Sow MGT657 2021

UHEK_BHEA_2013
UNIVERSITI TEKNOLOGI MARA
COURSE INFORMATION
Course Code : MGT657
Course Name : Strategic Management
Level : Bachelor Degree

Total SLT : 160
Equivalent to 4 credit
Face-to-Face (F2F): 59
Non Face-to-Face: 28 Guided and 76 Non Guided
Part : 5
Course Status : Core

(Core/Non Core)
Prerequisite : None
Nama Fakulti: FACULTY OF BUSINESS AND MANAGEMENT Tahun Mula: 2018

Nama Program: BBA (HONS) HUMAN RESOURCE Tahun Semakan: 2021
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© Hak Cipta Universiti Teknologi MARA
UHEK_BHEA_2013
Course Learning Outcomes
At the end of the course, students should be able to:
1. Explain theories of strategic management. (PLO1, C2).
2. Determine relevant strategic decision making. (PLO6, C5).
3. Demonstrate managerial skills related to strategic management. (PLO8, A3).
Course Description
This capstone course integrates business functional areas that students have learnt in their
earlier semesters essentials in diagnosing business situations from a strategic point of view.
The course starts with an overview of the strategic management process. As the semester
progress, students will learn in details issues relating to the external and internal environment
of a business, mission statement, strategy formulation, strategy implementation, strategy
evaluation and control. The course allows students to develop logical thinking, decision-
making and leadership skills critical for their business or professional careers.
Syllabus Content
1. Overview of Strategic Management
1.1 What is Strategic Management?

1.2 Key terms in Strategic Management
1.3 The Strategic Management Model
1.4 Benefits of Strategic Management
1.5 Why some Firms Do No Strategic Planning
1.6 Pitfalls in Strategic Planning
1.7 Comparing Business and Military Strategy
1.8 The Nature of Global Competition
2. The Business Vision and Mission
2.1 What is a Business Mission?

2.2 Vision and Mission Statement
2.3 Importance (Benefits) of Vision and Mission Statement
2.4 Characteristics of a Mission Statement
3. The External Assessment
3.1 The Nature of external audit process

3.2 Key external factors
3.3 Sources of external information
3.4 Forecasting tools and techniques
3.5 Porter’s 5 Forces Model of Competition
3.6 EFE Matrix
3.7 Competitive Profile Matrix
4. The Internal Assessment

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UHEK_BHEA_2013
4.1 Nature of an Internal Audit Process

4.2 Key Internal Factors
4.3 Relationship among functional areas of business
4.4 Internal Audit checklist of questions
4.5 IFE Matrix
5. Strategies in Action
5.1 Long term objectives

5.2 Types of strategies
5.3 Guidelines for pursuing strategies
5.4 Porter’s Five Generic Strategies
5.5 Means for Achieving Objectives
5.6 Strategic management in non-profit and governmental organizations.
6. Strategy Analysis and Choice
6.1 Process
6.2 A comprehensive strategy-formulation framework
6.3 Tools and techniques used.
6.4 Impact of culture and politics on strategic choice
6.5 Role of board of directors
7. Strategy Implementation
7.1 Management and Human Resources Issues
8. Strategy Implementation
8.1 Marketing, Finance/Accounting, R&D, and MIS Issues
9. Strategy Review, Evaluation, and Control
9.1 Nature of strategy evaluation process

9.2 A strategy-evaluation framework
9.3 The Balanced Scorecard
9.4 Characteristics of an effective evaluation system
9.5 Contingency Planning
9.6 Environmental Audit
10. Business Ethics/Social Responsibility/Environmental Sustainability
10.1 Business Ethics

10.2 Social responsibility
10.3 Environmental Sustainability
Teaching Methodology
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UHEK_BHEA_2013
Lecture
Collaborative based learning
Project based learning
Inquiry based learning - MOOC
Assessment
Continuous Assessment 60%

Test 20%
Case Study 10%
Group Report 15%
Group Presentation 15%
Final Examination 40 %
TOTAL 100 %
Recommended Text
David F.R. & David F.R. (2015). Strategic Management, Concepts and Cases.
(15th ed.). Pearson International Edition.
References
Hitt, M. A., Ireland, R. D. & Hoskisson, R. E. (2016). Strategic Management:

Competitiveness & Globalization: Concept & Cases. (12th ed.). Cengage Learning.
Kim, W. C. & Mauborgne, R. (2015). Blue Ocean Strategy: How to Create Uncontested
Market Space and Make the Competition Irrelevant. Harvard Business Review Press, USA.
Mital, A. (2013). Cases in Strategic Management. McGraw Hill
Pearce II, J. A. & Robinson Jr, R. B. (2013). Strategic Management: Planning for Domestic
& Global Competition. (13th ed.). McGraw Hill International Edition.
Thompson, Jr. A. A., Strickland III, A. J. & Gamble, J. E. (2014). Crafting and Executing
Strategy: The Quest for Competitive Advantage: Concepts and Cases. (19th ed.). McGraw
Hill International Edition.
International Journal of Strategic Management.
Journal of Strategy and Management.
Star Bizweek, The Star.
The Economist.
The Edge.

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UHEK_BHEA_2013

UNIVERSITI TEKNOLOGI MARA

Course Code : MGT657

Course Name : Strategic Management

Level : Bachelor Degree

Course Status : Core

Nama Fakulti: FACULTY OF BUSINESS AND MANAGEMENT Tahun Mula: 2018

Course Learning Outcomes

At the end of the course, students should be able to:

1. Explain theories of strategic management. (PLO1, C2).

2. Determine relevant strategic decision making. (PLO6, C5).

3. Demonstrate managerial skills related to strategic management. (PLO8, A3).

1. Overview of Strategic Management

1.1 What is Strategic Management?

2. The Business Vision and Mission

2.1 What is a Business Mission?

3. The External Assessment

3.1 The Nature of external audit process

4. The Internal Assessment

4.1 Nature of an Internal Audit Process

5.1 Long term objectives

6. Strategy Analysis and Choice

7.1 Management and Human Resources Issues

8.1 Marketing, Finance/Accounting, R&D, and MIS Issues

9. Strategy Review, Evaluation, and Control

9.1 Nature of strategy evaluation process

10. Business Ethics/Social Responsibility/Environmental Sustainability

10.1 Business Ethics

Continuous Assessment 60%

Hitt, M. A., Ireland, R. D. & Hoskisson, R. E. (2016). Strategic Management:

Mital, A. (2013). Cases in Strategic Management. McGraw Hill

International Journal of Strategic Management.

Journal of Strategy and Management.

Star Bizweek, The Star.

Nama Fakulti: FACULTY OF BUSINESS AND MANAGEMENT Tahun Mula: 2018

Nama Fakulti: FACULTY OF BUSINESS AND MANAGEMENT Tahun Mula: 2018

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