10/12/22, 2:34 PM The 5 Best Social Media Marketing Tools to Stay Ahead in 2022

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The 5 Best Social Media Marketing Tools to Stay Ahead

in 2022
October 12, 2022

In less than 5 years, social media has become an essential part of our entity.
Since Covid-19 launched in December 2019, it has completely changed the
business landscape. As businesses start working from home, it's no surprise
that smart insights show a 45% increase in daily social media usage. 

Currently, more than half of the world's population is active in some form of
social media channel. So, in the above scenario, businesses are actively turning
to websites and using social media to showcase their products and services
around the world. Here, social media marketing tools come into play to connect
the dots and help businesses thrive during this ongoing pandemic and changing
marketing trends. 

So, if you really want to grow your business, you should sincerely consider
adding the following social media marketing tools that will help you from
content production and publishing to analytics and report. These tools will
streamline your workflow and ensure that your business content reaches the
right audience.

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What Is Social Media Marketing 

Social media marketing is the process of getting traffic and attention through your social
media website. The goal of social media marketing is to create content that will
be shared and liked by users on social media platforms. Social Media Marketing
is a great way to get your message out there and reach a wide range of people.
Social media marketing is a form of internet marketing that involves the use of
social media platforms to promote a product or service. 

The main objective of social media marketing is to create awareness about

your brand and generate leads for your business. The use of social networks as
a means to market goods and services has become prevalent in recent years.
As the number of people who use these sites grows, more opportunities arise
for companies to reach their target audiences. Social media marketing tools are
used by companies to create content, engage with their audience, and measure
their results.

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The 5 Best Social Media Marketing Tools 

1. ManyChat

Best social media tool for Facebook marketing and Instagram Automation

ManyChat is the easiest and most trusted way to market your business in the
Facebook ecosystem. As a marketing chat platform, ManyChat makes it easy to
set up automated campaigns without any coding skills or huge budgets.
Businesses can find and connect with their followers on Instagram, Messenger
and Facebook, and even via text and email, all from one dashboard!

Let's say you want to improve your organic marketing strategy on Instagram.
You can quickly set up Instagram automation that allows a chatbot to chat with
leads and turn them into leads. ManyChat also comes with several built-in
features and templates for running Facebook or Instagram ads, lead generation
campaigns, and more. to help you find new customers and generate sales. It
even integrates with popular e-commerce platforms like Shopify and Wix to
help you manage your day-to-day operations.

ManyChat makes it easy to multi-channel access to your social media following.

You can capture your subscribers' email addresses and phone numbers to send
them content and promotions, build relationships beyond social media, and
h l ll li
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help you sell more online.

Features include:

Drag and drop workflow builder to create Facebook and Instagram

marketing campaigns
Ability to customize messaging for specific customer segments and
prospects
Simple integration with Facebook Ads Manager
Automated qualification and lead scoring capabilities
Instagram Messenger live chat
Social ad campaign optimization

Price: Starts at $10 per month. Free plan available. 

2. Sprout Social

Best social media tool for enterprise social media management

Sprout Social is an all -in -one social media management tool for medium to
large companies Give your team the opportunity to collaborate on a variety of
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large companies. Give your team the opportunity to collaborate on a variety of
marketing activities, including publishing, social listening, engagement, and
performance analysis of social media content.And if you want to connect all the
major social networks like Twitter, Facebook, LinkedIn, Instagram, and even

Pinterest, Sprout Social's intuitive navigation will come in handy.Features

include:An all-in-one smart social inbox to manage cross-platform
communicationA scheduling tool that works smoothly with Sprout Social’s built-
in content calendarPaid promotion tools to help manage adsCustomer review
management across Facebook, Tripadvisor, and Google My BusinessTrend
analysis specifically for TwitterMulti-level reporting from post to profile, up to
group accountsPrice: From $99 per user per month. Free trial available.

Features include:

An all-in-one smart social inbox to manage cross-platform communication

A scheduling tool that works smoothly with Sprout Social’s built-in content
calendar
Paid promotion tools to help manage ads
Customer review management across Facebook, Tripadvisor, and Google
My Business
Trend analysis specifically for Twitter
Multi-level reporting from post to profile, up to group accounts

Price: From $99 per user per month. Free trial available.

3. Buffer

Best social media scheduling tool

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While it's one of the most popular content marketing tools out there, Buffer
started out as a scheduling tool after competing with Hootsuite. However, since
its launch in 2010, this small business staple has taken it to the next level by
constantly improving and adding new features.

While providing basic analytics on post performance as part of its core service,
Buffer has also released a tool (with its own pay tier) designed for in-depth
analysis, strategy recommendations, and more. summaries and reports.

Features include:

Ability to create a regular posting schedule to slot in posts from your

queue (instead of manually scheduling every post)  
Multiple cross-platform social media account management
Two-factor authentication for extra security on your publishing account
Over 30 third-party integrations
Comment sentiment analysis (at a glance)
Instagram Story preparation and scheduling

P i F $12 th ( id ll ) ith
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Price: From $12 per month (paid annually) with a free tier available for

publishing. For analytics, from $28 per month (paid annually).

4. Canva

Best design tool for social media marketers

Canva is considered a standard design tool for those new to social media
marketing. With Canva, you can start with a beautiful design and design almost
any visual content, from infographics to invoices. If you can't find a template
for your design, you can create it from scratch.

While the free plan comes packed with features, the professional plan also lets
you schedule content for up to seven social media profiles and 100GB of cloud
storage to keep your designs in one place. 

Features include:

Over 250,000 free templates to get you started

Hundreds of thousands of free graphics and photos
Team collaboration on designs
Ability to create a “brand kit” where you can upload logos and fonts and
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Ability to create a brand kit where you can upload logos and fonts and
save your brand color palette
One-click magic resize on designs to help you post cross-platform (which
is more helpful than you can ever imagine!)

Social scheduling tool with a content calendar built into Canva for
seamless content creation

Price: From $9.99 per month (billed annually). Free plan available.

5. Animoto

Best social media tool for video creation

Animoto works similarly to Canva in that it allows you to create high-quality

content from templates. However, Animoto specializes in video content. With
the drag and drop builder you can create professional looking videos for any
occasion:product launches, "about us" videos, personal celebrations, and more.

Animoto provides access to a huge library of over a million photos and videos,
as well as thousands of licensed music, and lets you upload your own content
to its cloud-based video editor. 

Features include:
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Drag and drop video templates built using social media best practices
Unlimited video creation

Watermark display option to keep your brand’s logo on screen throughout

the video
Ability to create and resize your video to platform-specific aspect ratios
Easy integration with YouTube, Instagram, and Facebook ads

Price: From $15 per month (annual billing). Free plan available.

Conclusion

With so many tools to choose from, it can be difficult to sift through all the
marketing elements to find the essential features you need for your business.
While all of these tools are incredibly useful in their own right, some work
better than others for specific needs.

No matter which tool (or tools) you choose to support your social media
marketing strategy, whether you're looking for post design, analysis, or
planning, each tool has its pros and cons. and disadvantages. If many of the
tools on this list meet a business need, be sure to compare both price and
features.

Finally, don't be afraid to take advantage of free plans or trial periods to better
understand whether the tool is right for you.

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