SECOND SEMESTER 2019/2020 (A192)

OMMU6013: BUSINESS ETHICS, CSR & SUSTAINABILITY

GROUP ASSIGNMENT

Matric No Name Contact Number

825349 NORAZLIANA BT AZIZ 019-2848479
825820 BERNARD CHEW MING ZHAO 016-2114852
825073 MOHD SYAROL AZUAN BIN ZAKARIA 017-2193350
825577 SHASIKALA A/P VADIVALU 012-2148406
824454 MOHD IZEHAM BIN ABD RHANI 013-3997922

Title : CSR Project – Contribution at Nasi Lemak Stall

Lecturer : Dr. Nazahah binti Abd. Rahim
Date of submission : 1 April 2020

Administrative

Marks: Remarks:
Declaration of Own Work

Name: Norazliana Bt Aziz

Student ID: 825349

Name: Bernard Chew Ming Zhao

Student ID: 825820

Name: Mohd Syarol Azuan Bin Zakaria

Student ID: 825073

Name: Shasikala A/P Vadivalu

Student ID: 825577

Name: Mohd Izeham Bin Abd Rhani

Student ID: 824454

Title of Work: CSR Project – Contribution at Nasi Lemak Stall

We confirm that the above work was solely undertaken by ourselves and that no help
was provided from other sources as those allowed. All sections of the paper that use quotes
or describe an argument or concept developed by another author have been referenced,
including all secondary literature used, to show that this material has been adopted to support
my work.

We understand that any false claim for this work will be penalised in accordance with
the University regulations.

Signature:
Date:
TABLE OF CONTENT

No. Content Page

1.0 Executive Summary 1

2.0 Introduction 2-3

3.0 Methods To Communicate And Implement The Plan 4-6

4.0 Evaluation Of The Impact Of The Plan 7-15

5.0 Implications Of The Various Theories To Business 16-20

6.0 Analyze the issues/problems- The State of the World. 21-22

7.0 Recommendation And Conclusion 23-26

8.0 References 27

9.0 Appendix 28
Executive Summary

Living in the tribulation makes Puan Mazliana, who is Nasi Lemak stall owner near IKBN
Dusun Tua, Hulu Langat forced to do a small-scale business. With revenue not more than RM50
per day, she must raise her 4 kids without his husband. The divorce caused her more independent
in her life.

Taking opportunity as a Master of Business Administrative student in Universiti Utara

Malaysia (UUM) and experience in managing the business in the company, our group decided to
do the CSR activity by sharing our knowledge and experience in business and also helping Puan
Mazliana to set up her stall for one day. We also decided to give some awareness of the
importance of hand sanitizer and a face mask when dealing with her business daily together with
her customer. Our group contains 5 members who are part-time students in UUM.

This paper is to detail up the report on CSR activity that had been conducted on 7 March
2020 in Puan Mazliana’s Nasi Lemak stall by our group. Besides that, this paper is to evaluate
the impact on the activity that we have done and come out with a recommendation and conclusion.

1
1.0 Introduction
Corporate Social Responsibility (CSR) is a self-regulating business model that allows a
company to be socially accountable— to itself, its stakeholders and the public. By practicing
corporate social responsibility, also known as corporate citizenship, corporations may be mindful
of the sort of effect they have on all facets of society, including economic, social and
environmental. Corporate social responsibility is a specific term that depends on the business and
industry can take several forms. Businesses can support society through CSR initiatives,
philanthropy and volunteer efforts while boosting their brands. (Chen, 2020)

To fulfill course requirements and play some part in society, our group choose to do CSR
at Nasi Lemak Stall near IKBN Dusun Tua, Hulu Langat. Our objectives are to help the Nasi
Lemak owner who is a single mother to gain her knowledge in business besides helping her to
generate maximum income from Nasi Lemak & Kuih sales on that day. On the other side, we also
want to give awareness to her and her customer regarding on hand sanitizer and face mask usage
during Covid 19 contagious outbreaks. The criteria that make our group choose Puan Mazliana,
owner of Nasi Lemak stall is as per below details:

1. Comes from low-income business

2. A single mother with 4 kids

3. Education background

4. Business located in a rural area

Below is the detail of our CSR event:

Date of Event: 7 March 2020 (Saturday)

Times: 07:30 – 11:00 am

Duration of activities: 3 hours & 30 minutes

Travel & Accommodation Arrangement: By personal car & meetup at the meeting point near the
IKBN Dusun Tua, Hulu Langat.

2
This is the costs that our group spend for this activity:

Detail Cost RM
Buying Nasi Lemak & Kuih 250
Booklet Info 10
Sanitizer & Face Mask 60
Transportation N/A
Total Cost 320

Equipment Requirement: Not Applicable

Itinerary:

Time Activities
07:30 Meetup at Nasi Lemak Stall
07:45 Buying Nasi Lemak & Sharing Knowledge To The Owner
11:00 Meeting Adjourned

Our group also do some risk assessment to address our risk during the session. The Risk
Management Assessment is as per below detail:

No Identify Risk Mitigation Plan Risk Level

1 Road Accident Ensure every participant comply with Medium
traffic safety requirement
2 Panic Attack Ensure everybody prepare with the event Low
During content & roles & responsibility
Conducting the
Session
3 Heat Stress Drinking water & proper attire Low
4 Uneven Walking properly & buddies system Low
Ground (Slip &
Fell)

3
2.0 Methods To Communicate And Implement The Plan

Our group had come out with not only one plan, but many contingency plan. We had
communicated all the plan through meeting and via Whatsapp group. We have done some
background study to the Nasi Lemak stall before we chose Puan Mazliana and get as much info
to help her. Communication is important mechanism for this activity. We have prioritise up to 4
main methods of communication, encompassing both written and oral. The main criteria set is the
business comes from low-income business.

Methodology

We begin by introducing ourselves in individual to Puan Mazliana, shake her hand then
tell the purpose or objective of doing this CSR program, explain the input data we need to collect
and presentation to university. We also need to gather qualitative methods by interview for
describing, interpreting and gaining in-depth insight into specific concepts. For quantitative
methods, we have collected and shortlisted three potential candidates which include Puan
Mazliana, Puan Hamidah from PPR Hiliran Ampang and Puan Masitah from Jalan Kepong. After
we do a measuring, identifying and categorizing thru survey did to the people nearby and regular
customer, we select Puan Mazliana to become our first choice candidate base on 4 criteria set by
our group before. The main criteria are the business comes from low-income business and
someone that need to help. Puan Mazliana is a single mother and has 4 kids with no background
education in business. She also lacks business-minded while running her nasi lemak business.

Puan Hamidah Puan Masitah Puan Mazliana

Picture 1: 3 Potential Candidate For CSR Program

4
The review was conducted in four stages:

Preparation:
Our team decided to meet Puan Mazliana at her nasi lemak stall as the main approach to
deal with her while she runs her daily business. Besides, by doing this, we can communicate
closer and have a clear picture to get her input and give the correct advice to her. Puan Mazliana
starts her business early morning from 7.30 o’clock until 11.00 o’clock depend on the sales she
received on those days. For the smooth session, we had prepared some draft questions for the
data collection before the interview session with Puan Mazliana.

Data collection:

To collect information, we had done our surveys, observed the surrounding stall and
nearby shop and interviews Puan Mazliana as of our primary focus. We also get additional
information from interviewing Puan Mazliana regular customers as secondary data. Today, with
the help of internet technology, we are also able to collect data from mobile devices and websites
as tertiary data.

Data analysis:

From the observation, Puan Mazliana's customer increased on the weekend as compared
to weekdays and the profit also increase on that day. By asking a question to the regular customer,
most of them prefer to buy the nasi lemak from the stall because of the taste of sambal and quality
nasi lemak Puan Mazliana made is delicious and also can buy with cheaper price. Its sales price
only RM1.00 for each nasi lemak and RM0.40 for the kuih. She can make 50-60 packs of nasi
lemak and 3 containers of kuih. Her cost for nasi lemak & kuih it's about RM50. Maximum sales,
she can get up to RM100 if she sells all the nasi lemak and kuih. Based on the interview, we find
out about the preparation of her delicious sambal. She cooks the sambal for a long time to ensure
the quality of sambal and the freshness of its taste. We observe that she did not include overhead
costs such as utility bills, the gas and also other hidden costs. Roughly analysis, she might not
sustain if she did not calculate all the cost into the selling price. From the data analysis by we get
a better understanding of the current situation faced by Puan Mazliana. So, we highly recommend
Puan Mazliana to get some basic training at the relevant training provider to ensure she
succeeded in her business. She gets some advantage to expand her business because of the
delicious sambal and regular customer.

5
Report writing and dissemination:

After meeting Puan Mazliana we gather all the information and write a report writing to the
university. What goes into an evaluation report and how it is reported depends on the evaluation
of Dr. Nazahah Abd Rahim as our Instructor and how the intention to use that information.

Moreover, presentation and information needs, we should think about the presentation in
class. The report has many purposes and needs to be present for Dr. Nazahah Abd Rahim to
finish our objectives course business ethics, CSR and sustainability. Within the evaluation field,
there has been a strong emphasis on the use of visualizations when sharing findings in evaluation
reports. We’ve done info or data collection at sites to help Puan Mazliana in her business. This
report also can be used as information and sharing purposes to other people who want to grow
and succeed in business.

6
3.0 Evaluation Of The Impact Of The Plan

Our CSR event was held in Dusun Tua, Hulu Langat, Selangor on 7 March 2020
(Saturday) from 7:30 a.m. to 11 a.m. at a Nasi Lemak Stall near IKBN Dusun Tua, Hulu Langat,
Selangor. We believe it is very important to encourage rural areas (village) to educate people
about their businesses. However, it is easier for us to approach the villager in Dusun Tua, Hulu
Langat. This CSR program is to "EDUCATE THE SMALL BUSINESS OWNER" that operates
their business in the village. We have provided Puan Mazliana the idea how to operate a small-
medium business and just to make sure she is aware with the uncertainty surrounding the
outbreak of the Coronavirus disease (COVID-19) pandemic, of our current health issue across
the globe as most of them are too busy with their own life. we want to that our voluntary works to
bring them a trusted source of unbiased information. Throughout these challenging times,
knowledge must and will remain open for all.

As UUM students, it is, however, an advantage to us to obtain the approval for Dusun Tua
Hulu Langat's CSR program from the University Dean. The stall owner is cooperating very well.
During the program, we're able to meet a lot of people to raise awareness about Covid 19
Pandemic breakout in the villages that came to the Nasi Lemak Stall. The program received
positive feedback from both the stall owner and the villagers.

On top of that, Dusun Tua Hulu Langat is a strategic location as a unique retreat spanning
over four acres of land. The 45-minute drive from Kuala Lumpur to the retreat offers an
unexpected but spectacular change of scenery that gradually replaces the sight of the city with
mountains and a laidback little town. It is a Reserve forest and well known for Dusun Tua Hot
Spring is a natural hot spring at Batu 16 on Jalan Hulu Langat, Selangor. During the weekend
there are a lot of people coming over for hiking, cycling, etc. and Dusun Tua Orchard & Farm
Retreat, experiencing the luxury of being close to nature instead of the usual signboards and
highway roads, we had to travel on small roads into the forest area while replying to the instruction
and overcoming the doubts and fears at the same time.

7
BEFORE CSR EVENT

Segregation of Duties:

Our team formed a conversation and agreed that our CSR program would be implemented
at Dusun Tua Hulu Langat Selangor. We also received feedback from Dr. Nazahah Binti Abd
Rahim to ensure that our CSR curriculum is compatible with the course structure by sending out
the Out campus activity form.
Our teams have divided our responsibilities based on individual expertise to ensure that
the CSR program is well structured. Our team has been permitted by the Head of the Village
(Ketua Kampung) to visit Dusun Tua Hulu Langat Selangor on 7 March 2020 (Saturday) 7:30 a.m.
to 11:30 a.m.
Besides, our teams have also communicated the progress of the CSR event through the
WhatApps application. We have a mutual understanding to carry out this task and to ensure that
everything is monitored. We also decided to prepare slides and notes on how to set up a business,
detailed planning on how to register a business, bookkeeping, cost allocation and budgeting
process to run a business, as well as awareness-raising Covid 19 pandemic (Appendix 1). Mr.
Izeham was in charged to buy face mask and sanitizer. Perhaps, our team does try to request
external parties to join our CSR program but due to certain limitations of crowed, they are unable
to join us.

DURING CSR EVENT

Our approach to corporate social responsibility focuses on small business owners in

Dusun Tua, Hulu Langat, sharing our values of improving small business, the health and well-
being of the communities we serve. While it can be important for business owners and
entrepreneurs to obtain knowledge related to the running of their businesses, We do this by
empowering the urban poor community in teaching them how to grow, prepare and sell their nasi
lemak to make more income, How to calculate the daily profit and well as what they can be done
with the leftover for the day. We recognized that there is a need for someone, be it just one person,
or an entire entity, to reach out to the Malaysian mothers who can make use of these soft skills to
feed others the same way they feed their little ones.
What’s interesting is that we not only benefit the poor by teaching them valuable life skills
such as learning to provide for themselves, but also how to do proper bookkeeping, how to register

8
the business with SSM and how to grow their business in a bigger scale, sells the dish to corporate
offices and commuters on the go, hence killing two birds with one stone. Our programmed focus
on educating, awareness and provide them with minimal knowledge about Business, Budget and
Covid 19. We provide free food, face mask, and hand-sanitizers, valuable information and health
briefing by experience and expert who is currently providing the services to the community who
are a part of our group members.
Mr Izeham, who is currently working in Dewan Bandaraya Kuala Lumpur (DBKL) share
his knowledge about typhoid injection. Owners of stalls must have n typhoid injections to prevent
the spread of the disease. The injection is compulsory and a requirement that must be followed
by those involved in the food industry even a stall owner. The objectives of the medical
examination are to ensure food handler is not suffering from foodborne illness or is a carrier of
foodborne diseases. To ensure food handlers mentioned in shall not be allowed to handle food
or place in areas of processing where it is likely to contaminate the food. And to ensure that
products from the food supply chain in this country are safe and do not pose any risk of foodborne
illness to consumers. We have explained to the stall owner the importance of taking this typhoid
injection and this is one of the mandatory requirements for obtaining a food provider license. We
also explain the procedures to her in detail.
Upon arrival at Dusun Tua Hulu Langat, we approached the nearby Nasi Lemak Stall and
bought all nasi lemak and kuih from the owner. We give them free for all passes by and at the
same time make them aware of the Covid-19, give them a free face mask and teach them how to
use the sanitizer before touching food. Besides, we also provided the owner of the stall with 2
bottles of hand-sanitizer and the mask box to contribute to the customer on the following days.
To market the nasi lemak and kuih, we had share our info that can be tried by Puan
Mazliana. Every small business should be on social media, especially Facebook and Instagram.
From its powerful intermediate advertising options to Facebook groups, Facebook has many tools
that small businesses can and should use. A strong presence on Facebook can help Puan
Mazliana expands its business with potential customers.
Having a Facebook and Instagram page helps legitimize Puan Mazliana's business in the
customer's eye or any other way of looking at it is a business without a Facebook profile that may
at best seem out of date or at worst untrustworthy. With so many ways to promote her business
on Facebook, it can be hard to know where to start. Here are six easy steps to make Facebook
work for her to grow her business, which we explained to her:

9
1.0 Create A Business Page
To have a solid and professional Facebook presence, Puan Mazliana needs to create a
separate page for her business. A page is like a regular profile, but it's for brands and
businesses. Also, instead of asking to "friend" someone, users must "like" a page to see
its posts.
When Puan Mazliana set up her Facebook page, there are a lot of options to customize
it. Puan Mazliana can add as much information about her business as possible, including
her type of Nasi lemak offered, address to pick up, contact information, website, business
hours and any info or activity such as catering services and etc. for her business. It's
important to also add a profile and cover photos that reflect her business.
2.0 Post Regularly
To use Facebook to promote her business, Puan Mazliana needs to do more than setting
up a Facebook page, use it and post regularly. Post as frequently as she can and, at a
minimum, once per day. Audience and customers want to feel like they know her business
and can relate to Puan Mazliana.
While it's important to post regularly, it's just as important to post quality content and show
how's her business works to transparency and quality. Puan Mazliana also can use
Facebook's poll features to ask what they want to see or look at Facebook Page Insights,
which helps take the guesswork out of sharing. Facebook Insights is free for every
business page and shows valuable information, such as how many people engage with
each post and how many people it reaches.
3.0 Promote Page.
What good is sharing and creating great content if no one sees it? Fortunately, there are
ways to build a following on Facebook. When Puan Mazliana first creates her page, send
invites through Facebook to her current customers.
Traditional marketing techniques can also help her grow the audience. Puan Mazliana
should put a link to her Facebook page in her email signature and on business cards. It's
also good practice to include all her social profiles on her website and any marketing
materials she produces. Put a special coupon or promotion on her Facebook page, and
tell customers to like her page to get the deal.
4.0 Engage Followers.
Facebook's new algorithm favors posts and pages that create engagement. Before
posting anything on Facebook, Puan Mazliana is advised to ask her if it will create a
conversation. It's also important to remember that Facebook is a social media platform,

10
 so she should be social. The key to engagement is posting quality content. For best
results, Puan Mazliana been advised to try to be friendly and conversational. Keep
updated timely and respond to comments and private messages.
5.0 Leverage Friends Of Fans.
People are most likely to try something if their friends already use it. When customers
interact with Puan Mazliana page, their friends will see the activity in their newsfeeds. She
can also foster more interactions using polls and asking questions followers want to
answer. Encourage customers to check in to her business on Facebook when they visit
by offering a small discount for anyone who does. Checking allows users to notify their
friends where they are.
6.0 Try Facebook Ads.
If Puan Mazliana having problems reaching users organically, try Facebook ads.
Promoted Facebook posts look like regular posts but are highly targeted and reach more
people.
Facebook's tools are very effective and make it easy to target a specific audience. Puan
Mazliana can target people who like her page or by location, age, gender, and interests.
Because Facebook collects user data, it can target Puan Mazliana advertisement to those
who are most likely to be interested in her product or service.

POST EVENT

Outcome of Event

Once all the food is given out, we're helping Pn Mazliana clean up the stall. Every visitor
who comes to the stall is very happy when we give them a briefing on the Covid 19 and the free
mask. After that, we ask the owner's option about the services we rendered and she was very
pleased and decided to expand her business, and as her first step, she decided to register her
business with SSM, as she is aware of the costs that she did not incur in measuring the costs to
achieve the actual income benefit. We've proposed to Pn. Mazliana to attend the free Business
training or talk to get more business awareness about how to run her business. Also, we give her
our contact number to contact us if she needs any help in the future. Apart from there we also get
good feedback from netizen in social media as many people encourage us to for more CSR
services, etc.

11
 Picture 2: Feedback received in Social Media - Facebook

The impact evaluation includes details on the impacts that an action creates-positive and
negative, planned and unintentional, direct and indirect. This means that an impact evaluation
must determine what triggered the observed changes (in this case ' impacts') called causal
attribution (also referred to as causal inference). In this section, we will evaluate the impact of the
plan before, during and after the CSR event using impact evaluation model.

12
 Categories Impact
Relevance: The extent to which the The CSR is relevant to our course as an MBA
objectives of an intervention are student in OYAGSB. We can share more
consistent with recipients’ requirements, information about the business to Puan Mazliana
country needs, global priorities and and give some recommendations base on our
partners’ policies. experience.
Effectiveness: The extent to which the Puan Mazliana had understood about strategic
intervention’s objectives were achieved, marketing and the overhead cost calculation and
or are expected to be achieved, taking profit margin of her sales for nasi lemak and kuih.
into account their relative importance. She also gains new knowledge when our group
members share about SSM registration to expand
her business in the future and also know about the
requirement of Typhoid injection for health
requirements and compliance. Besides, she also
had a better understanding of Covid 19 issue and
the risk that she will be facing in business.
Efficiency: A measure of how With cost RM320 and 3 hours of time spending on
economically resources/inputs (funds, the CSR activity, we already change Puan
expertise, time, equipment, etc.) are Mazliana's thoughts into business-minded.
converted into results. Besides, we had increased the profit sales on the
day by increasing the amount that we should pay.
For example, the total amount for the sales on that
day is RM88 but we give extra as a token because
of her low income and also want her to experience
the maximum profit she can get.
Impact: Positive and negative primary Our CSR activity gets a positive impact from the
and secondary long-term effects stall owner and also the regular customer. Besides,
produced by the intervention, whether we also received good feedback on social media
directly or indirectly, intended or after we post it using the Facebook platform.
unintended.
Sustainability: The continuation of To sustain her business, Puan Mazliana must:
benefits from the intervention after major 1. Registered with SSM so that she can
development assistance has ceased. expand the business

13
 Categories Impact
Interventions must be both 2. Develop a bookkeeping system
environmentally and financially 3. Change the marketing method
sustainable. Where the emphasis is not 4. Attend proper business training
on external assistance, sustainability can
be defined as the ability of key To sustain the CSR activity, below is what can be
stakeholders to sustain intervention recommended to improve the activities or to ensure
benefits – after the cessation of donor there is a positive impact:
funding – with efforts that use locally 1. Focus on more small stall owner which
available resources. does not attend any course for business
2. Target on rural area stall owner
3. Fast action towards the problem occur
during setting up the business
4. Get the feedback from the stall own

14
Below is the picture taken during the CSR activities:

Picture after helping Puan Mazliana set up Using card board to promote Free Nasi
the Nasi Lemak Stall Lemak & Kuih after buying all the Nasi Lemak
& Kuih at the stall

Sharing knowledge and experience about Handing over business notes, hand sanitizer &
business and making profit margin face mask session

Picture 3: Picture Taken During CSR Activity

15
4.0 Implications Of The Various Theories To Business

In these sections, we will link our activities to the theory of corporate social responsibility.
Firstly, we must understand what corporate responsibility all is about. In the traditional way of
definition, Corporate Responsibility is just only to make a profit which is more directly to talk about
business ethics then. Those business ethics will be taking into consideration how employees
should treat fairly and how should conflict interests been solved. Today, corporate responsibility
is more than that, it includes three theoretical approaches which are corporate social responsibility
(CSR), The triple Bottom line and Stakeholder Theory (The Business Ethics Workshop, n.d.). This
report will evaluate the corporate social responsibility activity done on 7 March 2020 by our group
members based on 3 theory approaches as stated before.

Corporate Social Responsibility (CSR):

CSR involves treating responsible in the stakeholder of a company in economic, financial,

environmental. It also involves sustainability in the business. (Hopkins, 2014). With that, it
composed of 4 obligations as below:

4.1 Economic Responsibility

Economic responsibility defined as an obligation of making a profit in an organization. If any

business doesn’t make any profit, it would not be counted as economic responsibility towards the
society as employees need to survive by taking a salary.

An example can show we as a stakeholder of UUM University are making a profit by collecting
fees from all the students. Even though is a public university, the number of fee charges for
students must ensure is profitability. By achieving it, it counted as economic responsibility and is
for human survival. With the profitability that UUM earns, UUM students can have more resources
to invest more activities for students and that’s the reason we have the chance to contribute back
to society as helping up Puan Mazliana the nasi lemak stall owner.

4.2 Legal Responsibility

Legal Responsibility is all about following the rules and regulations.

To link to our CSR activities with legal responsibility, we need to fill up the declaration of own
work. If we did something not right or false claim about our social activities, we need to face

16
penalty probably never get any marks for this assignment and affected our final marks for
Business Ethics, CSR and CSR subject.

Another way that we demo legal responsibility will be we guide Puan Mazliana about how to
operate a proper business and we never guide her anything illegal

4.3 Ethical Responsibility

Ethical Responsibility means what is right even is not written in the law.

By having CSR activities with Puan Mazliana, we obligate to help her to sell finish nasi lemak to
by providing free nasi lemak to customers and we pay her directly. When reaching until the end
of the activities, we realize that we just only need to pay Puan Mazliana at RM 88 for all the food
been given free. We felt that with her time given to us to run activities, we should do the right thing
to pay her more at RM 200 instead of RM 88 for the food only. We think that is the right thing to
do because of she willing to spend time with us, and it directly impacts her daily customer as she
has no time to spend with them.

4.4 Philanthropic Responsibility

Philanthropic society is where we contribute back to society as the business is already

independent.

As UUM University is an independent and profitable business, UUM design this CSR activity to
all our Business Ethics, CSR and Sustainability students to represent UUM to contribute back to
society.

We as individuals are financial independence and we want to contribute back to society by helping
out Puan Mazliana. We want to help her by guiding her on how to have a better quality of lifestyle.

17
 Picture 4: Corporate Social Responsibility (CSR) Pyramid

The Triple Bottom Line:

The triple bottom line defined as a framework that recommends companies should commit to
focusing on social, environmental & profits (Triple Bottom Line (TBL), n.d.). There should be 3
approaches involves TBL which are the profit, people and planet.

Picture 5: The Triple Bottom Line

18
To make Triple Bottom Line relevant to Puan Mazliana nasi lemak business. Let us look for those
3 approaches which are profit, people and planet.

1. Profit

Puan Mazliana earning profit from selling nasi lemak to the people. On top of that, when we are
having CSR activity with Puan Mazliana, we are helping her maximize her profit on that day.
During the interactive discussion with Puan Mazliana, we share with her proper cost calculation
and how to expand her business by taking the advantages of SME in helping to maximize profit.

2. People

When the customer arrives at the stall, we will usher customers to sanitize their hand because of
the Covid 19 case. On top of that, we spend some time explaining to the customer the importance
of keeping safe to lower down the risk of getting Covid 19 virus. We also help those people around
thereby providing free nasi lemak to them.

3. Planet

Lastly, we use boxes that thrown at the roadside to make it into the advertising board. We wrote
free food in that box. The reason why we want to use those boxes from the roadside instead of
buying a proper board to write it because we want to be environmentally friendly.

With that, this is how the triple bottom line works in the Puan Mazliana business event though is
a very small business scale.

19
Stakeholder Theory:

Stakeholder theory refers to putting stakeholders as a priority in business ethics. It promotes the
practical, efficient, effective and ethical way to manage the organization as all firms involved in
managing those stakeholders (Harrison, Freeman, & Abreu, 2015).

Looking at the Puan Mazliana business model, the stakeholder will involve mostly customers from
the IKBN Dusun Tua. From what we observe, her customers are all mostly below average in
terms of quality of lifestyle. Due to this reason, Puan Mazliana sold RM 1 per packet nasi lemak
to ensure the affordability for all her targeted customers. If she sold expensive, customers may
not afford to buy.

CSR activity which provides free food for the customers is also indirectly to help to ease their
burden.

Those 2 examples taking into consideration by looking at stakeholders as a priority to make any
decision in the business.

20
5.0 Analyze the issues/problems- The State of the World.

Through the observation and an interview session between the team and Puan Mazliana, there
are four (4) issues / problems had been identified as follows;

5.1 Struggle micro entrepreneur

Microentrepreneur can be considered as a person who is willing to take risks in pursuing a career
in business and are a catalyst for the family’s rapid economic growth. Puan Mazliana is one of
them. She has been doing her nasi lemak business for the past four (4) years to support her
family. As a breadwinner of her family, she faces a lot of struggle to survive and to make sure she
earns enough money for her family’s day to day life. As a single mother with no support from other
family members, life might be quite challenging for her.

She saw the potential of making money through business. Unfortunately, due to some factors,
she couldn’t establish a secure and consistent income. During our visit, we saw that the sale for
a good weekend day was around RM90. This wasn’t good enough as she has to allocate the
money into a few portions such as raw material, friends’ kuih and so on. By simple calculation,
she will only save around RM20 to RM40 as net profit. We foresee that other business cost
attributes most probably not be factored in. During normal weekdays, she spent around four (4)
to five (5) hours a day to earn around RM40 – RM50 for her average sale.

Based on what she makes every month, it shows that she and her family facing difficulty to survive
and have to live under an average. As far as the pandemic of Covic-19 hits the entire world, this
could be one of the toughest times for her because she will lose her income.

5.2 Lack of business’s capital

Business capital could be one of the most critical issues facing by micro and small businesses.
Sometimes they have very good potential and good quality of product or service to offer to the
customer. Unlucky lack of capital could be a barrier for them to expend or move forward.

21
This is another challenge facing by Puan Mazliana. She realized that she couldn’t do much with
the current capacity as a super micro nasi lemak seller. She has to move by selling more nasi
lemak and other food. The problem is she doesn’t have enough money to be spent on the
expansion of her business and nobody is willing to help or invest in her business. Whatever she
earned daily has to be committed onto her next day sale and her family’s daily expenses.

She has a plan to open bigger nasi lemak’s warung (small restaurant) and venture into the food
catering business. This possibly materializes if some seed capital injection received from
investors or any related business development agencies or authority.

5.3 Lack of knowledge in doing business

As far as doing business is concerned, knowledge is a king to make sure we are doing the right
thing. Entrepreneurship is not only the art of selling but also involves so many other aspects that
these attributes can be learned.

As micro-entrepreneur who selling food in quite rural areas, Puan Mazliana wasn’t exposed to the
right entrepreneurship’s knowledge. She doesn’t have any formal business education and doesn’t
have the opportunity to learn about properly doing business. That can be one of the reasons for
her not registering her business at the Companies Commission of Malaysia (SSM) and care less
about the enforcement of getting typhoid vaccine as a food operator. Her justification is due to
time constrain and unfortunate movement limitations as she doesn’t have transport to move
around. Hence she couldn’t afford to attend any business courses.

5.4 Not qualified for Zakat’s assistance

Another issue that has been brought up during the interview was her application for zakat asnaf
(a group of people worthy of receiving a Muslim tithe – the destitute, the poor, the converts, the
distant travelers, etc) at Pusat Pungutan Zakat (PPZ) Selangor through her state legislative
assembly representative (Ahli Dewan Undangan Negeri – ADUN) has been rejected. This has
come to her frustration as she believes that she and her family qualify for the assistance.

As a single mother and breadwinner to her family, Puan Mazliana feels irritated due to PPZ
Selangor’s rejection without clear justification. She thinks she is qualified for receiving monthly
zakat because of her unstable economic status.

22
6.0 Recommendation and Conclusion
Based on issues stated at previous section, there are few recommendations to improve and to
settle the problems faces by Puan Mazliana. These recommendations perhaps could give some
positive impact to Puan Mazliana, her family and the community at large.

6.1 Restructuring of Business, Seed Capital & Entrepreneurship Knowledge

As we are aware, entrepreneurs must have a sustainable supply of knowledge, skills and
business capital. However, a poor and needy entrepreneur can't become a successful
entrepreneur without help and support. On that basis, the government of Malaysia has done and
provides many initiatives to help the development of micro-businesses. Many agencies and
associations assist traders who have started a business or need additional capital to generate
income, inclusively for the people in the asnaf category.

Microfinancing is at the heart of the government's focus today aimed at defending the needs of
all the people in need so that they can join the country's rapid development. Even in every year’s
budget presentation, the government always paid attention to small entrepreneurs by increasing
the number of microfinance allocations to these groups.

Puan Mazliana needs to restructure her business setup, her business plan, and her business
action. She needs to be connected to the business ecosystem and supply chain which can lift her
business up. By formalizing her business, as small as registering her business at the Companies
Commission of Malaysia (SSM), she possibly can receive the right assistance from the right
parties. It’s aimed at the Malaysian small and medium enterprises (SMEs) Master Plan to
encourage the micro and small business to register for formality hence being in government’s
radar for assistance and future planning and national growth.

Obviously, by registering her business, she will be automatically entitled to receive assistance
from many microfinance allocations by agencies such as Majlis Amanah Rakyat (MARA), TEKUN
National, Amanah Ikhtiar Malaysia (AIM), Majlis Agama Islam Selangor (MAIS) and many more.

There are so many channels Puan Mazliana can go if she is keen to develop her business. One
of them is TEKUN National. TEKUN National, for example, is an agency under the Ministry of
Entrepreneurial and Cooperative Development (MEDAC) which was established to provide
simple and quick financing facilities to Bumiputera in order to kick start or expand their businesses.

23
Another channel that she possibly goes through is Majlis Agama Islam Selangor (MAIS). MAIS in
their own capacity has a dedicated subsidiary named Teraju Ekonomi Asnaf Sdn. Bhd. (TERAS).
Objectives of TERAS are to completing basic requirements of asnaf and to assist asnaf in doing
business which in the end they become zakat payer instead of zakat receiver.

In terms of business knowledge, in whatever excuses, she has to change her mindset. Either she
has the time or not, she needs to allocate her time for business classes or courses to success.
One of the simple access to the training or business course initiative is through Amanah Ikhtiar
Malaysia (AIM). AIM can be the right agency that can help her not only on capital but also can
boost her entrepreneur’s spirit. AIM is helping inclusively women entrepreneurs, to bring what
they had best and unleash the potential of women entrepreneurs. The organization is frequently
conducting business courses, seminars, and motivational talks and even provides business
coaches to mentor the participants. By attending these courses, she will be able to run her
business at effective cost and worth at every single dollar, minutes and sweats.

Another recommendation is to explore e-commerce. Nowadays, the business doesn’t need to

only operate from one single location and wait for the customer. This is an era of reaching to the
customer while they are at home or anywhere. If Puan Mazliana wants to excel and grow in her
business, she has to modernize her traditional way of selling. The cost of penetration into this
kind of market is also low and quick. By promoting her food through social media platforms; for
example, Facebook or Instagram, it could be a major alternative channel that can contribute to an
increment of her daily sales. This also can possibly lead to her planning to have her own catering
in the future.

24
 6.2 Re-consultation with Pusat Pungutan Zakat (PPZ) Selangor

As per stated in issue’s section, one of Puan Mazliana frustration was her application of zakat
assistance through her state legislative assembly representative

(Malay: Ahli Dewan Undangan Negeri( ADUN)) has been rejected by Pusat Pungutan Zakat
(PPZ) Selangor.

Based on her story and current condition, the re-consultation with Pusat Pungutan Zakat (PPZ)
Selangor is mostly needed. We spoke to Tuan Haji Ahmad Zaidi Laynan, an officer at PPZ
Selangor which informed us that this case can be consulted and revisit of the case can be made
accordingly. The previous application was made to understand based on the recommendation by
PPZ Selangor’s representative (normally they will appoint wakil kariah to nominate and verify).
The family’s income can be calculated again and clear justification will be made either she is
entitled or not to receive zakat asnaf and any related zakat.

25
Conclusion

For conclusion, CSR activities can:

1. Making an impact and improving reputation and trust

2. Demonstrate a commitment to society’s values and contribute to society’s social,
environmental and economic goals through action.
3. Insulate society from the negative impacts of company operations, products and services
4. Share benefits to the stakeholders
5. Promoting doing the right things

As for Puan Mazliana’s case, an underprivileged independent micro-entrepreneur, assistance is

compulsory to not only help her but the community around her. In filling the development of the
country as a whole, and in rural areas, in particular, an entrepreneur like her play an important
role. Thus, rural entrepreneurs must be deeply involved in entrepreneurship and be proactive at
the same time can show that they have the ability to manage the micro business and contribute
back to society.

The shortcomings of her life and hard time are what motivate her to become a successful
entrepreneur. The desire to change the quality of life and not want the hardship inherited by their
descendants in the future is a factor she is trying to develop herself and her business.

Ongoing guidance and training should be given to entrepreneurs to avoid failure in the enterprise.
In addition, cooperation from the community is also encouraged in helping asnaf entrepreneurs
succeed. Guidance and monitoring from business development institutions such TEKUN
National, AIM, MAIM and zakat institutions in each state generally need to be done, so that they
become truly successful entrepreneurs who can afford to pay zakat and contribute to the country's
economic growth.

At the same time, if Puan Mazliana is entitled to be the grant of zakat funds, this could be provided
in the form of business capital assistance and credit to her as asnaf entrepreneur. This kind of
assistance, in general, is able to realize the aspirations of the asnaf in particular and the charity
institution, in general, to give birth to successful asnaf entrepreneurs through productive charity
assistance.

26
7.0 References

Chen, J. (2020, March 2). Corporate Social Responsibility (CSR). Retrieved from
https://www.investopedia.com/terms/c/corp-social-responsibility.asp

(n.d.). Retrieved from https://saylordotorg.github.io/text_the-business-ethics-

workshop/s17-02-three-theories-of-corporate-so.html

Harrison, J., Freeman, R. E., & Abreu, M. C. S. D. (2015). Stakeholder Theory As an

Ethical Approach to Effective Management: applying the theory to multiple contexts.
Review of Business Management, 858–869. doi: 10.7819/rbgn.v17i55.2647

Kenton, W. (2020, February 5). How There Can Be Three Bottom Lines. Retrieved from
https://www.investopedia.com/terms/t/triple-bottom-line.asp

Hopkins, D. M. (2014). WHAT IS CSR ALL ABOUT? ASPIRARE Volume: I , 2.

27
APPENDIX 1 : KNOWLEDGE KIT
THAT BEEN SHARE TO PUAN
MAZLIANA

28
KIT BACAAN BAGI
MEMULAKAN
PERNIAGAAN
2020
25 PANDUAN
MEMULAKAN
PERNIAGAAN

2
25 PANDUAN MEMULAKAN PERNIAGAAN

1- Menilai Diri Sendiri 2- Membangunkan Idea

• Tidak semua orang mempunyai kualiti • Jangan memulakan perniagaan
potensi diri yang sama yang kerana ia merupakan salah satu tren
diperlukan untuk memulakan terkini dan menganggapnya ia dapat
perniagaan. memberi pulangan wang yang
• Jika anda kekurangan ciri-ciri yang lumayan jika dikomersialkan.
diperlukan sebagai seorang • Mula membangunkan satu konsep
usahawan, jangan risau – luangkan idea perniagaan yang diminati dan
masa untuk menimba ilmu yang tepat mempunyai pengalaman
melalui pembacaan, seminar, kelas terhadapnya. Ini memudahkan kerja
ataupun cari mentor untuk dijadikan anda, kerana anda sudah memiliki
panduan. ilmu dan idea bagaimana hendak
komersialkannya.
3
25 PANDUAN MEMULAKAN PERNIAGAAN

3- Penyelidikan 4- Pelan Perniagaan

• Sebaik sahaja anda telah menetapkan idea, • Ambil kertas dan pen! Mula merangka pelan
sekarang cuba fikirkan bagaimana perniagaan perniagaan jangka pendek dan jangka panjang.
ini boleh menjadi kenyataan.
• Bagaimana perniagaan ini boleh berkembang
• Adakah produk atau perkhidmatan yang bakal dalam masa setahun, tiga tahun dan lima tahun.
disediakan sesuatu yang orang ramai mahu
• Apakah idea yang diperlukan jika anda ingin
atau perlukan?
pelabur melabur ke perniagaan anda. Secara
• Bolehkah anda membuat keuntungan jika asasnya, pelan perniagaan harus merangkumi
menjualnya? misi, visi, ringkasan perniagaan, ringkasan
eksekutif, perkhidmatan atau servis yang
ditawarkan, penerangan pasaran sasaran,
unjuran kewangan dan kos operasi.
• Dapatkan nasihat dari pakar jika anda
mengalami kesulitan untuk merancangnya 4
25 PANDUAN MEMULAKAN PERNIAGAAN

5- Mengenal Pasti Sasaran Pasaran 6- Kos Industri

• Ini merupakan kriteria yang penting • Menentukan kos standard melalui
bagi sesebuah perniagaan, kerana ia penyelidikan terhadap industri-industri
akan menentukan keuntungan dan yang sama bidang perniagaan
kerugian perniagaan. Walaupun anda
telah berjaya mengesan beberapa dengan anda. Teknik ini akan
sasaran yang berkesan yang bakal membantu anda menguruskan kos
memberi keuntungan perniagaan – kewangan dengan lebih efisyen dan
jangan berhenti setakat itu, terus dan berkesan.
terus mengenal pasti sasaran baru. Ini
bagi membolehkan perniagaan dapat
berdaya saing dengan kukuh antara
pesaing lain
5
25 PANDUAN MEMULAKAN PERNIAGAAN

7- Mewujudkan Pelan Pemasaran 8- Mencari Pelabur Yang Tepat

• Sebaik sahaja anda berjaya • Anda akan memerlukan beberapa
menentukan berapa banyak wang jenis pembiayaan bagi memulakan
yang diperlukan untuk memulakan perniagaan, sama ada melalui
operasi perniagaan, tiba masanya simpanan bank, kad kredit,
untuk fikirkan berapa banyak yang pinjaman, geran atau pelabur.
diperlukan untuk membangunkan Mencari pelabur yang berkongsi
produk atau servis dan minat sama seperti anda, akan
merangkakannya menjadi satu memudahkan anda melakukan
pelan pemasaran. perniagaan dengan lebih
terancang di masa hadapan.
6
25 PANDUAN MEMULAKAN PERNIAGAAN

9- Memahami Pelabur 10- Membina Satu Sistem Sokongan

• Sama ada anda suka ataupun tidak, Keluarga
pelabur mempunyai hak untuk • Kemungkinan besar anda akan
bersuara ke atas syarikat anda. melabur lebih banyak masa dan
• Cuba memahami apakah yang sumber ke dalam perniagaan baru
diperlukan oleh mereka sebenarnya. anda. Pastikan keluarga anda
Jika diberi cadangan atau nasihat dari memahami situasi ini. Mereka harus
pelabur, dengarkannya dahulu – sedar bahawa proses ini akan
jangan dibangkang serta merta.
mencabar dari segi emosi dan
• Terima sahaja apa yang hendak kewangan secara total. Sokongan
dikongsikan oleh pelabur, tetapi itu keluarga akan dapat membantu
tidak bermakna anda perlu
mematuhinya 100% – ambil idea yang pengembangan perniagaan baru
bernas sahaja! dengan pantas.
7
25 PANDUAN MEMULAKAN PERNIAGAAN

11- Struktur Undang-undang 12- Nama Perniagaan

• Mengenal pasti struktur undang- • Tentukan nama yang sesuai
undang melalui bentuk pemilikan digunakan untuk perniagaan anda.
yang terbaik untuk perniagaan Kemudian semak melalui online
anda.
sama ada nama domain (website)
• Pemilikan terdiri daripada telah dimiliki ataupun tidak.
pemilikan tunggal, perkongsian,
syarikat liabiliti terhad,
perbadanan, syarikat bukan
keuntungan (NGO), koperasi dan
sebagainya.
8
25 PANDUAN MEMULAKAN PERNIAGAAN

13- Pendaftaran 14- Mengambil Peluang

• Jika nama perniagaan yang • Terdapat banyak sumber-sumber
dicadangkan boleh dimiliki, cepat- percuma yang disediakan oleh
cepat daftar nama syarikat dan beli pihak kerajaan dan juga NGO.
nama domain website. Lakukan Sumber seperti ilmu perniagaan,
pendaftaran di Suruhanjaya latihan, nasihat, bantuan wang
Syarikat Malaysia (SSM). perniagaan, geran perniagaan dan
banyak lagi.

9
25 PANDUAN MEMULAKAN PERNIAGAAN

15- Cukai 16- Permit dan Lesen

• Kenal pasti cukai yang perlu • Pastikan anda mempunyai permit
diwajibkan bayar. Terdapat dan lesen yang sah untuk
beberapa cukai yang wajib dibayar melakukan perniagaan. Ini bagi
seperti cukai perniagaan, mengelakkan sebarang masalah
pendapatan, eksais dan lain-lain. timbul di kemudian hari.

10
25 PANDUAN MEMULAKAN PERNIAGAAN

17- Insurans 18- Buku Rekod

• Demi keselamatan, anda boleh • Sentiasa mempunyai simpanan
membeli insurans-insurans yang rekod secara fizikal iaitu buku.
bersesuaian dengan perniagaan Rekod aliran wang keluar dan
anda. Setiap jenis perniagaan masuk serta aktiviti-aktiviti syarikat.
mempunyai polisi insurans yang
berbeza. Anda juga boleh membeli
insurans untuk diri dan pekerja
anda sebagai salah satu manfaat
yang disediakan oleh syarikat.
11
25 PANDUAN MEMULAKAN PERNIAGAAN

19- Lokasi Perniagaan 20- Tidak Perlu Pejabat

• Memilih lokasi yang sesuai dengan • Tidak perlu pejabat, jika anda
keperluan perniagaan anda. Lokasi masih belum lagi mampu untuk
yang mudah diakses oleh anda, memilikinya. Berniaga dahulu,
pelanggan dan pembekal. Ini akan dapatkan keuntungan yang tinggi
memudahkan pertumbuhan kemudian kembangkannya dengan
perniagaan. mendapatkan pejabat sebagai
langkah permulaan. Pejabat dapat
meyakinkan pelanggan bahawa
perniagaan anda wujud dan kukuh.
12
25 PANDUAN MEMULAKAN PERNIAGAAN

21- Paten Perniagaan Bila Kukuh 22- Pandangan Idea

• Jangan melakukan paten jika anda • Anda mungkin berasa idea anda
sudah cukup hebat, tetapi sebenarnya
masih belum mempunyai wang yang tidak. Ini kerana terdapat banyak lagi
cukup. Ini kerana untuk melakukan idea-idea bukan sahaja hebat malah
paten perniagaan anda memerlukan luar biasa hebat. Jangan sempitkan
pemikiran, kongsikan idea sedia ada
kos yang mungkin menelan anda bersama rakan-rakan dan
perbelanjaan sehingga mencecah keluarga. Dapatkan pandangan dari
beribu-ribu ringgit. Berniaga dahulu, mereka dan perbaiki kelemahan jika
kukuhkan jenama bisnes dan ada. Mana tahu pandangan yang
diterima itu bernas, gabungan idea itu
dapatkan keuntungan yang tinggi – bersama idea anda – hasilnya pasti
kemudian baru mula patenkan akan jadi luar biasa hebat.
perniagaan.
13
25 PANDUAN MEMULAKAN PERNIAGAAN

23- Jangan Takut – Lancar Sahaja 24- Produk Inovasi

• Segala persiapan sudah siap, kini tiba • Produk inovasi adalah salah satu
masa untuk lancarkannya secepat
mungkin. Jangan tunda pelancaran tip yang membuatkan bisnes terus
produk kerana takut ia tidak mendapat unggul dan maju. Jangan asyik
sambutan orang ramai. bergantung kepada produk lama
• Lancar sahaja, pada waktu yang sama sahaja, terokai produk baru yang
dapatkan maklumbalas dari pelanggan akan menyegarkan udara bisnes
yang membeli dan bakal pelanggan. anda.
• Maklumbalas ini merupakan info paling • Pelanggan setia sentiasa menanti-
berharga buat bisnes anda, ia akan nantikan sesuatu yang baru dari
membantu untuk menaik taraf lagi kualiti
produk atau servis ke tahap yang lebih bisnes anda, jangan kecewakan
bagus lagi. mereka.
14
25 PANDUAN MEMULAKAN PERNIAGAAN

• 25- Bersabar & Realistik

• Anda bukan seorang ahli magik yang
mampu membina empayar besar
dalam sekelip mata.
• Jadi realistik, kejayaan tidak akan
turun seperti ribuan titisan air hujan,
kejayaan harus ditakluk dengan
tindakan dan kesabaran masa.
• Jangan gementar untuk memulakan
perniagaan dengan langkah yang
kecil, percayalah langkah yang kecil
ini akan menjadi berjuta langkah yang
pasti capai kejayaan. Kekalkan
bersabar, realistik & tidak putus asa.
15
PENDAFTARAN
SYARIKAT

16
Cara Mendaftarkan Syarikat di Malaysia
dengan SSM (Panduan Langkah demi
Langkah) - Perniagaan tunggal
FIKIRKAN NAMA & LAYARI LAMAN WEB
JENIS PERNIAGAAN EZBIZ
 Bagi yang nak mendaftar secara online, boleh
 Mula-mula tu sebelum isi borang, kita kena layari laman web ezbiz.ssm.com.my.
tahu dulu apa jenis perniagaan yang kita nak  Klik butang ‘SIGN UP’ bagi yang mendaftar
daftarkan. Contohnya milikan tunggal atau pertama kali. Isi ruangan yang diperlukan (No. IC
perkongsian. dan Nama Penuh).
 Lepas tu create ID dan Password.
 Biasanya untuk peniaga kecil-kecilan,
bisnes online atau freelance akan daftar yang  Bagi yang nak daftar secara manual
boleh skip proses ini dan terus ke kaunter SSM
paling simple iaitu milikan tunggal. Nak lagi
terdekat atau ikut Step 3 di bawah.
senang, guna nama sendiri je.
 Kalau nak guna nama yang glamor sikit,
penting untuk kita fikirkan siap-siap sekurang-
kurangnya 3 nama pilihan supaya nanti tak
adalah melopong bila nama yang kita pilih tu
dah digunakan oleh orang lain. 17
PERGI KE KAUNTER BUAT BAYARAN
SSM
Seterusnya kita perlu buat bayaran berdasarkan jenis nama
 Selesai isi maklumat tadi, kita perlu dapatkan perniagaan yang kita gunakan tadi. Kalau guna nama sendiri,
pengesahan IC di kaunter SSM yang berdekatan bayarannya lebih murah berbanding kalau guna nama lain.
untuk pengesahan. Boleh Google lokasi kaunter
Caj bayaran adalah seperti berikut.
SSM atau UTC yang ada cawangan SSM
•Perniagaan pemilikan tunggal menggunakan nama sendiri
seperti di kad pengenalan – RM30.00.
ISI MAKLUMAT •Perniagaan pemilikan tunggal atau perniagaan perkongsian
menggunakan nama tred – RM60.00
 Biasanya di pejabat SSM ada sediakan beberapa •Maklumat Perniagaan – RM10.00
komputer untuk kita isi semua maklumat yang berkaitan Ini contoh bayaran yang saya buat menggunakan nama sendiri.
dalam Borang Pendaftaran Perniagaan Baru (Borang
Jadi, total kena bayar RM40.00.
A). Jangan risau, nanti akan ada pegawai yang bantu
semasa proses tersebut.
 Maklumat yang perlu diisi adalah:
a) Nama perniagaan
b) Tarikh permulaan perniagaan
c) Alamat utama perniagaan
d) Alamat cawangan perniagaan (jika ada)
e) Maklumat pemilik dan rakan kongsi
f) Jenis perniagaan yang akan dijalankan
g) Kemukakan salinan perjanjian perkongsian (jika ada)
 Terpulanglah pada kita sama ada nak terus register di
kaunter atau buat sendiri di rumah. Rasanya kalau buat
di kaunter terus lagi senang sebab kalau ada
pertanyaan boleh terus tanya pegawai di sana.
18
 Hantar 2 Borang ke SSM
TUNGGU APPROVAL Head Office
 Akhir sekali, tunggu approval daripada
SSM. Kalau guna nama sendiri memang Address:
sekejap aja. Pegawai SSM akan Menara SSM@Sentral
terus printkan sijil tu dan serahkan pada No 7, Jalan Stesen Sentral 5
kita. Siap!
Kuala Lumpur Sentral
 Tapi bagi yang guna nama lain, mungkin
akan ambil masa sikit untuk 50623 Kuala Lumpur.
mereka check sama ada nama yang Operation Hour:
dipilih bersesuaian atau ada sama Day: Monday – Friday
dengan orang lain tak. Perakuan Service Counter : 8.15 am – 4.15 pm
Pendaftaran Perniagaan boleh diperolehi
dalam masa 1 jam dari waktu SSM Contact Centre:
pembayaran dibuat. Tel: 03-7721 4000
 Bagi yang isi sendiri maklumat secara Fax: 03-7721 4001
online dekat rumah, kena SSM General Line:
sentiasa alert dengan email untuk Tel: 03-2299 4400
beritahu kita sama ada permohonan kita Fax: 03-2299 4411
dah berjaya atau ada sebarang maklumat
yang perlu dilengkapkan lagi. Bila Hotline: 03-2299 4400
dah approved, download saja sijil dan E-mail: enquiry@ssm.com.my
maklumat perniagaan dan print
19
KESELAMATAN DIRI

20
Covid 19

21
Covid 19
As you may be aware, the world is currently experiencing an outbreak of a new type of coronavirus disease termed Covid-19.
As a responsible citizen, it is our duty to ensure that we are aware of the disease and to try in any possible way that we can to
help prevent further spread of the disease

22
THANK
YOU!