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    Section B Theoretical Applications

    Uploaded by

    Shalini Velu
    This document contains a multiple choice test with questions about theoretical business concepts. It asks questions about topics like types of business owners leaving corporate jobs, advice for a prospective business owner, managing a diverse workforce, mind mapping and creativity techniques, Porter's five forces model, and how rivalry and substitutes affect an industry. The document tests understanding of entrepreneurship, management, and strategic business analysis concepts.

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    Section B Theoretical Applications

    Uploaded by

    Shalini Velu
    43 views3 pages
    This document contains a multiple choice test with questions about theoretical business concepts. It asks questions about topics like types of business owners leaving corporate jobs, advice for a prospective business owner, managing a diverse workforce, mind mapping and creativity techniques, Porter's five forces model, and how rivalry and substitutes affect an industry. The document tests understanding of entrepreneurship, management, and strategic business analysis concepts.

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    Section b Theoretical Applications

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    This document contains a multiple choice test with questions about theoretical business concepts. It asks questions about topics like types of business owners leaving corporate jobs, advice for a prospective business owner, managing a diverse workforce, mind mapping and creativity techniques, Porter's five forces model, and how rivalry and substitutes affect an industry. The document tests understanding of entrepreneurship, management, and strategic business analysis concepts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    43 views3 pages

    Section B Theoretical Applications

    Uploaded by

    Shalini Velu
    This document contains a multiple choice test with questions about theoretical business concepts. It asks questions about topics like types of business owners leaving corporate jobs, advice for a prospective business owner, managing a diverse workforce, mind mapping and creativity techniques, Porter's five forces model, and how rivalry and substitutes affect an industry. The document tests understanding of entrepreneurship, management, and strategic business analysis concepts.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    SECTION B: THEORETICAL APPLICATIONS (45 MARKS)

    INSTRUCTION:

    Answer ALL questions in the space provided. For multiple choice questions, CIRCLE the
    right

    Answer.

    QUESTION 1 (4 MARKS)

    A. Linda and Johan, both corporate attorneys in Kuala Lumpur City, have grown tired of
    their lengthy daily commute, the stress of their jobs, and the overbearing policies of their
    employers. They have decided to leave their six-figure jobs and together open a guide
    service in Sabah. Melinda and John are examples of ________.
    A) corporate castoffs and corporate dropouts
    B) corporate dropouts and copreneurs
    C) corporate castoffs and copreneurs
    D) copreneurs and serial entrepreneurs
    (2 marks)

    B. Azman has come to you for advice on starting a business venture. He wants to know the
    best way to gain the experience he will need. You suggest that he ________.
    A) read a small business book
    B) seek knowledge and experience in the field he wishes to enter
    C) determine his weaknesses and return to school for a term or two
    D) just jump in and learn as he goes
    (2 marks)

    QUESTION 2 (2 MARKS)
    Which of the following is NOT something that a small business owner should do to manage a
    culturally diverse workforce successfully?
    A) Learn to recognize and correct other's biases and stereotypes.
    B) Avoid making invalid assumptions.
    C) Concentrate on communication.
    D) Continue to adjust your company to your workers.

    QUESTION 3 (4 MARKS)
    A. Mind mapping is a useful tool for jump-starting creativity. It includes ALL of the
    following EXCEPT ________.
    A) sketching a picture to symbolize the problem or area of focus in the center of a sheet of
    paper
    B) writing down every idea that comes into your mind, connecting each idea to the central
    picture
    C) allowing your mind to rest for a few minutes before integrating the ideas
    D) forcing creativity when ideas start to trickle
    (2 marks)
    B. The technique of ________ uses THREE (3) columns that allow the entrepreneur to
    weigh both the advantages and the disadvantages of a particular decision and work to
    maximize the variables that support it while minimizing those that work against it.
    A) force-field analysis
    B) TRIZ
    C) brainstorming
    D) mind mapping
    (2 marks)

    QUESTION 4 (17 MARKS)


    A. Printed newspapers have seen their readership rates decline as new generations of
    potential readers turn to their iPads and smartphones for sources of news. This is an
    example of ________.
    A) threat of substitutes
    B) bargaining power of buyers
    C) bargaining power of suppliers
    D) rivalry among existing firms
    (2 marks)
    B. How does Porter's five forces model help analyze an industry?
    (5 marks)
    C. You have been asked to explain how rivalry among companies competing in the industry
    affects the attractiveness of the industry. How would you explain it?
    (5 marks)

    D. How does the threat of substitutes affect an industry's structure?


    (5 marks)

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