Kritika Jalan

Guwahati,India | +918256092270 | jalankritika27@gmail.
com
KRITIKA JALAN
PROFESSIONAL Motivated to Learn, Grow, and Excel.

SUMMARY
A management professional specializing in marketing, eager to acquire new skills and get
hands-on experience. I am confident that my experience, along with my will and skills in
dealing with SAAS industry demand generation and market research, coupled with my desire
to gain more knowledge in the fields of marketing, will allow me to be a successful and
top-notch marketing professional.
Recognized for effective communication, creative thinking, and strong multitasking abilities.
EXPERIENCE MARKETING ASSOCIATE 09/2022 to Current

Smartserv, Pune
Responsibilities:
●Work on email campaigns, and lead management to drive revenue.
● Improved website content, traffic, and conversion to support business growth and sales
● Created and implemented high-performing social media marketing campaigns, increasing
engagement and social interaction

● Closely monitored online content performance, identifying successes and areas of weakness
to continually improve campaign offerings

● Managing & analyzing all the MQLs and using the analysis to build further strategies for the
various Marketing channels

● Strategies with the Marketing Team after doing a proper competitor/TAM analysis
● Collaborated with the team in successfully contributing toward sales enablement
Achievements:
● Manage the various MQL generation channels, owned the CHAT platform, and was able to
generate approx $50K as revenue
● Increase online presence by building brand awareness
● Successfully executed online content to drive organic traffic to the website
● Empowered sales teams with marketing content and campaigns to help drive sales
ASSOCIATE HRBP 01/2022 to 08/2022

Smartserv, Pune
● Managed a department of 40+ individuals
● Closely collaborated with the senior leadership of the sales department including the VP of
sales and Associate director of sales to strategies and ensure the smooth functioning of the
department
● Optimized various people processes, training process leading to efficient and effective
utilization of resources
● Prepared a range of written communications, documents, and reports.
● Developed excellent working knowledge of industry trends and improvements in processes.
● Managed budget targets through responsible planning and resource allocation.
● Developed HR strategies and initiatives, aligning with overall business strategy.
● Supervise the entire sales and marketing department, as the one point of contact for all
escalations, grievances, and suggestions and ensure the smooth functioning of the function.
● Executed full-cycle of recruitment – developing sourcing strategies, optimizing processes,
offer negotiations, onboarding.
MANAGEMENT TRAINEE 07/2021 to 01/2022

Smartserv, Pune
● Shadowed and monitored managers to obtain an enhanced understanding of best
management practices and procedures
● Help managers complete daily tasks (e.g. implementing new policies)
● Understand each department's (e.g. Sales, Marketing, Customer Success) daily processes
and goals
● Provide administrative support to sales leaders
● Participate in companies strategies planning
● Assist the managers in evaluating performance (e.g. writing reports, analyzing data,
preparing scorecards)
● Keep track of business revenue
● Research ways to increase profitability and; lower risk
● Create and give presentations on various business happenings
MARKETING INTERN 02/2020 to 05/2020

Tata Steel, Kolkata
● Prepared a extensive report on competitors analysis - JSPL's strategic play in the Indian
steel market
● Studies the growth, working and impact of one of the major competitors in the industry along
with its financial impact
MARKETING INTERN 04/2019 to 05/2019

Meghalaya cements limited, Guwahati
● Conducted a market survey to analysis the marketing strategies of Meghalaya Cement
Industry and to enhance the existing marketing strategies for the upcoming products.
SKILLS ● Multi-platform marketing ● Email Marketing ● Tools: Hubspot, Crisp,

● B2B Marketing ● Stakeholder management Freshdesk, MS Office
● Google Ads ● Campaign development
EDUCATION ICFAI Business School - IBS, Hyderabad

MBA, Marketing, 2021
GPA: 7.49
JD Birla Institute, Kolkata

BBA (Honours), Marketing, 2019
GPA: 71.34
ACCOMPLISHMENT ● Volunteered as an Intern at Art of living for ● Coordinated events at a college fest.
a year. (INVICTUS).
● Received an award for excellent ● Member of the organizing committee for
performance in MUN. various social events - blood donation,
● Certificate in various HR, marketing, and fundraising.
PR events in the inter-college fest. ● An active member of an Advertising and
Branding club (ADmire), and cultural club
(Samavesh) during college.

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Guwahati,India | +918256092270 | jalankritika27@gmail.

PROFESSIONAL Motivated to Learn, Grow, and Excel.

EXPERIENCE MARKETING ASSOCIATE 09/2022 to Current

● Created and implemented high-performing social media marketing campaigns, increasing

engagement and social interaction

to continually improve campaign offerings

various Marketing channels

● Collaborated with the team in successfully contributing toward sales enablement

ASSOCIATE HRBP 01/2022 to 08/2022

MANAGEMENT TRAINEE 07/2021 to 01/2022

MARKETING INTERN 02/2020 to 05/2020

MARKETING INTERN 04/2019 to 05/2019

SKILLS ● Multi-platform marketing ● Email Marketing ● Tools: Hubspot, Crisp,

EDUCATION ICFAI Business School - IBS, Hyderabad

JD Birla Institute, Kolkata

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