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    Module 11 (Summary)

    Uploaded by

    Jazmine Nichole Canlas
    The document discusses globalization of securities markets and international marketing. It defines international marketing, lists types of international marketing including export, licensing, franchising, joint ventures, and foreign direct investment. It also outlines advantages like market expansion and disadvantages like cultural differences of international marketing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Module 11 (Summary)

    Uploaded by

    Jazmine Nichole Canlas
    17 views1 page
    The document discusses globalization of securities markets and international marketing. It defines international marketing, lists types of international marketing including export, licensing, franchising, joint ventures, and foreign direct investment. It also outlines advantages like market expansion and disadvantages like cultural differences of international marketing.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    The document discusses globalization of securities markets and international marketing. It defines international marketing, lists types of international marketing including export, licensing, franchising, joint ventures, and foreign direct investment. It also outlines advantages like market expansion and disadvantages like cultural differences of international marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views1 page

    Module 11 (Summary)

    Uploaded by

    Jazmine Nichole Canlas
    The document discusses globalization of securities markets and international marketing. It defines international marketing, lists types of international marketing including export, licensing, franchising, joint ventures, and foreign direct investment. It also outlines advantages like market expansion and disadvantages like cultural differences of international marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    MODULE 11: Globalization of Securities Market

    International/ Global marketing


    - refers to any marketing activity that occurs across borders.
    - aims to satisfy the needs of global customers.
    - enables the effective utilization of surplus production.
    - help create bigger and better opportunities for business expansion.

    Types of International Marketing


    - Export
    - Licensing
    - Franchising
    - Joint venture
    - Foreign direct investment

    Advantages/ Benefits Disadvantages


    - broader customer base - cultural restrictions
    - global marketing - high competition
    - protection against economic downturns - government restrictions
    - bigger opportunities for business expansion - war situations
    - effective utilization of surplus production
    - helps build relationships with other businesses
    worldwide.

    Types of International Marketing

    1. Export
    - shipping goods directly to a foreign country.
    - expand their business to other countries.
    - entails the lowest risk among other types of International marketing.

    2. Licensing
    - a company (licensor) grants a foreign firms the right to use its intellectual property and receives royalty
    in return.

    3. Franchising
    - involves a parent company (franchisor) granting a foreign firm (franchisee) the right to do business in its
    name.

    4. Joint venture
    - combined effort of two businesses from different countries to their mutual benefit where they
    contribute assets and shares risk.

    5. Foreign Direct Investment


    - company places fixed asset in a foreign country to manufacture a product abroad.
    - Examples: mergers, acquisitions, retail services, logistics, etc.

    Benefits of International Marketing

    1. Market Expansion - opportunity to extend brand’s customer base.


    2. Protects against Economic Downturns - Revenue from selling to an overseas audience can offset
    possible downturns.
    3. Effective Utilization of Surplus Production - involves shipping goods produced in surplus in one country
    to another.
    4. Provides Competitive Advantages - Through expansion, you can access new customers and allows you
    to remain ahead of the competition.
    5. Employment opportunities - Global marketing increases employment opportunities in a foreign
    country. These include marketing managers, marketing coordinators, and translators, among others.

    Disadvantages of International marketing

    1. Cultural Differences - varying culture and norms across the globe could lead to various marketing
    challenges such as difference in preferences and consumer needs.
    2. Government Restrictions - strict rules, regulations, and restrictions (high taxes, duties to import and
    export goods) can impact a company’s profitability and continuity.
    3. War Situations - Tensions and war-like situations among nations can severely impact international
    marketing and could lead to a complete shutdown of operations.
    4. High Competition - Foreign market usually have to complete with both local companies and
    international brands resulting to high competition.

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