
A goal is a carefully worded statement of exactly what you want. The
next chapter tells you how to set and achieve your goals.
Quiz
Before we go any further, it would be useful if you would complete the
following quiz. We will use the results later on when we come to the
practical application of the code:
Answer as honestly as you can: Question one:
To what extent do you think you could increase your yearly income?
a) Not very much.
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a) Impossible.
b) It may be theoretically possible, but I don't see how.
c) I suppose it could be done.
d) Quite easy, if I put my mind to it. Question twelve:
Could you learn to fly an airplane?
a) Yes, given time and money.
b) I doubt it, I'm not very good at that sort of thing.
c) No.
d) I'm not sure, but I'd give it a try. MARKING
Mark your scores in the two columns labeled P and I.
Put the score indicated after your chosen answer, in the correct column.
For example if your answer carries a score of 5P, put 5 points in the P
column; if your chosen answer carries a score of 3I, put three points in
the I column. Scores like 2P,3I mean add two to the P column and
3 to the I column.
Question 1 a) 5I. b) 3I. c) 2I. d) 1I.
Question 2 a) 1I,1P. b) 2I,2P. c) 3I,3P, d) 5I,5P.
Question 3 a) 3I,3P. b) 4I,4P. c) 1I, 1P. Question 4 a) 4I,4P. b) 3I,3P. c)
2I,2P. d) 1I,1P.
Question 5b a) 4I. b) 3I,3P. c) 4P. d) 1I,1P. Question 5c a) 2I,2P. b)
1I,1P, c) 3I,3P. Question 6 a) 4I,3P. b) 5I,4P. c) 3I,2P. d) 1I,1P.
Question 7 a) 1I,1P. b) 3I,1P. c) 1I,3P. Question 8 a) 1I,1P. b) 2I,2P. c)
3I,3P. d) 5I,5P.
Question 9 a) 1P. b) 2P. c) 3P. d) 4P. e) 4P. Question 10 a) 1P. b) 3P. c)
2P. d) 5P. Question 11 a) 5I. b) 4I. c) 2I. d) 1I. Question 12 a) 1I. b) 4I.
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c) 5I. d) 2I.
Add up the total points in the P column and add up the total points in the
I column.
Scoring
The P column indicates your present level of PSI belief. The lower the
score the higher your PSI belief.
The I column indicates your present level of I-CAN belief.
The lower the I-CAN total, the higher your I-CAN belief.
PSI-belief
Look at the total number of points in your P-column.
10 points or less: Congratulations, your PSI level is extremely high
and you have a very good image of yourself. You probably feel that
you deserve all the good things in life, but you don't quite know how to
get them. You can afford to do a lot less of the exercises concerned with
boosting your PSI-belief and concentrate more on the I-CAN (check
your I-CAN score below) and the goal-setting exercises. You are
already well on the road to success.
11 to 23 points: You have quite a high level of PSI and basically think
that you are a worthwhile person. Your PSI could still do with a boost
though, so I would recommend that you did the exercises in the
chapter on improving your PSI-belief. Depending upon how low your
score is (within this range), you might be able to do less on this
chapter and more on I-CAN and goal setting.
24-30 points: Your PSI-level is dangerously low; this is probably one of
the main reasons that you are not achieving the success you deserve - I
know you deserve it, but you're not too sure!
Don't worry, my code is aimed precisely at people like you; don't forget
I started with a very low PSI. Pay particular attention to the chapter
on boosting your PSI; the codes there will bring big results for you.
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It is probably this factor that is mainly holding you back from the
success that you deserve. You do not believe in your own abilities and
so your opportunities are severely limited to a small handful.
You must start work as soon as possible, using the techniques that I
give you in the chapter on improving your I-CAN belief. My belief was
very low when I started to use this system, but now I believe that I
can do anything I set my mind to. If I can change so radically, then so
can you.
Chapter Nine
Successful Goal Setting
Successful goal setting brings almost magical results!
Do you remember how I told you about getting my first brand-new
car? This was my first experience of the awesome power of goal
setting. I was amazed that it could provide such huge results so
quickly. It wasn't 'luck' either, because I have since used the technique
many, many times to get exactly what I want from life.
It is not a new technique. Thousands of successful people use it in
one form or another. They have all discovered the immense power
that can be unlocked once you KNOW where you are going and
KNOW what you want.
What Is Goal-Setting?
It is a simple code of WRITING DOWN exactly what you wish to
achieve, READING IT OUT LOUD at regular intervals, and
VISUALIZING the goal coming true.
am becoming more generous." This way you can stop using the
formula when you feel that you are generous enough!
You CAN say: "By December 31st I will have changed jobs," because
that is a definite, realizable goal with a distinct cut-off point. By that
date, you either have, or haven't changed jobs. There is no argument
about it.
This leads directly onto:
RULE 2: For all goals other than personal improvement, specify the
EXACT nature of the goal and state a DEADLINE by which the goal
WILL have been achieved.
For example:
"By February 10th, 1990, I will own a brand-new Porsche 911, bright
red with leather seats."
"Starting with $1,000, I will make $50,000 net profit within two
years."
"By June 1st this year, we will have moved into a four bedroom
house with a large yard. This house will be located in the Richly area
of Westerham."
"By next Friday I will have asked the boss for a raise." "On Sunday I will
take the kids on a fishing trip."
"By December 31st, 1992, my net assets will be in excess of one
million dollars."
The WRONG way to formulate such a goal is as follows:
"I own a brand new Porsche 911, bright red, with leather seats."
The subconscious will be most intrigued by this blatant lie and say:
"No you don't!" before it goes back to sleep!
Several books that I have read recommend this code of stating a goal
AS THOUGH IT HAD ACTUALLY HAPPENED. They explain that
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is ideal. Anything about six inches by four inches will do, as long as it
is CLEAN and WHITE. A scruffy bit of grey card simply will not do.
Using a good quality (preferably fountain) pen, NOT a pencil, I want
you to write the following goal onto the card in your very neatest
handwriting:
On...........I will get up at.a.m. and write my goals. This I will
do without fail.
Underneath this write: My normal getting-up time is.........
I have left blank spaces in my example, but you should fill them in as
follows:
First of all, write your normal getting-up time in the space provided.
Let's assume that this is 7 a.m. In the second blank space, write a time
TWO HOURS earlier than this. In our example, this will be 5 a.m.
Now pick a date when you will get up at 5 a.m. to write your goals.
Write this in the first space. Your finished card should look
something like this:
On Thursday March 14th, I will get up at 5 a.m. to write my goals.
This I will do without fail.
My normal getting-up time is 7 a.m.
The date you choose should ideally be about five days hence, although
anything between three and ten days is acceptable. This card is called
your 'goal card'.
Put this card aside for the moment, with the paper on which you have
written your goals.
Now take another piece of clean, white paper, and using the same pen,
write in your best handwriting, the following:
This card is called the 'setting of place' card, put this card aside with
your goal card.
You will also need a sheet of clean, white, good quality A4 paper
that has not been folded, put this with your two cards and your
rough sheet upon which you have written your goals.
You are now ready to begin the first phase
STEP FOUR:
At your chosen time, go to the chosen place and take out the 'setting of
place' card.
STEP FIVE:
Stand, and with your arm extended (as though pointing at something
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straight ahead of you) inscribe a large capital 'G' in the air in front of
you. This 'G' stands for 'Goals' and serves to alert the subconscious
mind to what you are about to do.
If you can visualize this 'G' hanging in the air after you have inscribed
it, then so much the better.
STEP SIX:
Now sit quietly and relax for about one minute. Try and clear your
mind of the confusing thoughts of the day.
Take the 'setting of place' card and read it out loud. Try to feel
the 'specialness' of the place where you are working. For the
moment, at least, it is dedicated solely to helping you to achieve
success.
STEP SEVEN:
Now take the goal card, read it OUT LOUD (if possible). Otherwise
whisper it under your breath!
IMAGINE yourself getting up at the required time and on the required
date to write your goals. 'Hear' the alarm clock going off and 'see'
yourself springing out of bed at exactly the time stated. This
visualization is most important.
STEP EIGHT:
When you have done this, stand again, and pointing in the manner
described before, un-trace the capital 'G'; that is trace it in reverse so
that it 'vanishes'. This tells the subconscious that you have finished
the exercise of goal setting.
That's all there is to it...for the moment.
Repeat this exercise twice every day, at your chosen times, and at
your chosen place, until the evening before the date you wrote on
your goal card. As I said, this should be only a few days away.
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On the evening of your big day, set your alarm clock for the time
stated (two hours earlier than you normally get up). In the morning,
when the alarm rings, spring out of bed. DO NOT DALLY or allow
yourself 'another five minutes'. We are playing for BIG stakes here
you're not getting up to go fishing! What you achieve here will allow
you to get EVERYTHING YOU HAVE EVER WANTED. Don't
blow it for the sake of an extra hour or two in bed!
After getting dressed, take the sheet of plain, white paper and a good
quality pen (as before). Now copy your goals from your rough sheet of
paper onto the sheet of A4. Use your very best and neatest
handwriting, and take your time. If you make a mistake, screw up the
sheet and start again.
You should end up with your six (or so) goals written neatly, with
no mistakes onto one sheet of A4. Fold this sheet in any suitable
manner, and place it somewhere for safekeeping. Choose a place
where other people will not stumble across it, but where you can get
easy access to it yourself.
Don't go back to bedjust use this extra time for whatever you want.
YOU HAVE NOW ACHIEVED YOUR FIRST GOAL! (Getting up
at the stated time.)
If, by some accident, you DID NOT manage to get up, then you
should regard this as a serious setback. The only remedy is to start
again, and MAKE SURE that you get up next time!
STEP NINE:
Take out the 'setting of place' card.
Stand, as before, and inscribe the large capital 'G' in the air in front of
you. Try to visualize this 'G' hanging in the air after you have inscribed
it.
Now sit quietly and relax for about one minute. Try and clear your
mind of the hurly-burly thoughts of the day.
Taking the 'setting of place' card read it OUT LOUD (if possible),
otherwise whisper it. There is no need to look at the card if you have
remembered the words. Once again, feel the 'specialness' of your
chosen working place.
Now unfold your sheet of paper upon which you have written your
goals. Read each one slowly, out loud (if possible). As you read each
goal, IMAGINE it coming true.
For example, if one of the goals is to ask your boss for a raise, then
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vividly imagine yourself knocking on the office door, going in, asking
for a raise, and being granted it.
If one of your later, larger goals is to get $100,000, then strongly
visualize your bank statement, SEE the computer entry of $100,000,
and note the total on the statement is in excess of this figure. If you
have no bank account, then imagine someone giving you bundles of
$10 bills. SEE and FEEL the money as it is counted into your hands. If
you have written that you will book a vacation by next Friday, then see
yourself going into the travel agent, choosing a vacation, paying for it,
and walking out with the tickets.
A Word of Warning
It is not a good idea to tell other people what you are doing. In
particular, do not let them know your goals. I don't know why, but
it
has been my experience that it has a powerful reducing effect upon
your progress if other people know what you are attempting to do. Keep
it to yourself for the moment. Don't even share it with your closest
partner, unless they want to use the code themselves, and have their
own (secret) goals. A little cynicism from a trusted friend or partner can
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them twice a day in your chosen place and at your chosen time,
exactly in the manner described for your simple goals.
As you achieve each goal (and you WILL achieve them if you follow my
code) you may cross it off the list and add a new one as and when
you like. Make sure that you cross the goals out neatly (use a ruler). I
am not being pedantic over this; your goal-sheet is a serious document,
and you don't want it devalued by scribble and scruffy crossing-out.
You wouldn't do that on a legal document, so don't do it on this
document.
What Next
When you think that things are going really well for you, and you
have achieved quite a few (six at least) intermediate-level goals, then
you are ready for the big time. Remember, only a few months will
have elapsed since you started using my system and you are already
poised to set yourself some really big goals. These are the exciting
ones!
these big things happen, but they WILL happen if you believe in
yourself enough. Fifteen minutes every day, that's all it takes. Not
much is it? Yet it is enough to bring you everything you have ever
and will ever want in life, not just material things either, but
emotional and spiritual contentment.
That's a big claim, but I guarantee that it works.
Chapter Ten
Building PSI Belief
Liking Yourself
In this chapter I am going to tell you how to build a Positive Self
Image using several extremely powerful techniques.
Do you recall how I told you that a Positive Self Image is the first
essential step towards success? Think of it as the rock, the foundation
upon which your success will be built. Just as you would not attempt to
build a house on poor foundations you cannot build success upon a
Negative Self Image. If you try to do so, you WILL FAIL. I guarantee it!
Just like my friend in the earlier chapter on PSI-belief, life will
always seem to conspire mysteriously to ensure your downfall. Of
course, there is nothing mysterious about it. You are acting in such a
way as to ensure your own failure - you are sabotaging yourself.
The pay-off is SECURITY, you don't have to change any of those
large jigsaw-puzzle pieces that make up your World View. Together we
are going to start changing those pieces from 'Failure' pieces to
'Success' pieces.
Changing
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they are reduced to zero. In practice, the PSI of either partner never
quite reaches zero because a defensive wall is built up to prevent fatal
damage. This wall eventually stops the partners from even talking to
each other. It is an essential defense mechanism.
It is impossible to build up your PSI much above zero if you are
trapped in one of these unhappy situations. It is like poking your head
cautiously above a wall only to have it shot off!
The Solution
IF, DESPITE YOUR BEST EFFORTS AT RECONCILIATION
WITH YOUR INTIMATE ASSOCIATE(S), YOU ARE STILL
TRAPPED IN A DEEPLY UNHAPPY RELATIONSHIP, THEN
GET OUT, WHATEVER THE COST
I am not an 'agony uncle' and I am not setting myself up as a marriage
guidance counselor. I am looking at this from one viewpoint only: If you
want to be happy and successful, you must first remove yourself from
any source of negative strokes.
Even the powerful techniques that I am giving you in this book will
not be proof against a continual barrage of negative feelings and
emotions - DON'T EVEN TRY THEM, you'll be wasting your time. If,
despite everything, you decide to remain in your unhappy situation,
then fine. For your own reasons you will have chosen an unhappy,
unfulfilling life for yourself and you will have turned your back on
personal success. That is your choice, but there is no point in reading
further. This book is not for you.
Most people who are in an unhappy relationship remain there for one of
two reasons. Either they believe it is 'better' that way, or they
simply cannot see a way out. In either case they are almost always
mistaken. One unhappy person in a relationship quickly makes for
two unhappy people. Why should two people stay together and make
each other unhappy? I have never been given a convincing reason.
"The children," is the reason most often given, even though the unhappy
relationship is making the children unhappy too!
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The Code
Every morning, when you get up and go to the bathroom, look at
yourself in the mirror, smile broadly at yourself and say (out loud if
possible), "Good morning, you're looking really great today!"
Then FEEL warm thoughts towards yourself, feel as much love as
possible, put real emotion behind this.
DON'T look in the mirror and think things like: "God I look old!", or
"I'm really ugly." This is a really bad habit to get into - break it now.
Like most of the steps in this book, this step may seem deceptively
simple. You may even find this particular step amusing. But I am very
serious indeed. This step, like ALL the steps, has been carefully
worked out and tested over many years, and found to be truly effective in
raising your PSI.
When you first try it, you will undoubtedly feel a little strange, if not
foolish. After all, you are not used to talking to yourself - but that is
going to change. You will be doing a lot of talking to yourself from
now on.
This step is the second of four powerful exercises that I will give to
you to help you to get into a dialogue with your subconscious. By
'dialogue' I do not mean intellectual sentences and phrases; I am
talking about an EMOTIONAL DIALOGUE, for this is the only sort of
dialogue that will affect your PSI.
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When you give yourself this "good morning" greeting, you are starting
to build up a bond of trust between your conscious and subconscious
minds. You are giving yourself positive strokes, thereby boosting your
PSI. You are unraveling the evil spell of the past.
How long will it take before it starts to work?
When I started to use this technique, it still felt strange after two
weeks. Thereafter it started to seem quite natural and I actually felt my
PSI being gradually enhanced. I could notice a definite benefit after
only one month.
Start using this technique first thing tomorrow. Promise yourself that
you will use it for at least a month. I guarantee that you will notice a
change in that time.
earn little pats on the back for being a "terribly kind and thoughtful
person."
I know someone who spends nearly all of her spare time doing things for
other people. She is always popping round to one of her large circle
of friends to see if there are any little favors she can do. She never, ever
forgets a birthday and you only have to mention, in passing, that you
like a certain thing, and it will turn up a short while later, tastefully giftwrapped.
The interesting point is that she never does anything for herself
because she is too busy doing things for other people!
She hardly ever goes out for an evening's entertainment and rarely takes
a vacation or buys new clothes. She prefers to spend her money on other
people. In fact, she puts everyone else in front of herself. The result is
that people like her superficially, but they do not respect her. They
class her as "nice, but harmless".
This is a wishy-washy statement to have made about you.
It is a true fact that people genuinely like, admire, and respect those
people who like, admire, and respect themselves.
I am not advocating long-term selfishness.
whatever you can for people, and
thoughtfulness are qualities to be admired. I
almost obsessive degree of selflessness,
altruism, but on a Negative Self Image.
It is always good to do
genuine kindness and
am talking here about an
based, not on genuine
You can greatly increase your PSI level by spending more time,
effort and money on yourself rather than other people. The one and
only excuse you need for doing this is that you deserve it. If you think
that this sounds selfish then fine! I want you to BE selfish for as long as
it takes to raise your PSI to a point where you KNOW that you are a
really worth-while person.
When you get to this point, then is the time to decide what is selfish
and what is not, and to moderate your behavior accordingly.
Buy that new dress or shirt you have wanted. Take that vacation. Go
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out, have fun, enjoy yourself. Above all, treat yourself to TIME. Time to
be by yourself if you want to, time to go out shopping (for you), time
to read that book. Don't be a servant to other people. They are just as
capable as you of looking after themselves. If you have children, don't
run round after them and pander to their every whim. Spend less time
being a skivvy and more time being a real human being.
People won't like it at first, but I can guarantee that they will soon get
used to it and start respecting you a great deal more when you start
respecting yourself.
You don't need to make any excuses about indulging yourself. All
you need to say is that you felt that you deserved it.
From now on, you are going to start loving yourself a lot more. You
are going to start looking after yourself and putting yourself FIRST
occasionally, not always LAST.
Mr. VIP
I once had a friend who was terribly shy. He had a real problem with
meeting new people, and, at parties, he was always found in the
kitchen helping with the washing-up. This friend had the lowest Positive
Self Image that I have ever come across. He genuinely believed that
most other people were superior to him and were secretly sneering at
him. In truth, he was a likable person with plenty to offer.
One day he asked for my help. His shyness was causing severe
depression, and he was almost living the life of a hermit in an attempt
to avoid people. I thought for a long while, then suggested the
following solution:
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class. A taxi had taken him everywhere he wanted to go, and he even
had afternoon tea at the Dorchester Hotel! He ended up the evening by
seeing a top musical ('Cats') on a Saturday night! How did he get the
ticket? From a ticket-tout at the stage door - fifty bucks a seat! He
didn't carehe figured that the character he was playing would not have
worried about the expense - so my friend didn't!
In short, he was a transformed person. He had received so many
positive strokes from people in the space of one short week that he
realized that he must have been doing something wrong before. After
all, he was exactly the same person.
He realized that merely acting as though he was a worthwhile
person ensured that other people TREATED him like a worthwhile
person, whereas acting like a nobody ensured that everyone TREATED
him like a nobody!
There is a very great lesson for us all to learn here. That is why I want
you to start treating yourself like royalty. You may not be able to
afford the kind of extravagant week that my friend had (he told me
later that it cost him over $1,000!), but you do not need to go to such
great lengths to prove to yourself that people treat you exactly how
you expect them to treat you, no more, no less.
Why not try my friend's experiment for yourself? Spend one week
(that's not really a lot, is it?) treating yourself like a VIP and see the
startling effect that it has on your PSI. I will guarantee that it will
shoot up!
By the way, my friend is a permanently changed person. He liked
playing a VIP so much that he has taken over the part full-time! After
some initial shock from his close friends and associates, they now all
treat him like he was the boss! The more they do this, the more he
feels like he is the boss. This is what happens if you boost your PSI by
using this code.
In this chapter I have divulged some powerful codes of improving your
PSI. Remember that it is essential to have a Positive Self Image before
you can succeed. You will definitely fail without a strong PSI. Don't be
tempted to dismiss these exercises as "silly," or "a waste of time."
Believe me, they work - thousands of people have proved it beyond
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Chapter Eleven
Summary of Techniques
You're on the way! I have now told you everything that you need to
know in order to succeed. I haven't held anything back, and the
code that I have shared with you in this book is exactly the code
that brought me my present-day success. Tens of thousands of people
have used techniques like this to bring big results in their personal
lives. There is nothing new about Positive Thinking and
Visualization - successful people have been using it either consciously or
unconsciously for thousands of years to get exactly what they want.
The single biggest obstacle in your path at the moment is your
INERTIA. It is up to you to choose - right now - whether you are
going to bumble through life hoping for the best, or take firm control of
your destiny and start achieving everything you could possibly wish
for, or dream of. All you have to do is try my code. It's that simple just TRY.
It is an amazing fact that quite a large number of people reading this
book will not even bother to TRY the system, not even once! They
will read this book through from cover to cover, as though it were a
novel, decide that the ideas sound really promising, then do
absolutely nothing at all about it! The book will get put on one side
and forgotten about. I don't want that to happen to you, I want you to
succeed and to have all the things that you deserve.
What sort of things could you achieve using these techniques? The
answer - in case you haven't already guessed - is ANYTHING!
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Here are just a few of the things that you could do (in order of
difficulty). I have listed these in order to stimulate your imagination,
but hopefully you are already starting to dream up your own list.
You could:
Make a million dollars. Give up work completely.
Get the house you really want. Get the car you really want. Buy a boat or
vacation home. Eat in expensive restaurants. Wear the best clothes.
And This Could Be ALL YOU NEED
Pay yourself any salary you want to.
Buy yourself time to do the things you REALLY want to do. Write a
novel/play/music/poetry.
Learn something new (languages, musical instrument, driving, flying
etc.).
Change your job. Do something you REALLY want to do. Take as many
vacations as you want to.
Visit any foreign country you want to. Start your own business.
Have time for your hobbies and interests. Have happy relationships with
people.
Allow yourself quiet time to meditate, philosophize, or just think.
Start to be calm, content, and truly happy.
Start to remove all of your negative character traits. Improve your
positive character traits.
Have people like, admire, and respect you. Have no enemies, only
friends.
This is quite a long and impressive list isn't it? Yet you can achieve
any of the things on this list using only the codes given in this
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Summary of Techniques
This chapter summarizes all of the various techniques given in this
book, and allows you to see, at a glance, the total extent of the
exercises that you should carry out.
The work should only take approximately fifteen minutes every day
done in two sessionsone morning and the other afternoon/evening.
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If you give yourself a chance, like I did, and suspend your disbelief for
a few months. Then the results will be truly startling. Just TRY the code
for a while. Don't try and rationalize it or worry about HOW it could
possibly work, just TRY. You have a huge amount to gain and almost
nothing to lose.
With those odds, only a fool would spend too much time
worrying about HOW the system worked!
Appendix One
Getting There
It is an amazing fact that quite a large number of people reading this
book will not even bother to TRY the system, not even once! They
will read this book through from cover to cover, as though it were a
novel, decide that the ideas sound really promising, then do
absolutely nothing at all about it! The book will get put on one side
and forgotten about. I don't want that to happen to you, I want you to
succeed and to have all the things you deserve.
Right at the very beginning of this book I explained that I was not
offering a practical business plan, scheme, or moneymaking idea.
Believe me, what you have read in these pages is far more valuable
than a hundred of these ideas. Using the powerful exercises that I have
divulged in this book WILL bring you three quarters of the way to
success.
But what about the last quarter? You may remember that 'getting
there' represented the last twenty-five percent of the battle. How can I
help you to achieve this?
My difficulty is this: Whereas the code for achieving the first
seventy-five percent is common to all people, the actual practical
mechanics of achieving your desires (the last twenty-five percent)
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My Background
For the last fifteen years I have been involved in making money. I
have done everything from running a small company out of my house,
Which YOU Could Start Doing Right Now With This!
146
How Long?
First of all, the length of time it will take you to make your money
depends upon how high a target you have set yourself.
You have to be realistic about this. It is very hard (I have, of course,
removed the word "impossible" from my vocabulary, otherwise I
might be tempted to use it here) to make a million dollars in six
months. However, it is not hard to make, say, fifty thousand dollars in
six months.
I don't want to limit your ceiling artificially, but my experience tells me
that it will take between five and ten years to make a million
dollars. If you think that's a long time, then add up how much you
will make over the next ten years if you don't go for the million! It's a
depressingly small figure.
I made my million in eight years, and even now, most of it is tied up in
company shares. It will be about three more years before I can
honestly say that I have a million dollars "in the bank." At the moment,
my net assets are in excess of a million dollars.
If your aims are more modest, say to make one hundred thousand
dollars, then this is quite easy to do in, say, two years (depending
upon the amount of money you start out with, and your level of
business experience). I could make this amount in just over a year, but
then I've been doing it for longer than you.
Again, if two years sounds like a long time to get one hundred
thousand dollars, remember, that's over eight thousand dollar a month!
How much are you getting every month at the moment?
If your target is to double the value of your house, then this should be
possible in a year or two. A brand new Porsche should take six
months to a year, a second car should take three to six months. A raise or
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Making a Million
I have to ask you first of all, do you really want a million dollars?
Earlier in the book I said that it was important for you to set your
goals high, and not to artificially lower them because of your lack of
belief in your own ability. It is also important not to set them higher
than they need to be, just for the sake of it. If you would be perfectly
happy with a quarter of a million dollars, then don't tie yourself into
the heartache and stress of going for a million because if you don't
really want it, you won't have the staying power to get it.
This applies to all of your goals. You must be very, very serious
about really wanting the things you set out as goals, otherwise you
won't have what it takes when the going gets a bit tough.
If you really DO want a million dollars then you can get it.
There are many ways of making a million dollars. Quite a few of them
are illegal! Of the legal options, by far and away the best bet for
someone starting from the bottom is to build up a company and then
sell it. This is effectively what I did.
There is no hard and fast rule over this, but it will take you at least
five years to build a company worth a million dollars and a further
three years before you can take the money and run.
It takes three years to get out because a potential buyer of your
company sees you (quite rightly) as a key figure in the success of that
company. They will therefore want you to stay on in some capacity
until they can assure themselves of the company's prosperity in your
absence.
Of course, during a lot of the working life of your company, you will be
drawing a nice, big salary check, driving a company car, and
picking up a lot of other fringe benefits, so you don't have to wait
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Starting Out
I started my first company from my kitchen table. I had no capital at all
and I knew absolutely nothing about running a business, keeping
books, accounting, or anything much at all. I WAS good at
electronics, and that strength is what I used as a foundation for the
business (what are YOU good at?).
I then worked very, very hard. For five years I worked a seven-day
week, often twelve hours a day. I lived and breathed my business, and
most other things went by the wayside. I didn't mind because I knew
that I wanted to 'retire' at thirty-five. By retire, I mean that I wanted to be
free from the necessity of having to work. I wanted to choose
whether I worked or not; if I didn't feel like it, then I wouldn't. I
mentioned earlier that I have achieved this goal.
The other thing I did was to take risks. If you don't gamble in life,
then you don't ever win! I gambled my house on my ability to succeed.
Throughout those five years, the bank was hovering in the background
just waiting to snatch my house if I put a foot wrong. Believe me,
that concentrates the mind wonderfully!
If you are playing for really big stakes (and a million dollars is big by
any standards) then be prepared to work hard and take risks. You can
achieve the first seventy-five percent of the success formula from your
armchair, but now is the time to get out of it - in fact sell it, because
you won't be needing it for a few years!
A lot of people expect big rewards without taking any risks at all! I
remember talking recently to a man who genuinely wanted to be rich,
but when I explained to him that he would have to take risks in order to
achieve this, his face fell. He explained that he was married with three
children and that he couldn't possibly put his house on the line, it
wouldn't be fair to his family. I had to explain to him that unless his
family was behind him all the way, then it would be very hard for him to
succeed anyway (remember that one of the first steps to success is to
put yourself in an environment where people support your
endeavors).
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Starting a Company
Whether you are after a million, or just a few hundred thousand, the
best vehicle for achieving this is via a limited company.
Contrary to popular belief, it is about the easiest thing in the world to
become the director of your very own limited company. You don't
need qualifications, references, or experience to control a company. In
fact, all you need is about a hundred dollars.
If you look at the "Business Opportunities" section of a paper like
'Exchange and Mart', you will see dozens of adverts offering to sell
your "off the shelf" or "made to measure" companies. All you have to
do is to choose one of the adverts and send off for details.
In due course, you will be sent a list of names of "off the shelf"
companies from which to choose. These companies have never traded,
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and are formed solely with the intention of selling them on to people
like yourself.
They will have truly awful names like "Conegate", "Spinbrand",
"Sandbook", and other invocative epithets. The names are awful
because they are usually computer-generated by randomly pairing
four or five letter words together. However, you might find something
you like from the list. If you do, then just send off your check, fill in the
forms, and within a week you will be the director of your very own
company - it's that simple.
If you don't like the names on the list, then you can make up your
own name. You don't usually pay any extra for this, but it takes about
six weeks to get your new name registered. If you buy an "off the
shelf" company, you can always change the name later upon payment of
a small fee.
Be warned: Almost ANY name you think up will have been used
before, so you won't be able to use it! It is quite staggering how many
companies there are. I had to try about twenty names before I found
one that hadn't been used. The more obvious your name is, the less
likely it is to be 'going spare'. For example, if you want to be in
publishing, don't even bother with obvious names like "Bookworm",
"Muse", "Newscript", or "Page publishing".
You will have to choose something very unusual like "Countdown
Publishing" or "Nevermore Publishing".
The more words you have in the title, the less likely it is to be have
been used already. For example, the prior existence of "Countdown
Ltd" should not affect your chances of getting the name "Countdown
Bible Publishing Ltd".
There are certain restrictions on names, though. For example, you
should not imply that you are larger than you really are, or
international (if you're not). An example of this is attempting to call
your one-man saw-sharpening business, "Global Metal Polishing
Services International Ltd."
Also to be avoided are titles implying Royal patronage, e.g. "Her
Majesty's Saw-Sharpening Company Ltd." and titles that will provoke
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immediate law suites, like "Harrods Mail Order Ltd" if your name
happens to be Mrs. Harrod.
Apart from these, and one or two other, minor restrictions, the whole
field of names is open to you. However, here's a small tip: If you are
not exactly sure what you are going to use your company for, or you
want to try a few ideas (in different fields) before finally settling on
one business plan, then keep the name of your company suitably
general. Even though it's awful, at least a name like "Vinewell Ltd"
doesn't particularly suggest any field of activity (except perhaps
underground wine-making?).
Don't saddle yourself with a name like "Processor Data Systems Ltd" if
there is a possibility that you might end up wholesaling breakfast fish!
Company Secretary
Ideally you need two people on the board of your company (you don't
need a boardroom, by the way. The kitchen table is fine for the
moment). There should be at least one director and a company secretary.
The company secretary (not related to a secretary you might find in an
office), has certain legal obligations and duties. These are not
particularly arduous, but you might like to pass the whole thing on
to the company whose advertisement you originally replied to. For an
annual fee (about $35 at the time of writing), they will take the whole
irritating business off your hands, and act as company secretary on
your behalf.
For a similar piffling fee, they will also offer you the use of their
address as your company's registered office. Every company must
have a registered office in order that the long arm of the law can track
you down if you're naughty. If your address happens to be "Flat 6,
14b, Cherry Tree Close", then you might find this address a bit
embarrassing on your paperwork - not quite the right image
somehow! However, a smart, central-London address as the registered
office looks pretty good. You can't use the address as an
accommodation address though, so you will have to put your actual
address on the paperwork as well, or you could employ the services of an
accommodation agency if your own address is really terrible.
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Legal Things
Running a limited company provides you with certain benefits and
also lands you with certain responsibilities.
You have a legal duty to maintain accurate records of the company's
board meetings and decisions taken therein. Also you must submit an
annual return to companys house.
An annual return is simply a statement of the balance sheet and profit
and loss sheet detailing the company's business over the previous
year. These statements are held at companies houses and may be
viewed by anyone who cares to look at them. This means you too.
You are quite free to examine the trading record of any company
that is registered there.
Unfortunately, you can't submit the returns yourself. It's not that they
don't trust you, but! You must get an accountant to submit the
returns for you, and this means paying the accountant a fee for this
service. However, the fee is most unlikely to be very high if your
turnover and profits are reasonable. Be prepared for some steep fees as
the money starts to roll in though!
By the way, if your company doesn't trade at all, you can send in a
'zero return' without employing the services of an accountant.
It will be a year or so before you have to submit your first accounts,
and they do allow you quite a bit of grace. However, eventually you
will have to cough up the figures and this is likely to work to your
disadvantage. Your first year's figures are not likely to be earthshattering, unless you really HAVE found a 'Get Rich Quick' scheme, in
which case can you let me know about it?
Once you have sent in the figures, any Tom, Dick, or Credit Agency
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can check you out and spot immediately the size of company you are.
This will only cause you a problem if you have lied to your customers
about the size of your operation in order to get their business (and, of
course, no one has ever done that before), or you are trying to get
credit over and above the level that you can easily support. Anyway,
there's not much you can do about it except to bluff your way
through the first couple of years like every other company has since
history began!
The advantage of being a limited company is that if the company
goes broke, the liabilities are restricted to the assets of the company. In
short, they can take your computer, but not your house.
The Sting
There is a catch though. Unless you are very well off and can fund
your company from day one and into the future, then at some stage
you will need to borrow money for the growth of the company. If you
are running the business correctly, then your bank manager will
probably be prepared to consider lending you a modest sum. BUT
(and here is the catch) you won't get a penny unless the borrowing is
secured against some tangible asset - like your house. So guess what? If
the company goes bust, you lose your house (or at least that part
which was secured against the loan!) - scratch the major benefit of
being limited!
You may be tempted to ask why you should be a limited company.
The answer is that a limited company is the only acceptable vehicle
for a serious businessperson. If you want to dabble around a bit or do a
spot of painting and decorating on the side, then don't bother with a
limited company, just trade under your own name.
VAT
If you think that your turnover is likely to exceed about $22,000 a
year (at the time of writing) then you must register for VAT. This has
advantages for you, as you can claim back all the VAT that you pay out
on the items that the company buys, including capital items like
computers and telephone answering machines.
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VAT returns are really simple to keep and should not cause you any
problems.
What Next?
So let us assume that you are now the director of your own company.
What is the next step?
Firstly you will need a bank account. If you already have a private
account then go and see your bank manager and talk over the opening of
a business account at the same branch. You should have prepared a
business plan and have sent him or her a copy in advance.
What is a business plan? Important, that's what it is! A business plan is
a professionally presented, (typed) document prepared by yourself,
which outlines the business you are proposing to undertake. It need
not be more than ten pages long, but should explain clearly, in plain
English, the following points:
1) The type of business in which you are proposing to engage: E.g.
window cleaning services.
2) The market for your goods and services: E.g. 10,000 windows
within a short walk of your home.
3) The competition: There are only two other window cleaners in the
whole area, and one of them is ninety-five years old.
4) The market penetration: You expect to be able to get ten percent of
the windows onto your books within six months, which is one thousand
windows. Back this up with facts. For example, actually go and ASK
one hundred people if you can clean their windows for them, and
make sure that at least ten percent say "yes".
5) Servicing the market: Give figures and times to prove that you can
actually clean one thousand windows a week using your available
resources.
6) Business overheads: Note down the cost of buckets, a bicycle,
ladders, leathers, soap, squeegee, insurance, leaflets, telephone, etc.
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Working Capital
This is the amount of money you will need to fund your business
until it gets off the ground. In the window-cleaning example, let us
suppose that you only start to make money when you are cleaning at
least five hundred windows a week. This means that for the first few
months, you are going to be running at a loss. How are you going to
fund that loss? The answer is with the money that you will be
putting into the business to start with.
You will also need to buy quite a few items of 'capital' expenditure
For example, a bike, ladders, buckets, computer, letterheads, leaflets,
company registration fee, telephone answering machine, and so on.
This little lot can easily add up to a few thousand dollars; this is
money going out the door before you get a penny back. Where are
you going to get this money?
You can either fund it yourself (from savings or by selling
something), or you can borrow it.
If you are funding it yourself, your bank manager is likely to be very
sympathetic to your cause because there is no risk to the bank - you
are not asking for a loan or overdraft.
If, however, you are 'penniless' (remember my definition in chapter 6),
then you will have to try and borrow the money from the bank.
In this case, your manager will go through your proposals with a finetooth comb, even for a modest few thousand. In fact it has been my
experience that the larger the amount you wish to borrow, the easier it is!
The bank manager will also probably suggest that you match
"dollar for dollar" any loan that is provided. For example, if you want
$5,000, it will be suggested that you put in $2,500 and the bank puts in
the other $2,500. This has the effect of seeing how serious you are about
your chances of success. If you aren't willing to back your brainchild
with hard cash, then why should the bank be expected to have more
faith in your idea than you do? At least, this is the bank's attitude. The
fact that you haven't got a bean will cut little ice with them.
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Also, don't expect to get any more than fiddling small change unless the
loan is secured against a tangible asset (like your house). If you don't
'own' a house, then you are viewed as a miserably dis- advantaged
lower life form, and are most unlikely to be offered any loan worth
having. If you are in this situation, then you will just have to find the
money yourself somehow. I did.
Stationary
You will need to get some stationary printed. There are a few "Do's
and Don'ts" concerning stationary. Here they are:
1) Your headed note-paper should contain your company name and
trading address (normally at the top of the note-paper), your
company's registered office address together with the names of the
directors and the company registration number (usually in very small
print along the bottom of the paper), and your phone/fax number(s).
It is WELL WORTH WHILE getting your notepaper designed
properly. There are a lot of companies who will do this for a very
reasonable fee. Otherwise your printer can organize something for
you. DO NOT be tempted to try and 'Letraset' something yourself,
unless you are particularly adept at this task. The result will give an
overall shoddy impression, and even if you don't notice this sort of
thing, believe me, other people do, and they will judge both you and
your company on what they see.
Avoid using fancy typefaces (Palace Script, for example, or 'thermorelief', a process which gives a raised letter effect). Some people think
that this looks good, or even professionalit doesn't!
2) Always use a reputable, small, jobbing printer to do your printing
work. They are likely to do a first class job for you. Personally, I
would avoid the expensive "Quick Print" type of shop.
3) You will need the following lines of stationary as a minimum:
letterheads, invoices, purchase orders, and business cards. Depending
upon the type of business, you may also need advertising leaflets, etc.
Some small businesses use their letterheads for sending invoices and
purchase orders, but this is false economy and looks amateurish.
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Keeping Books
This is the number one golden and unbreakable rule for ALL businesses,
particularly small ones:
KEEP GOOD, ACCURATE BOOKS
Without a doubt, this is the weakest area for most small businesses.
There is no excuse for it. Bookkeeping on this level is a snap! If you
don't understand it, then there are dozens of excellent books you can
buy that will teach you, and it won't take long to learn, either.
If you really don't want to be bothered with this, then advertise for
someone living locally to come in, say, one morning a week to do it
for you. It won't cost a fortune and this will be the best money you
ever spend.
The worst thing you can possibly do is to launch into your business
without a proper bookkeeping system installed. It will be in
shambles within a very short time, will take months to unravel the
mess, and could cost you a lot of money.
It should take less than one day to install a system that will take you
to a half-million dollar turnover and beyond. Again, advertise for
someone to set you up and explain it to youit will be the best
investment you ever made.
Be Professional
If you can hold this rule firmly in mind, you will not go too far
wrong. You should aim to be strictly professional in every area of
your business. For example:
The Job Itself: Every customer counts and is important. Never be
tempted to write-off a customer as a nuisance, or "not worth bothering
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with." Always do a good, professional job and take pride in it, even if
you lose money sometimes. Believe me, it will repay itself with huge
dividends.
Once you start to slip into the 'cowboy' attitude then you are on a
steeply sloping downward path to hack amateurism. Keep ALL of
your customers satisfied, even if it means going to great lengths to
ensure this.
Telephone: This is a major source of un-professionalism in even quite
large companies who should know better.
Always answer the telephone in a positive cheerful manner, don't
leave people hanging on, and ALWAYS call people back when you
say you will.
If you use a telephone answering machine, then get the recorded
message done by someone with a good telephone manner. It is totally
unforgivable to have an answering machine with a boring, amateursounding message, in the background of which a screaming baby can
be heard!
Answer all messages promptly otherwise people will stop leaving
them.
Stationary: This lets most small companies down. I have already
pointed out the areas to watch, but do be careful of the small details they matter.
Also watch your literacy. Very few people are as literate as they
would like to think. Most people are very poor at spelling and
grammar. There is nothing guaranteed to put a prospective customer
off buying from your company than a letter or a piece of advertising
which has a spelling or punctuation error. By the way, this is a classic ICAN'T ("I can't spell. I never have been able to. I'm useless at it!")!
Anyone can learn to spell to a high standard, and for words that still give
you trouble, there is always a dictionary!
Personal Visits: Look smart and professional at all times when visiting
clients or VIPs. Even if you have chosen a job where you have to
get your hands dirty, invest in several pairs of overalls with your
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company name monogrammed onto them. Don't just turn up in your old
gardening clothes.
Car/van: If you need to visit clients or customers regularly then buy
the very best and most appropriate vehicle you can afford. If this is a
van, then get your company name painted on the side.
If you really cannot afford a decent company vehicle then park your
own vehicle 'round the corner' when visiting clients. I had to do this
for a few months before I could afford a vehicle worth parking in
view of a client! Clients and customers judge the success of you and
your business by the type of vehicle in which you arrive - rightly so.
Don't expect to pick up a substantial order if you turn up in a ten year
old Ford Cortina with two large, orange furry-dice hanging from the
mirror. Even if you are a jobbing plumber, this would look very, very
suspect. The customer would (rightly) wonder at the quality of your
workmanship if your car were in a poor state of repair.
Bookkeeping: You must ensure that you keep accurate, neat records of
your transactions. Believe me, you will experience severe problems if
you don't. This applies whatever the size of the business. The
smaller the business, the greater the temptation to muddle through
somehow.
Your business life is going to be difficult enough without having the
problems of messy financial records to contend with - get it right!
It's Up to You!
Now you are on your own. The next few years are going to involve
you in a lot of hard work and effort. At times you will wonder
whether it was all worth it! You will long for that quiet 'nine-to-five'
existence that you gave up for more exciting ventures.
Gradually, however, the rewards of your efforts will start to come
your way - a new car, a larger salary, freedom from the more mundane
activities as you start to employ people, and many, many more
benefits. From the very beginning you will have experienced one of
the major benefits that is the benefit of guiding your own destiny,
of 'being at the helm of your own ship'. This brings its own, unique
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I started this chapter by saying that it was the least important in the
whole book. The next chapter, whilst the shortest, is probably the
most important - read it carefully.
Appendix Two
Ethics
I consider this to be the most important chapter in the book, and also
the hardest to write.
This chapter is designed to serve as a warning. However, like all of the
information I have passed on to you in this book, I have no control over
what you do with it after it has left my hands.
In the various chapters on PSI and I-CAN belief, I cautioned you
against changing parts of the system to suite yourself. In fact, I strongly
advised you to follow my code to the letter.
Obviously I have no control over whether you take my advice or not. I
can only issue the warning and hope that you will listen to me.
Similarly, the contents of this short chapter are designed to warn you
against certain courses of action. I really wrote this chapter for my
own benefit since I could not in good conscience release the material in
this book without including this chapter.
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Do not use the codes contained in this book to harm or deprive other
people. At all times be ethical in your use of the code.
An example of harming other people would be to use the code to gain
promotion by actively visualizing the person who was blocking your
progress, meeting with an accident. Another example would be to use
the code to increase your success rate in the burglaries you were carrying
out! There are also many more minor examples of the misuse of this
code.
If you ignore this warning then you will suffer accordingly. This is no
dire threat on my behalf, but rather an immutable law.
You may show some small gain initially, but believe me, you will
lose eventually. You will also lose more than you gained in the first
place, the net effect will be one pace forward and several large paces
backwards.
At the very least, are you going to be happy in the future knowing
that you obtained your wealth or status at the direct expense of other
people? It could be argued that any wealth or status is obtained at the
expense of other people, but then it can also be argued that apartheid is
the only logical code of running a mixed-race country, or that six million
Jews didn't really die in the last war. In all of these matters, your
conscience is quite capable of cutting through the intellectualizations
and arriving at the truth of the matter.
waste half of your time looking over your shoulder, keeping several
different sets of accounts or fending off complaints from irate
customers. Again, you may make some money to start off with, but it is
very short lived. The only way to make money in the long term is to
offer a service to your customers that they are happy to pay for,
hopefully time and time again.
Few people reading this book have the intention of starting a child
pornography ring, or running guns to Central America. Such obvious
evils are easy to spot by anyone with half a conscience.
Yet a great many otherwise honorable people DO consider slightly
shady areas of business. They wouldn't dream of cheating their nextdoor neighbor, but a lot of gullible customers seem like fair game.
I define a shady business as one which does not give the customer
genuine value for money, or is not soundly based enough to carry out
the business advertised.
An example of a shady business is one that advertises a product or
service that is not really available until a certain amount of money has
been collected in from customers replying to advertisements. This may
be a company offering for sale a product (like an electronic
mousetrap) and using the money sent in by the first thousand replies to
actually fund the design of such a product, or keeping customer's
money on deposit for three months to gain the interest, then sending it
back with a letter explaining that the product is no longer available. My
publishers could have acted shadily by advertising this book, then
when the response to the advert had been assessed,
commissioning me to write it! I need hardly point out that we wrote
the book first, had several thousand copies printed, then advertised it in
the belief that it would sell. If it hadn't sold, we would have lost
instead of you. This is a golden rule in business because it is YOU
who stand to gain if your ideas work out as planned, it should be
YOU who stand to lose if your ideas fall flat, NOT your customers why should they fund your errors?
Other shady businesses involve selling low-priced items that are
extremely poor value for money. The hope is that the customer will
not bother to complain.
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Mr.Tax-man
This includes the taxman! "Surely," you would argue, "the tax-man is
fair game. Anything that can be clawed back from him, even dishonestly, has got to be good?" Not so! The reason is that if you pursue
this course, it diverts your attention away from the real business. You
start keeping two sets of books, then worrying about hiding the
second set! You lose several nights sleep if you are expecting a tax
inspector to call, and you spend more time making your business
appear legitimate on paper, than you do in actually running it!
Also, tax inspectors are far from stupid. They've seen it all before.
Your brilliant scheme for sidetracking cash from the company has
only been done five hundred times before - this week!
They are absolutely expert at looking through your books and picking up
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the tracks of your dis-honesty. They can ask some very awkward
questions if you are totally honest, and those questions become very
hard to answer if you have been defrauding them. If you are honest
(and they know if you are or not) they will give you the benefit of
the doubt over the odd genuine mistake they find in your books. But
if they suspect that you are not playing fair, they will take your business
apart line by line - it will then be up to YOU (not them) to prove that
each item of expenditure going back to the year dot is genuine, and
not a forgery on your part.
They particularly love small companies with a high cash turnover. I
can't imagine why, but they seem to think that the proprietors of such
companies will be tempted to sidetrack some of that cash into their
own pockets! As if they would!
They use some pretty devious codes of catching you out as well.
I knew a man who ran a fish and chip shophardly the sort of
business to attract a tax inspector you might think, but that's just
where you (and he) would be wrong. This sort of business is a prime
target! This particular shop was very busy and popular, and the owner
was sidetracking about five hundred dollars every week into his back
pocket. The tax people became suspicious when they did a routine
inspection.
What aroused their suspicions? Well the owner had a wife who did
not go out to work, and three children to support. He also had a new,
good quality car, a brand-new caravan, and had recently returned
from an expensive two-week vacation. Nothing suspicious about this
except that he claimed to be paying himself one hundred dollars a
weekclearly only just enough to live on (if that), and certainly not
enough to support his standard of living.
The inspectors mounted a three- week watch on his premises and
counted all the customers going in and out. They then raided the shop
and checked the books. Sure enough, only about half of the money
had been entered. This man had been operating in this manner (getting
greedier year by year) for over ten years. He had a lot of explaining
to do, and a very, very large tax bill to pay. In cases like this, the tax
service tell YOU what they think you have stolen over the time period,
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and it is up to you to pay it, or prove conclusively that you have stolen
less than this amount!
You may think that this man was small fry (if you'll pardon the pun),
but look at it from the viewpoint of the Internal Revenue Service. If
they catch one man like this, then it makes ten thousand chip-shop
owners around the country sit up and take notice. The increased tax
revenue is far greater than they could get by catching one unique,
large-scale tax fraudster, particularly as the latter villain will be an
expert and far harder to catch and convict. One man like this can tie up
a whole tax investigation team for years, whereas our chip-shop
friend was a sitting target. Just for the record, chip-shop owners are
not known to be any less honest than other business people!
Two other examples should amuse you: One chap was running a
mail-order business from home, selling widgets. He received about
ten percent of his money in cash, despite the fact that his
advertisement stated that customers should not send cash through the
post. He pocketed ALL of the cash and didn't put a single penny
through the books. His first tax inspection proved his undoing because
he found it impossible to convince the inspector that not one single
person over a two-year period had sent him a five-dollar bill instead of
a check or postal order. The tax inspector estimated that twenty-five
percent of people had done so (even though it was only ten percent),
and our friend had to pay up! He would have been far cleverer if he
had put some of the cash through, but even this won't save you as my
next example shows:
Another chap running a mail-order business thought that taxinspectors had the brains of chimpanzees, and that his master plan
could outwit them all. His business received substantial amounts of
cash from customers replying to mail-order advertisements. He
processed about half of this cash in the normal way, the other half he
sidetracked out of the business.
He went to great lengths to cover his tracks, eradicating the
customers from his records once he had sent the goods, even keeping
separate post-books. He dutifully banked the legitimate cash so that he
could show the Revenue what a good boy he was being. He was duly
inspected, and all seemed to be in order.
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Unknown to our friend however, the inspector had noticed that there
were one or two funny things about the books.
First of all, the amount of cash banked was always about the same for
three weeks out of four, regardless of the fact that the total income
fluctuated week to week. In the fourth week (the last week of the
month) the cash was always somewhat less. (This was because our
friend started to get a bit short of money towards the end of each
month, so he would take a little more out.)
Over the next few weeks, the tax office sent twenty fictitious orders for
items advertised by our friend. In each case, the order was sent with
cash. The addresses used were those of various clerks working at the tax
office. All of the goods duly arrived, so the orders had obviously been
processed by our friend, who was then duly raided! Surprise,
surpriseonly about six of the orders were shown on his books. No
less than fourteen were missing! Fourteen out of twenty is seventy
percent (he had been particularly greedy that month) and so the
Revenue ordered him to pay tax on the missing seventy percent of cash
sales since the start of his business!
In all of these matters, the tax inspector is looking for the correct
proportions in the business. Despite the silly stories that circulate, they
are not really interested in whether you claim three dollars a week or
ten dollars a week to pay a cleaner, or even if the cleaner ever gets
the money. They ARE interested in the proportion of petty cash that
goes through the business in relation to the business as a whole. They
ARE interested in how much you pay yourself, and are quite entitled
to ask (and often do), how you manage on the money you claim to be
paying yourself.
My advice is to play it absolutely one hundred percent honestly.
Anything else is just not worth the problems, and you have more
important things to do.
I hope that you will forgive my little excursion into morals, which
always a tricky subject at the best of times. My intention was to pass
on my experience over many years of running businesses, small and
large.
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