Third Semester Curriculum BBA (Full Time) 3 Yrs. Program of D.A.V.V.

, Indore For Affiliated Institutions

Semester III
BB 301 Marketing Management

BB 302

Organizational Behavior

BB 303

Business Environment

BB 304

Business costing

BB 305

Operations Management

BB 306

Business statistics

Marketing Management BB 301

Objective: To generate understanding of the marketing management and impart knowledge of the function. Scheme: 20 marks for internal evaluation. The assessment shall be done on the basis of test, case and assignments. External examination shall be of 80 marks for two sections section A & B. The section A shall have 6 questions, questions shall be of logical and analytical type. Emphasis shall be on real life situation based questions rather direct theory based questions. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B.

Course Content
Unit : I Marketing :- Meaning - concept - functions - marketing Planning & implementation marketing Programmes - Marketing environment Micro and Macro. Unit II: Market Segmentation and consumer behaviour Influencing factors, Decision process - Marketing Research - Marketing information system Unit : III Product :- Meaning - Product planning - policies - positioning - New product Unit : IV Pricing:- Pricing objectives Setting and modifying the price Initiating price changes and responding to price changes. Unit : V: Promotion: Promotion Mix - Advertisement - Message - copy writing - Media strategy sales promotion - Personal selling and publicity. Unit : VI: Physical Distribution and Strategies:- Distribution Mix - Managing channel intermediaries - transport and warehousing Text Books 1. Debraj Dutta Mahua Dutta, Marketing Management,2010,Vrinda Publication 2. P.K.Chopra , Marketing Management ,2010,Dreamtech Press,New Delhi 3. V.S.Ramasamy & Namakumari.S, Marketing Management, 2010, Macmillan, 4. Saxena, Marketing Management, 2010,Tata Mcgraw Hill 5. Chandra Bose,Modern Marketing Principle and Practices,2010,PHI Learning

Organization Behavior BB 302

Objective: To generate understanding of organizational behavior and impart knowledge of the function. Scheme: 20 marks for internal evaluation. The assessment shall be done on the basis of test, case and assignments. External examination shall be of 80 marks for two sections section A & B. The section A shall have 6 questions, questions shall be of logical and analytical type. Emphasis shall be on real life situation based questions rather direct theory based questions. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B. Syllabus Unit: I OB History and Development; Importance of OB to the field of management. Basic behavioral Process: Cognitive functions - intelligence, Creativity, Problem solving, Learning and its process - implications, Unit: II: Attitudes and Values, Personality - Concepts, theories, estimation and applications; Perception - implications, counseling - importance and relevance. Unit: III: Motivation - Theories and applications to management, Unit: IV: Leadership - Role and functions of a leader, Leadership theories and styles, implications for management, Alternatives to leadership; Unit: V: Organizational Development - approaches, intervention strategies, implementation; Organizational culture - relevance of culture in the changing scenario, Organizational Politics, impression management and defensive behavior Unit VI: Organizational change : Approaches and resistance to change, Manager as a change agent; Conflict management, nature, sources. Current applications and future trends in OB. Text Books 1. Kamran Sultan Organizatioal behavior , 2011,Dreamtech Press 2. Agrawal P.K,Management Process & Organisational Behaviour,2011,Vrinda Pub 3. R. S. Dwivedi, Human Relations and Organizational Behavior: A Global Perspective, Macmillan 4. Stephen P. Robbins, Timothy A Judge, Organizational Behaviour, Pearson

Business Environment BB 303

Objective: To generate understanding of business environment and impart knowledge of the function. Scheme: 20 marks for internal evaluation. The assessment shall be done on the basis of test, case and assignments. External examination shall be of 80 marks for two sections section A & B. The section A shall have 6 questions, questions shall be of logical and analytical type. Emphasis shall be on real life situation based questions rather direct theory based questions. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B. Syllabus 1. Meaning of Business Environment, Factors affecting environment to the business, Internal and external environment, micro environment, macro environment. Types of environment. 2. Economic Environment: Nature of economy, structure of the economy, economic policies, economic conditions. 3. Political Environment: Economic roles of the government, government and legal environment, economic roles of government of India. 4. Technological Environment: Concept and significance of technological environment, regulation of foreign investment and collaboration. 5. Social Environment: Business and society, business and culture, language, culture and organizational behaviour, other social/cultural factors, social responsibility of business. 6. The contribution of Public sector enterprises in India, Privatization and disinvestment in India, Foreign Direct Investment in India, its impact on Indian economy. Text Books 1. Neelmegham, Business environment,2011,Vrinda Publication 2. Aswathappa k, Essentials of Business environment, Himalaya Publishing house. 3. Paul, Justin, Business Environment, Tata McGraw Hill 4. Palwar, Economic Environment of Business, PHI, New Delhi,2009

Business Costing BB 304

Objective: To familiarize and develop an understanding of basic concepts, methods and systems of costing used by business enterprises. Scheme: 80 marks for the university examination and 20 marks for internal. For internal evaluation there shall be tests for 10 marks and for project for 10 marks. The university examination to be based on analytical questions, there shall be four questions from the syllabus in the examination. There should be no internal choice and all four questions should be compulsory. Syllabus: Unit I Basics of Costing: Meaning and definition of Cost Accounting, Concepts of Cost ,Cost Object, Cost Center and Profit Center, Cost Control and Cost Reduction Classification of Costs, Overview of Cost Accounting Standards. Unit II Cost Elements: Material Cost- purchase procedure, store keeping and stock control, pricing issue of material and accounting thereof, perpetual inventory and physical stock taking, identification of slow, non-moving and fast moving items, ABC analysis, JIT system, level of inventories and economic order quantity, analysis, investigation and corrective steps for treatment of stock discrepancies control through other means. Unit III Labour Costs remuneration methods, monetary and non-monetary incentive schemes, payroll procedures, labour analysis and idle time, measurement of labour efficiency and productivity, analysis of non productive time and its cost, labour turnover and remedial measures, treatment of idle time and overtime. Unit IV Direct Expenses nature, collection, classification and treatment.Overheads nature, collection, classification, apportionment, allocation and absorption. Unit V Costing Methods: Unit Costing, Job Costing, Batch Costing, Process Costing, Contract Costing, Activity Based Costing, Target Costing, Costing for Services Sector. Unit VI Cost Accounting Systems: Accounting entries for an integrated and not integrated accounting system, Reconciliation between cost and financial profit and loss account, interlocking accounting. Text Books: 1. Jawahar Lal : Cost Accounting;TataMcGraw- Hill Education (India) Ltd. 2. Arif Pasha Mohd. Cost Accounting, 2010,Vrinda Publication 3. Jelsy Joseph Kupappapally Accounting for Managers,PHI Learning 4. S.N. Maheshwari Cost & management Accounting; Sultan Chand & Sons,

Operations Management BB-305

Objective: To give understanding of operations as function and skills of major decisions area in operations as function. Scheme: There shall be 20 marks for internal evaluation and 80 for external paper. Examination paper shall have two sections Section A and Section B. Section A shall have theoretical questions and section B shall have numerical. There shall be five questions in section A and three shall be answered for 48 marks. The section B shall have 4 questions and two to be answered for 32 marks. Syllabus: I. Introduction to productions and operations management: Nature of production, productions and system, production as an organizational function, decision making in production, production management and operations management, Characteristics of modern production and operation management, organization of production function, recent trends in production/operations management. II. Production process, manufacturing and service operations: production process, manufacturing operation, service operations, selection of process non manufacturing or service operations, difference between manufacturing and service operations, classification of manufacturing process, manufacturing operations as conversion process, characteristics of modern manufacturing process, III. Design of production system: Product, process and production design, factors influencing product design, approaches for product design, process planning and process design, process selection, process management, major process decisions, IV. Plant location & Plant layout Location theories, freedom of locations, errors in selection, steps in location selection, relative importance of location factors, location models, Meaning, definition scope and of facility layout, factors influencing layout, types of layout, importance of layout, layout planning, layout tools and techniques, analysis if layout with computers, criteria for selection and design of layout, layout design procedure. V. Materials Management functions, meaning and operations, overview of materials planning & material requirement planning, over view of Store management objectives & functions. VI. Quality control Purpose of inspection and quality control control charts and acceptance sampling by variable and attributes. Sample plan OC curve, AQL, AOQL, LTPD. Text Books 1. S.N Chary,Theory & Problems in Production and Operations Management, TMH 2. R.V.Badi N.V.Badi Production & Operations Management,Vrinda Publication 3. B. Mahadevan; Operation Management; Theory and Practice Pearson Education, 4. Ashwathappa, Production and Operation Management, Himalaya Publishing .

Business and Statistics BB 306

Objective: To generate understanding of the statistics in business decision making and impart knowledge of the tools of statistics. Scheme: 20 marks for internal evaluation. The assessment shall be done on the basis of test, case and assignments. External examination shall be of 80 marks for two sections section A & B. The section A shall have 6 questions, questions shall be of logical and analytical type. Emphasis shall be on real life situation based questions rather direct theory based questions. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B. Syllabus Unit : I Introduction to statistics purpose of statistics kinds of numbers, measurements, variables, attributes, UNITs, discrete and continuous data. Frequency distributions continuous frequency distribution graphic representation Histogram frequency polygon and their uses. Unit :II Measures of central tendency Mean, Median, Mode merits and demerits Measure of Dispersion Range, mean deviation, standard deviation, coefficient of variations. Unit :III Concept of probability Law of Addition Law of Multiplication and conditional probabilities Random variables Its expectation and variances Applications in Management.Probability distributions:- Binomial distribution, Poisson distribution and normal distribution. Unit : IV Population parameters and sample statistics standard error sampling distributions of statistics large sample tests single mean, Difference of means, single proportion Difference of proportions Unit : V Correlation and regression Scatter Diagram Coefficient of correlation Rank Correlation Regression Lines of Regression index nos. Simple, weighted consumer price index wholesale price index. Unit : VI Time Series: Components Trends Seasonal cyclical irregular variables Measurement of trend Method of semi averages and method of moving averages principle of least squares Measurement of seasonal fluctuations simple averages Ratio to trend method Ratio to moving average method simple problems. Text Books 1. T.N.Srivastava, Statistics for Management, TMH, 2008 2. Agrawal D.R, Business Statistics, 2010,Vrinda Publication 3. S.P. Gupta, "Statistical Methods", New Delhi, Sultan Chand and Sons, 2007 4. S.C. Gupta, Business Statistics, Himalaya Pub House, 2008