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Principle of Microeconomics

Handout #2

Question

Market for Orange Juice:


Use the graph on the market for orange juice, to answer the following questions. Assume all the
statements occur ceteris paribus. Note that apple juice is a substitute for orange juice in
production only and milk is a substitute for orange juice for consumers only. Further, orange
juice is a normal good.

For parts a-k, explain the following and show each on a separate graph what happens to demand,
supply, quantity demanded, quantity supplied, equilibrium price and quantity.

a. People in this market eat eggs whenever they drink orange juice. Suppose the price of
eggs decreases.
 Demand for orange juice will shift right, causing price and quantity to rise.
Equilibrium quantity and price both increases.
b. The country goes into recession and consumer's income decreases.
 Demand for orange juice will shift left, causing price and quantity to fall.
Equilibrium quantity and price both decreases.
c. A new health study shows that orange juice is not as healthy as previously perceived
 Same as part b.
d. The price of oranges increases.
 Supply for orange juice shifts left, increasing price, and lowering quantity.
Equilibrium quantity decreases, but price increases.
e. A new, faster method for the extraction process of producing orange juice is available
 Supply for orange juice shifts right, decreasing price but increasing quantity.
Equilibrium quantity increases, but price decreases.
f. There is an increase in the number of companies producing orange juice. Further, the
price of milk decreases.
 Demand decreases, supply increases, quantity demanded? quantity supply?
Equilibrium Quantity? Equilibrium price decreases.
g. Many companies use preservatives when making orange juice. Suppose the price of
preservatives increases and consumers expect the price for orange juice to decrease in the
near future
 Demand decreases, supply decreases, quantity demanded decreases, quantity
supply decreases, equilibrium quantity decreases, equilibrium price?
h. There is an increase in the number of buyers in the market. Further, since it is
summertime companies that make orange juice expect the price of orange juice to
decrease in the near future.
 Demand increases, supply increases, quantity demanded increases, quantity
supplied increases, equilibrium price increases, equilibrium supplied?
i. The price of apple juice increases. Further, consumers expect the price of orange juice to
increase in the near future.
 Demand increases, supply decreases, Quantity demanded? Quantity Supplied?
Equilibrium quantity? Equilibrium prince increases.
j. If the price of orange juice was $2.50, there would be a (shortage/surplus?) of.... and we
would expect the price to ....
 (20-10) Surplus of 10, decrease.
k. If the price of orange juice was $1.50, there would be a (shortage/surplus?) of... and we
would expect the price to...
 (20-10) Shortage of 10, increase.
Question

Assume equilibrium price of $7, with demand D and supply S2, in the graph shown. What is the
consumer surplus, producer’s surplus and the total surplus?
 Consumer surplus: [(11-7)x8]/2=16
 Producer surplus: [(7-3)x*]/2=16
 Total surplus: = 16+16=32

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