Business-Plan Sample

OnCraft
SOCIAL
MEDIA
MANAGEMENT
Prepared For :
Prof. Virnex Razo
By :
Micka Ella Villafañe GE 11
The Entreprenuerial Mind
Table of
Contents
Executive summary
Company description
Problem and solution
Vision and mission
Services
Swot analysis
Marketing plan
Management overview
Executive
Summary
VirtuCraft is a sole proprietorship that provides
virtual services to clients in a form of Social Media
Management. It offers a wide array of assistance in
regards to handling the social media aspect of the client’s
business such as boosting their online presence and
increasing their sales.
VirtuCraft’s ideal clients are business owners, both

local and internationally, who are struggling in managing
their brands on different social media platforms. It has
been proven that social media creates a massive influence
to the success of a business and with that; VirtuCraft
aims to help businesses step up their game.
Given that the services are varied to its level of

difficulty, duration, and specialization, client’s will be
price according to the services that they would avail which
will be in a form of packages.
VirtuCraft is a start-up business and will be

launched on April 21, 2022. The business is run by Micka
Ella Villafañe, founder, who has garnered several
certificates from extensive trainings, webinars, and
conferences.
About Us
VirtuCraft is an online freelancing agency which
provides Social Media Management services to businesses,
both local and international. The business is structured as a
sole proprietorship, operated by Micka Ella Villafañe.
Micka’s office is located in Monkayo, Davao de Oro,
Philippines and will begin its formal operations by April.
VirtuCraft recognizes the potential of what can social media
to for business, particularly for microbusinesses. Moreover,
VirtuCraft aims to lessen the burden of business owners who
have a little or no background on social media management
and marketing but wishes to explore the possibilities social
media offers. The business hopes to onboard five premium
clients by the end of the year and accumulate at least
$15,000 US dollars out from the service fees.

Problems
Nearly 40% of Small Businesses Don't Use Social Media.
Our findings show that though most small businesses
surveyed (63%) have social media accounts, 38% do not
A small business that lacks a social media presence must

work much harder to engage its customer base.
Solutions
Assistance for Social Media Management and
Marketing.
Through VirtuCraft, business who will avail our

services will be provided with high quality support that
will benefit the growth and success of their business.
Vission and
Mission
Aims to add value and make an impact to
client’s business by delivering
measurable results.
Our mission is to partner with clients for their success as

we create diverse client base including companies and
individuals functioning in many different fields and
economies. We will make sure that our clients have what
they need in order to run their businesses at peak
performance levels, with maximum efficiency and
reliability.
What do we offer?
Social Media Management
Social Media Marketing
Social Media Content Curation & Creation
(Photo & Video Editing)
Social Media User Engagement (Organic &
Paid)
Setting & Managing Advertisements
(Facebook, Instagram, Twitter, LinkedIn)
Social Media Branding
Brand Recognition/Awareness
Influencer Marketing
Customer Service
SEO (Search Engine Optimization)
PACKAGES/
SERVICES
BRONZE ($250) SILVER ($350)

7 days social media posting 14 days social media posting

Captions and Hashtags Captions and Hashtags
Social Media Management Social Media Management
15 mins daily social media Social Media Marketing Plan
engagement for a week 30 mins daily social media
Content calendar engagement for a week
Content calendar
GOLD ($500)
30 days social media posting 1 hour daily social media

Captions and Hashtags engagement for a month
Social Media Management Content calendar
Social Media Marketing Plan Brand recognition and awareness
Setting-up and Managing Influencer Marketing
Advertisements Customer Service support
SEO (Search Engine Optimization)
SWOT Analysis
Strengths
1Can assist wide range of niche
2Can help B2B and B2C businesses
3Broad minded approach in Content Creation
.Produces high quality content and strategic
plans
5Social media manager has gone to extensive
training with certificate
Weaknesses
New to the online freelancing industry
Social media manager has no prior experience
Opportunities
Work with different niches and industries
Create multiple connections by engaging on
online communities
Expanding the business through the
acquisition by onboarding premium clients.
Threats
1.Dominating presence of Experienced
competitors in online freelancing
TARGET MARKET
In line with our objects and services

offered, we are looking to target the
following clients segment:
Businesses that are looking for general

social media management assistance.
Businesses that are looking for social
media management assistance with
specialization.
Local and international businesses of
any niche
Marketing
Plan
In order for clients to avail our services, the
business needs to have an optimized social
media accounts as it serves as a profile that a
client would take into consideration.
Visit website such as upwork.com,
jobstreet.com, LinkedIn and even social
media platform to reach potential clients.
Master Selling Social Media Management
Services.
Don’t let quality slip as your business grow.
It’s important that you maintain a
consistently high quality of work as you
bring on more clients.
Management
Overview
Micka Ella Villafañe

CEO/FOUNDER
VirtuCraft
BUSINESS
PLAN
Prepared for:
Prof. Virnex Razo

GE 11
4145
8805, Monkayo 2022

Davao de Oro March, 17th

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OnCraft

VirtuCraft’s ideal clients are business owners, both

Given that the services are varied to its level of

VirtuCraft is a start-up business and will be

A small business that lacks a social media presence must

Through VirtuCraft, business who will avail our

Our mission is to partner with clients for their success as

BRONZE ($250) SILVER ($350)

7 days social media posting 14 days social media posting

30 days social media posting 1 hour daily social media

In line with our objects and services

Businesses that are looking for general

Micka Ella Villafañe

8805, Monkayo 2022

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