Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 22 views

    Brand Manual

    Uploaded by

    Krishna Singh
    This document provides details for an advertising campaign for FIMCMS, an institute that provides vocational education in media. The campaign aims to increase brand awareness and position FIMCMS as focusing on skills over theories. It will target students aged 14-26 from middle to higher income families. Key benefits highlighted will be practical learning, industry exposure, and placement assistance. The campaign tone will be energetic, casual, cheerful and trustworthy. It aims to portray how education should be skills-focused and give students choice. The budget is Rs. 3 crores from February to July.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Brand Manual

    Uploaded by

    Krishna Singh
    22 views11 pages
    This document provides details for an advertising campaign for FIMCMS, an institute that provides vocational education in media. The campaign aims to increase brand awareness and position FIMCMS as focusing on skills over theories. It will target students aged 14-26 from middle to higher income families. Key benefits highlighted will be practical learning, industry exposure, and placement assistance. The campaign tone will be energetic, casual, cheerful and trustworthy. It aims to portray how education should be skills-focused and give students choice. The budget is Rs. 3 crores from February to July.

    Original Description:

    Original Title

    BRAND MANUAL

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides details for an advertising campaign for FIMCMS, an institute that provides vocational education in media. The campaign aims to increase brand awareness and position FIMCMS as focusing on skills over theories. It will target students aged 14-26 from middle to higher income families. Key benefits highlighted will be practical learning, industry exposure, and placement assistance. The campaign tone will be energetic, casual, cheerful and trustworthy. It aims to portray how education should be skills-focused and give students choice. The budget is Rs. 3 crores from February to July.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views11 pages

    Brand Manual

    Uploaded by

    Krishna Singh
    This document provides details for an advertising campaign for FIMCMS, an institute that provides vocational education in media. The campaign aims to increase brand awareness and position FIMCMS as focusing on skills over theories. It will target students aged 14-26 from middle to higher income families. Key benefits highlighted will be practical learning, industry exposure, and placement assistance. The campaign tone will be energetic, casual, cheerful and trustworthy. It aims to portray how education should be skills-focused and give students choice. The budget is Rs. 3 crores from February to July.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    MISSION

    Revolutionize the world with quality vocational Education that make the youth of
    India Industry ready and employable globally in the Media Sector.

    Engage the Youth of India in Skill India and Make in India mission.

    To achieve this, we have developed a Learner- Centric methodology that converts


    each student into an independent learner with critical appreciation and research
    skills.

    VISION
    To be a global leader in providing professional skill development and training
    solutions in Media Industry by imparting industry specific technical skills that
    develop long-term careers for students in the services sector.

    Promote and provide for student-centred learning and excellence through


    Industry based programs and curriculum.

    TAGLINE
    Ideate. Imagine. Inspire.
    CMYK / PANTONE LOGO
    THE CMYK LOGO SHOULD BE USED IN ALL APPLICATIONS WITH
    THE EXCEPTION OF HIGH-END EXCLUSIVE COLLATERAL SUCH
    AS INVITATIONS OR ONE COLOUR APPLICATIONS SUCH AS
    CORPORATE STATIONERY. IN THESE SPECIAL CASES.

    IMPORTANT NOTE: THE CMYK/RGB VALUES OF THE


    LOGO ARE DIFFERENT DEPENDING ON THE
    BACKGROUND COLOUR AS ILLUSTRATED ON THE RIGHT
    INCORRECT USAGE OF OUR LOGO RESULTS IN THE DILUTION OF ITS OVERALL
    IMPACT AND COMMUNICATION.

    IT CONVEYS THE WRONG IMAGE FOR THE BRAND. INDIVIDUAL DISCRETIONARY


    USAGE OF OUR LOGO IS NOT PERMITTED.

    THE FOLLOWING ARE A SERIES OF APPLICATION METHODS OF OUR LOGO THAT


    ARE NOT PERMITTED.
    VISITING CARD

    LETTERHEAD

    ENVELOPE
    Creative Brief for FIMCMS.
    Background: FLEDGE INSTITUTE OF MASS COMMUNICATION & MEDIA STUDIES,
    draws on the expertise of internationally renowned media
    practitioners, including experts in strategic communication, PR, Journalism, Advertising &
    marketing, Designing, voiceover, communication theory, media ethics, photography and
    video production. Students are engaged in personalised teaching model, state-of-the-art infrastructure
    and small class tutorials that ensure every student is known by name and supported throughout their
    studies. We strive to discover students’ hidden talents and skills and make them job ready in the ever-
    changing media landscape.
    Advertising This advertising campaign focuses more on brand awareness, and how our institute is more of a skill
    Campaign driven then theory. This campaign largely focuses on 2 Tier & 3 Tier cities. As we introduce hybrid
    Theme: diploma course where the students get to choose from an option of certification courses and make it as a
    diploma course, we give the power to students. FIMCMS wants to change how an individual looks at
    studies with this campaign.

    Advertising • To create awareness about the institute.


    Objectives: • To educate people about what our brand has to offer.
    • To make people choose our institute over others.
    • To create trust on our brand.
    Target Age: 14-26
    Audience: Income Bracket: Middle Class to Higher Class
    Key Benefits: Some of the key benefits are:
    • We as an institute leans toward practical learning skills rather than classroom theories.
    • Industrial Exposure is given to each student, as we assure 100% Placement Assistance.
    • Even after the course completion all the study material of the students, stays there with him
    with our unique student portal feature.
    Positioning: FIMCMS is an educational institute who believes in skill-based learning and tapping into un-organized
    sector and making them organized. FIMCMS with their tagline: “Ideate. Imagine. Inspire”

    wants every student to do something exceptional in their own way. We believe to become India’s one of
    the most successful media institutes.

    Tone of Voice: Energetic, Casual, Cheerful, Friendly, & Trustworthy.

    Net FIMCMS advertising campaigns will make an impression of how actually the education process should
    Impression: run. How the students should be given right to choose their subjects for an actual diploma course. By the
    end of this campaign FIMCMS will have the image as “Howard University of India”.

    Budget: Rs 3 Crores
    Time: Campaign will start from mid of the feb till mid of July, which in India is suppose to the admission
    season.
    Execution Pictures that inspire to do something or portrays an individual’s creativity.
    Style and
    Appeal:

    You might also like