Bet365 to Bring Scout Gaming Fantasy Product to America

Fantasy sports company Scout Gaming has signed a distribution agreement with Bet365, who will be providing the company's free Daily Lineups in North America moving forward.

The product is the latest expansion in the working relationship between the two companies, as they've worked together on various projects in the past. The Daily Lineups product allows players to build teams in sports like baseball, football, basketball, golf, and others. The performance of these teams will generate points, which can then be redeemed for free bets or cash. The product is planned to be offered in the states of New Jersey, Ohio, Virginia, Louisiana, and Colorado, as well as in the Canadian province of Ontario.

"We've now brought to market a fully localized, and highly competitive free-to-play product in a region where there is considerable competition, a massive market and even more opportunities for innovative Fantasy Sports providers and operators," said Scout Gaming Group CEO Niklas Jonsson. "We are very much looking forward to measuring the results with bet365 and ensuring the products deliver on their tremendous potential and the vision of the partnership to bring engagement and excitement to users."

A spokesperson for Bet365 added: "We are excited to partner with Scout Gaming Group, a veteran leader in fantasy sports. Their robust range of technologies, products, and services will play an instrumental role as we expand our fantastic free-to-play "Daily Lineups" for our eligible bet365 customers!"

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