Course Title: ENTREPRENEURSHIP DEVELOPMENT

Course Code: BBA-501 L T P Credits

Credit Units: 4 3 1 0 4
No. of Lecture: 40

Course Objectives:

1. Students will comprehend the various stages of the entrepreneurial process, from
opportunity recognition to venture creation and growth.
2. Students will cultivate essential entrepreneurial skills such as creativity, innovation, risk-
taking, and decision-making through experiential learning activities and case studies.
3. Students will learn how to identify and evaluate business opportunities by conducting
market research, assessing competition, and analyzing industry trends.
4. Students will be able to develop comprehensive business plans that include strategies for
marketing, operations, finance, and human resources, demonstrating an understanding of
the key components necessary for launching a successful venture.
5. Students will develop an entrepreneurial mindset characterized by adaptability, resilience,
and a willingness to embrace change and uncertainty, enabling them to navigate the
challenges of entrepreneurship effectively.

Topics Lectures

Module- I: Introduction

Meaning and Importance; Evolution of term ‘Entrepreneurship’; 8

Factors influencing entrepreneurship, Characteristics of an entrepreneur;
Entrepreneur and intrapreneur; Types of entrepreneurs
New generations of entrepreneurship viz. social entrepreneurship,
Entrepreneurship, Women entrepreneurship etc.; Barriers to
entrepreneurship
Module – II: Innovation and Creativity
Creativity and entrepreneurship; Schumpeter Theory of Innovation;
Steps in Creativity - Innovation and inventions; Using left brain skills to 8
harvest right brain ideas; Legal Protection of innovation; Importance of
innovation, Patents& Trademarks in SmallBusinesses, Introduction to
laws relating to IPR in India Decision making and Problem Solving
(steps indecision making)
 Module- III: Project Management And Sources Of Finance
Search for a Business Idea, Project Identification and Formulation,Project
Appraisal, Importance of new venture financing, types of ownership 8
securities, venture capital, types of debt securities, determining ideal debt-
equity mix
Institutions that aid Entrepreneurship Development – SIDO, IBRD, NEISBUD,
NABARD
Module-III-Forms of Ownership
Sole Proprietorship, Partnership, Joint Stock Company, Joint HinduFamily
Business- Merits, Demerits, Difference
8
Module- V: Setting Up a Small Business 8

Location, Steps and Selection of Types of Organization, Incentives

&Subsidies.
Concept of Start-up India- Growth strategies, coping strategies against
failure, Challenges to success and growth for MSME

Course Outcomes: Through this course the student will be able to:
CO1: Define entrepreneurship and its importance in the economy.
CO2: Analyze business opportunities and assess their feasibility.
CO3: Construct effective business plans with clear objectives and strategies.
CO4: Exhibit an understanding of the entrepreneurial mindset and its application in various
contexts.
CO5: Critically assess the role of entrepreneurship in driving innovation and economic
growth.

Text Books:

T1: Entrepreneurship Development & Management, Vasant Desai , Himalaya Publishing,

2017
T2: Entrepreneurship Development, S.S. Khanka, S. Chand Publishing

Book References:

R1: Entrepreneurship Development and Small Business Enterprises, Dr. C.B. Gupta, S.
Chand & Company Ltd.
R2: Sharma - Entrepreneurship Development, PHI Learning, 20
Course Title: BUSINESS ETHICS & CORPORATE GOVERNANCE

Course Code: BBA-502 L T P Credits

Credit Units: 4
No. of Lecture: 40 3 1 0 4

Course Objectives:
1. To provide an overview of current thinking and developments in the field of
corporate governance.
2. To enable students critically examine the ethical dilemmas.
3. To enable students understand the importance of ethical principles and governance
in globalised economy.
4. To develop an understanding of ethics and values in the business community.
5. To develop an understanding of ethics and their relationship to corporate
governance.

Topics Lectures
Module-I: Business Ethics

Meaning of ethics, why ethical problems occur in business. Ethical 8

principles in business: Utilitarianism: weighing social cost and benefits,
Rights and duties, Justice and fairness, ethics of care, Integrating utility,
rights, justice and caring, An alternative to moral principles: virtue
ethics, Moral issues in business: Worker’s and
employee’s rights and responsibilities
8
Module-II: Ethics in the Business Disciplines

Business Ethics is a Management Discipline, Morality and Ethics,

Values, Norms,
Moral Standards, Beliefs and their Role, Ethics in HRM, Ethics in
Marketing, Ethicsin Finance & Accounting, Ethics in I.T.
Module-III: Conceptual Framework of Corporate Governance

Meaning, Governance vs. Good Corporate Governance, Corporate 8

Governance vs. Corporate Excellence, Insider Trading, Rating Agencies,
Benefits of Good CorporateGovernance, Corporate Governance
Reforms, Initiatives in India.
Module-IV: Role of Board

Role of Board: Role of Board of Directors and Board Structure, 8

Role of the Non- Executive Director, Role of Auditors, SEBI Growth
of Corporate Governance, Need to improve corporate
governance standards, Features of good Corporate governance,
Accounting standards and Corporate governance,
 Module-V: Corporate Social Responsibility & Business Ethics 8

Meaning, CSR and Corporate Sustainability, CSR and Business Ethics,

CSR and Corporate Governance, Environmental Aspect of CSR, Drivers
of CSR & CSR Models, Profit maximization vs. social responsibility,
Corporate Governance and Issues Related to Scams

Course Outcomes: Through this course the student will be able to:
CO1: Understanding of the concept of corporate governance and various theories
and models of corporate governance.
CO2: Acquaintance of the recommendations of various committees on corporate
governance given from time to time.
CO3: Acquaintance of roles and duties of board of directors and auditors in
ensuring stakeholders’ interests.
CO4: Understanding of framework of effective corporate governance in emerging
economies.
CO5: Understanding the basis concept of Corporate social responsibility and the
environmental aspects of CSR in India.

Text Books:
T1: Bhanumurthy K V: Ethics and Social Responsibility of Business, Pearson Education
India.
T2: N. Gopalswamy: Corporate governance a new paradigm A H Wheeler Publishing Co
Ltd.

Reference Books:
R1: A.C. Fernando: Business Ethics Pearson Education.
R2: Manuel G Velasquez : Business ethics- concepts and cases Pearson.
Course Title: MARKETING OF SERVICES

Course Code: BBA-M501 L T P Credits

Credit Units: 4 3 1 0 4
No. of Lecture: 40

Course Objectives:

1. To know how to enhance service quality

2. To Build and maintain Customer relationships
3. To Increase Brand awareness and reputation of the organization
4. To drive customer Acquisition and sale for organization
5. To apply service marketing principles

Topics Lectures
Module–I: Introduction

Nature of Services Marketing, Definition and Characteristics of Services,

Classification of Services, The Services Environment, Evolution of services, factor 8
Leading to a service economy. Understanding the Service Customer as a Decision
Maker, The Customer Decision Process, Components of Customer Expectations,
Marketing Planning of Services and its function
Module–II: Segmentation, Targeting and Positioning

Strategic Aspects of Services Marketing, Segment Selection or targeting a few 8

Segments, Positioning a Service in the Marketplace, Targeting Customers and
Building Relationships, Importance of Services Marking in Indian Economy,
Growth of service sector in Indian Economy, Positioning of Services-How to to
create a position Strategy
Module–III: Services Marketing Mix

Service Products; Bundled with Conventional Products and Standalone, Service Life
Cycle, Service Design: A General Framework, Service quality issues and the human
dimension in Services. Customer loyalty and profitability 8

Service Quality: The Parasuraman, Berry and Zeithami Models, Customization versus
Standardization, defects, Failures and Recovery, Service Guarantees, Managing
supply and demand, Services theatre and service experience, Gap between Expected
and Perceived service, Customers’ role in service delivery.
 Module–IV: Place, Promotion & Pricing

Place, Promotion and Pricing issues in Services Marketing Understanding Costs and
Developing Pricing Strategies, Communicating and Promoting Services, Role of
People in Service Marketing 8

People – The Key to a Service Business, Services and the Importance of the People
Component, Using People to Differentiate Services, Internal Marketing, Employee
Motivation and Implication for Service Delivery, Physical Evidence, and Services
Capes Designed for Employees and for Customers.
Process – The Customer’s Point of View Blueprinting, Managing the Waiting
Process, Use of Information Technology (IT), Offering Greater Choice A Major
Service Process: Complaints Management and Service Recovery
Module–V: Applications

Applications of Service Marketing Principles; The Importance of application of the 8

Components of Marketing of services in Financial Services with special reference to
Banking, Mutual Fund, Portfolio Management Services, Hospitals, Consultancy
Services, Education and Training Services, Tourism, Travel and transport Services

Course Outcomes: Through this course, the student will be able to:

CO1: Recall and list the key elements of the services marketing mix (7Ps).
CO2: Explain the significance of customer relationship management (CRM) in service
marketing and its impact on customer loyalty.
CO3: Develop a service marketing strategy for a real-world service-based business,
considering factors such as target audience, positioning, and differentiation.
CO4: Analyze case studies of service failures and successes to identify the key factors that
contributed to their outcomes.
CO5: Evaluate the effectiveness of different pricing strategies in the service industry,
considering their impact on profitability and customer perception.

Text Books:
T1: Services Marketing – Christopher H. Lovelock and Chatterjee; Pearson Books
T2: Services Marketing – Govind Apte; Oxford Univ. Press

Reference Books:
R1: Services Marketing – Valarie A. Zeithami, Mary Jo Bitner
R2: Principles of Services Marketing, 4 edition – Palmer, A.; Mc-Graw Hill
Course Title: CONSUMER BEHAVIOUR
Course Code: BBA-M502 L T P Credits
Credit Units: 4 3 1 0 4
No. of Lecture: 40

Course Objectives:

1. To develop an understanding of consumer behavior from a variety of perspectives

(multicultural, interdisciplinary, etc.)
2. To develop understanding of concepts in consumer behavior.
3. To develop ability to apply the concepts to strategic marketing decisions.
4. To develop ability to conduct research in consumer behavior.

Topics Lectures

Module 1: Introduction to Consumer Behaviour 7

Concept of Consumer Behaviour, Nature and Scope, the consumer research process,
Concept of consumer motivation, Motivational research. Concept of perception,
Perceptual Selection, Product and Service Positioning

Module 2: Consumer Attitude Formation and Change 8

Concept of attitude, Attitude formation, Cognitive Dissonance Theory and

Attribution Theory. Concept of Opinion Leaders, Influence of Social Media on
Consumer Purchase Behaviour

Module 3: Personality and Consumer Behaviour 6

Nature of personality, Freudian, Non-Freudian and Trait theories. Elements of

Consumer Learning and its significance.
 Module 4: Socio-cultural Influences 11

Family Buying decision, Family Life Cycle, Culture, Sub-culture, Cultural aspects
of emerging markets, E-.buying behaviour. Factors influencing consumer behaviour.
8
Module 5: Consumer Decision Making

Howard Sheth Model, Consumer Decision Making, Consumer Protection,

Consumer Right

Course Outcomes: Through this course, the student will be able to:
CO1: Understanding key concepts and theories of consumer behavior.
CO2: Understanding psychological theories relevant for understanding consumer behavior.

CO3: Understanding the various environmental factors influencing consumer behavior.

CO4: Understanding the consumer purchase process and institutional buying behavior.

CO5: Developing appropriate marketing strategies for different segments of consumers.

Text Books:
T1: Schiffman L.G&KanukL.L,(2008) Consumer Behaviour, Pearson prentice Hall
T2: Consumer Behaviour, Raju & Xardel, Vikas publication

Reference Books:
R1:Consumer Behaviour, Kazmi & Batra, Excel Books
R2:David L.Loudon, AlfredJ.D.Btta,(2002) Consumer Behavior; Tata McGraw
Hilleducation Pvt. Ltd.
Course Title: RETAIL MANAGEMENT
L T P Credits
Course Code: BBA-M503 3 1 0 4
Credit Units: 4
No. of Lecture: 40

Course Objectives:
1. To Understand how to optimize Sales and Profitability in an organization
2. To Understand how to enhance customer experience and satisfaction
3. To understand efficient Inventory Management
4. To Understand effective sore management

Topics Lectures
Module-I:Introduction

Definition, Importance and Scope of Retailing, The Special Characteristics

of Retailing, Future Prospects of Retailing in India, Organized Vs. 8
Unorganized Retailing. An Introduction to, The Retail environment in India,
Introduction to the Global Retail Market, Economic significance of retailing
in India, Foreign Direct Investment in Indian Retail Market
Module- II: Classification of Retail Stores

Retail Institutions by Ownership, Store based Retailing & Non-Store based 8

Retailing. E-Retailing.
Module-III: Retail Store Location & Store Layout
8

Meaning and Importance of store location and store layout, Factors

affecting Retail Store Location, Different types of Retail Store Layout.
Module-IV: Management of Retail Store

8
Responsibilities of a Retail store manager, Recruitment & Selection of Store
Employees, Motivating and Managing Store Employees, Cost Control &
InventoryControl in retailing, Application of It in retailing
Module-V: Retail Communication and Promotion
Setting Communication Objectives, Elements of Retail Promotion Mix- 8
Advertising, Sales Promotion, Personal Selling, Public Relations,
Relationship Marketing and Loyalty Schemes, Other Important Promotional
Tools.
Course Outcomes: Through this course, the student will be able to:

CO1: Define retailing, its significance, and prospects in India and globally.

CO2: Categorize retail institutions based on ownership and distinguish between store-
based and non-store-based retailing.

CO3: Analyze factors influencing location decisions and recognize different store
layouts.

CO4: Understand store manager responsibilities, recruitment, employee management,

and cost/inventory control.

CO5: Develop retail communication and promotion strategies by setting objectives,

identifying promotion mix elements, and analyzing promotional tools for effective
strategies

Text Books:
T1: Berman, Barry & Evans, Joel R. (2017), Retail Management: A Strategic
Approach; Pearson, 10thImpression
T2: Pradhan, Swapna Retailing Management; Mc Graw Hill

Reference Books:
R1: Cox, R; Brittain, P (2007), Retailing-An Introduction, Pearson, Ist Edition
R2: Gilbert, David (2006), Retail Marketing Management; Pearson, 2nd Edition
Course Title: ADVERTISING & SALES PROMOTION
L T P Credits
Course Code: BBA-M504 3 1 0 4
Credit Units: 4
No. of Lecture: 40

Course Objectives:
1. To understand how to increase brand awareness and Recognition
2. To Understand how Stimulate Demand and drive Sales
3. To understand how to Build and maintain Brand Loyalty
4. To understand how to differentiate from competitors

Topics Lectures
Module-I: Introduction to Advertising

Definition of Advertising, History of Advertising, Roles of Advertising, Functions 8

of Advertising, Key Players in Advertising, Types of Advertising, Steps in
Development of Advertisement

Module-II: Advertising Media and Budget

Advertising Media - Types of Media Print Media, Electronic Media and Other
Media,Characteristics,merits & Demerits of above media, Media scenes in India 8

Advertising Budget –Types of Advertising Budget, Importance of Budget.

Module-III: Advertising Design

Advertising Design, Advertising Theory, Types of Advertising Appeals, Structure 8

of an Advertisement, Message Strategies, Advertising Effectiveness, AIDA Model
and DAGMAR Approach

Module-IV: Media Planning and Strategies

Growth and Importance of Media, Meaning and Role of Media Planning, Media 8
Plan, Market Analysis, Media Objectives, Developing and Implementing Media
Strategies, Evaluating the effectiveness.

Module-V: Sales Promotion

8
Nature and importance of sales promotions; Forms of sales promotions,
consumer-oriented sales promotion, trade-oriented sales promotion and sales
force-oriented sales promotions. Sales Promotion Tools: Consumer promotion
tools and Trade Promotion tools.
Course Outcomes: Through this course the student will be able to:

CO1: Recall the fundamental concepts of advertising and sales promotion, including their
definitions and purposes.
CO2: Explain the key principles and strategies of advertising and sales promotion, including
their role in the marketing mix and their impact on consumer behavior.
CO3: Develop advertising campaigns and sales promotion tactics for different products or
services, considering target audience, budget, and communication channels.
CO4: Evaluate the effectiveness of various advertising and sales promotion techniques through
case studies and market research data.
CO5: Design innovative advertising and sales promotion strategies tailored to specific
marketing objectives and target markets, integrating creativity and strategic thinking

Text Books:

T1: Kazmi S. H., and Batra S. K., Advertising and Sales Promotion, Excel
Books (Latest Edition)
T2: Blattberg, Robert C and Neslin, Scott A., Sales Promotions: Concepts, Methods and
Strategies. New Jersey: Prentice Hall.

Reference Books:

R1: Aaker, DA, Myers, JG & Batra, R. Advertising Management, PHI (Latest Edition)
R2: Mohan, M. Advertising Management – Concepts & Cases, TMH (Latest Edition)
 Course Title: INTERNET MARKETING

Course Code: BBA-M505 L T P Credits

Credit Units: 4
Number of Lectures: 40 3 1 0 4

Course Objectives:

1. Demonstrate an understanding of internet marketing concepts and trends.

2. Apply digital marketing techniques to real-world business scenarios.
3. Analyze the potency of internet marketing campaigns.
4. Create internet marketing plans aligned with business objectives.
5. Communicate efficacy using digital marketing channels.

Topics Lectures
Module- I: Introduction to Internet Marketing
Concept and Origin of Internet Marketing, Internet Marketing v/s Traditional Marketing,
Reasons behind going online, Future trends in Internet Marketing.
6

Module- II: Distribution Channels and ORM tools

Online Distribution channels, External Channels, Online Reputation Management, ORM
Tools, Online Crisis Management, Website optimization and user experience.
6
Module- III: Online Copywriting and Web PR
Concept of Online Copywriting, Principles of Good Writing for Web, Search Engine
Optimization, Concept of Web PR, Steps of a PR Campaign, Web 2.0, Challenges of
Web 2.0. 6

Module- IV: E Mail Marketing and Online Advertisement

Concept of e mail Marketing, Layout and content of e mail marketing, Measuring
Success of e mail marketing, Application and Drawbacks, Online Advertisement and
PPC 6

Module- V: Communicating on Social Media

Rules for social media communication, Brand Personality, Community building and
related steps, Viral Marketing, Online vs Viral Marketing. 6

Course Outcomes: Through this course the student will be able to:
CO1: Understand the importance and principles of internet marketing in present business
environment.
CO2: Identify various digital marketing channels and their related advantages and
disadvantages.
CO3: Analyze consumer behavior and apply it to internet marketing strategies.
CO4: Create and optimize a website for better visibility and user experience.
CO5: Implement search engine optimization (SEO) techniques to improve website ranking.

Text Books:

T1: Internet Marketing by Jones A.T., GetSmarter Internet Marketing textboo

T2: Digital Marketing by Ahuja V., Oxford Publications

Reference Books:

R1: Digital Business Concepts and Strategy by Eloise Coupey (2017) (Pearson)
R2: Digital Marketing (2017) by Seema Gupta (Mc Graw Hill publication)
Course Title: MANAGEMENT OF INDUSTRIAL RELATIONS

Course Code: MBA-H501 L T P Credits

Credit Units: 4 3 1 0 4
No. of Lecture: 40

Course Objectives:
1. Theoretical foundations and legal frameworks that govern industrial relations
2. Dynamics of employment relationships
3. Understand the process of collective bargaining and its role in shaping employment
conditions
4. Understand the ethical dimensions of IR
5. To familiarize students with relevant labour laws, regulations

Topics Lectures
Module-I: Introduction
Concept, Nature and Scope of Industrial Relations, Importance of Industrial 8

Relations
Module-II: Industrial Disputes
Concept of Industrial Disputes, Types and Causes of Dispute, Procedure for 8

Settlement of Disputes , Legal Aspects of industrial disputed in India

Module-III: Negotiations
Concept and Importance of Negotiation, Process of negotiation, Levels of 8

Negotiation, Issues for Negotiation, Preparation for Negotiations; Ethics in

negotiation; Cultural differences in negotiation styles, Effective Negotiation,
Mutual Trust and Understanding
Module-IV: Collective Bargaining
Concept, Nature and Importance of Collective Bargaining , History and 8

Significance of Collective Bargaining; Impact of technological and political

changes to Collective Bargaining, Approaches to collective Bargaining
Module-V: Trade Union Management
Concept, Nature, Functions, Types and Structure of Trade Union, Process of 8

Registration of Trade Union in India, ion Leadership, Growth and Development

of Trade Union Movement in India. Problems of Unions, ILO and its role
Course Outcomes: After completing this course students will able to
CO1: Develop skills in managing and resolving conflicts
CO2: Develop strategies for promoting employee participation, involvement, and
representation in decision-making processes
CO3: Evaluate the ethical dimensions of industrial relations, including issues of fairness,
equity, and social responsibility
CO4: Apply theoretical concepts of IR and analytical frameworks to real-world case studies,
simulations, and workplace scenarios
COS: Consider the implications of labour laws, globalization, technological change, and
workforce diversity on industrial relations practices

Text Books:
T1: Monappa A., Industrial Relations and Labour Laws, McGrawHill Publications (Latest
Edition)
T2: Tripathi, Gupta and Kapoor, Industrial Relations and Labour Laws, Himalaya Publications,
New Delhi
Reference Books:
R1: Mamoria and Gankar, Dynamics of Industrial Relations, Himalaya Publications (Latest
Edition)
R2: Chhabra, T.N. Human Resource Management, Dhanpatrai Publications, ( Latest Edition)
Course Title: TRAINING AND DEVELOPMENT
Course Code: BBA-H502
Credit Units: 4 L T P Credits
Number of Lectures: 40
3 1 0 4
Course Objectives:

1. To develop an understanding of the core principles of training and development

2. To analyse and evaluate various training needs assessment methods
3. To design effective training programs considering different delivery methods and target
audiences
4. To critically evaluate the effectiveness of training programs using various techniques
5. To demonstrate an understanding of management development approaches and their
importance

Topics Lectures
Module-I: Training & Development

Scope, objectives, beneficiaries, forces influencing working and learning,

snapshot of training practices, problems & future trends in training. 6

Module-II: Needs Assessment and Training Design

Importance, scope, methods and techniques of training need assessment,

training need assessment process organizational and operational analysis. 9

Training Design: Factors affecting training design, budgeting for training, types
of cost involved in training programs, design theory, outcomes of design,
identification of alternative methods of instructions, considerations in designing
effective training programs, training implementation (Logistical arrangements,
physical arrangements, tips for effective implementation)

Module-III: Training Methods & Trainer’s Style

Types of training, training methods (presentation methods, hands on methods, 9

group building methods), choosing a training method, competence of trainer,
trainer’s skills, trainer’s styles, trainer grid, trainer’s roles, do’s and don’ts for
trainers.
Module- IV: Training Evaluation

Factors influencing transfer of learning, reasons for evaluating training,

evaluation process, determining outcomes, evaluation techniques, models of 8
training evaluation, training audit.
 Module- V: Management Development

Need, importance, Training for executive level management, approaches, 8

development planning process, company strategies for providing development

Course Outcomes: Through this course the student will be able to:

CO1: Critically analyse factors influencing training and development in organizations.

CO2: Design a training needs assessment plan using appropriate methods and tools.
CO3: Develop a training program outline considering objectives, content, delivery methods,
and resources.
CO4: Evaluate the effectiveness of a training program using relevant techniques and propose
improvements.
CO5: Discuss the importance of management development and its impact on organizational
success

Text Books:

T1: Training & Development for Managers by P.C. Tripathi and P.K. Sarkar,Tata McGraw-
Hill Education, 2018
T2: Journals of Indian Society for Training and Development, New Delhi, 2010.

Reference Books:

R1: Human Resources Development – Theory and Practice, Tapomoy Deb Ane Books
India, 2008.
R2: Human performance consulting, James. S. Pepitone, Guely publishing Company,
Houston, 2006.
R3: How to write and prepare training materials, Stimson N, Kogan page, 2nd edition, 2002
Course Title: PERFORMANCE AND COMPENSATION MANAGEMENT

Course Code: BBA-H503 L T P Credits

Credit Units: 4 3 1 0 4
Number of Lectures: 40

Course Objectives:

1. To provide students with a thorough understanding of the fundamental concepts and

principles of compensation management, including the role of compensation in
attracting, retaining, and motivating employees.
2. To equip students with the skills to design and implement effective compensation
systems that align with organizational goals and comply with legal and regulatory
requirements.
3. To enable students to integrate performance management practices with compensation
strategies, ensuring a direct link between employee performance and rewards.
4. To teach students how to collect, analyze, and interpret compensation data to make
informed decisions regarding pay structures, incentives, and benefits.

Topics Lectures
Module-I: Introduction, Planning, and Implementation of
Performance Management
8
Concept and Philosophy underlying Performance Management,
Significance, Objectives, Pre-Requisites of Effective Performance
Management; Performance Management versus Performance Appraisal;
Performance Management Process-Conceptual Model, Defining
Performance and Selecting a Measurement Approach, Developing Job
Descriptions, Defining Performance Standards, Key Result Areas,
Competencies and Skills.

Module-II: Introduction &Structure of

CompensationManagement

Concept & Elements; Types of compensation - Base & Supplementary 8

compensation; Theories of wages; Compensation - Compensation Policy,
Reward - Reward Systems in Practice, Wage and Salary Administration
at Macro and Micro Level; Methods of Payment - Managerial
Compensation Dispensation.
 Module-IV: Performance Linked Pay: Concept, Benefits and Services

Concept of Performance Linked Compensation; Linkage between

Achievement and Reward; Incentive Schemes / Payment-By-Results 8
(PBR); Fringe Benefits, Employee Benefits, and Services; Classification of
Employee Benefits; Employee Services; Constitution and Statutory
Welfare provisions; Voluntary Welfare Amenities in India.
Module-V: Compensation for Special Groups & International
Scenario
8
Compensation for Special Groups (Sales Executives & Managers);
Elements; Packages; Issues and Criticism; Tax Planning; International
Compensation - Elements, Approaches; Terms and Conditions of
Expatriate Employees, Emerging Trends.

Course Outcomes: Through this course, the student will be able to:

CO1 Demonstrate a comprehensive understanding of compensation management principles,

including job evaluation, pay structures, and incentive plans.
CO2 Design effective compensation systems that align with organizational objectives and
legal standards, showcasing their professional competence in human resources.
CO3 To exhibit the ability to critically analyze compensation data, assess pay equity, and
make data-driven compensation decisions.
CO4 Identify and address ethical issues in compensation management, ensuring fair and
responsible pay practices.

Text Books:
T1: Agunis, H. (2008), Performance Management, Second Edition. Pearson Education,
NewDelhi
T2: Rao, T.V. (2008). Performance Management and Appraisal Systems: HR Tools for
GlobalCompetitiveness. Response Books: A division of Sage Publications

Reference Books:
R1: Agunis, H. (2008), Performance Management, Second Edition. Pearson Education,
NewDelhi
R2: Bagchi., S.N. (2010). Performance Management, Cengage Learning, New Delhi.
R3: Kandula, S.R.(2007). Performance Management. PHI of India, New Delhi
Course Title: HUMAN RESOURCE PLANNING

Course Code: BBA-H504 L T P Credits

Credit Units: 4 3 1 0 4
No. of Lecture: 40

Course Objectives:

1. Provide a comprehensive understanding of human resource planning, including

key concepts, processes, and techniques.
2. Explore job evaluation, job analysis, and job description, covering their concepts,
scope, and methods.
3. Equip students with knowledge of forecasting human resource needs using
various demand and supply forecasting methods.
4. Familiarize students with HR planning measurements, such as HR information
systems, audits, career planning, employee grievance handling, and the role of
technology and mathematical models.

Topics Lectures
Module-I: Introduction to Human resource Planning

Macro Level Scenario of Human Resource Planning, Concepts and Process of 8

Human Resource Planning, Methods and Techniques

Module-II: Job Evaluation

Concepts, Scope and Limitations, Job Analysis and Job Description, Job
Evaluation Methods 8

Module-I I I : Determining Human resource Needs

Demand Forecasting, Methods of Demand Forecasting, Supply Forecasting, 8

Methods of supply forecasting

Module-IV: Measurements in Human Resource Planning

Human Resource Information System, Human Resource Audit, Human

Resource Accounting, Career Planning, Discipline, Suspension, Retrenchment and 8
Dismissal, Employee Grievance Handling, Compensation & Salary Administration,
Laws & Rules Governing Employee Benefit and Welfare
 Module-V: Computers in Human resource Planning

Uses and importance of Computers and Technology in Manpower Planning 8

Mathematical Models Used for Human resource Planning

Course Outcomes: Through this course, the student will be able to:

CO1: Understand the macro-level scenario, concepts, processes, and techniques of

human resource planning.
CO2: Analyze and evaluate various job evaluation methods, including job analysis, job
description, and their applications.
CO3: Apply demand and supply forecasting methods to determine human resource
needs in organizations.
CO4: Utilize human resource information systems and various HR planning
measurements to enhance organizational effectiveness.

Text Books:
T1: Mamoria ,C.B. Personnel Management
T2: Human Resource Management: Theory and Practice,John Bratton and Jeffrey
Gold,Palgrave Macmillan

Reference Books:
R1: Yoder, Dale, Personnel Management and Industrial Relations
R2: Gordon & McBeath , Manpower Planning and Control
Course Title: LABOUR LAW
L T P Credits
Course Code: BBA-H505
3 1 0 4
Credit Units: 4
No. of Lecture: 40

Course Objectives:
1. Understand key labor laws, including the Industrial Dispute Act, 1947, and the
Factories Act, 1948, focusing on disputes, strikes, closures, worker safety, and
working hours.
2. Learn about the Employees State Insurance Act, 1948, and the benefits it provides
for workers.
3. Understand the Workmen’s Compensation Act, 1923, and its provisions for
compensating workers.
4. Explore wage-related laws, including the Payment of Wages Act, 1936, and the
Minimum Wages Act, 1948, focusing on wage payment and penalties for non-
compliance.

Topics Lectures
Module-I:Industrial Dispute Act – 1947 8

Aim, Objective, Scope and Coverage of the Act, Concept of Industrial Dispute,
Authorities, Awards, Settlements, Strikes Lockouts, Layoffs, Retrenchment and Closure
Module-II : Factories Act, 1948 8

Objective of the Act, Scope of the Act, Authorities under the factories Act, Provisions for
Health, Safety and Welfare of Workers, Working hours of adults; Employment of young
persons, Penalties and procedure
Module-III: Employees State Insurance Act, 1948 8

Aims, Objectives and applicability of the ESI Act, Coverage of the Act, Benefits Under
ESI Act, Definitions and concepts of personal injury, factory, manufacturing process,
wages, partial and permanent disablement, ESI corporation, Adjudication of dispute and
claims, Penalties and procedure
Module-IV:Workmen’s Compensation Act, 1923 8

Aim, Objective, Scope and Coverage of the Act, Objective of Act, Definitions:
Dependent, employer, partial and total disablement, workmen, injury, accident,
Employer’s liability for compensation, Amount of compensation, Penalties and
procedure.
 Module-V:Payment of Wages – 1936 , Minimum Wages Act – 1948 8

The Payment of Wages Act, 1936 – Objects, Application, Responsibility for payment of
wages, Fixation of wage periods, Deduction from wages, Penalty for offences

The Minimum Wages Act, 1948: Objects; Application; Minimum Fair and Living Wages,
Remedy to worker for non-payment of minimum wages

Course Outcomes: Through this course, the student will be able to:
CO1: Understand the Industrial Dispute Act, 1947, and its implications for resolving
workplace disputes.

CO2: Analyze the Factories Act, 1948, and its provisions for ensuring worker safety and
welfare.

CO3: Apply knowledge of the Employees State Insurance Act, 1948, to understand its
benefits and coverage.

CO4: Evaluate the Workmen’s Compensation Act, 1923, and the Payment of Wages Act,
1936, focusing on worker compensation and wage payment
Text Books:
T1: Padhi P. K., Labour and Industrial Law, PHI (Latest Edition)
T2: Employment Law for Business" by Dawn D. Bennett-Alexander and Laura P. Hartma,
McGraw-Hill Education

Reference Books:
R1: Shah S.N., Industrial Law, Himalaya Publishing House (Latest Edition)
R2: Srivastava S. C., Industrial Relations and Labour Laws, Vikash Publishing
House, (LatestEdition)
Course Title: INTRODUCTION TO BANKING AND INSURANCE

Course Code: BBA-F501 L T P Credits

Credit Units: 4 3 1 0 4
Lectures: 40

Course Objectives:

1. Understand the Indian Banking Dynamics:

2. Evaluate Strategies for Financial Inclusion and Customer Service:
3. Analyze the Impact of Reforms on Banking Operations:
4. Interpret Insurance Regulations and Compliance Requirements:
5. Develop Skills in Insurance Product Management

Topics Lectures
Module- I: Indian Banking: Overview
• Indian Banking Sector: Current Status and the way forward 8
• New Dimensions of Banking
• Macroeconomic Environment and the Indian Banking System
• (Article Reviews, Data Analyses and Interpretation)
Module- II: Pertinent Issues in Indian Banking Sector
• Financial Inclusion and Financial Literacy 8
• Managing Asset Quality in the banking sector
• Marketing, Technology and Customer Service in Banks
• Challenges and Concerns for Future
• (Case studies of Select Banks)
Module- III: Reforms in The Banking Sector
• Rationale and Objectives of Reforms 8
• Banking Sector Reforms
• BASEL Norms
Module- IV: Insurance Regulations in India:
A brief introduction of Insurance Act.1938, A Brief Profile of IRDA (Authority) and 8
its functioning; IRDA Regulation 2000(Obligations of Insurers to Rural or Social
Sectors);IRDA Regulation 2000(Insurance: Advertisements and Disclosure);IRDA
Regulation 2000(Licensing of Insurance Agents);IRDA(Protection of Policy Holders
Interest)
 Module- V: Introduction to insurance 8
Introduction to Insurance (Life and Non-life), Growth and Development of Insurance
in India
Product & Services in Insurance
Various Life and Non-life insurance policies and their types
Fund Management
Fund Management in Insurance Sector

Course Outcomes: Through this course, the student will be able to:
CO1: Demonstrate a thorough understanding of the current status, challenges, and future
prospects of the Indian banking sector, including its macroeconomic environment and
evolving dimensions.

CO2: Develop analytical skills to critically examine pertinent issues in the Indian banking
sector, such as financial inclusion, asset quality management, and the adoption of marketing
and technology for enhancing customer service.

CO3:Gain insight into the rationale, objectives, and implementation of banking sector reforms,
including an understanding of BASEL norms and their implications for Indian banks.

CO4: Acquire knowledge about insurance regulations in India, including the Insurance Act of
1938 and the role of the Insurance Regulatory and Development Authority (IRDA), enabling
them to understand the obligations and protections for insurers and policyholders.

CO5: Develop competence in fund management within the insurance sector, including an
understanding of various life and non-life insurance policies, product development, and fund
management strategies.

Text Books:
T1:Banking and Insurance; O P Agarwal; Himalaya Publishing House
T2:Principles of Banking; Indian Institute of Banking Finance; Macmillan

Reference Books:
R1: Principles and Practice of Non Life Insurance; P K Gupta; Himalaya Publishing House
R2: Insurance – Fundamentals, environment and procedures; B S Bodla, M C Garg, K P
Singh; Deepand Deep Publications
Course Title: INVESTMENT ANALYSIS

Course Code: BBA-F502 L T P Credits

Credit Units: 4
3 1 0 4
No. of Lecture: 40

Course Objectives:

1. Identify the meaning, objectives, and need for investment, distinguishing between
investment and speculation.
2. Understand the process of trading stocks, including placing orders and assessing risk
and returns.
3. Apply economic and industry analysis techniques to make informed stock investment
decisions.
4. Analyze the characteristics and factors affecting mutual funds, including Net Asset
Value (NAV) and CRISIL Mutual Fund Ranking.
5. Synthesize knowledge from various modules to construct a diversified investment
portfolio tailored to specific risk preferences and financial goals.

Topics Lecture
Module -I: Introduction to Investment 7
Meaning, Objectives and Need for Investment, Investment vs. Speculation,
Financial Markets, The Investment Process, Real Assets vs. Financial Assets,
Investment Alternatives, Securities Market, BSE, NSE, MCX, Types of
Investment- Equity shares, IPO/FPO, Bonds,
Module-II: Trading 10
Trading of Stocks, Placing of orders, Selecting a Security, Understanding
Risk and Returns, Security Returns, Risk in a traditional sense, Systematic
Risk, Unsystematic Risk, Risk in Contemporary Mode, Beta, Expected
Return, Risk and Risk Aversion, Risk and Risk-free Premium, Risky and
Risk-free Portfolio, CAPM model

Module-III:Fundamental and Technical Analysis 10

Economic Analysis, Economic Forecasting and Stock-Investment Decisions,
Forecasting Techniques, Industry Analysis, Industry Life-cycle, Economy
and Industry Analysis, Key
Characteristics in Industry Analysis, Company Analysis, Internal
Information, External Information, Trend Analysis, Analysis of
Financial Statements, Technical Analysis.
Module-IV:Mutual Funds 6
Introduction to Mutual Fund, Background, Need and Advantages, Net Asset
Value, Types ofMutual Funds, Load vs. no Load funds, Factors affecting
choice of Mutual Fund, CRISIL Mutual Fund Ranking and its Usage
 Module-V:Other Investment Avenues 7
Introduction to Derivatives, History, Global Scenario of Derivative
Market, Futures, Forwards, Options, Swaps, Investment in Real Assets,
Global Investing

Course Outcomes: Through this course, the student will be able to:
CO1: Define the key concepts related to investment, financial markets, and securities trading,
demonstrating a foundational understanding of investment principles.
CO2: Demonstrate comprehension of the risks and returns associated with different investment
vehicles and trading strategies, enabling them to make informed investment decisions.
CO3: Apply economic, industry, and company analysis techniques to assess investment
opportunities and construct investment portfolios aligned with their risk tolerance and financial
objectives.
CO4: Analyze mutual fund characteristics, factors affecting their performance, and the
suitability of different types of funds for investors, enhancing their ability to make investment
choices.
CO5: Evaluate the advantages, disadvantages, and risks associated with various investment
avenues, demonstrating critical thinking skills in assessing investment options and making
investment recommendations.

Text Books :

T1:Fischer & Jordan, Security Analysis an Portfolio Management,

T2:Punithavathy Pandian, Security Analysis and Portfolio Management

Reference Books :
R1:Prasanna Chandra, Investment Analysis and Portfolio Management
R2: Bodie, Kane, Marcus & Mohanty, Investments
Course Title: FINANCIAL INSTITUTIONS & MARKETS

Course Code: BBA-F503 L T P Credits

Credit Units: 4
3 1 0 4
Number of Lectures: 40

Course Objectives:

1. Students will define and identify the components of the financial system, including
financial markets, institutions, and intermediaries, demonstrating knowledge of their
roles and functions.
2. Students will explain the functions, organizations, and instruments of money markets
and capital markets, analyzing the roles played by central banks and stock exchanges
in India's financial system.
3. Students will analyze the roles of commercial banks, development financial institutions,
insurance companies, mutual funds, and NBFCs in project finance, working capital
finance, and capital market development.
4. Students will assess the operations and regulatory frameworks of merchant banking,
including pre and post-issue management, underwriting, and compliance with Indian
regulations.
5. Students will evaluate various methods of finance and financial services, including
leasing, hire purchase, venture capital, factoring, credit rating, and financial counseling,
considering their implications for businesses and individuals.

Topics Lectures
Module- I: Introduction

An Introduction to Financial System, its Components, Financial Markets and

Institutions, Financial intermediation, Flow of funds matrix, Financial System and 6
Economic Development, An overview of Indian Financial System.

Module- II: Types Of Market

Financial Markets: Money Markets- Functions, Organizations and Instruments, Role

of Central Bank in Money Market, Indian Money Market – An Overview Capital 9
Market : Functions, Organizations and Instruments, Indian Debt Market, Indian
Equity Market – Primary and Secondary Market, Role of Stock Exchanges in India.
 Module- III: Financial Institutions

Commercial Banking – introduction, its role in project finance and working capital
finance, Development Financial Institutions (DFIs)- An overview and its role in 9
Indian Economy, Life and Non-life Insurance Companies in India, Mutual Funds-
Introduction and their role in Capital Market Development, NBFCs.

Module- IV: Financial Services Industry

Overview of financial services industry, Merchant Banking- pre and post issue
management, underwriting, Regulatory framework relating to merchant banking in 8
India.
Module- V: Methods Of Finance And Function

Leasing and Hire Purchase, Consumer and Housing Finance, Venture Capital 8
Finance, Bank Guarantee and Letter of Credit , Factoring Services, Credit Rating
and Financial Counseling.

Course Outcomes: Through this course, the student will be able to:

CO1: Demonstrate understanding of the components of the financial system, including

financial markets, institutions, and intermediation processes.
CO2: Comprehend the functions, organizations, and instruments of money markets and capital
markets, along with the roles of central banks and stock exchanges in India.
CO3: Apply knowledge of financial institutions such as commercial banks, development
financial institutions, insurance companies, mutual funds, and non-banking financial
companies (NBFCs) to analyze their roles in the Indian economy.
CO4: Analyze the operations and regulatory frameworks of merchant banking, including pre
and post-issue management, underwriting, and compliance with Indian regulations.
CO5: Evaluate various methods of finance and financial services, including leasing, hire
purchase, venture capital, factoring, credit rating, and financial counseling, assessing their
suitability and impact on economic development.
Text Books:

T1: Bhole, L.M., Financial Markets and Instituitions, Tata McGraw Hill Publishing Co.
T2: Khan, M.Y., Indian Financial System, Theory and Practice, Vikas Publishing House.
T3: Dhanekar, Pricing and Securities, Bharat Publishing House, New Delhi

Reference Books:
R1: Prasanna, Chandra, Financial Management- Theory and Practice Tata McGraw Hill
Publishing Co.
R2: Sinha, S.L.N. Development Banking In India,Madras ;Institute Of Financial Management
And Research.
Course Title: MUTUAL FUND

Course Code: BBA-F504

Credit Units: 4 L T P Credits
No. of Lecture: 40 3 1 0 4

Course Objectives:
1. Understand the concept of mutual funds and their basic types.
2. Identify the advantages of investing in mutual funds compared to other investment
options.
3. Analyze the structure and constituents of mutual funds, both in India and globally.
4. Evaluate the management techniques of bond and equity fund portfolios, including risk
assessment and performance enhancement strategies.

5. Comprehend the regulations governing the mutual fund industry and the rights and
responsibilities of investors and industry players.

Topics Lectures
Module-I: Introduction 5
Concept of mutual funds, Basic types of mutual funds, Advantages of mutual funds,
Difference between mutual funds and bank deposits
Module-II: Structure and Constituents 7
Constituents and structure of a mutual fund, Mutual funds in the INDIA and elsewhere ,
Difference between a mutual fund and a commercial bank , Various types of Mutual Fund
products o Basic classification of mutual funds o Such other products similar to
mutual funds , Types of Risks Associated with Mutual Funds
Module-III: Management of bond and equity fund portfolio 8
Investment of bond funds , Basic characteristics of a bond , Bond valuation , Risks in
bond investment , Techniques to enhance bond fund performance , Managing the bond
fund , Equity portfolio , Types of risks and returns that different asset classes offer ,
Equity share , The value of equity shares , Three types of equity shares , Equity research
, Valuation , Passive and active portfolio management , Portfolio strategies
Module-IV: Evaluation of performance of mutual funds 13
Measuring fund performance , Measuring return , Measuring risk , Risk-adjusted return ,
Comparing fund performance with a reference , Various standardized performance
systems , Limitations of performance measurement and evaluation
Module-V: Regulations of Mutual Fund Industry 4
Contextual significance of mutual fund regulation , Legal environment of mutual funds ,
Supervision and regulation , Principles of mutual fund regulation , Standards , Rights of
investors , Role of industry players in furthering regulatory objectives , Market context ,
Transparency and disclosure , Limits on fees and expenses , Internal governance within
mutual fund complexes
 Course Outcomes: Through this course, the student will be able to:

CO1: Introduce the concept of mutual funds, their types, and the benefits they offer to
investors.
CO2: Explain the structure and constituents of mutual funds, comparing them with
commercial banks and other similar investment products.
CO3: Discuss the management techniques involved in handling bond and equity fund
portfolios, including risk assessment, valuation, and portfolio strategies.
CO4: Explore methods for evaluating the performance of mutual funds, including
measuring returns, risks, and comparing against benchmarks.
CO5:Examine the regulatory framework governing mutual funds, focusing on legal
aspects, supervision, transparency, and the role of industry players in ensuring investor
protection and market integrity.

Text Books:

T1: Performance Appraisal for Mutual Funds – M. S. Turan, B. S. Bodlay

T2: Investments: Analysis and Management,Charles P. Jones,John Wiley & Sons

Reference Books:

R1: Smart Guide to Profiting from Mutual Funds (The Smart Guides Series) by Susan
Karp
R2: Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor BY
Author – John. C. Bogle
Course Title: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Course Code: BBA-F505 L T P Credits

Credit Units: 4
Number of Lectures:40 3 1 0 4

Course Objectives:
1. Understand primary and secondary markets, exchanges, brokers, and regulatory bodies
like the SEC.
2. Analyze income statements, balance sheets, and cash flow statements to assess a
company's performance.
3. Learn discounted cash flow analysis, relative valuation, and asset-based valuation to
determine the intrinsic value of stocks and bonds.
4. Explore concepts like the efficient frontier, capital market line, and risk-return trade-
offs to optimize portfolio returns while managing risk.
5. Develop skills to evaluate portfolio performance using risk-adjusted measures and
benchmarks.

Topics Lectures
Module-I: Introduction

Introduction, Investment process, Type of Investors, Investment vs. Speculation vs.

Gambling, Factors influencing selection of investment alternatives. 8
Capital Market: Introduction, Concepts of Investment Banks, Market Index, The
NASDAQ, SDL, NSDL, Benefits of Depository Settlement, Concepts of Small Cap,
Large Cap, Midcap and Penny Stocks.

Module-II: Risk-Return Relationship

Meaning, Types of Risk–Systematic and Unsystematic Risk, Measurement of Beta,

Standard Deviation, Variance, Reduction of Risk through Diversification, Practical 8
Problems on Calculation of Standard Deviation, Variance and Beta.

Module-III: Security Analysis

Basic Principles of Technical Analysis, Uses of Charts: Line Chart, Bar Chart,
Candlestick Chart, Mathematical Indicators; Moving Averages, Oscillators. 8

Module -IV: Theories, Capital Asset Pricing Model

Theories Dow Jones Theory, Elloit Wave Theory, Efficient Market Theory.
8
Capital Asset Pricing Model Assumptions of CAPM, CAPM Equation, Capital Market
Line, Security Market Line.
 Module-V: Portfolio Performance Measurement

Meaning of Portfolio Evaluation, Sharpe’s Ratio (Basic Problems), Treynor’s Ratio 8

(Basic Problems), Jensen’s Differential Returns (Basic Problems).

Course Outcomes: Through this course the student will be able to:

CO1: Recall and explain key concepts, theories, and terminology related to securities analysis
and portfolio management.
CO2: Apply financial analysis techniques and models to evaluate individual securities and
construct investment portfolios.
CO3: Analyze market trends, and economic indicators to make informed investment decisions.
CO4: Evaluate investment strategies, portfolio performance, and risk management techniques.
CO5: Design and implement investment portfolios tailored to specific investor goals, risk
preferences, and time horizons.

Text Books:

T1: Chandra, P. (2017) Investment Analysis and Portfolio Management; Tata McGraw Hill
Education Private Limited
T2: Security Analysis and Portfolio Management" by Donald E. Fischer and Ronald J.
Jordan,Pearson

Reference Books:

R1: Frank K Reilly & Keith C Brown, (2012) Analysis of Investments and Management of
Portfolios (12th edition), Cengage India Pvt. Ltd.
R2: Portfolio Selection: Efficient Diversification of Investments" by Harry Markowitz,
Blackwell Publishers
Course Title: BANKING & MICRO FINANCE- I

Course Code: BBA-F506

L T P Credits
Credit Units: 4
Lectures: 40 3 1 0 4

Course Objectives:

1. Understanding Rural India: Explore rural society, economy, infrastructure, and

agricultural banking, along with policies and development issues.
2. Regulation and Financing: Cover regulatory aspects of rural financial services,
financing for agriculture, SMEs, and government initiatives like financial inclusion.
3. Challenges and Opportunities in Rural Banking: Analyze emerging trends, microcredit,
self-help groups, and digital initiatives' impact on rural banking.
4. Microfinance Ecosystem: Understand microfinance delivery, legal frameworks, its role
in rural development and financial inclusion, along with challenges and solutions.
5. Microfinance Models and Technology: Study global microfinance models, digital
technology's role, impact assessment, and differences from traditional banking.

Topics Lectures

Module-I: Rural India

Demographic features-characteristics of rural society-economic features-

infrastructure agricultural economy and agricultural banking. Rural development 8
policies and Rural issues
Module-II: Financing Rural Development

Regulation of rural financial services-rural credit institutions regulatory 8

authorities (in brief) financing agricultural /allied activities/agricultural
equipment-financing rural non-farm sector-SME finance government initiatives:
-Financial Inclusions-Rural housing and education loans.
Module-III: Problems & Prospects in Rural Banking

Role of rural banking-emerging trends in rural banking, Opportunities and 8

challenges -micro credit and self-help groups. Penetration and Impact of digital
initiatives.
Module-IV: Microfinance Perspectives

Understanding the microfinance ecosystem in India. delivery methodologies- 8

legal & regulatory framework, Rural Credit, Role of Microfinance in rural
development and Financial Inclusion, AMFI, Opportunities and challenges for
MFIs across the value chain and solutions thereof.
 Module-V: Models of Microfinance
8
Role of Digital technology, Models of Microfinance across the world - Impact
of Microfinance, Way forward – Drivers for growth., Difference between
Banking and Microfinance.

Course Outcomes: Through this course, the student will be able to:

CO1: Gain a comprehensive understanding of rural India, including its demographic

features, economic characteristics, infrastructure, and agricultural economy.
CO2: Analyze the financing mechanisms and policies for rural development, including
regulatory frameworks, credit institutions, and government initiatives.
CO3: Assess the problems and prospects in rural banking, including emerging trends,
opportunities, challenges, and the impact of digital initiatives.
CO4: Explore the role of microfinance in India's rural development, including delivery
methodologies, legal frameworks, and the impact on financial inclusion.
CO5: Understand various models of microfinance, including the role of digital technology,
global perspectives, impact assessment, and the differences between banking and
microfinance

Text Books:

T1: Rural Banking, Indian Institute of Banking and Finance-MacMillan publishers

IndiaLimited,1st edition 2012.
T2: Banking Theory, Law and Practice" by Sundaram and Varshney,Sultan Chand & Sons

Reference Books:

R1: Micro Finance, Indian Institute of Banking and Finance-MacMillan publishers India
Limited,1st edition 2012
R2: Microfinance Handbook: An Institutional and Financial Perspective" by Joanna
Ledgerwoo, World Bank Publications
Course Title: SUMMER TRAINING PROJECT REPORT
Course Code: BBA-P503
Course Credit: 4 L T P Credits
0 0 4 4

Course Objectives:
1. Develop practical skills relevant to the field of [specific field or industry] through hands-
on experience and mentorship.
2. Gain insight into the day-to-day operations of [specific industry/company] and
understand how theoretical knowledge applies in real-world scenarios.
3. Enhance professional competencies such as communication, teamwork, problem-
solving, and time management.
4. Explore various aspects of [specific field or industry], including but not limited to
[specific areas of focus].
5. Foster professional relationships and networking opportunities within the industry.

The students of the respective specialization are supposed to undergo an approximately 300 hours
of practical training spread over 30 to 40 days (summer internship) during the vacations after fourth
semester in an approved business / industrial / service organization and submit at least three copies
of the summer training report to the department/university within stipulated time as decided by the
department/ university.
The summer training report shall carry 100 marks. It shall be evaluated for 25 marks by an
External examiner to be appointed by the university and for the rest of the 75 marks by an
Internal guide as appointed by the department with due permission of the
University authorities. This External board of examiners shall comprise of a minimum of two
faculty members/Industry expert as approved by university. The respective guidelines will be
provided by the department to the students at the end of 4th semester.

Course Outcomes: Students will able to:-

CO1: Demonstrate advanced technical skills and knowledge in their specific field of study,
applying theoretical concepts to practical tasks and projects in a real-world work
environment.
CO2: Exhibit improved professional behavior, including effective communication,
teamwork, and problem-solving abilities, preparing them for successful careers in their
chosen industries.
CO3: Gain experience in project planning, execution, and management, learning to set
goals, meet deadlines, and deliver quality results while managing resources efficiently.
CO4: Acquire a deeper understanding of industry standards, practices, and trends,
enhancing their awareness of the current job market and potential career paths within their
field.
CO5: Engage in reflective practices to evaluate their performance, identify strengths and
areas for improvement, and develop a lifelong learning mindset to adapt to future
challenges and opportunities.
Course Title: PROFESSIONAL DEVELOPMENT & SOFT SKILLS-II

Course Code: BBA-504

Credit Units: Nil L T P Credit
No. of Lecture: 30 0 0 0 0

Course Objectives:
1. Provide students with a basic understanding importance of Resume and Job Application. .

2. Develop a comprehensive understanding of Group Discussion and its importance in work

place.

3. Familiarize students with various types of Job Interview.

4. Prepare students for Job Interview.

Topics Lectures
Module-I: Resume Preparation & Job Application 5

Types Of Resume, Important features of a Selling Resume . Resume

Writing Resume for Physical and Job Portals. Audio and Video Resume
making. Job Application and Cover Letters Writing.

Module-II: Group Discussion 8

Group Discussion : Introduction , Difference Between GD And Debate ,
Personality Trait Evaluations, Group Etiquettes and Mannerisms , Types
of GD, Opening And Summarizing , Some Tips For GD . MOCK GDs

Module-III: Job interviews-1 4

Desirable Qualities, Using Proper Verbal And Nonverbal Cues ,
Exhibiting Confidence, Interview dress code and required body language.

Module –IV: Interview Preparation 10

i)Process, Types of InterviewIntroduction session, subject based interview,
HR interview, Tips For Success. ii)MOCK INTERVIEWS

Module-V : Quiz 3

Current Affairs

Course Outcome:
CO1: Students will be able to prepare am inmpessive Resume and Job Application..
CO2: Students will gain a profound understanding of Dos and Don’ts of Group Discussion.
CO3: Students will develop the skills to understand the requirements in work place.
Understand their personality trait and prepare accordingly.
CO4: Students will be able to show confidence in facing Mock job interview.

Text Books:

T1: Monoppally, Matthukutty.M. 2001. Business Communication Strategies. 11th Reprint,

Tata McGraw Hill,New
T2: Dictionary; OxfordAdvanced Learner Dictionary; OUP

Reference Books:

R1: ∙ Lewis, Norman. 19991, Word Power Made Easy, Pocket Books.
R2: David Green. Contemporary English Grammar, Structure and Composition; Mac Millan.
Course Title: Tally Lab-II L T P CREDIT

Course Code: BBA-505P 0 0 0 0

Credit Units: 0
No. of Classes:

Course Objectives:

1. Develop the students’ ability to use various tools in measuring and evaluating the
performance of an entity
2. Equip students with the skills to manage and classify inventory effectively using Tally
Prime, focusing on supply chain understanding, supplier types, and comprehensive
inventory tracking.
3. Develop students' ability to handle accounts receivable and payable within TallyPrime,
including bill-wise entries, credit limits, and generating performance reports for
efficient financial management.
4. Train students in managing purchase and sales orders, tracking additional purchase
costs, and ensuring accurate order processing and cost allocation in TallyPrime.
5. Enhance students' ability to generate and interpret various financial and inventory
reports using TallyPrime, ensuring effective decision-making and strategic planning.

Topics Lecture
Module–I: Storage and Classification of Inventory

Introduction-Supply Chain, Types of Suppliers, Inventory Management, Terms

6
Used in InventoryManagement, Inventory Masters in Tally, Business Scenario,
Inventory Masters in TallyPrime, Tracking of Movements of goods in
Batches/Lots, Batch Reports, Price Levels and Price Lists

Module- II: Accounts Receivable and Payable Management

Introduction, Activation of Bill-wise Entry, Specifying of Credit Limit for Parties, 8
Credit Limits for Parties, Performance, Bills Payable and Receivable Reports
 Module–III: Purchase and Sales Order Management

Introduction, Purchase Order Processing, Sales Order Processing, Order

8
Outstanding, Reorder Level

Module–IV: Tracking Additional Costs of Purchase

Introduction, Configuration of Additional Cost of Purchase in TallyPrime.

6

Module–V: Cost/Profit Centres Management

Introduction, Cost Centres in Tally, Allocation of Expenses to Multiple Cost

4
Centres and Cost Categories, Cost Centre Reports-Cost Centre Break-up, Ledger
Breakup, Group Breakup

Module- VI: Budget and Scenarios

Introduction, Scenario Management- Temporary Inclusion of Reversing Journal

voucher in the Reports 4

Module- VII: Generating & Printing Reports

Introduction, On the Fly Reporting- Drill Down Display, Date/Period based

reporting & Comparing, Date/Period based reporting & Comparing, Godown-wise 4
Stock Availability, Movement Analysis, Stock Query, Financial Reports- Balance
sheet & Profit & Loss A/c, Books & Registers- Sales & Purchase Register,
Printing of Invoice reports.

Course Outcomes: Through this course, the student will be able to:
CO1: Acquire the skill of financial decision making in a systemized manner.
CO2: Create and manage inventory masters, track goods movements in batches/lots, and
generate detailed batch reports and price lists, ensuring streamlined inventory management.
CO3: master the activation and management of bill-wise entries and credit limits, and generate
detailed accounts receivable and payable reports, enhancing financial oversight and control.
CO4: efficiently process purchase and sales orders, manage order outstandings, determine
reorder levels, and configure additional costs of purchases, ensuring optimal resource
utilization and cost management.
CO5: Interpret the financial statements as well as evaluation of stock at the end. Generate on-
the-fly reports, conduct date/period-based comparisons, and create detailed financial and
inventory reports, facilitating informed business decisions and strategic planning.

Text Books:
T1: S.K. Thakur ,Tally Lab-I, BPB Publications
T2: Bhogal, Tally.ERP 9: Learn by Doing, BPB Publications.

Reference Books:
R1: Learn Tally Prime with GST Book by Gaurav Agrawal
R2: G.S. Grewal, Computerised Accounting with Tally ERP 9: Theory and Practice, Sultan
Chand & Sons.