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    Chapter 0 - An Introduce of Strategic Manegement Course

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    Tùng Lâm
    This document provides an introduction to the strategic management course taught by Assoc. Prof. Dr. Tran Dang Khoa. It outlines the course learning outcomes in knowledge, skills, and autonomy/responsibility. It also provides an overview of the course content which will cover topics such as strategic management, company mission, external/internal analysis, goal setting, and strategy implementation across 13 chapters. The teaching methods will include student presentations, class discussions, case studies, and games. Students will be assessed through a combination of in-class participation and a final assignment.

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    Chapter 0 - An Introduce of Strategic Manegement Course

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    Tùng Lâm
    10 views26 pages
    This document provides an introduction to the strategic management course taught by Assoc. Prof. Dr. Tran Dang Khoa. It outlines the course learning outcomes in knowledge, skills, and autonomy/responsibility. It also provides an overview of the course content which will cover topics such as strategic management, company mission, external/internal analysis, goal setting, and strategy implementation across 13 chapters. The teaching methods will include student presentations, class discussions, case studies, and games. Students will be assessed through a combination of in-class participation and a final assignment.

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    Chapter 0_An Introduce of Strategic Manegement Course

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    This document provides an introduction to the strategic management course taught by Assoc. Prof. Dr. Tran Dang Khoa. It outlines the course learning outcomes in knowledge, skills, and autonomy/responsibility. It also provides an overview of the course content which will cover topics such as strategic management, company mission, external/internal analysis, goal setting, and strategy implementation across 13 chapters. The teaching methods will include student presentations, class discussions, case studies, and games. Students will be assessed through a combination of in-class participation and a final assignment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views26 pages

    Chapter 0 - An Introduce of Strategic Manegement Course

    Uploaded by

    Tùng Lâm
    This document provides an introduction to the strategic management course taught by Assoc. Prof. Dr. Tran Dang Khoa. It outlines the course learning outcomes in knowledge, skills, and autonomy/responsibility. It also provides an overview of the course content which will cover topics such as strategic management, company mission, external/internal analysis, goal setting, and strategy implementation across 13 chapters. The teaching methods will include student presentations, class discussions, case studies, and games. Students will be assessed through a combination of in-class participation and a final assignment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 26

    Chapter 0

    An Introduction of the
    Strategic management Course
    Assoc.Prof.Dr. Tran Dang Khoa
    Personal information
    Name: Assoc.Prof.Dr.Tran Dang Khoa
    Position:
     Head of Strategic Management Division
     Director of the Study Programme in
    Management
    Courses: Management, Strategic
    Management, Strategy implementation,
    Design Thinking for Business, Developing
    Management Skills, Corporate Social
    Responsibility
    Email: khoatd@ueh.edu.vn
    School Of Management
    Course Learning Outcomes

    Khoa Quản trị kinh doanh


    Knowledge
    CLO1.1: Understand the concepts and
    elements that make-up a company's
    strategy.
    CLO1.2: Describe and discuss the
    strategic management process of a
    company.
    CLO1.3: Understand, identify, discuss the
    internal and external factors that impact
    the process of setting, selecting and
    implementing a company's strategy.

    Khoa Quản trị kinh doanh


    Knowledge
    CLO1.4: Understand, identify, discuss the
    strategic types and options of the
    company.
    CLO1.5: Understand, identify, discuss
    tools for strategic setting, management,
    and control.
    CLO1.6: Be able to apply the strategy
    setting, implementation and control.

    Khoa Quản trị kinh doanh


    Skills
    CLO2.1: Demonstrate creative thinking
    skills in identifying competitive
    advantages and strategic direction for
    businesses.
    CLO2.2: Demonstrate analytical and
    problem-solving skills in identifying
    internal and external factors, selecting
    strategies, implementing and controlling
    company strategies.
    CLO2.3: Demonstrate teamwork,
    leadership and conflict resolution skills
    through teamwork and group exercises.
    Khoa Quản trị kinh doanh
    Autonomy and Responsibility
    CLO3.1: Learners demonstrate the ability
    to apply theories and tools to strategic
    planning, implementation and control of a
    company.
    CLO3.2: Demonstrate the ability to
    analyze, identify and make strategic
    decisions within a company.
    CLO3.3: Demonstrate the ability to self-
    update knowledge through individual
    reports on new research related to
    strategic management in a new context.
    Khoa Quản trị kinh doanh
    Course outline
    CHAPTER 1: STRATEGIC MANAGEMENT
    CHAPTER 2: COMPANY MISSION
    CHAPTER 3: COMPANY SOCIAL
    RESPONSIBILITIES AND BUSINESS
    ETHICS
    CHAPTER 4: EXTERNAL ENVIRONMENT
    CHAPTER 5: GLOBAL ENVIRONMENT
    CHAPTER 6: ANALYSIS OF INTERNAL
    SITUATION
    CHAPTER 7: LONG-TERM GOALS AND
    STRATEGIES
    School Of Management
    Course outline
    CHAPTER 8: BUSINESS STRATEGY
    CHAPTER 9: INTERDISCIPLINARY
    BUSINESS STRATEGIES
    CHAPTER 10: THE IMPLEMENTATION OF
    STRATEGY
    CHAPTER 13: TESTING STRATEGY

    School Of Management
    CHAPTER 1: STRATEGIC MANAGEMENT

    The nature and value of strategic


    management
    Strategic management processes

    School Of Management
    CHAPTER 2: COMPANY MISSION

    The definition of Mission


    Mission Statement
    Boards of Directors
    Agency theory

    School Of Management
    CHAPTER 3: COMPANY SOCIAL
    RESPONSIBILITIES AND BUSINESS ETHICS
    Stakeholders' approach to social
    responsibility
    Types of social responsibility
    Satisfy corporate social responsibility
    Management ethics
    Business ethics standards

    School Of Management
    CHAPTER 4: EXTERNAL ENVIRONMENT

    The company's external environment


    Environmental opportunities
    Industrial environment (branch)
    Types of strategic competitive pressures
    Win the pressure
    Industry (branch) and competitive
    analysis
    Environment control

    School Of Management
    CHAPTER 5: GLOBAL ENVIRONMENT

    Globalization
    The growth of the global company
    Why do firms go global?
    The beginning of globalization
    The complexity of the global environment
    Global carrier testing problems
    Global strategic plan
    Competitive strategies for firms in global
    markets

    School Of Management
    CHAPTER 6: ANALYSIS OF INTERNAL
    SITUATION
    SWOT analysis: the traditional approach
    to analysis of internal situation
    Value chain analysis
    Competitive advantage from customer
    value: three rounds of analysis
    How to look at Resources-Foundation of a
    firm
    Analysis of the internal situation:
    Marketing
    Important comparisons

    School Of Management
    CHAPTER 7: LONG-TERM GOALS AND
    STRATEGIES
    Long-term goals
    General Strategies
    The rules of value
    Key Strategies
    Selecting long-term goals and key
    strategic plan
    Series of goals and strategies
    Selecting strategies
    Designing profitable business models

    School Of Management
    CHAPTER 8: BUSINESS STRATEGY

    Evaluating and selecting business


    strategies: seeking a continuous
    competitive advantage
    Selling Advantageous Products/Services:
    Evaluation and Selection for diversifying a
    firm’s value

    School Of Management
    CHAPTER 9: INTERDISCIPLINARY BUSINESS
    STRATEGIES
    Investment portfolio approach: a starting
    point based on historical research
    Collaborative approach: leverage effect of
    core competencies
    The role of company’s origin: adding
    tangible value

    School Of Management
    CHAPTER 10: THE IMPLEMENTATION OF
    STRATEGY
    Short-term goals
    Functional tactics to execute business
    strategies
    Actively outsourcing function
    Empowered controllers: the role of policies
    Reward plans

    School Of Management
    CHAPTER 13: TESTING STRATEGY

    Testing strategy
    Setting up strategy tests

    School Of Management
    Teaching method
    Students present the theory in the chapter
    Discuss of the class
    Teacher answers all questions
    Case study and Kahoot game
    Teacher summarizes the chapter

    School Of Management
    Assessment
    Process assessment (70%)
     Presentation: 7 marks
     Exercises: 1 mark
     Discussion in class: +0.5 mark/day with
    discussion
     TOP 5 Kahoot: +0.5 mark/chapter
     Game in class: +0.5 TOP 3
     Absent: -0.5 mark/day
    Final assessment (30%)
     Assignment with 2-3 questions
     Can use materials School Of Management
    Textbook

    John A. Pearce II and


    Richard B. Robinson Jr.
    (2013), Strategic
    Management – Planning
    for Domestic & Globle
    Competition, 13rd
    Edition, McGraw Hill
    International.

    School Of Management
    Textbook

    School Of Management
    Reading books

    Fred David (2011). Strategic Management


    Concepts and Cases, 13th Edition. New
    Jersey: Prentice Hall.
    Porter, M. E. (1982). Competitive
    strategy. RAE-Revista de Administração de
    Empresas, 22(2), 44-46.

    School Of Management
    Assoc.Prof.Dr. Trần Đăng Khoa

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