Syllabus as in BBA (Hons) under NEP 4 yr UG course system

BBAA101CC1. Principles of Management & Organizational Behaviour

Credits -4 Marks-100

Course Objective: To acquaint the students with the fundamentals of managing business
and to understand individual and group behavior at work place so as to improve the
effectiveness of an organization. The course will use and focus on Indian experiences,
approaches and cases.

Course contents:
Unit -1
Basic forms of Business Ownership; Special forms of ownership: Franchising, Licensing,
Leasing; Choosing a form of Business ownership; Corporate Expansion: mergers and
acquisitions, diversification, forward and backward integration, joint ventures, Strategic
alliance. Evolution of Management Theory. Managerial functions and Roles. Insights from
Indian practices and ethos.
Unit-2
Overview of Planning: Types of Plans & The planning process; Decision making: Process,
Types. Control: Function, Process and types of Control; Principles of organizing: Common
organizational structures; Delegation & Decentralization: Factors affecting the extent of
decentralization, Process and Principles of delegation, coordination & communication.
Different functional areas of Management, Teams & Groups.
Unit -3
Importance of organizational Behaviour. Perception and Attribution: Concept, Nature,
Process, Personality: Trait Theory Learning: Concept. Motivation: Concepts and their
application, Need, Content & Process theories, Contemporary Leadership issues:
Charismatic, Transformational Transactional Leadership. Managerial Grid.

Readings:
1. Gilbert: Principles of Management, McGraw Hill.
2. Greenberg Jerald and Baron Robert. A.: Behaviour in Organisations:
Understanding and Managing The Human Sideof Work, Prentice Hall of
India.
3. Kaul Vijay Kumar, Business Organisation & Management - Text and Cases,
Pearson.4.Kaul, Vijay Kumar, Management- Text & Cases, Vikas Publication.
5. Kavita Singh: Organisational Behaviour, Vikas Publication.
6. Koontz & Heinz Weihrich: Essential of Management, McGraw
Hill.7.Luthans Fred: Organisational Behaviour, Tata McGraw
Hill.
8. Mc Shane L. Steven, Glinow Mary Ann Von & Sharma Radha R. - Organisational
Behaviour; Tata McGraw Hill.
9. Newstrom John W.: Organisational Behaviour, Tata McGraw
Hill. 10.Richard L. Daft: Principles of Management, Cengage
Learning India.11.Robbins Stephen P: Organisational Behaviour,
Pearson.
12.Stephen P. Robbins & Mary Coulter: Management, Pearson.
13.Stoner & Wankel: Management, Prentice Hall of India.
14.Y.K. Bhushan: Fundamentals of Business Organisation & Management, Sultan Chand
& Sons.
15. Navin Mathur, Management Gurus , National Publishing House, New Delhi

BBAA102 M1 Business Ethics.

Credits -4 Marks-100
Objective: The objective of this paper is to make the students more clear about the importance of
ethics in business and practices of good corporate governance. It also talks about the corporate
social responsibility.

Course Contents
Unit -1:
Business ethics: Meaning of ethics, why ethical problems occur in business. Ethical principles in
business: Teleological and Deontological Theories of ethical reasoning ; ethics of care,
Integrating utility, rights, justice and caring; Virtue ethics, Ethical issues in business: Worker’s
and employee’s rights and responsibilities, Profit maximization vs. social responsibility.
Unit 2:
Corporate governance: concept, Need to improve corporate governance standards, Features of
good governance, Role played by regulators to improve corporate governance, accounting
standards and corporate governance, corporate disclosure, insider trading; The Board –Quality,
Composition and role of Board, Outside Directors on the board (independent, nominee),
Executive and Non-Executive directors, SEBI clause 49, directors and financial institutions in
enhancing corporate governance, critical issues ingovernance of board directors, CEO Duality.
Unit 3:
Role of auditors in enhancing corporate governance, duties and responsibilities of auditors,
corporate governance and internal auditors, Whistle blowing: Kinds of whistle blowing,
precluding the need for whistle blowing. Discrimination, affirmative action, and reverse
discrimination: Equal employment opportunity, Affirmative action, Preferential hiring, And
Corporate social responsibility: Meaning, Evolution of corporate social responsibility, common
indicators for measuring business social performance, reporting social responsibility measures in
annual report.

Readings:
1. Manuel G Velasquez : Business ethics- concepts and cases Pearson.
2. Luthans Hodgetts and Thompson: Social issues in business, Macmillan USA
3.A.C. Fernando: Business Ethics Pearson Education.
4.A.C. Fernando: Corporate Governance Pearson Education.
5.Adrian Davies: Strategic approach tocorporate governance Gower Pub Co.
6.N. Gopalswamy: Corporate governance a new paradigm A H Wheeler PublishingCo Ltd.
7. Marianne M Jennings: Cases in Business Ethics Indian South-Western CollegePublishing
8. Kevin Gibson: Ethics and Business, An Introduction, Cambridge Applied Ethics
Cambridge University Press
9. Bhanumurthy K V: Ethics and Social Responsibility of Business, Pearson Education India.
BBAA103 MD1 FINANCIAL INSTITUTIONS AND MARKETS
Credits -3 Marks-100
Objective: The objective of this paper is to introduce students to the different aspects and
components of financial Institutions and financial markets. This will enable them to take
the rational decision in financial environment.
Course Content:

Unit I: Introduction to Financial Markets in India: Role and Importance of

Financial Markets, Financial Markets: Money Market; Capital Market; Factors
affecting Financial Markets, Linkages Between Economy and Financial Markets,
Integration of Indian Financial Markets with Global Financial Markets, Primary &
secondary market, Currency Market, Debt Market- role and functions of these
markets. Primary Market for Corporate Securities in India: Issue of Corporate
Securities: Public Issue through Prospectus, Green shoe option, Offer for sale,
Private Placement, Rights Issue, On-Line IPO, Book Building of Shares,
Disinvestment of PSU, Employees Stock Options, Preferential Issue of Shares,
Venture Capital, Private Equity, Performance of Primary Market in India, Corporate
Listings : Listing and Delisting of Corporate Stocks.

Unit II: Secondary Market in India: Introduction to Stock Markets, Regional and
Modern Stock Exchanges, International Stock Exchanges, Demutualization of
exchanges, Comparison between NSE and BSE, Raising of funds in International
Markets: ADRs and GDRs, FCCB and Euro Issues; Indian Stock Indices and their
construction, maintenance, adjustment for corporate actions (rights, bonus and stock
split;) on index with numerical, free float vs. full float methodology, Classification
of Securities to be included in the Index, Bulls and Bears in Stock Markets, Factors
influencing the movement of stock markets, indicators of maturity of stock markets,
Major Instruments
Unit III: Traded in stock markets: Equity Shares, Debentures, Trading of securities
on a stock exchange; Selection of broker, capital and margin requirements of a
broker, MTM and VAR Margins, kinds of brokers, opening of an account to trade in
securities, DEMAT System, placing an order for purchase/sale of shares, margin
trading and margin adjustment, contract note and settlement of contracts,
Algorithmic trading, Settlement mechanism at BSE & NSE

1.Saunders, Anthony & Cornett, Marcia Millon (2007). Financial Markets and Institutions (3rd
ed.). Tata McGraw Hill
2.Khan, M Y. ( 2010). Financial Services (5th ed.). McGraw Hill Higher Education
3.Shahani, Rakesh( 2011). Financial Markets in India: A Research Initiative. Anamica Publications
4.Goel, Sandeep. (2012). Financial services. PHI.
5.Gurusamy, S. (2010). Financial Services. TMH.
 BBAA104 AEC1 Business Communication
Business Communication/ Communicative English
Credits -2 Marks-50
Unit 1: Introduction
Objectives, importance, elements, process, forms, models, principles of effective
communication, barriers to communication and remedial measures, role of communication
in conflict resolution Formal and informal communication, Grapevine, Characteristics of
corporate communication, Characteristics of corporate communication, Communication
network

Unit 2: Tools of Communication

Emergence of communication technology, Modern Forms of communication, Fax, Email,
Video Conferencing, English for Special and Technical Purpose Official letter, Paragraph
writing, Note- making, Topic Sentence. Telephonic Conversation, Group Discussion
regarding job interview

Unit 3: Drafting
Business Meetings, Meeting Etiquettes, Notice, Circular, Resolution and minutes ,
Business letter writing- Offer letter, Quotation, Status enquiry, Confirmation, Execution,
Refusal and cancellation of order, Recommendation, Credit collection, Claim, Bank loan .
C. V. Writing. Scientific and technical subjects, Formal and informal writings Reports,
handbooks, manuals, letters, memorandum.

Suggested Readings •
• Anjanee, S. & Bhavana Adhikari, Business Communication, TMH
• Chaturvedi &Chaturvedi, Business Communication : Concepts, Cases andApplications, Pearson
• M.K.Shegal&Vandana Khetarpal, Business Communication, Excel Books
• R.K.Madhukar, Business Communication, Vikash Publishing House Pvt. Ltd.
• Rao, Kumar & Bindu, Business Communication, Cengage
• Khanna, Puja., Business Communication, Vikash
• Raman & Sharma, Technical Communication, Oxford
• Lesikar, Flatley et al, Business Communication, McGraw Hill

BBAA105 SEC1. Information Technology in Business

Credits -4 Marks-100
Module I (Theory -50)

Unit1: Information Technology and Business

Concepts of data, information and computer based information system, impact of
information technology on business [business data processing, intra-organizational and
inter-organizational communication by using network technology, business process
outsourcing and knowledge process outsourcing], types of Information System-
Transaction Processing System (TPS), Management Information System (MIS), Decision
Support System (DSS), Knowledge Management System (KMS) and their implementation
at managerial levels [operational, tactical and strategic].
 Unit 2: Data Organization and Data Base Management System
(a) Data Organisation: Character, field, record, file and database, types of data processing
systems [Serial, Batch, Real-time, Online, Centralized, Distributed], File Organizations
[Sequential, Direct, Indexed-Sequential, Relative], Traditional file organisation vs.
Database file organisation.
(b) Database Management System: Concept of database management system (DBMS),
definition, importance of DBMS, important terms of database [Entity, Attribute, Keys-
Primary, Foreign and Candidate, Referential Integrity, Table, Views, Data Dictionary],
types of database [Hierarchical, Network and Relational], basic ideas of Data Warehouse
and Data Mining (definition, importance, advantages and disadvantages), Big data
analysis- Concept.

Unit 3: Internet and Its Applications

Meaning of Internet, IPAddress [IPv4, IPv6], URL, Domain Name System, Internet
Protocols - TCP/IP, UDP, FTP, TELNET[brief ideas only], HTML, DHTML AND XML
[Concepts only], Ethical Hacking, Cloud Computing, Mobile Computing, Internet of
Things, Ethical issues in Social Networking.

Unit 4: Security and Encryption

Need and concepts, dimension, definition and scope of e-security, security threats-
Malicious Codes (Virus, Trozan Horse, Worm, Spyware, Ransomware), Hacking,
Spoofing, Sniffing, Phishing, Spamming, Denial of Service (DoS) attacks, Technology
solutions [Confidentiality: (Data Encryption & Decryption, Symmetric and asymmetric
encryption), Security Implementation: Firewall, DMZ (De Militarized Zone), SSL,
HTTPs, Significance of Website Auditing].
Unit 5: IT Act. 2000 and Cyber Crimes
IT Act 2000- Definitions of different terms, Digital signature, Electronic Governance,
Attribution, Acknowledgement and Dispatch of Electronic Records, Regulation of
Certifying Authorities, Digital Signatures Certificates, Duties of Subscribers, Penalties and
Adjudication, Appellate Tribunal, Offences and Cyber-crimes.

Module II
Information Technology in Business (Practical- 50)

Unit 1: Word Processing

Working with word document- Editing text, Find and Replace text, Formatting, Spell
check, Autocorrect, Auto text; Bullets and numbering, Tabs, Paragraph Formatting,
Indent, Page Formatting, Header and footer, Macros, Drop cap; Tables: Inserting, Filling
and formatting a Table, Inserting Pictures and Video; Mail Merge- including linking with
Database, Printing documents.

Unit 2: Preparing Presentations

Basics of presentations: Slides, Fonts, Drawing, Editing; Inserting: Tables, Images, texts,
Symbols, Media; Design; Transition; Animation, Hyperlink and Slideshow.

Unit 3: Spreadsheet and its Business Applications

Managing worksheets- Formatting, Entering data, Editing, and Printing a worksheet;
Handling operators in formula, Project involving multiple spreadsheets, Organizing Charts
and graphs, Pivot Table.
Spreadsheet Functions: Mathematical [SUMIF, SQRT, SUBTOTAL, SUMPRODUCT
etc.], Statistical [AVERAGE, STDEV, VAR, CORRELATION, REGRESSION etc.],
Financial [PMT,
RATE, PV, FV, NPER, IRR, NPV, Data Table Etc.] Logical [AND, OR, IF etc.], Date and
Time, lookup and reference, Database and Text functions.

Unit 4: Database Management System

Creation of Tables, Multiple Table Handling-Defining Relationship [Foreign Key], Simple
and Conditional Queries, Types of Queries [Update, Delete, Append], Forms, Reports,
Introduction to SQL through Basic Commands. Applying DBMS in the areas of
Accounting, Inventory, HRM and its accounting, Managing the data records of
Employees, Suppliers and Customers.

Thareja, IT & Application, Oxford

Aurora, Computer Fundamentals, Vikash
Sinha & Sinha, Fundamentals of Computers, BPB Publications
Dhar, P., Fundamental of IT and Its Application in Business, APH
 Introduction to Computer Application (As per NEP) by Ashok Arora. [S.Chand
and Co. Ltd.]
 Fundamentals of Computers by Reema Thareja; Oxford Publisher
 Computer Fundamentals by Pradeep K Sinha; BPB Publication
 Experiencing MIS by Kroenke and Boyle. [Pearson]
 Essentials of MIS by Laudon & Laudon. [Pearson, 14th Edition]
 New Perspectives Microsoft® Office 365® & Office 2019 Introductory by
Patrick Carey, Dan Oja, June Jamrich Parsons, Katherine T. Pinard, Ann Shaffer,
Mark Shellman [Cengage]
BBAA106VA1 Environmental Studies ( Credits 2, Marks50)

BBAA201CC2 Statistics for Business Decisions

Credits -4 Marks-100
Objective: To familiarize the students with various Statistical Data Analysis tools that
can be used for effective decision making. Emphasis will be on the application of the
concepts learnt.
Course contents:
Unit 1: Definition of Statistics; Importance and scope of Mathematics and Statistics in
business decisions; Limitations. Primary and Secondary data; Methods of data collection;
Tabulation of data; Graphs and charts; Frequency distributions; Diagrammatic
presentation of frequency distributions.
Unit 2:Measures of Central Value: Characteristics of an ideal measure; Measures of
Central Tendency - mean, median, mode, harmonic mean and geometric mean. Merits,
Limitations and Suitability of averages. Relationship between averages. Measures of
Dispersion: Meaning and Significance. Absolute and Relative measures of dispersion -
Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation,
Moments, Skewness, Kurtosis.

Unit 3: Correlation Analysis: Meaning and significance. Correlation and Causation, Types
of correlation. Methods of studying simple correlation - Scatter diagram, Karl Pearson’s
coefficient of correlation, Spearman’s Rank correlation coefficient, Regression vs.
Correlation. Linear Regression, Regression lines (X on Y, Y on X) .
Unit-4: Analysis of Time Series: Meaning and significance. Utility, Components of time
series, Models (Additive and Multiplicative), Measurement of trend: Method of least
squares, Parabolic trend and logarithmic trend.

Readings:
1. S.P. Gupta (S.P.): Statistical Methods, Sultan Chand & Sons, 34th Edition.
2. Richard Levin & David Rubin : Statistics for management, Prentice Hall.
3. Anderson, Sweeny & Williams: Statistics for Business and Economics, South Western

BBAA202M2. MACRO ECONOMICS

Credits -4 Marks-100
Objective:
This course deals with the principles of Macroeconomics. The coverage includes determination of
and linkages between major economic variables ; level of output and prices, inflation, interest
rates and exchange rates. The course is designed to study the impact of monetary and fiscal policy
on the aggreg ate behavior of individuals.

Unit 1: Measurement of macroeconomic variables: National Income Accounts, Gross Domestic

Product, National Income, Personal and Personal disposable income; Classical theory of income
and employment: Quantity Theory of Money – Cambridge version, Classical aggregate demand
curve, Classical theory of interest rate, effect of fiscal and monetary policy.

Unit 2: Keynesian theory of Income and employment simple Keynesian model, components of
aggregate demand, equilibrium income, changes in equilibrium, multiplier ( investment,
Government expenditure, lump sum tax, foreign trade), effect of fiscal and monetary policy,
crowding out, composition of output and policy mix, policy mix in action; ISLM model :
properties of ISLM curves, factors affecting the position and slope of ISLM curves, determination
of equilibrium income and interest rates, effect of monetary and fiscal policy, relative
effectiveness of monetary and fiscal policy.
Unit3: Money: functions of money, quantity theory of money, determination of money supply and
demand, H theory of money multiplier, indicators and instruments of monetary control;
Inflation: meaning, demand and supply side factors, consequences of inflation, anti-inflationary
policies, natural rate theory, monetary policy-output and inflation, Phillips curve (short run and
long run)
 Unit 4: Open Economy: brief introduction to BoP account, market for foreign exchange and
exchange rate, monetary and fiscal pol icy in open economy, Mundell Fleming model (perfect
capital mobility and imperfect capital mobility under fixed and flexible exchange rate). Systems of
exchange rates fixed-adjusted peg- flexible. Role of monetary authority in these cases.

Readings:
1. Froyen, R.P. (2011): Macroeconomics-theories and policies (8thed.) . Pearson:
2. Dornbusch and Fischer (2010). Macroeconomics (9th ed.). Tata McGraw Hill
3. N Gregory Mankiw (2010). Macroeconomics (7thed.). Worth Publishers
4. Olivier Blanchard, Macroeconomics (2009). (5thed.) Pearson

BBAA 203MD2 ENTREPRENEURSHIP DEVELOPMENT-Concept, Theory & Practice

Credits -3 Marks-100
Objective:
This course provides students with a solid introduction to the entrepreneurial process of creating
new businesses , role of Creativity and innovation in Entrepreneurial start-ups,manage family-
owned companies ,context of social innovation and social entrepreneurship and issues and
practices of financing entrepreneurial businesses.

UNIT-1 ENTREPRENEURIAL MANAGEMENT

The evolution of the concept of entrepreneurship, John Kao’s Model on Entrepreneurship, Idea
Generation, Identifying opportunities and Evaluation; Building the Team /Leadership;
Harvesting and Exit Strategies; Corporate Entrepreneurship/ Intrapreneur, Risk Analysis.

UNIT-2 ENTREPRENEURSHIP, CREATIVITY AND INNOVATION

Innovation, Creativity; Creative Teams; Sources of Innovation in Business; Managing
Organizations for Innovation and Positive Creativity.

UNIT-3 FINANCING THE ENTREPRENEURIAL BUSINESS

Arrangement of funds; Traditional sources of financing, Loan syndication, Consortium Finance.
Loan application process, Venture capital

UNIT-4 EMERGING ISSUES IN START UP IN INDIA

Concept of Start up. Defer & mechanisms of start up as GOI initiatives. Role of start up in business
environment.

Suggested Readings

1. Drucker, P. F. (2006). Innovation and entrepreneurship: Practice and principles.USA: Elsevier.

2. Holt, D. H. (2004). Entrepreneurship new venture creation. New Delhi: PrenticeHall of India.
 3. Kaplan, J. (2004). Patterns of entrepreneurship. Wiley.
4. Prahalad, C. K. (2006). Fortune at the bottom of the pyramid, eradicating poverty
through profits. Wharton school Publishing.

BBAA 204SEC2: AI for Everyone

Credits -4 Marks-100
This course aims to introduce the fundamental concepts of artificial intelligence (AI) to
individuals from all academic backgrounds. Participants will develop a broad understanding
of AI technologies, their implications, and their potential applications in various fields. The
course will emphasize practical examples and real-world case studies to facilitate
comprehension and inspire innovative thinking.

Course Objectives:

 Understand the basics of artificial intelligence and its subfields.

 Explore real-world applications of AI across different industries.
 Gain insights into the ethical, social, and economic implications of AI.
 Develop an appreciation for the potential of AI to drive innovation and
transformation.
Course Outcome:
 Define and explain the fundamental concepts and subfields of AI.
 Identify real-world applications of AI across various industries.
 Analyze the ethical, social, and economic implications of AI.
 Recognize the potential of AI to drive innovation and transformation in different
domains.

Unit 1 : Introduction to Artificial Intelligence ( 6 Lectures): Definition and scope of AI;

Historical overview and key milestones; Differentiating AI from human intelligence

Unit 2: AI Subfields and Technologies ( 6 Lectures): Machine learning: Supervised,

unsupervised, and reinforcement learning; Deep learning and neural networks; Natural
language processing (NLP) and computer vision

Unit 3: Applications of AI ( 8 Lectures): AI in healthcare: Diagnosis,

treatment, and medical imaging; AI in finance: Fraud detection, algorithmic trading, and
risk assessment; AI in transportation: Autonomous vehicles and traffic optimization; AI in
customer service and chatbots; AI in education: Personalized learning and intelligent
tutoring systems

Unit 4: Ethical and Social Implications of AI ( 5 Lectures): Bias and fairness in AI

systems; Privacy and data protection concerns; Impact of AI on employment and the
workforce; AI and social inequality
 BBAA205SE2 E-COMMERCE AND CASE STUDY
Credits -4 Marks-100
Unit—1: Introduction to ecommerce: Meaning and concept of ecommerce, ecommerce vs e-
business, advantages and disadvantages of ecommerce, value chain in ecommerce, Porter’s value
chain model, competitive advantage and competitive strategy, different types of ecommerce like
B2B, B2C, C2C, C2B,G2C Technology in ecommerce: An overview of the internet, basic network
architecture and the layered model, internet architecture, network hardware and software
considerations, intranets and extranets ,The making of world wide web, web system architecture,
ISP, URL’s and HTTP, cookies.
Unit—2: Building and hosting your website: choosing an ISP, registering a domain name, web
promotion, internet marketing techniques, e- cycle of internet marketing, personalization, mobile
agents, tracking customers, customer service, CRM and e- value. Web page design using HTML
and CSS: Overview of HTML, basic structure of an HTML document, basic text formatting, links,
images, tables, frames, form and introduction to CSS.
Unit-3: Security threats: Security in cyberspace, kinds of threats and crimes: client threat,
communication channel threat, server threat, other programming threats, frauds and scams
Business to Business e-commerce: Meaning, benefits and opportunities in B2B, B2B building
blocks and their relationship to supply chain management, key B2B models and their main
functions, EDI as a B2B tool.
Unit-4: Consumer oriented e-commerce: traditional retailing and e- retailing, benefits and key
success factors for e-retailing, models for e-retailing like specialized and generalized e-stores, e-
mall, direct selling by manufacturer, supplementary distribution channel, e- broker and e-
services like web-enabling services, matchmaking services, information selling on the web,
entertainment services and auction services. E-core values: ethical issues, legal issues, taxation
issues andinternational issues.
Suggested Readings:
• P. T. Joseph, E-Commerce: An Indian Perspective, PHI Learning
• Henry Chan, Raymond Lee, Tharam Dillon, Elizabeth Chang,
E-Commerce: Fundamentals and Applications, Wiley.
• Laudon, E-Commerce, Pearson Education India
• Schneider G., E-Business, Cengage
• Bhaskar, B., E–Commerce, McGraw Hill