Unit 2
Unit 2
Unit 2
Overview
Vocabulary: Advertising
Media and Methods
Reading: A new kind of
campaign
Language Review: Articles
Skills: Starting and structuring
presentations
The debate over advertising as art or science is almost as old as the field itself. For me,
though, the best advertising is a combination that leverages the best of both approaches;
the guidance of science – data, analytics, goals, and a keen eye on profitability; combined
with the creativity, inspiration and engagement of impactful art.
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2. Look at these words. Label each word 1 for 'advertising media', 2 for 'methods of advertising'
or 3 for 'verbs to do with advertising'.
3. Which of the verbs you identified in Exercise 2 combine with these nouns?
6. What makes a good TV advertisement? Think about ones you have seen. Use some of
these words:
clever
interesting funny
eye-catching shocking
original inspiring
powerful strange informative sexy controversial
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pleasure. Enduring, simple slogans such as “Enjoy” and “Happiness” never go out of
style and translate easily across the globe.
7. Do you think that these advertising practices are acceptable? Are any other types of
advertisement offensive?
Currently, advertising persists totally in our lives. Being a factor that influences
all aspects in the diversity of products we use daily.if there is a product, there must be
demand, and for this there is advertising, and sometimes it doesn’t matter for the
manufacturer how, but he must, as best he can, recommend this product and increase
profits and attract new customers.
-As a result, a wide range of marketing techniques are used, involving different
resources used most frequently, they are present in social networks, television, billboards,
on web pages, we can even meet it before watching a movie or in the respective movie ,
Starting from food products to medical services. Sometimes too aggressive advertising is
used for this, which can have positive or negative consequences, which mostly influences
the market, which is sometimes very fragile and changeable. One of the most important
factors in aggressive marketing is competition.
Finally, I have a neutral position, sometimes I have a positive or a negative
attitude, depending on the type of promoted content and its destination. Because
currently advertising is one of the most powerful influencing tools in my opinion. This
sometimes influenced us on a subconscious level without us noticing. That's why we have
to be very careful about what is advertised to us, because not all the time if I was told it's
good, it doesn't mean that it's true.
Using children in
advertisements
Using actors who pretend to
be 'experts'
Using nudity in
advertisements
Using 'shock tactics' in
advertisements
Promoting alcohol on TV
Comparing your products to
your competitors' products
An image nashed onto a
screen very quickly so that
people are influenced without
noticing it (subliminal advertising)
Exploiting people's fears and worries