Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 35 views

    Part 1 - Unit 6 ADVERTISING

    Uploaded by

    Thu Nguyễn
    Here are the key points about articles in English: - Definite article: "the". Used before singular and plural nouns to refer to a specific or particular thing. - Indefinite articles: "a"/"an". Used before singular nouns when referring to nonspecific or general things. - "A" is used before consonant sounds. "An" is used before vowel sounds. - No article is used with plural non-specific nouns or in general statements. - Proper nouns (names of people, places, days) do not take articles. - Abstract nouns (ideas, qualities) rarely take a definite article but can take an indefinite article.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Part 1 - Unit 6 ADVERTISING

    Uploaded by

    Thu Nguyễn
    35 views26 pages
    Here are the key points about articles in English: - Definite article: "the". Used before singular and plural nouns to refer to a specific or particular thing. - Indefinite articles: "a"/"an". Used before singular nouns when referring to nonspecific or general things. - "A" is used before consonant sounds. "An" is used before vowel sounds. - No article is used with plural non-specific nouns or in general statements. - Proper nouns (names of people, places, days) do not take articles. - Abstract nouns (ideas, qualities) rarely take a definite article but can take an indefinite article.

    Original Description:

    Original Title

    Part 1_unit 6 ADVERTISING

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Here are the key points about articles in English: - Definite article: "the". Used before singular and plural nouns to refer to a specific or particular thing. - Indefinite articles: "a"/"an". Used before singular nouns when referring to nonspecific or general things. - "A" is used before consonant sounds. "An" is used before vowel sounds. - No article is used with plural non-specific nouns or in general statements. - Proper nouns (names of people, places, days) do not take articles. - Abstract nouns (ideas, qualities) rarely take a definite article but can take an indefinite article.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views26 pages

    Part 1 - Unit 6 ADVERTISING

    Uploaded by

    Thu Nguyễn
    Here are the key points about articles in English: - Definite article: "the". Used before singular and plural nouns to refer to a specific or particular thing. - Indefinite articles: "a"/"an". Used before singular nouns when referring to nonspecific or general things. - "A" is used before consonant sounds. "An" is used before vowel sounds. - No article is used with plural non-specific nouns or in general statements. - Proper nouns (names of people, places, days) do not take articles. - Abstract nouns (ideas, qualities) rarely take a definite article but can take an indefinite article.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 26

    VOCABULARY

    BÀI TẬP NỐI TỪ


    sản phẩm
    tái cấu trúc
    reorganize
    restructure
    office layout
    tái ra mắt
    huấn luyện lại
    (the product)
    relaunch sales staff . downsized
    tổ chức lại
    nguồn lực lao động
    relocate định vị lại
    nhân viên bán hàng
    thu gọn retrain
    workforce
    VOCABULARY
    BÀI TẬP NỐI TỪ

    7. upgrade old car-park site


    8. decentralise information
    9. redevelop decision-making process
    10. update computer system
    11. deregulate the situation
    12. reassess the industry
    What are the key elements of a really good
    advertising campaign?
    MARKET LEADER
    U N I T 5: ADVERTISING

    “A d v e r t i s i n g i s n ’ t a s c i e n c e . I t ’s
    persuation, and persuation is an art”
    -Willian Bernbach
    Msc: NGUYEN THI HUONG LY
    VOCABULARY

    • METHOD OF ADVERTISING

    • ADVERTISING MEDIA

    • VERBS TO DO WITH
    ADVERTISING
    VOCABULARY
    Methods of advertising

    • Advertorial: • Banner ads


    Bài báo thương mại Biểu ngữ
    VOCABULARY
    Methods of advertising

    • Billboards/ hoardings: • Commercials


    Biển quảng cáo ngoài Thương mại
    trời
    VOCABULARY
    Methods of advertising

    • Free sample • Leaflets/ flyers


    Hàng dùng thử Tờ rơi
    VOCABULARY
    Methods of advertising

    • Pop-ups • Viral advertising


    Cửa sổ bật lên Truyền miệng
    VOCABULARY
    Methods of advertising

    • Product placement • Sponsorship


    Đính kèm sản phẩm Tiếp thị tài trợ
    VOCABULARY
    Advertising media

    • Press • Exhibitions
    Báo chí Hội chợ triển lãm
    VOCABULARY
    Advertising media

    • Outdoor advertising • Point-of-sale (POS)


    Quảng cáo ngoài trời Điểm bán lẻ
    VOCABULARY
    Verb to do with advertising

    • Communicate • Endorse
    Giao tiếp Bảo trợ
    VOCABULARY
    Verb to do with advertising

    • Place • Run
    Đặt (quảng cáo) Chạy (chương trình)
    VOCABULARY
    Verb to do with advertising

    • Sponsor • Target
    Tài trợ Nhắm tới mục tiêu
    VOCABULARY
    VOCABULARY
    Verb to do with advertising

    Run • A campaign
    Place • A product
    Endorse • An advertisement
    Target • An event
    Sponsor • A consumer
    communicate • A message
    DISCUSSION
    Warm up :
    Choose the most suitable words to complete these sentences.
    1. A lot of cosmetics companies give away leaflets / commercials / free samples
    so that customers can try the product before they buy.
    2. Advertising companies spend a lot of money on creating clever slogans /
    posters / exhibitions that are short and memorable, such as the message for
    Nike: 'Just do it'.
    3. Celebrity exhibition / research / endorsement is a technique that is very
    popular in advertising at the moment.
    4. If news about a product comes to you by word of mouth / the press / the
    Internet, someone tells you about it rather than you seeing an advert.
    5. Many companies use post and electronic slogans / mailshots / posters
    because they can target a particular group of consumers all at the same time.
    DISCUSSION
    GROUP WORK :
    HOMEWORK
    READING

    công khai đóng thuế

    tính năng thiết kế

    chiến dịch áp phích

    báo chi đưa tin

    1. publicity stunt: công khai đóng thuế

    2. advertising campaign: chiến dịch quảng cáo

    3. teaser advertisements: quảng cáo trêu ghẹo

    4. poster campaign: chiến dịch áp phích

    5. design features: tính năng thiết kế

    6. press coverage: báo chi đưa tin

    7. slogans: khẩu hiệu

    8. live advertisement: quảng cáo trực tiếp

    9. word-of-mouth advertising: qcao truyền miệng


    LANGUAGE REVIEW
    ARTICLES
    LANGUAGE REVIEW
    ARTICLES

    You might also like