Cigarette Recycle

Marketing Potential and Marketing Strategy:
 Marketing strategy is a long-term, forward-looking tactic to development

with the essential goal of achieving a sustainable competitive advantage.
 Business are not always position in order to satisfy all the customer in
one go. As it will difficult for the marketers to understand the need and
demand of each and every sector.
 Hence, many companies may adopt a strategy that is known as Marketing
Strategy.
 A target marketing strategy focus on the customer needs and wants of a
targeted market place.
Marketing Strategy of CIGGY
1. Segmentation:
 Marketing Segmentation is basically a process of identifying
segments of the market and also a process of dividing a broad
customer’s base into sub groups based on the current market place.
 Once the segment of customers has been identified then the firm
design their product or services based on the needs and demand of
the segmented market.
 As there are 4 different types of segmentation
I. Demographic Segmentation: Segmentation done on the
basis of age, gender, income, occupation, marital status,
family size, race, religion, & nationality.
II. Geographical Segmentation: Segmentation done on the
basis of climate, terrain, natural resources, and population
density and location.
III. Psychographic Segmentation: Segmentation done on the
basis of personality, traits, values, motives, interests and
lifestyles.
IV. Behavioural Segmentation: Segmentation done on the
basis of individual purchase behaviour.
 At CIGGY, we have used Psychographic and Behavioural Segmentation.
 As our segment of interest are Frequent Smokers.
2. Targeting:
 Once we have completed Market Segmentation, the firm now must
be aware of the needs and wants of the segmented market.
 There are 4 type of market targeting strategies:
I. Undifferentiated Marketing Strategy: Here the firm is
unable to do the segmentation hence end up considering all
customers ( Homogenous Product/ Services)
II. Differentiated Marketing Strategy: Here the firm Involves
targeting number of segments.
III. Concentrated/Niche Marketing Strategy: Here the firm
concentrates its marketing effort on small segment of large
market.
IV. Micro Marketing: Here the firm is only dedicated to single
customer.
 We at CIGGY, follows the Undifferentiated Marketing Strategy
 As we are going to collect disposed cigarette waste from local areas of
urban and rural areas through “VBINS”.
3. Positioning:
 This is final stage of marketing strategy, as the term itself defines
positioning implies for creating a brand image in the minds of your
segmented target customers.
 CIGGY tagline: Butt waste isn’t just litter.

Competitors
 As for now we don’t have many competitors as there is only one
company in overall India if only considering the “VBIN” product.
 But if the trend continuous we might come across many such competitors
who might be better than us or provides better product or services.
 Considering the final product of cigarette butts that are Fabrics, cotton
clothes, hard covering packing and covering, cushions, garland, small
stuffed toys, accessories, keychains, etc.
 Our competitors can be retail, plastic, toy and accessories making
industries.
Pricing Strategy:
 CIGGY follows Market Penetration Pricing Strategy

 Here, the price of a product initially set low to quickly reach a wide
segment of the market & initiate word of mouth
 As our main objective is to expand and Spread our idea throughout India,
 Such approach involves selling current products or services to the
existing market in order to obtain a higher market share
Promotion:
PROMOTIONAL
TOOL
 CIGGY uses Advertising and Direct Marketing as major tool for

promotion.
 We had planned to place our bins in the beetle shop corners or groceries
in Corporate hub near Smoking zones, also in Cafes and Pub
 As we distributed pamphlets and visited cigarette vendors, also we did
advertising of our services / product through digital media.
Distribution:
 WE can started from a base of Delhi-NCR, so we need to build a stable
network of raw material, before we start the merchandising and making
the by-products.
 The start-up issues specific contracts to suppliers are minimal.
 Have a strong network channel is important
 He plans to leverage that by launching more products and improving his
marketing strategies.
 The company plans to join hands with non-profits and government bodies
for on-field support in marketing and cigarette waste procurement.
OPERATION &TECHNOLOGY
 A Good Quality of “VBIN”
 Strongly Advertising Medium/ Platform
 Firstly required to maintain a strong channel network to carry on the
distribution of cigarette butt from one location to another.
 Storage Place
 Effective Recycling Tool.
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Marketing Potential and Marketing Strategy:

 Marketing strategy is a long-term, forward-looking tactic to development

 CIGGY follows Market Penetration Pricing Strategy

 CIGGY uses Advertising and Direct Marketing as major tool for

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