UNIVERSITY OF SANTO TOMAS

DEPARTMENT OF COMMUNICATIONS & MEDIA STUDIES

OUTCOMES -BASED TEACHING - LEARNING PROGRAM
FOR COMMUNICATION RESEARCH (CA 13)
2nd semester, SY 2015-2016

Course Title: COMMUNICATION RESEARCH

Course Number: COM-RES

Credit Units 3

Contact Hours: 3 hours/ week lecture

Course Placement:
Pre-requisites: COMMUNICATION THEORY

Course Facilitator: Asst. Prof. Gwenetha Y. Pusta, PhD

Consultation Place /Time: F: 13:00-15:00/ AB Consultation Room
Email: gwenetha@yahoo.com

Course Description: This writing competency course surveys the use of trends, approaches and methods to the design of a
communications research. It deals with the types of communication researches, methods of collection,
qualitative and quantitative approaches, data presentation and analysis.

Approve by: PROF. MICHAEL ANTHONY C. VASCO, PHD

Date of Approval:
 UNIVERSITY OF SANTO TOMAS
DEPARTMENT OF COMMUNICATION

Department of Communication’s Program Intended Learning Outcomes Course Intended Learning Outcomes
Learning Intended Outcomes

It is expected that Thomasian students of It is expected that an Artlet Communication It is expected that, after the course a student
Communication, will be able to manifest Arts student will be able to demonstrate the will be able to do the following:
the following: following:

1. The ability to demonstrate critical • Progressive demonstration of critical 1. Discuss the concepts, approaches and
thinking and ethical consciousness. thinking in structuring communication generalizations of social science research.
research. 2. Compare and contrast, analyze , relate
• Cognition of knowledge on and apply learned principles in
communication and its interrelations examining information, and
involving research trends, ethical practices communication media.
and communication policies.
2. The ability to critically assess and • Grounded engagement in theorizing, 3. Identify, describe and evaluate factors
articulate various communication generalizing and synthesizing knowledge affecting policies and strategies in relation
theories. management and problem solving analysis to communication research.
for applied communication research. 4. Elucidate the basic tenets of research
approaches to be able to critically engage
with these.
 Department of Communication’s Program Intended Learning Outcomes Course Intended Learning Outcomes
Learning Intended Outcomes

3. The ability to contribute to the • Assimilate the value and techniques of 5. Design a research proposal on specific
conceptual planning and execution of a communication research. issues confronting the discipline.
sound development campaigns. • Critically plan the concept, tools, 6. Enhance problem -solving skills with
techniques and strategies of a research plan. through gathering information and data.
• Contribute to the ethical practice of a 7. Demonstrate analytical thinking in
competent communicator through various synthesizing information gathered
media platforms. through the investigation of a
phenomena.
4. Preparedness for professional areas • Creative countenance of principles learned 8. Exhibit academic excellence through the
and industries as preparation for communication efficient completion of the course
profession in the media industry requirements.
• Exercise ethical action and credibility in 9. Communicate the relevance of theories
both written and oral communication and principles learned in their practice of
outputs. ethical profession.
10. Work efficiency and professionalism in
chosen discipline.
 UNIVERSITY OF SANTO TOMAS
DEPARTMENT OF COMMUNICATION
INTENDED LEARNING CONTENT TEACHING- ASSESSMENT TASKS
OUTCOMES LEARNING
ACTIVITIES

• Locate communication I. Introductory Notes on Research Lecture

research in the taxonomy of • socialized discussion and
communication studies sharing of expectations

• Identify the various methods a. Overview of Theories into the Lecture / Socialized • objective quiz
and practices in communication Study of Communication Research. Discussion
research. b. Effects of Mass Media on Student Inquiries
•Accurately articulate the Audiences
concepts, elements, of research c. Interpretative and Critical
as a social science process. Perspectives of Research
• Critically assess and juxtapose II. The Basic Foundations of Research Lecture / Socialized
the importance of research to a. Theoretical versus Empirical Discussion • Group work
problem solving. b. Nomothetic versus Idiographic Student Inquiries
 UNIVERSITY OF SANTO TOMAS
DEPARTMENT OF COMMUNICATION

INTENDED LEARNING CONTENT TEACHING - LEARNING ASSESSMENT TASKS

OUTCOMES ACTIVITIES

c. quantitative versus Qualitative Lecture / Socialized Discussion • Objective quiz

Research
Student Inquiries • Writing the Review of
Related Literature
Evaluate the value of III. Designing the Lecture / Socialized Discussion • Conceptualize the Research
recognizing the various Communications Research Problem
perspectives to viewing a social a. Types of Researches Student Inquiries
problem b. Use of Researches
c. Treatment of Time

Apply the fundamental tenets IV. Content Analysis Structuring research using content Conceptualize the Research
analysis Framework

V. Reception Analysis Structuring research using research Choosing the Appropriate

analysis Methods for your Research

Vi. Communications Survey Structuring research using

Research communications survey research
 UNIVERSITY OF SANTO TOMAS
DEPARTMENT OF COMMUNICATION
References:
1. Arboleda, Corazon (1998) Writing A Thesis Proposal. Makati City: Assumption College Press. 114
2. Anderson, J. A. (1996). Communication theory: Epistemological foundations. New York, NY: The Guilford Press.
3. Mercado, Cesar (1992) Conducting and Managing Communication Survey Research. Quezon City: Local Resource Management
(LRM) Services. 244 pp.
4. Librero, Felix (1996) How To Write a thesis Proposal: Some Practical guidelines (3rd ed) Los Banos, Laguna. Institute of
Development Communication. University of the Philippines-Los Banos. 147pp.
5. Shearon A. Lowery and Melvin L. DeFleur, 1995, Milestones in Mass Communication Research: Media Effects (3rd edition),
Longman, ISBN 0-8013-1437-2.

Grading System:

Prelims (50%) Finals (50%)

Class Participation/ quizzes 20% Class Participation / quizzes 20%

Chapter 1 40% Chapter 3 40%

Chapter 2 40% Chapter 4 40%

Total 100% Total 100%

 UNIVERSITY OF SANTO TOMAS
DEPARTMENT OF COMMUNICATION

Course Policies:
 UNIVERSITY OF SANTO TOMAS
DEPARTMENT OF COMMUNICATION

TENTATIVE COURSE CALENDAR:

WEEK CONTENT

1 Introductory Lecture: Communication Research Trends & Approaches

2 Overview of Theories into the Study of Research

3 The Basic Foundations of Research

4 Types of Research

5 Uses of Researches

6 Treatment of Time in Communication Research

7 The Review of Related Literature

8 Designing the Research Plan

9 Preliminary Examinations

10 Writing the Statement of the Problem

11 Conceptualizing the Framework of the Study

12 Variables and Measures of the Study

WEEK CONTENT

13 Using the Content Analysis in Communication Research

14 Reception Studies

15 Field Research

16 The Communications Survey Research

17 Operationalizing the Study

18 Final Manuscript Submission