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SUPPLY CHAIN Final Exam Questions

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OJMP6023 / GLOBAL SUPPLY CHAIN MANAGEMENT

MATRIC NO.: _______________

Questions ONE to FOUR is based on the case “West Marine: Driving Growth through
Shipshape Supply Chain Management” attached.

QUESTION ONE (25 MARKS)

What are the pitfalls of executing an acquisition when the company does not have a solid
supply chain foundation? Analyze and discuss in detail with examples from the case.

QUESTION TWO (25 MARKS)

What supply chain improvements were necessary for West Marine to turnaround its supply
chain performance? Analyze and discuss in detail with examples from the case.

QUESTION THREE (25 MARKS)

a) Is West Marine ready for the BoatU.S. acquisition? Analyse and discuss in detail.
b) What are its primary risks? Evaluate and discuss in detail.
c) What should the company’s top priorities be in integrating the two organizations?

QUESTION FOUR (25 MARKS)

What other supply chain opportunities should West Marine pursue as the company looks
forward? Analyze and discuss in detail with examples from the case.

‘END OF QUESTIONS’

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